Download or read book The Corporate Marriage Campaign written by Leigh Michaels and published by . This book was released on 2005 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Corporate Marriage Campaign Mills Boon Cherish written by Leigh Michaels and published by HarperCollins UK. This book was released on 2014-10-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Darcy Malone can't quite believe she's let smooth-talking tycoon Trey Kent talk her into posing as his fiancée for a high-profile TV advertising campaign. In exchange for helping her establish her own business, Trey wants Darcy to act the adoring wife-to-be on and off screen, at least until the promotion is finished!
Download or read book Love Unites Us written by Kevin M. Cathcart and published by New Press, The. This book was released on 2014-04-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firsthand accounts from the attorneys and advocates who brought the historic cases and fought to secure the freedom to marry for same-sex couples. The June 2015 decision in Obergefell v. Hodges was a sweeping victory for the freedom to marry, but it was one step in a long process. Love Unites Us is the history of activists’ passion and persistence in the struggle for marriage rights for same-sex couples in the United States, told in the words of those who waged the battle. Launching the fight for the freedom to marry had neither an obvious nor an uncontested strategy. To many activists, achieving marriage equality seemed far-fetched, but the skeptics were proved wrong in the end. Proactive arguments in favor of love, family, and commitment were more effective than arguments that focused on rights and the goal of equality at work. Telling the stories of people who loved and cared for one another, in sickness and in health, cut through the antigay noise and moved people—not without backlash and not overnight, but faster than most activists and observers had ever imagined. With compelling stories from leading attorneys and activists including Evan Wolfson, Mary L. Bonauto, Jon W. Davidson, and Paul M. Smith, Love Unites Us explains how gay and lesbian couples achieved the right to marry. “An exceptional piece of work by courageous and innovative leaders.” —Eric H. Holder Jr., 82nd US attorney general “Captures the amazing story of the fight for marriage equality—in California and around the country. A remarkable journey recounted with truth and eloquence.” —Gavin Newsom, governor of California
Download or read book The Death of A Thousand Cuts written by Jarol B. Manheim and published by Routledge. This book was released on 2000-11-01 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. Sometimes it is even employed by one corporation against another. It is a rapidly growing phenomenon that is still unknown to the general public, to most academics and journalists, and is rarely understood by the corporations that find themselves on the firing line. The Death of a Thousand Cuts argues and demonstrates that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines, in considerable detail, the history, strategy, tactics, effects, consequences, and likely future directions of the corporate campaign and of its nonlabor-based cousin, the anticorporate campaign. The book is based on ample sources and methods, among them an extensive review and analysis of media coverage, news releases, previous scholarship, union publications, campaign materials, interviews and conversations with individuals who have experienced corporate campaigns, public presentations by labor leaders and others, correspondence, Internet postings, case law summaries, documents, videotapes, and other materials. Through original data and interpretation, this book adds context and integration to these materials thus giving them new meaning. Key features of this outstanding new book include: * A thorough and clear explanation of what a corporate campaign is and how it differs from other more mundane "public relations" campaigns. * A detailed examination of strategies and tactics that includes their historical development. Some of the more high profile target companies in recent years include Coca-Cola, Microsoft, Caterpillar, Campbell's Soup, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart, Nike, Texaco, Walmart, Starbucks, and UPS. * Hundreds of examples that help explain such contemporary events as the anti-sweatshop movement on college campuses, the living wage movement, and the protests against the World Trade Organization, International Monetary Fund, and World Bank. * A lengthy appendix contains abbreviated descriptions of nearly 200 corporate campaigns waged by labor unions and various advocacy groups since the idea of the corporate campaign was first developed in the 1960's.
Download or read book How Change Happens written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
Download or read book Wife Inc written by Suzanne Leonard and published by NYU Press. This book was released on 2020-05-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at the changing role of wives in modern America After a half century of battling for gender equality, women have been freed from the necessity of securing a husband for economic stability, sexual fulfillment, or procreation. Marriage is a choice, and increasingly women (and men) are opting out. Yet despite these changes, the cultural power of marriage has burgeoned. What was once an obligation has become an exclusive club into which heterosexual women with the right amount of self-discipline may win entry. The newly exalted professionalized wife is no longer reliant on her husband’s status or money; instead she can wield her own power provided she can successfully manage the business of being a wife. Wife, Inc. tells a fiercely contemporary story revealing that today’s wives do not labor in kitchens or even homes. Instead, the work of wifedom occurs in online dating sites, on reality television, in social media, and on the campaign trail. Dating, marital commitment, and married life have been reconfigured. No longer the stuff of marriage vows, these realms are now controlled by brand management and marketability. To prosper, women must appear confident, empowered, and sexually savvy. Guiding readers through the stages of the “wife-cycle,” Suzanne Leonard follows women as they date, prepare to wed, and toil as wives, using examples from popular television, film, and literature, as well as mass market news, women’s magazines, new media, and advice culture. The first major study to focus on this new definition of “working wives,” Wife, Inc. reveals how marriage occupies a newly professionalized role in the lives of American women. Being a wife is a business that takes a lot more than a vow to maintain—this book tells that story.
