Download or read book The Effect of Social Capital and Outcome Expectations on Product Recommendations in Social Networks An Empirical Comparison of Facebook and ASmallWorld written by Deniz Yildirim and published by diplom.de. This book was released on 2011-12-29 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Problem Outline: The importance of information exchange through the Internet is growing and social networking sites are having a profound impact on the evolution of Internet business and e-commerce. According to Comscore, Facebook, the world s most popular and well-known social networking site, was the fourth largest site worldwide with 340 million unique users in July 2009 right after Google, Microsoft and Yahoo (Internet World Business 2009) and the number one website in the US as of March 2010. Facebook s growth underscores the ongoing shift away from algorithm-based search engines to social search, which are results based on interpersonal interaction. Interestingly, according to Nielsen, the growth of social networking for information searches coincides with an increase of global consumer trust in online channels with 70% trusting consumer opinions posted online in 2009 compared to 60% in 2007. Both of these current trends have been greatly facilitated by social networking sites. Most consumers are members of multiple social networks and use these networks to fulfill different needs and desires. Social networking sites are generally classified into two categories: open social networks (OSNs) and invitation-only social networks (ISNs). Social networks are also organized around either a specific topic or general demographic such as friends or business partners. OSNs have no entry restrictions, whereas ISNs as private social networking sites require invitation, which results in a limitation in its membership base. Whether social networking sites are OSNs or ISNs, previous research has found that qualitative and rich knowledge contribution is essential to successful online communities. Chiu et al. suggest that knowledge contribution is influenced by social capital and outcome expectations. Social capital is the network of relationships possessed by an individual or a social network and the set of resources embedded within it. Outcome expectations represent the expectations that an individual has towards the possible outcome of knowledge contribution for him/herself or for the community as a whole. From a marketing perspective, an important possibility to utilize member participation in terms of knowledge contribution is the encouragement of product recommendations between social networking site members, which may strongly influence the purchasing decisions of other members. A key aspect in this case is, whether or [...]

Download or read book Financial Technology FinTech Entrepreneurship and Business Development written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-02 with total page 1057 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship, and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm ‎governance, managerial accounting and firm financial affairs, non-traditional research, and creative ‎methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Download or read book The Facebook Era written by Clara Shih and published by Pearson Education. This book was released on 2010-07-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!

Download or read book Social Capital Online written by Kane X. Faucher and published by University of Westminster Press. This book was released on 2018-06-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is ‘social capital’? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping. A work of critical media studies, Social Capital Online examines the idea within the new ‘network spectacle’ of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today’s digital society.

Download or read book Egocentric Network Analysis written by Brea L. Perry and published by Structural Analysis in the Soc. This book was released on 2018-03-22 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth, comprehensive and practical guide to egocentric network analysis, focusing on fundamental theoretical, research design, and analytic issues.

Download or read book A Networked Self written by Zizi Papacharissi and published by Routledge. This book was released on 2010-09-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Networked Self examines self presentation and social connection in the digital age. This collection brings together new work on online social networks by leading scholars from a variety of disciplines. The volume is structured around the core themes of identity, community, and culture—the central themes of social network sites. Contributors address theory, research, and practical implications of the many aspects of online social networks.

Download or read book Networks Crowds and Markets written by David Easley and published by Cambridge University Press. This book was released on 2010-07-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.

Download or read book Understanding Social Networks written by Charles Kadushin and published by Oxford University Press. This book was released on 2012-01-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.

Download or read book Social Media Mining written by Reza Zafarani and published by Cambridge University Press. This book was released on 2014-04-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrates social media, social network analysis, and data mining to provide an understanding of the potentials of social media mining.

Download or read book Collective Action in Organizations written by Bruce Bimber and published by Cambridge University Press. This book was released on 2012-02-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how people participate in public life through organizations. The authors examine three organizations and show surprising similarities across them.

Download or read book Migration Diversity and Education written by Fred Dervin and published by Springer. This book was released on 2015-07-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Third Culture Kids is often used to describe people who have spent their childhood on the move, living in many different countries and languages. This book examines the hype, relevance and myths surrounding the concept while also redefining it within a broader study of transnationality to demonstrate the variety of stories involved.

