Download or read book The Digital Trifecta written by Frank Mazza and published by . This book was released on 2021-07-15 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine every person on Earth looking at you and looking to you for a solution to their problems. Sixteen billion eyes attached to eight billion individuals hungry for the next new thing. Do you suddenly feel overwhelmed? Of course, you are, because trying to get all eyes on you is an outdated method of marketing that discredits the consumer. Bringing that scenario to scale, imagine advertising your brand to a stadium of 40,000 fans. Your name is in lights and maybe even mentioned as a sponsor. But, what is the likelihood that every fan is paying attention to your advertising? How many of those people are a fit for your product or service? Will your marketing dollars translate into revenue for your business? The answers: not many, you don't know, and no. However, with my solution, "The Digital Trifecta," you will discover your audience, use your advertising dollars to reach them, and convert them to customers. Eventually, those prominent billboards and sponsorships will do what they are supposed to do - raise awareness of an already strong brand that has cultivated its audience and built a relationship with its customers. Through the Digital Trifecta, I have found a solution that allows you to identify the perfect customer and save you time, money, and energy. Why should you take advice from me? That is a fair question. Self-disclosure is essential to the foundation of any good relationship. I owe you the explanation.

Download or read book Expanding Sentience Introducing Digital Sociology written by Richard Neal and published by Richard Neal. This book was released on 2010 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Exploring Online Learning Through Synchronous and Asynchronous Instructional Methods written by Sistek-Chandler, Cynthia Mary and published by IGI Global. This book was released on 2019-11-22 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring online learning through the lens of synchronous and asynchronous instructional methods can be beneficial to the online instructor and to the course designer. Understanding the underlying theoretical foundation is essential to justify both types of instructional pedagogies. Learning theory as it applies to online environments encompasses myriad techniques and practices. Edited by Dr. Cynthia Mary Sistek-Chandler, who was named the 2020 Higher Education Technology Leader Winner by EdTech Digest, Exploring Online Learning Through Synchronous and Asynchronous Instructional Methods is an essential scholarly book that provides relevant and detailed research on the applications of synchronous and asynchronous instructional pedagogies and discusses why they are critical to the design and implementation of contemporary online courses. Featuring an array of topics such as student engagement, adaptive learning, and online instruction, this book is ideal for online instructors, instructional designers, curriculum developers, course designers, academicians, administrators, e-learning professionals, researchers, and students.

Download or read book Ethical Issues and Citizen Rights in the Era of Digital Government Surveillance written by Cropf, Robert A. and published by IGI Global. This book was released on 2016-02-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions surrounding the concept of freedom versus security have intensified in recent years due to the rise of new technologies. The increased governmental use of technology for data collection now poses a threat to citizens’ privacy and is drawing new ethical concerns. Ethical Issues and Citizen Rights in the Era of Digital Government Surveillance focuses on the risks presented by the usage of surveillance technology in the virtual public sphere and how such practices have called for a re-examination of what limits should be imposed. Highlighting international perspectives and theoretical frameworks relating to privacy concerns, this book is a pivotal reference source for researchers, professionals, and upper-level students within the e-governance realm.

Download or read book Research Perspectives on Social Media Influencers and Brand Communication written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2020-11-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Download or read book The Digital Frontier written by Sangeet Kumar and published by Indiana University Press. This book was released on 2021-05-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics. The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's "infrastructures of control" visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the "global common good" is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network.

Download or read book Research Anthology on Developing Effective Online Learning Courses written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-12-18 with total page 2104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current educational environment, there has been a shift towards online learning as a replacement for the traditional in-person classroom experience. With this new environment comes new technologies, benefits, and challenges for providing courses to students through an entirely digital environment. With this shift comes the necessary research on how to utilize these online courses and how to develop effective online educational materials that fit student needs and encourage student learning, motivation, and success. The optimization of these online tools requires a deeper look into curriculum, instructional design, teaching techniques, and new models for student assessment and evaluation. Information on how to create valuable online course content, engaging lesson plans for the digital space, and meaningful student activities online are only a few of many current topics of interest for promoting student achievement through online learning. The Research Anthology on Developing Effective Online Learning Courses provides multiple perspectives on how to develop engaging and effective online learning courses in the wake of the rapid digitalization of education. This book includes topics focused on online learners, online course content, effective online instruction strategies, and instructional design for the online environment. This reference work is ideal for curriculum developers, instructional designers, IT consultants, deans, chairs, teachers, administrators, academicians, researchers, and students interested in the latest research on how to create online learning courses that promote student success.

