Download or read book The Decoded Company written by Leerom Segal and published by Penguin. This book was released on 2014-02-20 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.
Download or read book Decoded written by Jay-Z and published by One World. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)
Download or read book Girl Decoded written by Rana el Kaliouby and published by Crown Currency. This book was released on 2020-04-21 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a captivating memoir, an Egyptian American visionary and scientist provides an intimate view of her personal transformation as she follows her calling—to humanize our technology and how we connect with one another. LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A vivid coming-of-age story and a call to each of us to be more mindful and compassionate when we interact online.”—Arianna Huffington NAMED ONE OF THE BEST BOOKS OF THE YEAR BY PARADE Rana el Kaliouby is a rarity in both the tech world and her native Middle East: a Muslim woman in charge in a field that is still overwhelmingly white and male. Growing up in Egypt and Kuwait, el Kaliouby was raised by a strict father who valued tradition—yet also had high expectations for his daughters—and a mother who was one of the first female computer programmers in the Middle East. Even before el Kaliouby broke ground as a scientist, she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream. After earning her PhD at Cambridge, el Kaliouby, now the divorced mother of two, moved to America to pursue her mission to humanize technology before it dehumanizes us. The majority of our communication is conveyed through nonverbal cues: facial expressions, tone of voice, body language. But that communication is lost when we interact with others through our smartphones and devices. The result is an emotion-blind digital universe that impairs the very intelligence and capabilities—including empathy—that distinguish human beings from our machines. To combat our fundamental loss of emotional intelligence online, she cofounded Affectiva, the pioneer in the new field of Emotion AI, allowing our technology to understand humans the way we understand one another. Girl Decoded chronicles el Kaliouby’s journey from being a “nice Egyptian girl” to becoming a woman, carving her own path as she revolutionizes technology. But decoding herself—learning to express and act on her own emotions—would prove to be the biggest challenge of all.
Download or read book Culture Decks Decoded written by Bretton Putter and published by . This book was released on 2018 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Download or read book Decoded written by Mai Jia and published by Penguin UK. This book was released on 2014-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.
Download or read book Hustle and Float written by Rahaf Harfoush and published by Diversion Books. This book was released on 2019-02-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: OUR CULTURE HAS BECOME OBSESSED WITH HUSTLING. As we struggle to keep up in a knowledge economy that never sleeps, we arm ourselves with life hacks, to-do lists, and an inbox-zero mentality, grasping at anything that will help us work faster, push harder, and produce more. There’s just one problem: most of these solutions are making things worse. Creativity isn’t produced on an assembly line, and endless hustle is ruining our mental and physical health while subtracting from our creative performance. Productivity and Creativity are not compatible; we are stuck between them, and like the opposite poles of a magnet, they are tearing us apart. When we’re told to sleep more, meditate, and slow down, we nod our heads in agreement, yet seem incapable of applying this advice in our own lives. Why do we act against our creative best interests? WE HAVE FORGOTTEN HOW TO FLOAT. The answer lies in our history, culture, and biology. Instead of focusing on how we work, we must understand why we work—why we believe that what we do determines who we are. Hustle and Float explores how our work culture creates contradictions between what we think we want and what we actually need, and points the way to a more humane, more sustainable, and, yes, more creative, way of working and living.
Download or read book Skincare Decoded written by Victoria Fu and published by Simon and Schuster. This book was released on 2021-03-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really need a ten-step skincare regimen? Is that $100 eye cream worth it? And what the heck are “actives” anyway? In this book two professional chemists and beauty industry insiders tell all. Depending on who you listen to, the secret to beautiful skin is microbiomes. Or Korean rice water. Or maybe a dermaplaning tool. It feels like you need a degree in chemistry to even understand what these products are, and if they live up to the hype. Luckily, Victoria Fu and Gloria Lu, professional skincare chemists have done that work so you don’t have to. The science may seem complicated, but this book will show you how simple it can be, giving you what you need to make informed decisions about your skin (and your wallet). Skincare Actives? Technically, cat sneezes could count. SPF? Yep, super important. Caffeine serums? The science is still out. CBD additives? Not enough studies yet, so the jury’s still out. The authors are the creators behind the popular Chemist Confessions Instagram, and this book brings the sass, humor, and solid information they’re known for. Additional chapters address the best ingredients for every skin type, and reveal the only four products you really need.
