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Book Media Choice

Download or read book Media Choice written by Tilo Hartmann and published by Routledge. This book was released on 2009-06-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Book Customer Supplier Relationships in B2B

Download or read book Customer Supplier Relationships in B2B written by Antonella La Rocca and published by Springer Nature. This book was released on 2020-03-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors’ mutually perceived identities – continuously emergent and relationship-specific – are the main factor in the development of business relationships and discusses the implications for management practice and research.

Book The Palgrave Handbook of Cross Cultural Business Negotiation

Download or read book The Palgrave Handbook of Cross Cultural Business Negotiation written by Mohammad Ayub Khan and published by Springer. This book was released on 2018-12-13 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global business management issues and concerns are complex, diverse, changing, and often intractable. Industry actors and policy makers alike rely upon partnerships and alliances for developing and growing sustainable business organizations and ventures. As a result, global business leaders must be well-versed in managing and leading multidimensional human relationships and business networks – requiring skill and expertise in conducting the negotiation processes that these entail. After laying out a foundation justifying the importance of studying negotiation in a global context, this book will detail conventional and contemporary theories regarding international engagement, culture, cultural difference, and cross-cultural interaction, with particular focus on their influence on negotiation. Building on these elements, the book will provide a broad array of country-specific chapters, each describing and analyzing the negotiation culture of businesspeople in a different country around the world. Finally, the book will look ahead, with an eye towards identifying and anticipating new trends and developments in the field of global negotiation. This text will appeal to scholars and researchers in international business, cross-cultural studies, and conflict management who seek to understand the challenges of intercultural communication and negotiation. It will provide trainers and consultants with the insights they need to prepare their clients for intercultural negotiation. Finally, the text will appeal to businesspeople who find themselves heading out to engage with counterparts in another country, or operating in other multinational environments on a regular basis.

Book Buyer seller Interactions

Download or read book Buyer seller Interactions written by Peter H. Reingen and published by . This book was released on 1981 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Cost Management in Supply Chains

Download or read book Cost Management in Supply Chains written by Stefan Seuring and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Chain Management and Cost Management are important developments helping companies to respond to increased global competition and demanding customer needs. Within the 23 chapters of the book, more than 35 authors provide insights into new concepts for cost control in supply chains. The frameworks presented are illustrated with case studies from the automotive, textile, white goods, and transportation industry as well as from retailing. Academics will benefit from the wide range of approaches presented, while practitioners will learn from the examples how their own company and the supply chains which they compete in, can be brought to lower costs and better performance.

Book The Handbook of Negotiation and Culture

Download or read book The Handbook of Negotiation and Culture written by Michele J. Gelfand and published by Stanford University Press. This book was released on 2004 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the global marketplace, negotiation frequently takes place across cultural boundaries, yet negotiation theory has traditionally been grounded in Western culture. This book, which provides an in-depth review of the field of negotiation theory, expands current thinking to include cross-cultural perspectives. The contents of the book reflect the diversity of negotiation—research-negotiator cognition, motivation, emotion, communication, power and disputing, intergroup relationships, third parties, justice, technology, and social dilemmas—and provides new insight into negotiation theory, questioning assumptions, expanding constructs, and identifying limits not apparent from working exclusively within one culture. The book is organized in three sections and pairs chapters on negotiation theory with chapters on culture. The first part emphasizes psychological processes—cognition, motivation, and emotion. Part II examines the negotiation process. The third part emphasizes the social context of negotiation. A final chapter synthesizes the main themes of the book to illustrate how scholars and practitioners can capitalize on the synergy between culture and negotiation research.

Book Flexibility in Buyer Seller Relationships

Download or read book Flexibility in Buyer Seller Relationships written by Ellen Roemer and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty.

Book After the Sale is Over

Download or read book After the Sale is Over written by Theodore Levitt and published by . This book was released on 1983 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book A Study of the Buyer seller Relationship

Download or read book A Study of the Buyer seller Relationship written by Shiv Kumar Arora and published by . This book was released on 1975 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book SMEs in an Era of Globalization

Download or read book SMEs in an Era of Globalization written by Ilan Bijaoui and published by Springer. This book was released on 2016-11-24 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

