Download or read book The Commitment Engine written by John Jantsch and published by Penguin. This book was released on 2012-10-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right people or get them to commit without telling a story about why you do what you do. Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture. Serve customers you respect. It's hard to have an authentic relationship with people you don't know, like, or trust. As Jantsch says, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out." As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Download or read book Engine of Impact written by William F. Meehan III and published by Stanford University Press. This book was released on 2017-11-14 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect. As Good to Great author Jim Collins writes in his foreword, this book offers "a detailed roadmap of disciplined thought and action for turning a good nonprofit into one that can achieve great impact at scale." William F. Meehan III and Kim Starkey Jonker identify seven essential components of strategic leadership that set high-achieving organizations apart from the rest of the nonprofit sector. Together, these components form an "engine of impact"—a system that organizations must build, tune, and fuel if they hope to make a real difference in the world. Drawing on decades of teaching, advising, grantmaking, and research, Meehan and Jonker provide an actionable guide that executives, staff, board members, and donors can use to jumpstart their own performance and to achieve extraordinary results for their organization. Along with setting forth best practices using real-world examples, the authors outline common management challenges faced by nonprofits, showing how these challenges differ from those faced by for-profit businesses in important and often-overlooked ways. By offering crucial insights on the fundamentals of nonprofit management, this book will help leaders equip their organizations to fire on all cylinders and unleash the full potential of the nonprofit sector. Visit www.engineofimpact.org for additional information.
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Download or read book Watt s Perfect Engine written by Ben Marsden and published by Columbia University Press. This book was released on 2002 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the life of scientist James Watt, inventor of the separate-condenser steam engine, and focuses on re-discovering steam, types of steam engines, manufacturing and marketing a steam engine.
Download or read book How to Build Max Performance Buick Engines written by Jefferson Bryant and published by CarTech Inc. This book was released on 2008-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The photos in this edition are black and white. Skylarks, GSXs, Grand Nationals, Rivieras, Gran Sports; the list of formidable performance Buicks is impressive. From the torque monsters of the 1960s to the high-flying Turbo models of the '80s, Buicks have a unique place in performance history. During the 1960s, when word of the mountains of torque supplied by the big-inch Buicks hit the street, nobody wanted to mess with them. Later, big-inch Buicks and the Hemi Chryslers went at it hammer and tongs in stock drag shootouts and in the pages of the popular musclecar magazines of the day. The wars between the Turbo Buicks and Mustang GTs in the 1980s were also legendary, as both cars responded so well to modifications. How to Build Max-Performance Buick Engines is the first performance engine book ever published on the Buick family of engines. This book covers everything from the Nailheads of the '50s and early '60s, to the later evolutions of the Buick V-8 through the '60s and '70s, through to the turbo V-6 models of the '70s and '80s. Veteran magazine writer and Buick owner Jefferson Bryant supplies the most up-to-date information on heads, blocks, cams, rotating assemblies, interchangeability, and oiling-system improvements and modifications, along with details on the best performance options available, avenues for aftermarket support, and so much more. Finally, the Buick camp gets the information they have been waiting for, and it's all right here in How to Build Max-Performance Buick Engines.
Download or read book An Engine Not a Camera written by Donald MacKenzie and published by MIT Press. This book was released on 2008-08-29 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: In An Engine, Not a Camera, Donald MacKenzie argues that the emergence of modern economic theories of finance affected financial markets in fundamental ways. These new, Nobel Prize-winning theories, based on elegant mathematical models of markets, were not simply external analyses but intrinsic parts of economic processes. Paraphrasing Milton Friedman, MacKenzie says that economic models are an engine of inquiry rather than a camera to reproduce empirical facts. More than that, the emergence of an authoritative theory of financial markets altered those markets fundamentally. For example, in 1970, there was almost no trading in financial derivatives such as "futures." By June of 2004, derivatives contracts totaling $273 trillion were outstanding worldwide. MacKenzie suggests that this growth could never have happened without the development of theories that gave derivatives legitimacy and explained their complexities. MacKenzie examines the role played by finance theory in the two most serious crises to hit the world's financial markets in recent years: the stock market crash of 1987 and the market turmoil that engulfed the hedge fund Long-Term Capital Management in 1998. He also looks at finance theory that is somewhat beyond the mainstream—chaos theorist Benoit Mandelbrot's model of "wild" randomness. MacKenzie's pioneering work in the social studies of finance will interest anyone who wants to understand how America's financial markets have grown into their current form.
Download or read book The Engine of Complexity written by John E. Mayfield and published by Columbia University Press. This book was released on 2013-07-09 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of evolution and complexity theory have become part of the intellectual ether permeating the life sciences, the social and behavioral sciences, and, more recently, management science and economics. In this book, John E. Mayfield elegantly synthesizes core concepts from multiple disciplines to offer a new approach to understanding how evolution works and how complex organisms, structures, organizations, and social orders can and do arise based on information theory and computational science. Intended for the intellectually adventuresome, this book challenges and rewards readers with a nuanced understanding of evolution and complexity that offers consistent, durable, and coherent explanations for major aspects of our life experiences. Numerous examples throughout the book illustrate evolution and complexity formation in action and highlight the core function of computation lying at the work's heart.
Download or read book The Little Engine That Could written by Watty Piper and published by Penguin. This book was released on 2005-09-27 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I think I can, I think I can, I think I can..." Discover the inspiring story of the Little Blue Engine as she makes her way over the mountain in this beloved classic—the perfect gift to celebrate the special milestones in your life, from graduations to birthdays and more! The kindness and determination of the Little Blue Engine have inspired millions of children around the world since the story was first published in 1930. Cherished by readers for over ninety years, The Little Engine That Could is a classic tale of the little engine that, despite her size, triumphantly pulls a train full of wonderful things to the children waiting on the other side of a mountain.