Download or read book The Political Economy of Same Sex Marriage written by Bronwyn Winter and published by Routledge. This book was released on 2020-12-29 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Same-sex marriage is now legal in twenty-nine countries and the subject of continued debate around the world. The Political Economy of Same-Sex Marriage: A Feminist Critique considers this debate from a political economy perspective. Rather than engaging directly in the now well-rehearsed social-movement and academic for-and-against debates, this book focuses on processes of institutionalization of same-sex marriage and so-called "rainbow families" within (neo)liberal capitalist democracies. It examines how states and markets appropriate same-sex marriage and family to enhance their own political and symbolic capital, consolidating power and profit within existing systems of gendered and raced socioeconomic stratification. Taking a radical feminist, heterodox, qualitative and intersectional approach, this book investigates the political economy of same-sex marriage across three axes: same-sex marriage as institution; same-sex marriage and the market; and the political economy of the "rainbow family". The examination of case studies from different countries and regions enables a comparative analysis that foregrounds cultural, political and economic path dependencies while at the same time highlighting a number of striking commonalities. In all the countries discussed in this book and in most respects, same-sex marriage has been integrated almost seamlessly into a mainstream/malestream political economy of marriage and family and its translation into added market and productive value. The Political Economy of Same-Sex Marriage: A Feminist Critique will be of use to researchers and students alike, and indeed to all those who are curious about the mainstreaming of homosexuality within twenty-first-century capitalist democracies.
Download or read book The National Corporation Reporter written by and published by . This book was released on 1905 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Engagement written by Sasha Issenberg and published by Pantheon. This book was released on 2021 with total page 929 pages. Available in PDF, EPUB and Kindle. Book excerpt: The riveting story of the fight for same-sex marriage in the United States--the most important civil rights breakthrough of the new millennium. On June 26, 2015, the United States Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal throughout the United States. But the road to victory was much longer than many know. In this seminal work, Sasha Issenberg takes us back to Hawaii in the 1990s, when that state's supreme court first started grappling with the issue, and traces the fight for marriage equality from the enactment of the Defense of Marriage Act in 1996 to the Goodridge decision that made Massachusetts the first state to legalize same-sex marriage, and finally to the seminal Supreme Court decisions of Windsor and Obergefell. This meticulously reported work sheds new light on every aspect of this fraught history and brings to life the perspectives of those who fought courageously for the right to marry as well as those who fervently believed that same-sex marriage would destroy the nation. It is sure to become the definitive book on one of the most important civil rights fights of our time.
Download or read book The Death of A Thousand Cuts written by Jarol B. Manheim and published by Routledge. This book was released on 2000-11 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bk presents the first up-to-date comprehensive treatment of the corporate campaign . It is aimed at both scholars, advanced students and it's practioners in fields of political commun, public relations, labor studies, human resources and management.
Download or read book The Municipal Journal written by and published by . This book was released on 1907 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Corporate Social Responsibility written by Debbie Haski-Leventhal and published by SAGE. This book was released on 2018-03-31 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world. The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR. Each chapter contains questions for reflection & discussion, exercises, and case studies from globally recognised brands such as Ben & Jerry’s, Nestle, Marks & Spencer, TOMS Shoes, LEGO, Coca-Cola and McDonald’s. The book is complemented by chapter specific lecturer PowerPoint slides, which can be found here. Suitable reading for students on Corporate Social Responsibility modules.
Download or read book Woke Capitalism written by Carl Rhodes and published by Policy Press. This book was released on 2022-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the corporate takeover of public morality, or ‘woke capitalism’. Discussing the political causes that it has adopted, and the social causes that it has not, it argues that this extension of capitalism has negative implications for democracy’s future.
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2020-11-11 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Download or read book Winning Marriage written by Marc Solomon and published by University Press of New England. This book was released on 2015-09-08 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated, paperback edition of Winning Marriage, Marc Solomon, a veteran leader in the movement for marriage equality, gives the reader a seat at the strategy-setting and decision-making table in the campaign to win and protect the freedom to marry. With depth and grace he reveals the inner workings of the advocacy movement that has championed and protected advances won in legislative, court, and electoral battles over the years since the landmark Massachusetts ruling guaranteeing marriage for same-sex couples for the first time. The paperback edition includes a new afterword on the historic 2015 Supreme Court ruling on marriage that includes practical lessons from the marriage campaign that are applicable to other social movements. From the gritty clashes in the state legislatures of Massachusetts and New York to the devastating loss at the ballot box in California in 2008 and subsequent ballot wins in 2012 to the joys of securing President Obama's support and achieving ultimate victory in the Supreme Court, Marc Solomon has been at the center of one of the great civil and human rights movements of our time. Winning Marriage recounts the struggle with some of the world's most powerful forces-the Catholic hierarchy, the religious right, and cynical ultraconservative political operatives-and the movement's eventual triumph.
Download or read book Amazon written by Benedetta Brevini and published by Routledge. This book was released on 2020-11-26 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape. Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture. With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.
Download or read book My American History written by Sarah Schulman and published by Routledge. This book was released on 2018-09-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sarah Schulman’s writing is bold, provocative, and refreshingly unrepentant. First published in 1994, My American History: Lesbian and Gay Life During the Reagan and Bush Years combines critical commentary with a rich and varied collection of news articles, letters, interviews, and reports in which the author traces the development of lesbian and gay politics in the U.S. In her coverage of many tireless campaigns of activism and resistance, Sarah Schulman documents a powerful political history that most people – gay or straight – never knew happened. In her Preface to this second edition, Urvashi Vaid argues for the continued relevance of Schulman’s writing to activism in the 21st century, particularly in light of the resurgence of the right in American politics. Also included is a selection of articles by Sarah Schulman for Womanews, in their original print format, with illustrations by Alison Bechdel. The book closes with an interview with the author, conducted by Steven Thrasher, especially for this new edition. It explores AIDS and homophobia during the Reagan/Bush administrations and at the dawn of the Trump era. My American History is a collection that gives voice to both the personal and political struggles of feminist and lesbian and gay communities in the 1980s. It is an important historical record that will enlighten and inform activists, as well as academics of women’s, gender and sexuality studies, in the 21st century.
