Download or read book The Effect of Fit Between Manufacturing Strategy Strategic Orientation and Marketing Strategy on Business Performance written by Yue-Yang Chen and published by . This book was released on 2019 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world has become closer and increasingly connected, business competition becomes more aggressive. As a result, marketing which has evolved for decades becomes so vital that no company can survive without it. Though marketing strategy and manufacturing strategy are organizationally separate in most firms, without a coordination of these two functional entities, an organization's survival in the market could potentially be jeopardized. Research has proved that these dimensions have a significant impact on organizational performance. Yet there is very little research being done from a holistic perspective in examining the fit relationship between marketing, manufacturing, and business strategy. Therefore, this research tries to look at those dimensions from a fit as covariation perspective. A fit model was proposed and exemplified using empirical data collected from Taiwan's top ranking companies in the manufacturing and service industry. Findings showed that the fit between marketing strategy, manufacturing strategy, and strategic orientation has a significant and positive effect on organizational performance.
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Manufacturing Strategy written by John Miltenburg and published by CRC Press. This book was released on 2005-03-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive and meet market expectations in a global economy, both domestic and foreign companies must realign their manufacturing processes, make improvements, and increase their manufacturing capabilities. With large numbers of employees working in a network of domestic and foreign facilities, production processes are as varied as the products being produced. Manufacturing managers need a manufacturing plan or strategy that will bring structure to this complex environment. In Manufacturing Strategy: How to Formulate and Implement a Winning Plan, 2nd Edition, John Miltenburg offers a sensible and systematic method to: (1) evaluate domestic and foreign factories and international manufacturing and (2) plan the appropriate manufacturing strategy to be first in the market. Incorporating comments and suggestions from managers who used the first edition of Manufacturing Strategy, John Miltenburg expands and improves on his focus in the areas of: International Manufacturing — where the focus is on a company's international network of factories; Competitive Strategy — where managers must understand the role manufacturing strategy plays in their company's business strategy; and Manufacturing Programs — showing how programs such as quality management, six sigma, agile manufacturing, and supply chain management fit within the manufacturing strategy. Manufacturing Strategy gives managers a common language for dealing with manufacturing problems at both strategic and operational levels. It improves communication between manufacturing managers and those outside manufacturing (who will now have a better understanding of what manufacturing can and cannot do).
Download or read book Strategic Manufacturing for Competitive Advantage written by Steve Brown and published by Prentice Hall PTR. This book was released on 1996 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book concentrates on the strategic role and importance of production / operations, enabling the firm to be competitive in global markets. The first chapter, on strategic issues, provides an important framework for the rest of the book. Human resource management and new product development are given chapters of their own, and the chapter on manufacturing strategy provides an exhaustive discussion of key areas. Endorsements "There is no single text that I can think of which is as soundly written on the subject as this one. The perspective is clearly based on 20/20 vision, the toolkit is knowledgeably and freshly laid out and the supporting evidence described by a person obviously and freshly laid out and the supporting evidence described by a person obviously master of his subject." Dr Tom Mullen, Strathclyde Graduate Business School, University of Strathclyde "A timely book which is a step ahead of competing texts by demanding proper consideration be given to production and human resource operations in the top planners' inner sanctum. This text demonstrates how to achieve competitive and desired results. Strategy and tactics are rarely so thoroughly examined in a way to help the manager and employer alike to meet the new global challenge of the 21st century." Dr Manton C Gibbs, Professor of Strategic Studies, International Journal of Commerce and Management
Download or read book Business Strategy and Firm Performance written by Rongrong Zhang and published by . This book was released on 2016 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the advanced knowledge on the importance of organizational strategy, empirical research present mixed results on the effect of strategic orientation on organizational performances. To address this conundrum, we operationalize the Miles and Snow (1978, 2003) business strategy typology by constructing a strategy index and explore the relation between strategy type (defenders, analyzers, and prospectors) and firm performance. We show consistent superior performance of defenders against analyzers and prospectors. However, as market concentration increases, the performance advantage of defenders declines, suggesting a moderating role of product market competition in the strategy-performance link. Using import tariff reductions in the U.S. manufacturing industries between 1974 and 2005 as exogenous shocks to product market competition, we conduct a difference-in-difference test and document a significant shift in strategic orientations as market competitiveness increases. These findings highlight the dynamic nature of business strategy and the importance of aligning business strategy with its environments.
