Download or read book The Customer Manifesto written by Pamela Herrmann and published by Createspace Independent Publishing Platform. This book was released on 2014-11-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough in how businesses connect with their customers to create an exceptional experience, every time. The most interesting thing about the way the Internet is shaping business growth today is being driven by consumer behavior online, and the vast majority of the conversation is how the business made the customer feel. The great divide: 80% of businesses believe they are providing 'superior' customer service, yet only 8% of their customers agree. Breaking through in a sea of sameness begins by returning to old school connectedness with your customers. As a successful entrepreneur, inventor, educator, and consult-ant, I've helped thousands of small business owners grow their profits by identifying the broken links in their work flow, creating an exceptional customer experience, and increasing their traffic. The old adage, "Nothing personal, it's just business," couldn't be farther from the truth in today's economy. Business is personal. Leveraging social proof, both through word of mouth marketing and online, begins when a business has developed lasting loyalty with their customers. Lasting loyalty happens when we feel a strong feeling of support or allegiance to someone. This book summarizes for a general audience results from a query put to customers, "What would a business have to do in order to earn your loyalty?" The Customer Manifesto is the result of that query. By understanding what customers want to feel when they transact with a business, we can quickly adapt the way in which we interact with them with the goal of growing the rela-tionship to the level of evangelist -- someone who will willingly and happily provide the critical social proof through business rat-ings and review websites, and through social networking. This book provides best practices from the highest rated busi-nesses in hospitality and the insights from enterprise level busi-nesses that have invested billions of dollars on customer insights in order to improve the way they do business. We've taken these principles and applied them to The Customer Manifesto so that lo-cal businesses can learn how to create an exceptional customer experience with every transaction. The stories and lessons are presented in the framework of the retail business, but these principles very much apply to the serv-ice based business where customers may be calling you, or an on-line business where you are measuring & monitoring the customer experience through the lens of your website analytics. Technology is an amazing tool for growing sales, but it is a waste of the two most valuable resources a small business has -- that of time and money -- if the customer experience is fair to middling. An exceptional experience is created when we prove to customers that they are valued and appreciated with every action, interaction, reaction & transaction.
Download or read book Jeffrey Gitomer s Sales Manifesto written by Jeffrey Gitomer and published by Sound Wisdom. This book was released on 2019-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Gitomer’s SALES MANIFESTOImperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...For the Next Decade After 50 years of successfully making sales all over the world. After delivering more than 2,500 customized speeches to the world's biggest companies. After establishing an unrivaled social platform with millions of views and followers. After leading the marketplace with Sell or Die podcast. After delivering more than 350 sold-out public seminars to audiences all over the globe. After writing 13 best-selling books including The Sales Bible and The Little Red Book of Selling… Jeffrey Gitomer has finally written the SALES MANIFESTO. A book that sets the standard, and lays bare what it will take for salespeople to succeed now, and for the next decade. The book, and it’s resource links, will take you, the reader to explanations that will disrupt old world sales tactics that no longer resonate with buyers, and sets easy to understand and implement elements of what it will take to win more profitable sales. Here’s a brief explanation of what’s in store as you read, watch, learn, and implement: The MANIFESTO identifies in simple language the 5.5 parts of the new sale, and builds easy-to- learn and easy-to-implement models for each component: 1. Value Attraction (creating social messages that make the reader want more) 2. THEM Preparation (planning strategy, getting ready, and executing) 3. Value Engagement (attraction PLUS value) 4. Connection and Completion (perceived value beyond price in both “how to connect” and “connect to make a sale”) 5. Building profitable long-term relationships (loyal, value driven customers) 5.5 Building a permanent referable first-class reputation (both online and community based) This book is not just the answer – it’s a no bullshit book of ANSWERS and ACTIONS that will put you on top of your sales world and keep you there. MANIFESTO is not just MORE. MANIFESTO is… Think. Read. Experience. Observe. Collect – ideas and friends. Expose your thoughts. Attract. Prepare and Be Prepared. Internet. Intend. Engage. Relate. Differentiate. Prove value. Serve with pride. Reward – yourself and others. Love it or leave it. Do the right thing all the time.
