Download or read book The Digital Acquisition Cycle For Content Creators written by Scott Winterroth and published by . This book was released on 2019-08-07 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW Playbook for Content Marketing Scott Winterroth's Digital Acquisition Cycle model is a proven solution for the struggling content creator trying to figure out how to scale their efforts. This revolutionary method incorporates advertising into content marketing, something generally only associated with free inbound channels. In a world dominated by Wall Street and saturated by walled gardens of pay-for-play social and search platforms, all creators should consider how to properly invest in their online marketing strategy. Scott's DAC Model is a method for building a sustainable ecosystem for growing your visibility online. This workbook provides compelling examples of why you should still invest in blogging, with tips on how to grow your authority in the world of advertisement. Whether you are new to digital marketing or getting back into the blogging game, the DAC Model brings clarity and strategic insights so that you, too, can build the blog you want.

Download or read book Handbook on Electronic Commerce written by Michael Shaw and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

Download or read book Research and Advanced Technology for Digital Libraries written by László Kovács and published by Springer Science & Business Media. This book was released on 2007-09-06 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th European Conference on Research and Advanced Technology for Digital Libraries, ECDL 2007, held in Budapest, Hungary. The papers are organized in topical sections on ontologies, digital libraries and the web, models, multimedia and multilingual DLs, grid and peer-to-peer, preservation, user interfaces, document linking, information retrieval, personal information management, new DL applications, and user studies.

Download or read book Enterprise Content and Search Management for Building Digital Platforms written by Shailesh Kumar Shivakumar and published by John Wiley & Sons. This book was released on 2016-12-16 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution—or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today’s digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices—along with an illuminating end-to-end digital program case study. Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today’s hyper-connected world.

Download or read book The Digital Archives Handbook written by Aaron D. Purcell and published by Rowman & Littlefield. This book was released on 2019-02-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Archives Handbook provides archivists a roadmap to create and care for digital archives. Written by archival experts and practitioners, Purcell brings together theoretical and practical approaches to creating, managing, and preserving digital archives. The first section is focused on processes and practices, including chapters on acquisitions, appraisal, arrangement, description, delivery, preservation, forensics, curation, and intellectual property. The second section is focused on digital collections and specific environments where archivists are managing digital collections. These chapters review digital collections in categories including performing arts, oral history, architectural and design records, congressional collections, and email. The book discuss the core components of digital archives—the technological infrastructure that provides storage, access, and long-term preservation; the people or organizations that create or donate digital material to archives programs, as well as the researchers use them; and the digital collections themselves, full of significant research content in a variety of formats with a multitude of research possibilities. The chapters emphasize that the people and the collections that make up digital archives are just as important as the technology. Also highlighted are the importance of donors and creators of digital archives. Building digital archives parallels the cycle of donor work—planning, cultivation, and stewardship. During each stage, archivists work with donors to ensure that the digital collections will be arranged, described, preserved, and made accessible for years to come. Archivists must take proactive and informed actions to build valuable digital collections. Knowing where digital materials come from, how those materials were created, what materials are important, what formats or topical areas are included, and how to serve those collections to researchers in the long term is central to archival work. This handbook is designed to generate new discussions about how archivists of the twenty-first century can overcome current challenges and chart paths that anticipate, rather than merely react to, future donations of digital archives.

