Download or read book The Emerald Handbook of Computer Mediated Communication and Social Media written by Jeremy Harris Lipschultz and published by Emerald Group Publishing. This book was released on 2022-06-27 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Download or read book Handbook of Research on Computer Mediated Communication written by Kelsey, Sigrid and published by IGI Global. This book was released on 2008-05-31 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has changed communication drastically in recent years, facilitating the speed and ease of communicating, and also redefining and shaping linguistics, etiquette, and social communication norms. The Handbook of Research on Computer Mediated Communication provides academics and practitioners with an authoritative collection of research on the implications and social effects computers have had on communication. With 69 chapters of innovative research contributed by over 90 of the world's leading experts in computer mediated communication, the Handbook of Research on Computer Mediated Communication is a must-have addition to every library collection.
Download or read book Computer Mediated Communication written by John Sherblom and published by . This book was released on 2019-03-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer-mediated communication (CMC) is one of the most exciting areas of study in the communication discipline today. Computer technology is rapidly changing the way we communicate, allowing us to simultaneously be both connected and mobile. This connected mobility changes not only our communication ability but our relational expectations as well. Participating in CMC through texting, tweeting, Snapchat, email, FaceTime, social media, or video-conferencing is unavoidable in the 21st century. Computer-Mediated Communication: Approaches and Perspectives describes five approaches and multiple perspectives on the influences of this technologically-mediated communication on interpersonal and social relationships. The five approaches examine the constraints, experience, language, opportunities, and implications of CMC. The book develops these approaches through the perspectives of media richness, naturalness, affordances, domestication, presence, social presence, propinquity, social information processing, hyperpersonal relationships, social identity model of deindividuation effects, virtual identities, virtual networks and teams, virtual communities, the Proteus effect, actor networks, and media niches. The book develops each perspective through a description, illustration, critique, and analysis of usefulness. Each chapter contains a computer-mediated communication ethics challenge, discussion questions, glossary of terms, and references for further reading. As such, Computer-Mediated Communication is an excellent textbook for courses in computer or technologically mediated communication. John C. Sherblom is a professor emeritus of communication and journalism at the University of Maine. He is past editor of The Journal of Business Communication and of Communication Research Reports. He has published numerous refereed journal articles on computer-mediated communication and interpersonal communication.
Download or read book Computer Mediated Communication written by Caleb T. Carr and published by Rowman & Littlefield. This book was released on 2021-04-29 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: As so much of our human interaction passes through digital channels, it is essential to understand how being online influences how we communicate with others and ourselves. This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. Building a foundational understanding of CMC theories, such as CFO, SIP, SIDE, and hyperpersonal, Caleb T. Carr introduces as framework students may use to understand human communication across all digital channels—including those that have yet to exist! Computer-Mediated Communication explores how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup. Contemporary examples illustrate theories and application, but the text is written to allow and encourage students to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world. The focus on the theoretical processes that underlay human communication online helps the book remain current with emerging technologies. Theoretical approach is complemented and made accessible with real-world examples, immediate ways to apply knowledge, and a conversational and approachable writing style. Features of this text include Research in Brief boxes introduce individual CMC studies Chapter objectives End of chapter review questions and key terms Cumulative glossary
Download or read book Social Media Measurement and Management written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2024-08-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.
Download or read book Mobile Communication in Asian Society and Culture written by Ming Xie and published by Taylor & Francis. This book was released on 2023-09-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xie and Chao present a collection of research on mobile communication in Asian communities and countries such as Bangladesh, China, India, Japan, and South Korea. With chapters written by scholars from diverse cultural and institutional backgrounds, this book provides both localized and comparative perspectives on mobile communication research. Exploring the way mobile apps are used in daily life in Asian countries, Xie, Chao, and their contributors analyze how mobile apps improve lives, help people build relationships, sustain communities, and change society for the better. They look at areas including the role of mobile apps in public service delivery and access, family communication, cultural norms and identities, organizational communication, and intercultural communication. The investigation of these topics elevates the understanding of the cultural, familial, interpersonal, organizational, and intercultural consequences of mobile communication in a global context. Through examining mobile apps use in regard to scale, scope, depth, complexity, and distinctiveness within the Asian context, this book furthers the research agenda of mobile communication and enriches our understanding of current practice and future direction of mobile communication. This book serves as a useful reference for scholars and students interested to learn more of the development and application of mobile communication from a global and comparative perspective.
Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Race Africana Communication and Criminal Justice Reform written by Detra D. Johnson and published by Lexington Books. This book was released on 2024-04-30 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race, Africana Communication, and Criminal Justice Reform: A Reflexive and Intersectional Analysis of Adaptive Vitality discusses issues and themes surrounding communication, social media, online protests, policing, criminal justice reform, and freedom of speech. Honoring the legacy of Dr. James Conyers, this volume offers analyses grounded in Africana praxis and communication principles that embrace social justice and challenge systems based on race, arguing for the importance of establishing networks of communication that benefit all people. Collectively, these interdisciplinary chapters extend the research on race at the intersections of social media and social justice. Scholars of Africana studies, communication, criminal justice, education, and sociology will find this work particularly useful.
Download or read book Computer Mediated Communication written by Crispin Thurlow and published by SAGE. This book was released on 2004-01-23 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers students a task-based introduction to Computer-Mediated Communication and the impact of the internet on social interaction. Divided into four parts which require students to learn, (theory), critique, (current issues), explore, (methods), and reflect, (practice), the book aims to: Provide a foundation to the social and communicative nature of information and communication technologies Enable students to engage with the key theoretical issues associated with CMC Equip students with the necessary research and technical skills as a stimulus to independent enquiry. In spite of the rapidly increasing interest in Internet Studies and CMC and the introduction of many university courses in the area, no specialised, introductory textbook exists. This coursebook responds to the need for such a text. Aimed primarily at communication students, this book would also be useful as a sourcebook for students of media, sociology, psychology and English Language Studies. Companion website resources can be found at http://crispinthurlow.net/cmc/
Download or read book Crisis Response Advertising written by Frauke Hachtmann and published by Taylor & Francis. This book was released on 2023-07-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises. Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and is practical enough for practitioner use as well.
Download or read book Artificial Intelligence Strategic Communicators and Activism written by Lukasz Swiatek and published by Taylor & Francis. This book was released on 2023-09-09 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Download or read book Music and Engagement in the Asian Political Space written by Onyebadi, Uche Titus and published by IGI Global. This book was released on 2023-03-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asian continent is comprised of many political systems, populations, religions, and cultures. Yet, the undercurrents of politics and political affairs and how societies function in this vast region are not well known and are often misunderstood. The role of music and its impact on political affairs is just one of the unknown or misunderstood factors about this region. Music and Engagement in the Asian Political Space considers scholarly work specifically on music and political engagement in the Asian political space. Covering key topics such as culture, engagement, national anthems, and political communication, this premier reference source is ideal for government officials, policymakers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Download or read book Major Reward and Recognition Events written by Lukasz Swiatek and published by Taylor & Francis. This book was released on 2023-08-24 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a range of interdisciplinary ideas, Major Reward and Recognition Events: Transformations and Critical Perspectives is an expert-led, informative volume exploring the global growth of major award shows and prize-giving ceremonies since the start of the twentieth century and outlining their key multimodal components, core functions and transformations over time. Given the growth of these events, and therefore the increase in complex resources and specialist workers required to assemble and promote them, this book discusses concerns relating to such events, including those pertaining to social justice and representation, environmental impacts, wellbeing, commercialisation, and materialistic excess. Embellished with illustrative tables and images throughout, the book covers a plethora of award shows and ceremonies, evaluating their collective future in an increasingly politically unstable, post-Covid-19 world dealing with growing global environmental change. This significant book is an invaluable resource for academics and researchers of critical event studies, communication, and media studies, as well as related social science disciplines. The book will also be of interest to enthusiasts and organisers of major recognition and reward events.
Download or read book Handbook of Research on Computer Mediated Communication written by Sigrid Kelsey and published by . This book was released on 2008 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Emerald Handbook of ICT in Tourism and Hospitality written by Azizul Hassan and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
Download or read book Social Media written by Hana S. Noor Al-Deen and published by Lexington Books. This book was released on 2012 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