Download or read book Decode and Conquer written by Lewis C. Lin and published by . This book was released on 2013-11-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY
Download or read book The Constitution Decoded written by Katie Kennedy and published by Workman Publishing Company. This book was released on 2020-09-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be an active citizen. Know your Constitution! Ever wonder why the president has a Cabinet? Why there’s such thing as trial by jury? Why someday you’ll have to pay income tax, or why there are no Dukes, Duchesses, Counts, or Countesses in the United States? Because the Constitution says so––and so much more. And now, in The Constitution Decoded, the ideas, concepts, and rules that make America are unpacked and explained in detail to help all of us, kids and parents too, become more informed citizens. Written with impeccable clarity and illustrated in a style that brings America’s early days to life, this fascinating guide goes through the Constitution literally word by word, sentence by sentence, and idea by idea to give readers a true understanding of not only how the Framers envisioned the United States, but also why they made the choices they did. Here’s why, for example, the United States has three branches of government—legislative, executive, and judicial. It explains how bills become laws, why we have the right to free speech, how we can change the Constitution as our country evolves, and so much more. Packed with historical context and figures, vocabulary, anecdotes, and trivia, this book is an accessible yet richly layered work that belongs in every family library.
Download or read book Business Credit Decoded written by Ty Crandall and published by . This book was released on 2012-08-19 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Credit Decoded is an insider's guide on how to build an exceptional business credit score and profile for any business. This book will reveal how a business owner can be approved for tens-of-thousands of dollars in revolving credit cards and credit lines. Plus, this special book reveals how business owners can secure large amounts of cash funding for their business without a personal guarantee required from the business owner. Learn the insider secrets of the business credit world and be approved for more money than you have ever imagined before
Download or read book Your Soul Contract Decoded written by Nicolas David Ngan and published by Watkins Media Limited. This book was released on 2012-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to use the powers of numerology to better understand yourself and your life—from your purpose and goals to your talents and karmic patterns. Spiritual seekers are feeling an increasingly strong urge from within to connect with and manifest their life purpose. They are seeking out tools and knowledge to awaken to this purpose and are doing whatever it takes to achieve this. A soul contract reading is an accurate, in depth, channeled system of spiritual interpretation that will empower you by decoding the secrets of the blueprint of your life hidden within your birth name. It is based on an ancient system of numerology that uses Hebrew glyphs, revealing the true essence of the reader’s life purpose as well as their karma, talents, and goals. Inside this book, you’ll find chapters on: • How to create a more fulfilling life • Decoding your birth certificate name and the Spiritual Map of your life • Various methodology for creating and generating numbers • Understanding the numbers, with top-layer interpretations • Insights on Double and Simple letters • Insights on Double and Combination numbers, with aspect-specific meanings • How to decode the interpretations of your Soul Contract • Additional resources for further exploration, training, and much more! Decoding your soul contract will show you the karmic patterns you face, the talents you can use to overcome them, the goals you are trying to achieve, and your soul destiny. This book will help you discover why you are in the perfect place in your life—and will empower you to move forward.
Download or read book Inferno Decoded written by Michael Haag and published by Simon and Schuster. This book was released on 2013-06-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-inclusive guide to key concepts and details about Dan Brown’s novel Inferno—featuring black-and-white illustrations. Go deep into the provocative and always compelling world of Dan Brown’s novel, Inferno. Delivering crucial background on the characters, codes, symbols, secrets, and setting of the novel, Inferno Decoded also offers a wealth of fascinating details about the historical and cultural background and the questions it raises. As in Michael Haag’s previous bestseller, The Rough Guide to The Da Vinci Code, the author illuminates the life and work of Dante Alighieri and the world of medieval Florence. Also included: an overview of Dante and his work, along with the other themes of Brown’s thriller; a guide to its sources and Tuscan locations; and a look back at the earlier career of Brown’s hero, Harvard Professor of Symbology, Robert Langdon.