Download or read book Manufacturing Strategy written by Christopher Voss and published by . This book was released on 1992 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighteen, mostly new, papers together with editorial comment by Voss (London Business School) give an overview and discuss strategy formulation and implementation, the international context, tools and frameworks--focus, flexibility, time-based competition, and the theory of constraints--and research needs. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Exploring the Impact of Marketing and Manufacturing Strategies Conflict and Morale on Business Performance written by Warren H. Hausman and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Service Business Development written by Thomas Fischer and published by Cambridge University Press. This book was released on 2012-05-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Download or read book The Concept of Strategic Fit written by Moritz Garlichs and published by diplom.de. This book was released on 2011-01-11 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: 1.1, Research problem and objectives: Matching an organization s strategy and structure to explain firm performance is one of the fundamental insights in strategic management literature . Successful organizations achieve strategic fit and support their strategy with appropriate structures and processes, while less successful firms typically exhibit poorer fit . Hence, firms will strive for the ideal fit to reach highest performance and outperform those that do not. This strategic fit has been the focus of many studies and provided the basis for theory construction in numerous areas of research . In every case, the underlying theoretical idea is that a fit (also referred to as match, (co-)alignment, congruence, or consistency) between or among different contingencies has a significant positive impact on firm performance . However, especially in the past decade, firms have to cope with globalization, rapid technological change and the shortening of product life cycles, requiring them to be able to act flexibly and rapidly . Thus the question appears whether the concept of strategic fit, demanding companies to stick to a certain strategy and its respective structure , still works and enhances a firm s performance. Therefore the objective of this thesis is to analyze the concept of strategic fit and to examine the different research streams. To do so, a comprehensive analysis of the literature is conducted to identify and structure existing relevant research on this topic. Moreover, a thorough overview of the current status of research is delivered and a summary and outlook of the impact of strategic fit on a firm s performance are presented. 1.2, Course of investigation: The thesis has two main chapters. Following the introduction, the second chapter discusses the concept of strategic fit in detail. Therefore, an introduction to contingency theory is provided to better understand the term strategic fit . After this, a research overview is provided that explains the development of the concept with the help of the central studies in this field. The second chapter concludes with a recapitulating evaluation. Chapter three examines the identified empirical research. Therefore, first the used categorization scheme is explained. Second, the studies are classified and the main results presented. The chapter concludes with a recapitulating evaluation that discusses the aggregated results of the classification. Chapter four [...]
Download or read book Manufacturing Strategy written by John E. Ettlie and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exploring Proactive Market Strategies written by Harald Brege and published by Linköping University Electronic Press. This book was released on 2018-05-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm’s proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. Prior literature in market orientation has touched the area of proactiveness in firms’ approach to the market, but never properly defines proactiveness and lacks a clear connection to actual firm activities. Thus, in order to better understand how firms can gain the performance benefits from proactiveness, this thesis sets out to explore what proactiveness in a market-strategic context entails and what proactive activities firms perform in implementing their proactive market strategies. The research is based on two papers, each detailing one of the two complementary branches of the research. The first paper presents the conceptual work, focusing on a typology of marketoriented strategic behaviors, which are important for understanding how firms can gain the potential performance benefits of market orientation and how they can achieve behavioral fit among their activities. The second paper presents the empirical work, focusing on the qualitative case study performed and the themes of proactiveness that emerged from it. These papers are then synthesized into a holistic view of proactive market strategies in the thesis. The thesis finds that proactiveness at the firm level in a marketing context means a firm is future-oriented, initiative-taking, change-inducing, and creative. With a basis in this definition and the extensive literature on market orientation, the thesis presents conceptual developments that are important for understanding proactiveness in market strategy, such as a framework for understanding market strategies through firm activities and one for identifying and categorizing different types of proactive activities. Furthermore, the thesis gives more detailed descriptions of the case firms and how their proactive activities help them achieve success. This results in a thorough exploration of proactive market strategies, which contributes to the marketing and strategic management literatures by clearly defining proactiveness, conceptualizing and describing proactive market strategies, and delineating proactive firm activities to better understand how firms are being proactive. In doing so, the thesis provides interesting directions for future research and presents interesting implications for managerial practice.
