Download or read book Perception of visual advertising in different media from attention to distraction persuasion preference and memory written by Jaana Simola and published by Frontiers Media SA. This book was released on 2015-02-24 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.
Download or read book The Oxford Handbook of Cognitive Neuroscience Volume 1 written by Kevin Ochsner and published by Oxford University Press. This book was released on 2013-12 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rich source of authoritative information that supports reading and study in the field of cognitive neuroscience, this two-volume handbook reviews the current state-of-the-science in all major areas of the field.
Download or read book Distinctiveness and Memory written by R. Reed Hunt and published by Oxford University Press. This book was released on 2006-04-06 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research relevant to the topic of distinctiveness and memory dates back over 100 years and boasts a literature of well over 2,000 published articles. Throughout this history, numerous theories of distinctiveness and memory have been offered and subsequently refined. There has, however, never been a book that brings this rich history together with the latest research. This volume is the first to present an historical overview, the results of the current research, and several new theories on distinctiveness and memory. Each chapter contains a review of the relevant literature and latest research on its topic. The book includes sections that cover basic theory and behavioral research on distinctiveness, bizarreness effects, distinctiveness effects on implicit memory, the development of distinctiveness across the lifespan, distinctiveness in social context, and the neuroscience of distinctiveness and memory. In the concluding chapter, Fergus Craik offers his current perspective on distinctiveness and evaluates the various other theories of distinctiveness presented in the volume. Distinctiveness and Memory will be a valuable resource for student and professional researchers in neuroscience and cognitive, developmental, and social psychology.
Download or read book Attention written by Addie Johnson and published by SAGE. This book was released on 2004 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention: Theory and Practice provides a balance between a readable overview of attention and an emphasis on how theories and paradigms for the study of attention have developed. The book highlights the important issues and major findings while giving sufficient details of experimental studies, models, and theories so that results and conclusions are easy to follow and evaluate. Rather than brushing over tricky technical details, the authors explain them clearly, giving readers the benefit of understanding the motivation for and techniques of the experiments in order to allow readers to think through results, models, and theories for themselves. Attention is an accessible text for advanced undergraduate and graduate students in psychology, as well as an important resource for researchers and practitioners interested in gaining an overview of the field of attention.
Download or read book The Oxford Handbook of Cognitive Neuroscience Volume 2 written by Kevin Ochsner and published by Oxford University Press, USA. This book was released on 2014 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rich source of authoritative information that supports reading and study in the field of cognitive neuroscience, this two-volume handbook reviews the current state-of-the-science in all major areas of the field.
Download or read book Objects and Attention written by Brian J. Scholl and published by MIT Press. This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of object-based models of attention.
Download or read book Attention and Performance XI written by Michael I. Posner and published by Routledge. This book was released on 2016-09-19 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1985, this volume presents the proceedings of the 11th International Symposium on Attention and Performance. With few exceptions, the central emphasis in previous meetings of the Attention and Performance Association was on the information-processing approach to normal human cognition. This emphasis had been supplemented, on occasion, by studies employing EEG methods, but there had not been systematic attempts to relate the information-processing approach to work in the neurosciences. This volume seeks to emphasize the search for mechanism with such methods of approach as the following: anatomical, physiological, neuropsychological, behavioral, and computational. The editors believed that this was in accord with recent developing trends in cognition and particularly with developments in the study of attention at the time.
Download or read book Attentional Capture written by Bradley S. Gibson and published by . This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The notion that certain mental or physical events can capture attention has been one of the most enduring topics in the study of attention owing to the importance of understanding how goal-directed and stimulus-driven processes interact in perception and cognition. Despite the clear theoretical and applied importance of attentional capture, a broad survey of this field suggests that the term "capture" means different things to different people. In some cases, it refers to covert shifts of spatial attention, in others involuntary saccades, and in still others general disruption of processing by irrelevant stimuli. The properties that elicit "capture" can also range from abruptly onset or moving lights, to discontinuities in textures, to unexpected tones, to emotionally valenced words or pictures, to directional signs and symbols. Attentional capture has been explored in both the spatial and temporal domains as well as the visual and auditory modalities. There are also a number of different theoretical perspectives on the mechanisms underlying "capture" (both functional and neurophysiological) and the level of cognitive control over capture. This special issue provides a sampling of the diversity of approaches, domains, and theoretical perspectives that currently exist in the study of attentional capture. Together, these contributions should help evaluate the degree to which attentional capture represents a unitary construct that reflects fundamental theoretical principles and mechanisms of the mind.