Download or read book The Marketing Manifesto written by David J. Hood and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is key to the health and wealth of organizations and a vital component in business strategy. Written by marketing specialist David James Hood, The Marketing Manifesto identifies the issues inside the field of marketing that stand in the way of sustainable marketing capabilities, both for the individual marketer and the organization. The book features 15 concise and practical "mini manifestos" that offer resolutions to the challenges that result in poor performance by marketers, the profession and the company. Each manifesto offers advice on how to tackle the issue, addressing what needs to change and how to go about it. Topics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.
Download or read book The Brand Innovation Manifesto written by John Grant and published by Wiley + ORM. This book was released on 2011-01-19 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
Download or read book The Health Care Consumer s Manifesto written by Deborah Dove Gordon and published by Praeger. This book was released on 2020-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A health care executive at Harvard explains how to become a savvy consumer and get the value we all deserve for our health care spending. This book navigates and demystifies the confusing world of health care shopping. Readers go on a guided tour inside American health care to learn why it is so messy, and who is invested in keeping it that way. The text offers a new vision of how health care could work if it were truly designed to meet consumer needs, creating a call to action on how to demand and help create such a system. A wake-up call to an industry tenuously holding on to the status quo and ripe for true disruption, this book outlines what consumers can do themselves and demand from doctors, hospitals, health plans, and policy makers to get more for their health care spending and, in so doing, reshape the health care system into one we all deserve. Using real and compelling consumer stories intertwined with expert analysis, this book illustrates why it is so difficult to act as an engaged health care consumer in the United States and pulls back the curtain to expose the forces that hold the system in place.
Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Download or read book Freedom Manifesto written by Steve Forbes and published by Crown Currency. This book was released on 2012-08-21 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Steve Forbes, the iconic editor in chief of Forbes Media, and Elizabeth Ames coauthors of How Capitalism Will Save Us—comes a new way of thinking about the role of government and the morality of free markets. Americans today are at a turning point. Are we a country founded on the values of freedom and limited government, as envisioned by the founding fathers in the Declaration of Independence and the Constitution? Or do we want to become a European-style socialist democracy? What best serves the public good—freedom or Big Government? In Freedom Manifesto, Forbes and Ames offer a new twist on this historic debate. Today’s bloated and bureaucratic government, they argue, is anything but a force for compassion. Instead of assuring fairness, it promotes favoritism. Instead of furthering opportunity, it stifles economic growth. Instead of unleashing innovation and material abundance, its regulations and price controls create rigidity and scarcity. Not only are Big Government’s inefficient and ever-expanding bureaucracies ill-equipped to deliver on their promises—they are often guilty of the very greed, excess, and corruption routinely ascribed to the private sector. The only way to a truly fair and moral society, the authors say, is through economic freedom—free people and free markets. Throughout history, open markets have helped the poor and everyone else by unleashing unprecedented creativity, generating wealth, and raising living standards. Promoting trust, generosity, and democracy, economic freedom has been a more powerful force for individual rights, self-determination—and humanity—than any government bureaucracy. Freedom Manifesto captures the spirit of a new movement that is questioning old ideas about the morality of government and markets for the first time since the Great Depression. Going beyond the familiar explanations and sound bites, the authors provide a fully developed framework of “first principles” for a true understanding of the real moral and ethical distinctions between more and less government. This timely and provocative book shows why free markets and liberty are the only way to a better future and a fair and humane society.
Download or read book The Marketing Revolution written by Kevin J. Clancy and published by Harperbusiness. This book was released on 1992-12-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.