Download or read book Adaptive Marketing written by Norm Johnston and published by Springer. This book was released on 2015-09-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Download or read book Digital marketing like a PRO written by Clo Willaerts and published by Lannoo Meulenhoff - Belgium. This book was released on 2023-01-31 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Download or read book The Digital Marketer written by Larry Weber and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

Download or read book The Platform Economy and the Smart City written by Austin Zwick and published by McGill-Queen's Press - MQUP. This book was released on 2021-09-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, cities have come into closer contact and conflict with new technologies. From reactive policymaking in response to platform economy firms to proactive policymaking in an effort to develop into smart cities, urban governance is transforming at an unprecedented speed and scale. Innovative technologies promise a brave new world of convenience and cost effectiveness – powered by cameras that monitor our movements, sensors that line our streets, and algorithms that determine our resource allocation – but at what cost? Exploring the relationship between technology and cities, this book brings together an outstanding group of authors in the field to provide a critical and necessary examination of the disruption that is under way. They look at how cities should understand and regulate novel technologies, what can be learned from proposed and failed smart city projects, and how innovative economies change the structure of cities themselves. Contributors dig deeply into these and similar subjects, contributing their voices to an important dialogue on the future of urban policy and governance. The first collection of its kind, this groundbreaking volume brings together social, economic, and cultural insights to enhance our understanding of the ongoing technological upheaval in cities around the world.

Download or read book Search Marketing written by Kelly Cutler and published by Kogan Page Publishers. This book was released on 2023-12-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.

Download or read book GRASPED Aries the Ram written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-27 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome, bold Aries marketers! Are you ready to charge ahead and conquer the digital marketing realm? Your fiery spirit, unwavering determination, and natural leadership qualities make you a force to be reckoned with in the online world. But even the most passionate Ram needs a roadmap to navigate the ever-changing digital landscape. This book is your personalized guide, combining the power of astrology with practical digital marketing strategies. We'll delve into the unique traits that make Aries marketers shine, from your strategic thinking to your magnetic charisma. You'll learn how to leverage these strengths to craft compelling content, build a strong online presence, and ultimately achieve your marketing goals. As you embark on this journey, remember: the key to success lies in embracing your individuality. This book equips you with the tools and knowledge to translate your Aries energy into a winning digital marketing strategy. So, let's ignite your inner Ram and get ready to set the digital marketing world ablaze! Actionable Astrology: Move beyond basic horoscope interpretations. This book provides practical guidance on applying your astrological profile to develop winning digital marketing strategies. Data-Driven Approach: Balance intuition with informed decision-making. Learn how to leverage data analytics to refine your campaigns and maximize your impact. Creative Inspiration: Tap into your inherent Aries creativity to craft innovative and engaging content that sets you apart from the competition.

Download or read book The Digital Evangelicals written by Travis Warren Cooper and published by Indiana University Press. This book was released on 2022-08-02 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to evangelical Christianity, the internet is both a refuge and a threat. It hosts Zoom prayer groups and pornographic videos, religious revolutions and silly cat videos. Platforms such as social media, podcasts, blogs, and digital Bibles all constitute new arenas for debate about social and religious boundaries, theological and ecclesial orthodoxy, and the internet's inherent danger and value. In The Digital Evangelicals, Travis Warren Cooper locates evangelicalism as a media event rather than as a coherent religious tradition by focusing on the intertwined narratives of evangelical Christianity and emerging digital culture in the United States. He focuses on two dominant media traditions: media sincerity, immediate and direct interpersonal communication, and media promiscuity, communication with the primary goal of extending the Christian community regardless of physical distance. Cooper, whose work is informed by ethnographic fieldwork, traces these conflicting paradigms from the Protestant Reformation through the rise of the digital and argues that the tension is culminating in a crisis of evangelical authority. What counts as authentic interaction? Who has authority over the circulation of information? While many studies claim that technology influences religion, The Digital Evangelicals reveals how Protestant metaphors and discourses shaped the emergence of the internet and explores what this relationship with global new media means for evangelicalism.

Download or read book Impact of Women s Empowerment on SDGs in the Digital Era written by Vasiliu-Feltes, Ingrid and published by IGI Global. This book was released on 2022-05-13 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of women’s empowerment on the Sustainable Development Goals is exponential, as their contributions are essential in all domains relevant to our society and economy. As a society, we are facing a moral imperative to redesign, reshape, and recalibrate our global approach towards women’s empowerment. A call to action and alternative pathways that can address some of the major challenges that fuel the global, social, and economic gender gap are required in order to further the empowerment movement. Impact of Women’s Empowerment on SDGs in the Digital Era discusses global issues surrounding the gender gap and how women’s empowerment can contribute to each of the 17 Sustainable Development Goals and highlights opportunities, challenges, drivers of success, and the importance of ethical leadership in order to successfully create a women’s empowerment legacy for future generations. Covering a range of topics such as financial inclusion and digital identity, this reference work is ideal for policymakers, lawmakers, government officials, researchers, academicians, scholars, researchers, instructors, and students.