Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book The Rough Guide to Film written by Rough Guides and published by Rough Guides UK. This book was released on 2008-05-01 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the lowdown on the best fiction ever written. Over 230 of the world’s greatest novels are covered, from Quixote (1614) to Orhan Pamuk’s Snow (2002), with fascinating information about their plots and their authors – and suggestions for what to read next. The guide comes complete with recommendations of the best editions and translations for every genre from the most enticing crime and punishment to love, sex, heroes and anti-heroes, not to mention all the classics of comedy and satire, horror and mystery and many other literary genres. With feature boxes on experimental novels, female novelists, short reviews of interesting film and TV adaptations, and information on how the novel began, this guide will point you to all the classic literature you’ll ever need.
Download or read book Single Parents and Their Children written by and published by . This book was released on 1989 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Black Box Thinking written by Matthew Syed and published by Penguin. This book was released on 2015-11-03 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody wants to fail. But in highly complex organizations, success can happen only when we confront our mistakes, learn from our own version of a black box, and create a climate where it’s safe to fail. We all have to endure failure from time to time, whether it’s underperforming at a job interview, flunking an exam, or losing a pickup basketball game. But for people working in safety-critical industries, getting it wrong can have deadly consequences. Consider the shocking fact that preventable medical error is the third-biggest killer in the United States, causing more than 400,000 deaths every year. More people die from mistakes made by doctors and hospitals than from traffic accidents. And most of those mistakes are never made public, because of malpractice settlements with nondisclosure clauses. For a dramatically different approach to failure, look at aviation. Every passenger aircraft in the world is equipped with an almost indestructible black box. Whenever there’s any sort of mishap, major or minor, the box is opened, the data is analyzed, and experts figure out exactly what went wrong. Then the facts are published and procedures are changed, so that the same mistakes won’t happen again. By applying this method in recent decades, the industry has created an astonishingly good safety record. Few of us put lives at risk in our daily work as surgeons and pilots do, but we all have a strong interest in avoiding predictable and preventable errors. So why don’t we all embrace the aviation approach to failure rather than the health-care approach? As Matthew Syed shows in this eye-opening book, the answer is rooted in human psychology and organizational culture. Syed argues that the most important determinant of success in any field is an acknowledgment of failure and a willingness to engage with it. Yet most of us are stuck in a relationship with failure that impedes progress, halts innovation, and damages our careers and personal lives. We rarely acknowledge or learn from failure—even though we often claim the opposite. We think we have 20/20 hindsight, but our vision is usually fuzzy. Syed draws on a wide range of sources—from anthropology and psychology to history and complexity theory—to explore the subtle but predictable patterns of human error and our defensive responses to error. He also shares fascinating stories of individuals and organizations that have successfully embraced a black box approach to improvement, such as David Beckham, the Mercedes F1 team, and Dropbox.
Download or read book Civil Warrior written by Guy T. Saperstein and published by . This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I Never Thought I Would Lose a Case," says Guy T. Saperstein, recalling his life fighting for the underdog and for social change in his autobiography Civil Warrior: Memoirs of a Civil Rights Attorney. He very rarely did. In his more than 25 years of pioneering civil rights law, Saperstein's firm successfully prosecuted the largest race, sex and age-discrimination lawsuits in American history. His firm defeated Denny's Restaurants in the infamous race discrimination case. His biggest case -- a 23-year sex discrimination lawsuit against State Farm Insurance -- ended when, State Farm finally admitted, "We were like Robert Duran in the ring with Sugar Ray Leonard, and we said, 'No mas!'" Saperstein is well known for his colorful, take-no-prisoners style in and out of court. Civil Warrior reflects that bold style, making intricate points of law accessible, and revealing how justice really works in America today. Book jacket.
Download or read book 128 Beats Per Minute written by Diplo (Musician) and published by Universe Publishing(NY). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains photo essays on the music and cultural scenes of many different places including Philadelphia, Israel, Trinidad, and Asia.
Download or read book A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind Each Passion Being the Subject of a Tragedy and a Comedy written by Joanna Baillie and published by . This book was released on 1806 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book That Winter written by Pamela Gillilan and published by Bloodaxe Books. This book was released on 1986 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pamela Gillilan was born in London in 1918, married in 1948 and moved to Cornwall in 1951. When she sat down to write her poem Come Away after the death of her husband David, she had written no poems for a quarter of a century. Then came a sequence of incredibly moving elegies. Other poems followed, and two years after starting to write again, she won the Cheltenham Festival poetry competition. Her first collection That Winter (Bloodaxe, 1986) was shortlisted for the Commonwealth Poetry Prize.
Download or read book 3 Doors Down Seventeen Days written by and published by Hal Leonard Publishing Corporation. This book was released on 2005-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Piano/Vocal/Guitar Artist Songbook). 12 songs from the third album by this Mississippi rock band: Behind Those Eyes * Here by Me * It's Not Me * Landing in London * Let Me Go * My World * The Real Life * Right Where I Belong * and more.