Download or read book Marketing for the Manufacturer written by J. Paul Peter and published by McGraw-Hill Professional Publishing. This book was released on 1992 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturers who want to remain viable in today's dynamic marketplace must have their fingers on the pulse of the ever-changing customer demands for quality products and services. Companies can no longer waste valuable time waiting for policies and plans to trickle down from executive boardrooms - consumers expect timely responses to their needs. J. Paul Peter explores the ways manufacturers can use the marketing function to initiate the alignment of manufacturing processes with customer demands. He gives you a detailed analysis of how marketing fits into various organizational structures and product management systems, bringing pertinent marketing and manufacturing issues to light. His logically flowing structure will guide you through the maze of product development, promotion, distribution, and pricing so you can formulate a successful manufacturing-marketing mix that augments customer responsiveness. Inside Marketing for the Manufacturer you will find methods for researching consumer markets and ways to adjust manufacturing, delivery, and inventory policies based on your findings, case studies that reveal real-world techniques for reconciling the differences between manufacturing and marketing functions, and specific strategies marketing professionals use to develop, implement, and measure their programs. Manufacturing managers of the future need to develop integrated solutions to problems that cross traditional functional boundaries. In order to effectively respond to customer demands, they must understand both the tools and concepts associated with the marketing function. The proactive marketing strategies presented in this book will help manufacturing professionals on all levelsheighten their competitive advantage and continuously anticipate, meet, and exceed the expectations of their customers.
Download or read book International Manufacturing Strategies written by Per Lindberg and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years, there has been an increasing number of factors that have placed the manufacturing strategies of companies and countries in a global context. This book reviews and addresses the global manufacturing strategy area through research in the four major economic areas of the world: Europe, North America, Latin America and Asia. International Manufacturing Strategies: Context, Content and Change is the result of a single major research project undertaken in twenty countries, focusing on the manufacturing strategies and practices in each, and uses research data to focus on factors specific to industrial countries or regions and those which are common across the group of countries or the entire sample The core of this book is a set of chapters reviewing individual countries. Each country is reviewed in a format with an overall common approach: the socio-economic background; the distinctive results for that country from the research and the link between the two. Most will be illustrated by a small case study of a company. Following this is an integrating review of the findings from various countries, the different trajectories followed, and the impact on external variables and the socioeconomic context on those. The final part of the book is devoted to new ideas and developments in functional areas and in manufacturing strategy that have been developed from the analysis conducted during the research.
Download or read book Organization Design written by Mintzberg and published by . This book was released on 1981-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Download or read book The OEE Primer written by D.H. Stamatis and published by CRC Press. This book was released on 2017-08-15 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable tool for establishing and maintaining system reliability, overall equipment effectiveness (OEE) has proven to be very effective in reducing unscheduled downtime for companies around the world. So much so that OEE is quickly becoming a requirement for improving quality and substantiating capacity in leading organizations, as well as a required area of study for the ISO/TS 16949. Breaking down the methodology from a historical perspective, The OEE Primer: Understanding Overall Equipment Effectiveness, Reliability, and Maintainability explores the overall effectiveness of machines and unveils novel methods that focus on design improvement—including hazard analysis, rate of change of failure (ROCOF) analysis, failure rate finite element analysis (FEA), and theory of inventive problem solving (TRIZ). It covers loss of effectiveness, new machinery, electrical maintenance issues, Weibull distribution, measurement techniques, and mechanical and electrical reliability. The book also: Discusses Reliability and Maintainability (R&M), not as tools to be used in specific tasks, rather as a discipline Covers the application of OEE as an overall improvement tool Assesses existing and new equipment from classical, reliability, and maintainability perspectives Includes downloadable resources with more than 100 pages of appendices and additional resources featuring statistical tables, outlines, case studies, guidelines, and standards Introducing the classical approach to improvement, this book provides an understanding of exactly what OEE is and how it can be best applied to address capacity issues. Highlighting mechanical and electrical opportunities throughout, the text includes many tables, forms, and examples that clearly illustrate and enhance the material presented.
Download or read book Manufacturing Strategy written by Terry Hill and published by Palgrave. This book was released on 1993 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies. The author has formulated an approach which will help companies to develop an understanding of the implications of the corporate marketing and finance decisions for their manufacturing processes and infrastructures. The author has provided a basis for corporate debate and decisions that involve all the major functional departments: design, marketing, finance, personnel and manufacturing.