Download or read book Encyclopedia of Human Resource Management written by Stewart Johnstone and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated to include contemporary terms that have gained importance such as furlough, unconscious bias, platform work, and Great Resignation, this second edition of the Encyclopedia of Human Resource Management is an authoritative and comprehensive reference resource comprising almost 400 entries on core HR areas and concepts.
Download or read book Space Objects Minds and Brains written by Lynn C. Robertson and published by Psychology Press. This book was released on 2004-06-02 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lynn Robertson has been studying how brain lesions affect spatial abilities for over 20 years, and her work has revealed some surprising facts about space and its role in visual perception. In this book she combines evidence collected in her laboratory with findings from others to explore the cognitive and neural basis of spatial representations and their contributions to spatial awareness, object formation, attention, and binding.
Download or read book Inattentional Blindness written by Arien Mack and published by MIT Press. This book was released on 1998 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arien Mack and Irvin Rock make the radical claim that there is no conscious perception of the visual world without attention to it. Many people believe that merely by opening their eyes, they see everything in their field of view; in fact, a line of psychological research has been taken as evidence of the existence of so-called preattentional perception. In Inattentional Blindness, Arien Mack and Irvin Rock make the radical claim that there is no such thing -- that there is no conscious perception of the visual world without attention to it. The authors present a narrative chronicle of their research. Thus, the reader follows the trail that led to the final conclusions, learning why initial hypotheses and explanations were discarded or revised, and how new questions arose along the way. The phenomenon of inattentional blindness has theoretical importance for cognitive psychologists studying perception, attention, and consciousness, as well as for philosophers and neuroscientists interested in the problem of consciousness.
Download or read book Eye Movements written by Roger PG van Gompel and published by Elsevier. This book was released on 2007-03-27 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-movement recording has become the method of choice in a wide variety of disciplines investigating how the mind and brain work. This volume brings together recent, high-quality eye-movement research from many different disciplines and, in doing so, presents a comprehensive overview of the state-of-the-art in eye-movement research. Sections include the history of eye-movement research, physiological and clinical studies of eye movements, transsaccadic integration, computational modelling of eye movements, reading, spoken language processing, attention and scene perception, and eye-movements in natural environments. - Includes recent research from a variety of disciplines - Divided into sections based on topic areas, with an overview chapter beginning each section - Through the study of eye movements we can learn about the human mind, and eye movement recording has become the method of choice in many disciplines
Download or read book Master s Theses Directories written by and published by . This book was released on 2005 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Education, arts and social sciences, natural and technical sciences in the United States and Canada".
Download or read book Handbook of Psychology Experimental Psychology written by Alice F. Healy and published by John Wiley & Sons. This book was released on 2003-03-11 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes established theories and cutting-edge developments. Presents the work of an international group of experts. Presents the nature, origin, implications, and future course of major unresolved issues in the area.
Download or read book Attention and Memory written by Nelson Cowan and published by Oxford University Press. This book was released on 1998-01-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention and Memory brings together and assesses past and present research on information processing, to formulate a model of this entire system.
Download or read book Neurobiology of Attention written by Laurent Itti and published by Elsevier. This book was released on 2005-03-31 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key property of neural processing in higher mammals is the ability to focus resources by selectively directing attention to relevant perceptions, thoughts or actions. Research into attention has grown rapidly over the past two decades, as new techniques have become available to study higher brain function in humans, non-human primates, and other mammals. Neurobiology of Attention is the first encyclopedic volume to summarize the latest developments in attention research.An authoritative collection of over 100 chapters organized into thematic sections provides both broad coverage and access to focused, up-to-date research findings. This book presents a state-of-the-art multidisciplinary perspective on psychological, physiological and computational approaches to understanding the neurobiology of attention. Ideal for students, as a reference handbook or for rapid browsing, the book has a wide appeal to anybody interested in attention research.* Contains numerous quick-reference articles covering the breadth of investigation into the subject of attention* Provides extensive introductory commentary to orient and guide the reader* Includes the most recent research results in this field of study
Download or read book Cumulated Index Medicus written by and published by . This book was released on 1991 with total page 1320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