Download or read book Education for Life and Work written by National Research Council and published by National Academies Press. This book was released on 2013-01-18 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans have long recognized that investments in public education contribute to the common good, enhancing national prosperity and supporting stable families, neighborhoods, and communities. Education is even more critical today, in the face of economic, environmental, and social challenges. Today's children can meet future challenges if their schooling and informal learning activities prepare them for adult roles as citizens, employees, managers, parents, volunteers, and entrepreneurs. To achieve their full potential as adults, young people need to develop a range of skills and knowledge that facilitate mastery and application of English, mathematics, and other school subjects. At the same time, business and political leaders are increasingly asking schools to develop skills such as problem solving, critical thinking, communication, collaboration, and self-management - often referred to as "21st century skills." Education for Life and Work: Developing Transferable Knowledge and Skills in the 21st Century describes this important set of key skills that increase deeper learning, college and career readiness, student-centered learning, and higher order thinking. These labels include both cognitive and non-cognitive skills- such as critical thinking, problem solving, collaboration, effective communication, motivation, persistence, and learning to learn. 21st century skills also include creativity, innovation, and ethics that are important to later success and may be developed in formal or informal learning environments. This report also describes how these skills relate to each other and to more traditional academic skills and content in the key disciplines of reading, mathematics, and science. Education for Life and Work: Developing Transferable Knowledge and Skills in the 21st Century summarizes the findings of the research that investigates the importance of such skills to success in education, work, and other areas of adult responsibility and that demonstrates the importance of developing these skills in K-16 education. In this report, features related to learning these skills are identified, which include teacher professional development, curriculum, assessment, after-school and out-of-school programs, and informal learning centers such as exhibits and museums.

Download or read book Social Capital written by Nan Lin and published by Cambridge University Press. This book was released on 2002-05-20 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Theories of Capital: The Historical Foundation. 3. 2. Social Capital: Capital Captured through Social Relations. 19. 3. Resources, Hierarchy, Networks, and Homophily: The Structural Foundation. 29. 4. Resources, Motivations, and Interactions: The Action Foundation. 41. 5. The Theory and Theoretical Propositions. 55. 6. Social Capital and Status Attainment: A Research Tradition. 78. 7. Inequality in Social Capital: A Research Agenda. 99. 8. Social Capital and the Emergence of Social Structure: A Theory of Rational Choice. 127. 9. Reputation and Social Capital: The Rational Basis for Social Exchange. 143. 10. Social Capital in Hierarchical Structures. 165. 11. Institutions, Networks, and Capital Building: Societal Transformations. 184. 12. Cybernetworks and the Global Village: The Rise of Social Capital. 210. 13. The Future of the Theory. 243. . References. 251. . Index. 267.

Download or read book Random Graphs and Complex Networks written by Remco van der Hofstad and published by Cambridge University Press. This book was released on 2016-12-22 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classroom-tested text is the definitive introduction to the mathematics of network science, featuring examples and numerous exercises.

Download or read book Networked Life written by Mung Chiang and published by Cambridge University Press. This book was released on 2012-09-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does the internet really work? This book explains the technology behind it all, in simple question and answer format.

Download or read book The Leisure Commons written by Payal Arora and published by Routledge. This book was released on 2014-06-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is much excitement about Web 2.0 as an unprecedented, novel, community-building space for experiencing, producing, and consuming leisure, particularly through social network sites. What is needed is a perspective that is invested in neither a utopian or dystopian posture but sees historical continuity to this cyberleisure geography. This book investigates the digital public sphere by drawing parallels to another leisure space that shares its rhetoric of being open, democratic, and free for all: the urban park. It makes the case that the history and politics of public parks as an urban commons provides fresh insight into contemporary debates on corporatization, democratization and privatization of the digital commons. This book takes the reader on a metaphorical journey through multiple forms of public parks such as Protest Parks, Walled Gardens, Corporate Parks, Fantasy Parks, and Global Parks, addressing issues such as virtual activism, online privacy/surveillance, digital labor, branding, and globalization of digital networks. Ranging from the 19th century British factory garden to Tokyo Disneyland, this book offers numerous spatial metaphors to bring to life aspects of new media spaces. Readers looking for an interdisciplinary, historical and spatial approach to staid Web 2.0 discourses will undoubtedly benefit from this text.

Download or read book Overtourism written by Claudio Milano and published by CABI. This book was released on 2019-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the evolution of the phenomenon and explores the genesis of overtourism as well as the system dynamics underpinning it. With a rigorous scientific approach, the book uses systems-thinking and contemporary paradigms around sustainable development, resilience planning and degrowth; while considering global economic, socio-political, environmental discourses. Researchers, analysts, policy makers and industry stakeholders working within tourism as well as those within the private sector, community groups, civil society groups and NGOs will find this book an essential source of information.