Book The Nature of Purchasing

Download or read book The Nature of Purchasing written by Florian Schupp and published by Springer Nature. This book was released on 2020-05-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was created in the spirit of learning from nature in the field of professional purchasing. It describes real-world purchasing problems faced by companies as well as individuals and presents natural hands-on solutions that apply scientific approaches. The book answers what the core of purchasing could be, the inner structure of it or in other words the natural way. Nature masters effectiveness based on immanent laws and ensures efficiency by best results for minimal invest. Especially in complex and ambiguous situations, purchasers benefit from this book by understanding the broader context with the help of recent scientific research. Focusing on the problems that purchasers face in managerial practice rather than oversimplified generalizations, the book features step-by-step explanations, allowing readers to find tailored solutions to address challenges in key purchasing areas. The book was written in collaboration and with the help of experts in purchasing and logistics, biology, law and economics, human resource development, media and sports, and merges perspectives from theory and practice to provide natural strategies for purchasers.

Book Innovation and Strategy

Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Book Negotiation Behavior

    Book Details:
  • Author : Dean G. Pruitt
  • Publisher : Academic Press
  • Release : 2013-09-11
  • ISBN : 1483266206
  • Pages : 278 pages

Download or read book Negotiation Behavior written by Dean G. Pruitt and published by Academic Press. This book was released on 2013-09-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiation Behavior is a theoretical synthesis of what is known about negotiation as a general phenomenon. The principles presented are illustrated with examples of negotiation from many specific realms. A great deal of attention is devoted to the motives, perceptions, and other microprocesses underlying the behavior of negotiators and to the results of laboratory experiments on negotiation. Comprised of seven chapters, this book begins by defining negotiation and contrasting it with other forms of multiparty decision making, along with its significance and the nature of research on the subject. Two fundamental theoretical notions are presented: the strategic choice model and the goal/expectation hypothesis. Subsequent chapters focus on where bargainers place their demands as well as the strategies they use to foster their interests while moving toward agreement. The reader is introduced to key concepts such as demand level and concession rate, competitive tactics, and coordinative behavior, together with integrative agreements and third-party intervention in negotiation (mediation and arbitration). This monograph will be of value to practitioners in the fields of organizational and occupational psychology, social psychology, economics, industrial relations, and international relations.

Book An Integrative Perspective on Bilateral Governance of Buyer seller Relationships in Key Accounts Context

Download or read book An Integrative Perspective on Bilateral Governance of Buyer seller Relationships in Key Accounts Context written by Aditya Gupta and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this dissertation, I seek to understand the spillover effects of selling team composition, structure, and knowledge creation and utilization processes (i.e., seller intrafirm aspects) on the buyer-seller relationship management (i.e., interfirm aspects) and in turn on seller firm's performance. My dissertation comprises of a brief introduction, one conceptual essay, one empirical essay, and a conclusion. The conceptual essay sets the base for the second empirical essay. For the empirical essay, I collect primary survey data using an online panel of key account managers across multiple industries and firms to investigate the spillover effect of intrafirm relational ties network on the interfirm buyer-seller relational ties network and seller's performance.In the first essay, I consider, in the context of key account management, (1) the relationship between various governance mechanisms (namely, process control, output control, proscriptive norms and prescriptive norms) available to buyer and seller firms to manage the interfirm relationships and seller's performance, (2) how the relationship between these governance mechanisms and seller's performance is affected by identity multiplicity and coordination complexity stemming from knowledge and resource diversity within the selling team (intrafirm aspects), and (3) solutions specific to key account management setting (namely, identity shaping, identity highlighting and centralization) to overcomes issues of identity multiplicity and coordination complexity and improve the relationship between governance mechanisms and seller's performance.In the second essay, I use network conceptualization to evaluate the combined effect of intrafirm consultation network (used to evaluate the knowledge utilization and creation processes) within the selling team and interfirm communication network (used to evaluate information exchange) between buyer and seller firms on seller's performance. I provide theoretical predictions and empirical evidence that there is a spillover effect of intrafirm consultation network on the interfirm communication network. I show that certain intrafirm network structure and interfirm network structure when combined together improve seller's performance by 4%-8%. For, instance, intrafirm consultation network centered on a selling team member (i.e., highly centralized network) combines with high number of ties in interfirm communication network to improve seller's performance.

Book The Long Interview

Download or read book The Long Interview written by Grant David McCracken and published by SAGE. This book was released on 1988-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Long Interview' focuses on one of the most powerful and efficient of these methods, the intensive interview. The intensive interview is a sharply focused and rapid process that seeks to diminish the indeterminacy and redundancy that attends more unstructured research processes.