Download or read book Appraisal and Acquisition written by Kate Theimer and published by Rowman & Littlefield. This book was released on 2015-04-16 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appraisal and Acquisition: Innovative Practices for Archives and Special Collections explores how archivists and special collections librarians in organizations of different sizes and types have approached the challenges of collection, as well as exploring opportunities to acquire new kinds of materials and conduct thoughtful reappraisal. The case studies featured are “No Fame Required”: Collaboration, Community, and the Georgia LGBTQ Archives Project Placed Out: Providing a Home for the Records of the Children’s Aid Society and the Orphan Trains “I Really Can’t Wait to Archive this Exchange”: Exploring Processing as Appraisal in the Tim Kaine Email Project Hardware for SoftPoems: Appraisal and Acquisition of Vintage Computer Equipment From Projects to Policy: The Evolution of a Systematic Reappraisal Program Terabytes from Far-Off Lands: Acquiring Records of the Ford Foundation International Fellowships Program So Much to Do, So Little Time: Prioritizing To Acquire Significant University Records The Studio Theatre Archives: Staging an Embedded Appraisal Making the Bulb Want to Change: Implementing an Active Electronic Records Appraisal and Acquisition Program Weaving the Web of Influence: Maximizing Archival Appraisal and Acquisition through the Use of “Spider Advocates” Reappraisal and Deaccessioning: Building for the Future by Removing Some of the Past Tap into History: The Birth of the Oregon Hops and Brewing Archives These case studies show a range of strategies and processes, but all were selected because they demonstrate ideas that could be transferred into many other settings. They can serve as models, sources of inspiration, or starting points for new discussions. This volume will be useful to those working in archives and special collections as well as other cultural heritage organizations, and provides ideas ranging from those that require long-term planning and coordination to ones that could be more quickly implemented. The chapters also provide students and educators in archives, library, and public history graduate programs a resource for understanding the varieties of issues related to appraisal and acquisition and how they can be addressed.

Download or read book Content Marketing with ChatGPT The Definitive Content Creation Blueprint written by J. Thorn and published by Thorn Publishing LLC. This book was released on with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world brimming with digital content, how do you ensure your voice not only reaches but also resonates with your audience? Ever wondered how AI could transform your content creation process, infusing efficiency without sacrificing your unique style and expertise? Introducing the revolutionary book by J. Thorn, a vanguard in the field of AI-assisted content creation. This book isn’t just a guide; it’s a paradigm shift in how you approach content marketing, whether it’s blogs, newsletters, or social media posts. Thorn guides you through the innovative process of merging your personal expertise with AI’s analytical prowess to create content that truly stands out. In this groundbreaking book, you’ll explore: The art of crafting both original short and long-form content with ChatGPT, tailored to captivate your specific audience. Strategies for creating curated content efficiently, leveraging AI for content that is both rich in variety and depth. The power of the “Ideal Reader Archetype Generator,” an AI tool designed to uncover detailed insights into your audience, transforming days of research into minutes. Insights into the future of SEO and content marketing in an AI-driven world, preparing you for the shifts in digital landscapes. And many additional resources, including all of the prompts! This book is more than just a manual—it’s an expedition into the realm of AI-enhanced content creation. “The Definitive Content Creation Blueprint” is designed for authors, marketers, and content creators eager to harness the power of AI while keeping their content personal, engaging, and true to their voice. Whether you’re starting your content creation journey or looking to inject new life into your existing strategies, this book is your comprehensive guide. Embrace the synergy of AI’s efficiency with your creative insight. Elevate your content from ordinary to outstanding. Transform how you connect with your audience through every word you write. Step into the future of content creation—buy your copy today!

Download or read book The SAGE Handbook of Digital Society written by William Housley and published by SAGE. This book was released on 2022-11-23 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SAGE Handbook brings together cutting edge social scientific research and theoretical insight into the emerging contours of digital society. Chapters explore the relationship between digitisation, social organisation and social transformation at both the macro and micro level, making this a valuable resource for postgraduate students and academics conducting research across the social sciences. The topics covered are impressively far-ranging and timely, including machine learning, social media, surveillance, misinformation, digital labour, and beyond. This innovative Handbook perfectly captures the state of the art of a field which is rapidly gaining cross-disciplinary interest and global importance, and establishes a thematic framework for future teaching and research. Part 1: Theorising Digital Societies Part 2: Researching Digital Societies Part 3: Sociotechnical Systems and Disruptive Technologies in Action Part 4: Digital Society and New Social Dilemmas Part 5: Governance and Regulation Part 6: Digital Futures

Download or read book Managing Electronic Media written by Joan M. Van Tassel and published by Taylor & Francis. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Download or read book Books in the Digital Age written by John B. Thompson and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

Download or read book Proceedings of the 2023 4th International Conference on Education Knowledge and Information Management ICEKIM 2023 written by Xueming Yuan and published by Springer Nature. This book was released on 2023-06-29 with total page 2133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.With the successful experience of the past 3 years, we believe that the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be an even greater success in 2023, and welcome all scholars and experts to submit their papers for the conference!The 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be held on January 13-15, 2023 in Zhengzhou, China. In the era of information explosion, there is no doubt that education is an important way of knowledge production, dissemination and diffusion. Education plays an important role in promoting human development and promoting the development of society and human knowledge. ICEKIM 2023 is to bring together innovative academics and industrial experts in the field of Education, Knowledge and Information Management to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Knowledge and Information Management and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in international conference on Education, Knowledge and Information Management and related areas.

