Download or read book Social Influence on Digital Content Contribution and Consumption written by Xuejing Ma and published by Springer Nature. This book was released on 2023-09-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions. Further, using a large volume of data from online platforms, the author empirically studies the role of social interaction in digital content provision and monetization from the supply side. Also, regarding the digital content demand side, this book explores how to boost content consumption via social motives and social norms. The book enriches the understanding of social influence in digital content contribution and consumption and provides practical suggestions for digital platforms’ mechanism design.

Download or read book Digital Economy Emerging Technologies and Business Innovation written by Mohamed Anis Bach Tobji and published by Springer Nature. This book was released on 2020-12-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference, ICDEc 2020, held in Bucharest, Romania, in June 2020. Due to the COVID-19 pandemic the conference took place virtually. The 13 full papers presented in this volume together with 3 abstracts of keynotes and 1 introductory paper by the steering committee were carefully reviewed and selected from a total of 41 submissions. The core theme of this year’s conference was “Emerging Technologies & Business Innovation”. The papers were organized in four topical sections named: digital transformation, data analytics, digital marketing, and digital business models.

Download or read book Elgar Encyclopedia of Pricing written by Andreas Hinterhuber and published by Edward Elgar Publishing. This book was released on 2024-07-05 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.

Download or read book Paying the Piper written by Michael S. McPherson and published by University of Michigan Press. This book was released on 1993 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the successes and problems of U.S. higher education

Download or read book American Shoemaking written by and published by . This book was released on 1946 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1963 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Download or read book Tourism Management written by David B. Weaver and published by Wiley. This book was released on 2000-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book I Jesus An Autobiography written by Chuck Missler and published by Koinonia House. This book was released on 2023-01-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Grand Rapids Furniture Record written by and published by . This book was released on 1918 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Agriculturist written by and published by . This book was released on 1904 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Musician written by and published by . This book was released on 1920 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guide to Farm Practice in Saskatchewan written by and published by . This book was released on 1981 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Geyer s Stationer written by and published by . This book was released on 1920 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Commercial and Financial Chronicle written by and published by . This book was released on 1917 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Download or read book Gas Age written by and published by . This book was released on 1912 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes summaries of proceedings and addresses of annual meetings of various gas associations. L.C. set includes an index to these proceedings, 1884-1902, issued as a supplement to Progressive age, Feb. 15, 1910.