Download or read book The Automotive Manifesto written by Paul J. Daly and published by . This book was released on 2019-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you're wrong.Connection is the new currency. Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you're not willing to be among the most innovative thinkers regarding brand connection, you're simply not going to survive, let alone thrive. The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn't conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that's infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can't change with the times.
Download or read book Profit By Design written by Mark Hocknell and published by Hambone Publishing. This book was released on 2019-11-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop closing sales. Start opening relationships. It's time to design your business for profit. Management practices from last century are no longer enough to grow your business. This book spells out a formula you can use to take a deliberate approach to building a profitable customer portfolio.
Download or read book The Cluetrain Manifesto written by Rick Levine and published by . This book was released on 2011 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SCUM Manifesto written by Valerie Solanas and published by Verso Books. This book was released on 2016-04-05 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic radical feminist statement from the woman who shot Andy Warhol “Life in this society being, at best, an utter bore and no aspect of society being at all relevant to women, there remains to civic-minded, responsible, thrill-seeking females only to overthrow the government, eliminate the money system, institute complete automation and destroy the male sex.” Outrageous and violent, SCUM Manifesto was widely lambasted when it first appeared in 1968. Valerie Solanas, the woman who shot Andy Warhol, self-published the book just before she became a notorious household name and was confined to a mental institution. But for all its vitriol, it is impossible to dismiss as the mere rantings of a lesbian lunatic. In fact, the work has proved prescient, not only as a radical feminist analysis light years ahead of its time—predicting artificial insemination, ATMs, a feminist uprising against underrepresentation in the arts—but also as a stunning testament to the rage of an abused and destitute woman. In this edition, philosopher Avital Ronell’s introduction reconsiders the evocative exuberance of this infamous text.
Download or read book The Consumerist Manifesto written by Martin P. Davidson and published by Routledge. This book was released on 2013-09-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.
Download or read book This Is Now Your Company written by Mike Rognlien and published by Wise Ink. This book was released on 2018-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fifteen years, Mike Rognlien has learned from some of the best (and some of the . . . not best) people in the corporate world. His tenure at Facebook, as a consultant to Microsoft, and at numerous other companies--from insurance to banking to Silicon Valley--taught him valuable lessons in responsibility, ownership and accountability, and the fine art of T-shirt printing. And now, with a mix of wisdom and rueful humor, he's sharing his accumulated work and life lessons with you. Yes, you.
Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Download or read book The Culture and Development Manifesto written by Robert Klitgaard and published by Oxford University Press, USA. This book was released on 2020-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a manifesto for building on diverse cultural strengths in international development. Gently but firmly, it demonstrates how and why cultural studies and anthropology have fallen short in application-and, arguably, in terms of social science. Nonetheless, anthropology and cultural studies have much to offer, as the book shows through lively examples ranging from West Africa to South Sudan, from Haïti to Hawai'i, from Nepal to Native America. Anthropology can provide distinctive information and compelling descriptions, case studies of successful adaptation and resistance, the deconstruction of cultural texts, useful checklists, and processes for combining outside expertise and local knowledge. Beyond the important task of identifying how cultural features interact with particular projects, The Culture and Development Manifesto displays new ways to think about goals (and risks), new kinds of alternatives, new and perhaps métisse ways to implement, and, as a result, new kinds of politics"--
Download or read book Manifesto for the Humanities written by Sidonie Ann Smith and published by University of Michigan Press. This book was released on 2015-11-25 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a remarkable career in higher education, Sidonie Smith offers Manifesto for the Humanities as a reflective contribution to the current academic conversation over the place of the Humanities in the 21st century. Her focus is on doctoral education and opportunities she sees for its reform. Grounding this manifesto in background factors contributing to current “crises” in the humanities, Smith advocates for a 21st century doctoral education responsive to the changing ecology of humanistic scholarship and teaching. She elaborates a more expansive conceptualization of coursework and dissertation, a more robust, engaged public humanities, and a more diverse, collaborative, and networked sociality.