Download or read book Managing Electronic Media written by Joan Van Tassel and published by CRC Press. This book was released on 2012-09-10 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.

Download or read book The Handbook of Archival Practice written by Patricia C. Franks and published by Rowman & Littlefield. This book was released on 2021-09-12 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: To meet the demands of archivists increasingly tasked with the responsibility for hybrid collections, this indispensable guide covers contemporary archival practice for managing analog and digital materials in a single publication. Terms describing activities central to the archival process—such as appraisal, acquisition, arrangement, description, storage, access, and preservation—are included. In addition, responsibilities traditionally considered outside the purview of the archivist but currently impacting professional activities—such as cybersecurity, digital forensics, digital curation, distributed systems (e.g., cloud computing), and distributed trust systems (e.g., blockchain)—are also covered. The Handbook is divided into ten sections: current environment; records creation and recordkeeping systems; appraisal and acquisition; arrangement and description; storage and preservation; digital preservation; user services; community outreach and advocacy; risk management, security and privacy; and management and leadership. Some terms touch on more than one category, which made sorting a challenge. Readers are encouraged to consult both the table of contents and the index, as a topic may be addressed in more than one entry. A total of 111 entries by 105 authors are defined and described in The Handbook. The majority (79) of the contributors were from the US, 12 from Canada, 7 from the United Kingdom, 3 from Australia, 1 each from Germany, Jamaica, New Zealand, and the Russian Federation. Because archival practice differs among practitioners in different countries, this work represents an amalgamation. The Handbook was written primarily for archival practitioners who wish to access desired information at the point of need. However, can also serve as a valuable resource for students pursuing careers in the archival profession and information professionals engaged in related fields.

Download or read book Intelligent Systems Design and Applications written by Ajith Abraham and published by Springer Nature. This book was released on 2021-06-02 with total page 1440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights recent research on intelligent systems and nature-inspired computing. It presents 130 selected papers from the 19th International Conference on Intelligent Systems Design and Applications (ISDA 2020), which was held online. The ISDA is a premier conference in the field of computational intelligence, and the latest installment brought together researchers, engineers and practitioners whose work involves intelligent systems and their applications in industry. Including contributions by authors from 40 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering.

Download or read book The Essentials of Today s Marketing 2 written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-06-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN

Download or read book Knowledge Management written by Suliman Al-Hawamdeh and published by World Scientific. This book was released on 2008 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book contains papers from the 2008 International Conference on Knowledge Management to be held in Columbus, Ohio. The papers represent much of the best and most up-to-date work by researchers and practitioners in the field of knowledge management. It provides insights into the knowledge management practices within organization and discusses issues related to knowledge management competencies and professionalism. It is a good reference source for information and knowledge professionals and can be read by both graduate and undergraduate students.

Download or read book Systems Software and Services Process Improvement written by Murat Yilmaz and published by Springer Nature. This book was released on 2023-08-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the refereed proceedings of the 30th European Conference on Systems, Software and Services Process Improvement, EuroSPI 2023, held in Grenoble, France, in August-September 2023. The 47 full papers presented were carefully reviewed and selected from 100 submissions. The papers are organized according to the following topical sections: SPI and emerging and multidisciplinary approaches to software engineering; digitalisation of industry, infrastructure and e-mobility; SPI and good/bad SPI practices in improvement; SPI and functional safety and cybersecurity; SPI and agile; SPI and standards and safety and security norms; sustainability and life cycle challenges; SPI and recent innovations; virtual reality and augmented reality.