Download or read book Marauders of Gor written by John Norman and published by Hachette UK. This book was released on 2011-12-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former earthman Tarl Cabot has been struggling to free himself from the cruel control of the Priest-Kings of Gor to no avail. As he pits his strength against such a formidable enemy, a terrible beast appears from the mysterious northern lands, bearing a token of the demise of Tarl's once-beloved woman Talena. The missive is a sign of defiance and disrespect from his enemies, meant to humiliate him and force him to challenge them in response. To gird his weapons and set out on a mission of vengeance against those who sent the beasts means Tarl must jeopardize his fortune and position as a wealthy slave merchant. But he is no longer practical and calm as he was on earth. He must conform to the social codes of Gor, where the only way one can avenge wounded manhood is to respond with all one's might!
Download or read book Melodious Accord written by Alice Parker and published by . This book was released on 1991 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hunters of Gor written by John Norman and published by Open Road Media. This book was released on 2014-04-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Panther girls take center stage on Counter Earth in the series that “draw[s] on a combination of philosophy, science-fiction, and erotica” (Vice). Former Earthman Tarl Cabot is now a powerful Tarnsman of the brutal and caste-bound planet of Gor, also known as Counter Earth. He embarks on an adventure in the dangerous and mysterious wilderness of Gor, pitting his warrior’s skills against those of treacherous outlaws, bandits, and fighters. Three different women are working to bring change to Tarl’s far-from-peaceful life on Gor: Talena, his onetime queen and first love; Elizabeth, his brave fighting partner; and the Amazonian Verna, chief of the fierce and wild panther women. As Tarl journeys through the wilderness, the fates of these three remarkable women will finally be decided. Rediscover this brilliantly imagined world where men are masters and women live to serve their every desire. Hunters of Gor is the 8th book in the Gorean Saga, but you may enjoy reading the series in any order.
Download or read book Captive of Gor written by John Norman and published by Open Road Media. This book was released on 2014-04-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman from Earth is forced into sex slavery on the fantasy planet of Counter Earth in this Gorean Saga novel. In this installment of the Gorean Saga, beautiful and headstrong Elinor Brinton of Earth finds herself thrust into the savage world of Counter Earth, also known as Gor. Brinton must relinquish her earthly position as a beautiful, wealthy, and powerful woman when she finds herself a part of the harsh Gorean society. She is powerless as a female pleasure slave in the camp of Targo the slave-merchant. Forced to learn the arts of providing pleasure to any man who buys her, Elinor is determined to escape. Nevertheless, she is sold for a high price, and her master is determined to get his money’s worth . . . Rediscover this brilliantly imagined world where men are masters and women live to serve their every desire. Captive of Gor is the 7th book in the Gorean Saga, but you may enjoy reading the series in any order.
Download or read book Slave Girl of Gor written by John Norman and published by Open Road Media. This book was released on 2014-04-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tarl Cabot must prove his final loyalty to the harsh and caste-bound planet known as Counter Earth. “Surrender Gor,” reads a message sent from the Others, a mysterious people from the worlds of steel. Either the proud rulers of Gor must submit or be destroyed. Now Tarl is leaving the decadent city of Port Kar to wander in the wilds of Gor, taking up the sword to defend his rulers and enemies, the Priest-Kings, for he knows that the fate of his home planet, Earth, is inextricably tied to the fate of Gor. Rediscover this brilliantly imagined world where men are masters and women live to serve their every desire. Slave Girl of Gor is the 11th book in the Gorean Saga, but you may enjoy reading the series in any order.
Download or read book Raiders of Gor written by John Norman and published by Open Road Media. This book was released on 2014-04-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strapping warriors sail through the seas of a Counter Earth—where the powerful have every fantasy fulfilled—in this cult classic sci-fi adventure series. Former Earthman Tarl Cabot finds himself in the most depraved city on Gor. Port Kar is a city of robbers, brigands, and men without allegiance to any cause or kingdom where the weak are quickly consumed by the strong. However, Tarl is able to flourish in the cutthroat environment of the city, for he is a powerful Tarnsman used to having his way. He finds that there is much to learn in Port Kar, where the people are celebrated for their skill of training their voluptuous slaves into utter obedience. Rediscover this brilliantly imagined world where men are masters and women live to serve their every desire. Raiders of Gor is the 6th book in the Gorean Saga, but you may enjoy reading the series in any order.
Download or read book Explorers of Gor written by John Norman and published by Open Road Media. This book was released on 2014-04-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover this brilliantly imagined world where men are masters and women live to serve their every desire. This enchanting escapade is the most important quest of Tarl Cabot’s career. He must retrieve a potent shield ring from a strange explorer. It is imperative that the omnipotent Priest-Kings obtain this ring so that the Goreans do not challenge their enormous power. Throughout his expedition, Cabot learns of uncharted territories on Earth’s cosmic counterpart. In the dense forests he discovers, Cabot must use his skills to endure the perils that await his arrival. Cabot will encounter Gor’s barbarism in full force through enchantingly dangerous beasts, bloodthirsty men, and exotic kingdoms. Explorers of Gor is the 13th book in the Gorean Saga, but you may enjoy reading the series in any order.