Download or read book Famous Faces Decoded written by Dan Hill and published by . This book was released on 2019-07-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Famous Faces Decoded features photographs of select celebrities, augmented with arrows and circles to identify the facial muscle movements that reveal emotional displays. Famous Faces Decoded helps readers become fluent in reading the language of facial expressions to boost their emotional intelligence. This book is full of lively stories about stars you know, or think you know, from the realms of Hollywood, music, sports, and the media, to leading politicians and business people. The examples highlight celebrities from four eras: The Silent Generation, Baby Boomers, Gen X-ers, and Mellennials. From whom to hire, to sales, negotiations, and interacting with your boss, colleagues or customers, as well as in dating, marriage or handling your kids, Famous Faces Decoded will help anyone keen on securing more steadfast rapport with others.
Download or read book The Bestseller Code written by Matthew Jockers and published by Penguin UK. This book was released on 2016-09-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if an algorithm could predict which manuscripts would become mega-bestsellers? Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.
Download or read book Child Decoded written by Robin E. McEvoy and published by . This book was released on 2017-02-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: -Where's the Owner's Manual?!- What parent hasn't wished for the manual that goes with her child? And children with complex behavior or learning issues can be even more confounding. The last twenty years have seen a huge increase, not only in children with learning and behavior problems, but in children with bewildering combinations of them. These combinations can defy categorization and resist treatment. Figuring these children out can feel like trying to decrypt an especially complex code, without a cypher. Even professionals find it challenging. Child Decoded presents a new kind of resource for a new kind of need. It provides parents with a broader understanding of the issues that may be affecting their children, as well as concise information on who can help and how. In this book, you will find: - an extensive, unique checklist system to help you find your starting point - avenues of support you may not have considered - underlying factors that may be worsening your child's learning or behavior problems - common misdiagnoses - which practitioners do what, and what questions to ask of them - descriptions of both Western medicine and alternative medicine solutions The experts who contributed to this book are passionate about helping parents understand the full range of options available to them. We now have more insight into the brain than ever before, more understanding of how different factors affect brain function, and more tools we can use to diagnose and treat.
Download or read book Sexualizing Cancer written by Laura Mamo and published by University of Chicago Press. This book was released on 2023-12-20 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The virus that changed how we think about cancer and its culprits—and the vaccine that changed how we talk about sex and its risks. Starting in 2005, people in the US and Europe were inundated with media coverage announcing the link between cervical cancer and the sexually transmitted virus HPV. Within a year, product ads promoted a vaccine targeting cancer’s viral cause, and girls and women became early consumers of this new cancer vaccine. An understanding of HPV’s broadening association with other cancers led to the identification of new at-risk populations—namely boys and men—and ignited a plethora of gender and sexual issues related to cancer prevention. Sexualizing Cancer is the first book dedicated to the emergence and proliferation of the HPV vaccine along with the medical capacity to screen for HPV—crucial landmarks in the cancer prevention arsenal based on a novel connection between sex and chronic disease. Interweaving accounts from the realms of biomedical science, public health, and social justice, Laura Mamo chronicles cervical cancer’s journey out of exam rooms and into public discourse. She shows how the late twentieth-century scientific breakthrough that identified the human papilloma virus as having a causative role in the onset of human cancer galvanized sexual politics, struggles for inclusion, new at-risk populations, and, ultimately, a new regime of cancer prevention. Mamo reveals how gender and other equity arguments from within scientific, medical, and advocate communities shaped vaccine guidelines, clinical trial funding, research practices, and clinical programs, with consequences that reverberate today. This is a must-read history of medical expansion—from a “woman’s disease” to a set of cancers that affect all genders—and of lingering sexualization, with specific gendered, racialized, and other contours along the way.
