Download or read book The Effective Positioning and Pricing of Green Consumer Product Goods written by Marisa C. Petriano and published by . This book was released on 2012 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UNISET 2020 written by Anna Fitri Hindriana and published by European Alliance for Innovation. This book was released on 2021-03-02 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Universitas Kuningan International Conference on Social Science, Environment and Technology (UNISET) will be an annual event hosted by Universitas Kuningan. This year (2020), will be the first UNISET will be held on 12 December 2020 at Universitas Kuningan, Kuningan, West Java, Indonesia. “Exploring Science and Technology to the Improvement of Community Welfare” has been chosen at the main theme for the conference, with a focus on the latest research and trends, as well as future outlook of the field of Call for paper fields to be included in UNISET 2020 are: Social Sciences, Civil and Environmental Engineering, Mechanical Engineering and Technology, Electrical Engineering, Material Sciences and Engineering, Food and Agriculture Technology, Informatics Engineering and Technologies, Medical and Health Technology. The conference invites delegates from across Indonesian and South East Asian region and beyond, and is usually attended by more than 100 participants from university academics, researchers, practitioners, and professionals across a wide range of industries.
Download or read book The New Rules of Green Marketing written by Jacquelyn Ottman and published by Routledge. This book was released on 2017-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Download or read book Green Consumerism Perspectives Sustainability and Behavior written by Ruchika Singh Malyan and published by CRC Press. This book was released on 2018-10-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Download or read book Green Consumerism written by Juliana Mansvelt and published by SAGE. This book was released on 2011-06-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Download or read book Marketing and Consumer Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Download or read book Business and Environmental Sustainability written by Sigrun M. Wagner and published by Routledge. This book was released on 2020-07-19 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental sustainability is increasingly important to organisations, whether for regulatory, financial or ethical reasons. Business and Environmental Sustainability looks at the environmental aspect of sustainability for all organisations pursuing competitive advantage. The book provides theoretical foundations from science, economics, policy and strategy, introduces three environmental challenges (climate change, pollution and waste) and looks at how corporate functions can address these. This textbook provides a thorough foundation by introducing readers to the science, reasoning and theory behind environmental sustainability and then delves into how these ideas translate into principles and business models for organisations to use. Next, it covers environmental challenges from climate change, pollution and waste, and then goes on to examine the different corporate functions (from supply chain management to human resources) to illustrate how environmental sustainability is managed and put into practice in organisations. Finally, a set of integrative case studies draws everything together and enables the reader to apply various analytical tools, with the aim of understanding how companies can not only reduce their environmental footprint but can positively contribute to environmental sustainability. Written by an award-winning lecturer, Business and Environmental Sustainability boasts a wealth of pedagogical features, including examples from a range of industries and countries, plus a companion website with slides, quiz questions and instructor material. This will be a valuable text for students of business, management and environmental sustainability and will also be suitable for broader courses on corporate responsibility and sustainability across environmental studies, political science and engineering.
Download or read book Inspiring Green Consumer Choices written by Michael E. Smith and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Download or read book Responsible Business Operations written by Jayashankar M. Swaminathan and published by Springer Nature. This book was released on 2021-02-09 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents state-of-the-art research on responsible operations practices. The book identifies the challenges and opportunities arising from the shift towards responsible business operations and examines these issues through the lenses of operations management, emphasizing the supply chain transformations associated with these changes. Developing a responsible business model presents a great opportunity for firms to differentiate in the marketplace through innovative models and insights around responsible operations and supply chain management. To do so, companies in many industries are changing their practices around sourcing materials, supplier compliance around processes and labor, scientific and sustainable approaches to farming in emerging countries, managing counterfeiting risks, and public health management. Responsible Business Operations: Challenges and Opportunities is divided into three sections. Section 1 focuses on environmental responsibility for companies. It also explores alternative energy solutions for both the developed and developing world, as well as worldwide carbon footprint reduction efforts. Section 2 is dedicated to social responsibility, with chapters covering topics including improving agricultural food chains and humanitarian challenges for businesses. Finally Section 3 promotes ethical responsibility, analyzing ways to improve supplier compliance to product, process and ethical standards.