Download or read book Hearings Reports and Prints of the Senate Committee on Armed Services written by United States. Congress. Senate. Committee on Armed Services and published by . This book was released on 1979 with total page 1560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Culture Engine written by S. Chris Edmonds and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An organizational "North Star," codifying valued behaviors for optimal performance The Culture Engine shows leaders how to create a high performing, values aligned culture through the creation of an organizational constitution. With practical step-by-step guidance, readers learn how to define their organization's culture, delineate the behaviors that contribute to greater performance and greater engagement, and draft a document that codifies those behaviors into a constitution that guides behavior towards an ideal: a safe, inspiring workplace. The discussion focuses on people, including who should be involved at the outset and how to engage employees from start to finish, while examples of effective constitutions provide guidance toward drafting a document that can actualize an organization's potential. Culture drives everything that happens in an organization day to day, including focus, priorities, and the treatment of employees and customers. A great culture drives great performance, and can help attract and retain great talent. But a great culture isn't something that evolves naturally. The Culture Engine is a guide to strategically planning a culture by compiling the company's guiding principles and behaviors into an organizational constitution. Decide which behaviors and attitudes are desired in the organization Secure leader commitment to planning, drafting, and implementing the document Learn the most effective way to socialize the draft statement and get everyone on board Model desired behaviors to boost employee engagement throughout the process Organizational culture is not an amorphous thing – it comes down from the top, inspired and exemplified by the leadership. It can steer a company up or down, keep it on mission or force it off-course. For an organization to fulfill its potential, the culture must be on-point, truly reflecting the heart of the company from leaders to team members across the company. The Culture Engine helps leaders define the playing field, pushing performance to the next level.
Download or read book The Difference Engine written by William Gibson and published by Spectra. This book was released on 2011-07-26 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1855: The Industrial Revolution is in full and inexorable swing, powered by steam-driven cybernetic Engines. Charles Babbage perfects his Analytical Engine and the computer age arrives a century ahead of its time. And three extraordinary characters race toward a rendezvous with history—and the future: Sybil Gerard—a fallen woman, politician’s tart, daughter of a Luddite agitator Edward “Leviathan” Mallory—explorer and paleontologist Laurence Oliphant—diplomat, mystic, and spy. Their adventure begins with the discovery of a box of punched Engine cards of unknown origin and purpose. Cards someone wants badly enough to kill for…. Part detective story, part historical thriller, The Difference Engine is the collaborative masterpiece by two of the most acclaimed science fiction authors writing today. Provocative, compelling, intensely imagined, it is a startling extension of Gibson’s and Sterling’s unique visions—and the beginning of movement we know today as “steampunk!”
Download or read book Conservation Education and Outreach Techniques written by Susan Kay Jacobson and published by Oxford University Press. This book was released on 2015 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.
Download or read book Department of the Interior and related agencies appropriations for 1988 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies and published by . This book was released on 1987 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Self Reliant Entrepreneur written by John Jantsch and published by John Wiley & Sons. This book was released on 2019-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.
Download or read book Leadership Theories and Case Studies written by Garry Wade McGiboney and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective leadership does not occur by chance. Leaders must be trained and groomed for the daunting responsibility of leading organizations. Research shows that half of the people currently in leadership positions will fail. Why they fail and what can be done to prevent failure are the main subjects of this book. It shows that effective leadership is possible and illustrates why and how, based on research and case studies from an epidemiological perspective. The epidemiological word “determinant” is used frequently, and is a word that no other book on leadership uses. Epidemiologists work from two basic principles: namely, that all diseases have determinants and that diseases do not occur randomly. In other words, there are always causes for diseases and patterns that describe how diseases spread. Effective and ineffective leadership always have determinants that are not randomly distributed; the impacts are uniformly and deeply spread throughout an organization. Like the epidemiologists, this book not only identifies leadership determinants, but also provides research-based “antidotes” at the end of each chapter, along with a summary of the most salient points in the chapter. This book offers examples of leadership and governance from the non-profit sector, businesses, public and private education, higher education, and other organizations, highlighting over 50 case studies to illustrate concepts about leadership.
Download or read book Programming Multi Agent Systems written by Lars Braubach and published by Springer. This book was released on 2010-09-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The earliest work on agents may be traced at least to the ?rst conceptualization of the actor model by Carl Hewitt. In a paper in an AI conference in the early 1970s, Hewitt described actors as entities with knowledge and goals. Research on actors continued to focus on AI with the development of the Sprites model in which a monotonically growing knowledge base could be accessed by actors (inspired by what Hewitt called “the Scienti?c Computing Metaphor”). In the late1970sandwellinto 1980s,controversyragedinAIbetweenthosearguingfor declarative languages and those arguing for procedural ones. Actor researchers stood on the side of a procedural view of knowledge, arguing for an open s- tems perspective rather than the closed world hypothesis necessary for a logical, declarativeview. In the open systemsview,agentshad armslength relationships and could not be expected to store consistent facts, nor could the information in a system be considered complete (the “negation as failure” model). Subsequent work on actors, including my own, focused on using actors for general purpose concurrent and distributed programming. In the late 1980s, a number of actor languages and frameworks were built. These included Act++ (in C++) by Dennis Kafura and Actalk (in Smalltalk) by Jean-Pierre Briot. In recent times, the use of the Actor model, in various guises, has proliferated as new parallel and distributed computing platforms and applications have become common:clusters,Webservices,P2Pnetworks,clientprogrammingonmulticore processors, and cloud computing.