Download or read book The International Handbook on Environmental Technology Management written by Dora Marinova and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an excellent textbook, suitable as a core text for environmental engineers and environmental scientists but equally it should, in my opinion, be compulsory reading for all researchers, practitioners, and policy-makers regardless of their discipline because it has relevance for all. In fact, the book is so lively and understandable that everyone and anyone could and should read it. . . Clearly written by a team of recognised environmental authors drawn from around the world, it guides the reader through current thinking on the tools and techniques industry. . . As an academic, it is a delight to find a book to recommend that I know students will enjoy and one which addresses so many different elements of a diversity of university courses, while covering the most important areas of environmental technology and management. I am certainly using it to enhance and update the content of some of my own lectures. Susan Haile, International Journal of Sustainable Engineering This substantial collection draws together a very wide variety of literatures and practices. . . I would expect this book to be a popular purchase by academic libraries, principally as a core text. R&D Management This stunning Handbook is an excellent tool for environmental manager and environmental officer alike. It is brimful of ideas, case studies and methodologies which stimulate continuous improvement thinking and help train staff to implement sustainability and environmental management concepts. Highly recommended. Eagle Bulletin This important Handbook is the first comprehensive account that brings together recent developments in the three related fields of environmental technology, environmental management and technology management. With contributions from more than 55 outstanding authors representing ten countries and five continents, the reader is provided with a vast range of insightful perspectives on the latest industry and policy issues. With the aid of numerous case studies, leading experts reflect on significant changes in the use of technology and management practices witnessed in the last decade. Within this Handbook, the authors discuss, in detail: eco-modernization and technology transformation environmental technology management in business practices measuring environmental technology management case studies in new technologies for the environment environmental technology management and the future. The International Handbook on Environmental Technology Management has a broad audience including researchers, practitioners, policymakers and students in the fields of sustainability and environmental science.
Download or read book Environmental Management written by Michael V. Russo and published by SAGE. This book was released on 2008-09-05 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased concern about the natural environment has led to an urgent call for organizations to take action toward environmental stewardship. This Second Edition of the groundbreaking Environmental Management: Readings and Cases will inspire readers to find creative solutions to the challenges of maintaining sustainable enterprise while restoring our ecological community. Featuring a highly esteemed group of contributors with content from premier journals —including Harvard Business Review –this comprehensive reader fills a major gap in the teaching of business and the environment. New to the Second Edition: More than two-thirds of the book consists of new material, addressing emerging and timely topics like environmental regulation, green marketing, environmental strategy, and more The book features 11 new cases, providing a platform for lively classroom discussion This edition adds a stronger international component, highlighting the global nature of environmental management Accompanied by High-Quality Ancillaries! Instructor Resources on CD provide in-depth teaching notes for both the readings and the cases, course development guides including outlines, and helpful charts providing visual links between readings, cases that have been developed by the author, and popular topics. IRCDs are available to qualified instructors only by contacting Customer Care at 1-800-818-SAGE (7243) between 6 am – 5 pm, PT. Intended Audience This reader serves as a stand-alone or supplemental text for upper-level undergraduate or graduate courses such as Environmental Management, Green Marketing, Clean Production, Environmental Policy and Strategy, and other courses in business and environmental studies.
Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2011-11-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Download or read book Green Advertising and the Reluctant Consumer written by Kim Sheehan and published by Routledge. This book was released on 2016-01-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Download or read book The Green Bundle written by Magali A. Delmas and published by Stanford University Press. This book was released on 2018-07-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2016-04-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Download or read book Game Changer written by Jean-Manuel Izaret and published by John Wiley & Sons. This book was released on 2023-10-17 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
Download or read book Australian Master Environment Guide written by Carolyn Uyeda and published by CCH Australia Limited. This book was released on 2010 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Australian Master Environment Guide was previously published by CCH Australia.The Australian Master Environment Guide is a practical handbook designed for environmental managers, health and safety managers, business managers, students and anyone who needs an overview of environmental best practice and law. It contains information on key aspects of environmental management in industries such as techniques, systems, land development, pollution, chemicals, energy, waste, water and biodiversity.
