Download or read book World War Brands World War II and the Rise of the Modern American Brand written by Barry Silverstein and published by GuideWords Publishing. This book was released on 2021-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!

Download or read book Our First Civil War written by H. W. Brands and published by Anchor. This book was released on 2021-11-09 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fast-paced, often riveting account of the military and political events leading up to the Declaration of Independence and those that followed during the war ... Brands does his readers a service by reminding them that division, as much as unity, is central to the founding of our nation."—The Washington Post From best-selling historian and Pulitzer Prize finalist H. W. Brands comes a gripping, page-turning narrative of the American Revolution that shows it to be more than a fight against the British: it was also a violent battle among neighbors forced to choose sides, Loyalist or Patriot. What causes people to forsake their country and take arms against it? What prompts their neighbors, hardly distinguishable in station or success, to defend that country against the rebels? That is the question H. W. Brands answers in his powerful new history of the American Revolution. George Washington and Benjamin Franklin were the unlikeliest of rebels. Washington in the 1770s stood at the apex of Virginia society. Franklin was more successful still, having risen from humble origins to world fame. John Adams might have seemed a more obvious candidate for rebellion, being of cantankerous temperament. Even so, he revered the law. Yet all three men became rebels against the British Empire that fostered their success. Others in the same circle of family and friends chose differently. William Franklin might have been expected to join his father, Benjamin, in rebellion but remained loyal to the British. So did Thomas Hutchinson, a royal governor and friend of the Franklins, and Joseph Galloway, an early challenger to the Crown. They soon heard themselves denounced as traitors--for not having betrayed the country where they grew up. Native Americans and the enslaved were also forced to choose sides as civil war broke out around them. After the Revolution, the Patriots were cast as heroes and founding fathers while the Loyalists were relegated to bit parts best forgotten. Our First Civil War reminds us that before America could win its revolution against Britain, the Patriots had to win a bitter civil war against family, neighbors, and friends.

Download or read book Gorgeous War written by Tim Blackmore and published by Wilfrid Laurier Univ. Press. This book was released on 2019-10-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company. Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War. What is the legacy of apparently toxic signs like the swastika? The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment—to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War.

Download or read book G Company s War written by Bruce E. Egger and published by University of Alabama Press. This book was released on 1998-12-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: G Company's War is the story of a World War II rifle company in Patton's Third Army as detailed in the journals of S/Sgt. Bruce Egger and Lt. Lee M. Otts, both of G Company, 328th Regiment, 26th infantry Division.

Download or read book Gorgeous War written by Tim Blackmore and published by . This book was released on 2019-10-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gorgeous War examines ways in which modernist design ideals influenced German and American heraldry, and argues that the two visual worlds form the foundations of contemporary corporate brand programs.

Download or read book Latin America s Cold War written by Hal Brands and published by Harvard University Press. This book was released on 2012-03-05 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Latin America, the Cold War was anything but cold. Nor was it the so-called “long peace” afforded the world’s superpowers by their nuclear standoff. In this book, the first to take an international perspective on the postwar decades in the region, Hal Brands sets out to explain what exactly happened in Latin America during the Cold War, and why it was so traumatic. Tracing the tumultuous course of regional affairs from the late 1940s through the early 1990s, Latin America’s Cold War delves into the myriad crises and turning points of the period—the Cuban revolution and its aftermath; the recurring cycles of insurgency and counter-insurgency; the emergence of currents like the National Security Doctrine, liberation theology, and dependency theory; the rise and demise of a hemispheric diplomatic challenge to U.S. hegemony in the 1970s; the conflagration that engulfed Central America from the Nicaraguan revolution onward; and the democratic and economic reforms of the 1980s. Most important, the book chronicles these events in a way that is both multinational and multilayered, weaving the experiences of a diverse cast of characters into an understanding of how global, regional, and local influences interacted to shape Cold War crises in Latin America. Ultimately, Brands exposes Latin America’s Cold War as not a single conflict, but rather a series of overlapping political, social, geostrategic, and ideological struggles whose repercussions can be felt to this day.

Download or read book Annual Report written by New York (State) Dept. of Agriculture and published by . This book was released on 1917 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Twilight Struggle written by Hal Brands and published by Yale University Press. This book was released on 2022-01-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading historian's guide to great-power competition, as told through America's successes and failures in the Cold War "There is an undeniable ease and fluidity to Mr. Brands's narrative, and his use of Cold War archives is impressive."--A. Wess Mitchell, Wall Street Journal "If you want to know how America can win today's rivalries with Russia and China, read this book about how it triumphed in another twilight struggle: the Cold War."--Stephen J. Hadley, national security adviser to President George W. Bush America is entering an era of long-term great power competition with China and Russia. In this innovative and illuminating book, Hal Brands, a leading historian and former Pentagon adviser, argues that America should look to the history of the Cold War for lessons on how to succeed in great-power rivalry today.

Download or read book American Dreams written by H. W. Brands and published by National Geographic Books. This book was released on 2011-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of our nation from the A-bomb to the iPhone-from bestselling historian H.W. Brands With keen insight and an impeccable sense of the spirit of the times, H. W. Brands, one of today's preeminent historians, captures the American experience through the last six decades. As he chronicles politics, pop culture, and everything in between, Brands traces the changes we have gone through as a nation, recounting the great themes and events that have driven America- from the Yalta conference to the fall of the Berlin Wall, Apollo 11 to 9/11, My Lai to "shock and awe." In his adroit hands, movements and trends unfold through a character- driven narrative that shines a brilliant light on America's watershed moments and reveals a still unfolding legacy of dreams.

Download or read book The Devil We Knew written by H. W. Brands and published by Oxford University Press. This book was released on 1994-10-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1950s, Washington was driven by its fear of communist subversion: it saw the hand of Kremlin behind developments at home and across the globe. The FBI was obsessed with the threat posed by American communist party--yet party membership had sunk so low, writes H.W. Brands, that it could have fit "inside a high-school gymnasium," and it was so heavily infiltrated that J. Edgar Hoover actually contemplated using his informers as a voting bloc to take over the party. Abroad, the preoccupation with communism drove the White House to help overthrow democratically elected governments in Guatemala and Iran, and replace them with dictatorships. But by then the Cold War had long since blinded Americans to the ironies of their battle against communism. In The Devil We Knew, Brands provides a witty, perceptive history of the American experience of the Cold War, from Truman's creation of the CIA to Ronald Reagan's creation of SDI. Brands has written a number of highly regarded works on America in the twentieth century; here he puts his experience to work in a volume of impeccable scholarship and exceptional verve. He turns a critical eye to the strategic conceptions (and misconceptions) that led a once-isolationist nation to pursue the war against communism to the most remote places on Earth. By the time Eisenhower left office, the United States was fighting communism by backing dictators from Iran to South Vietnam, from Latin America to the Middle East--while engaging in covert operations the world over. Brands offers no apologies for communist behavior, but he deftly illustrates the strained thinking that led Washington to commit gravely disproportionate resources (including tens of thousands of lives in Korea and Vietnam) to questionable causes. He keenly analyzes the changing policies of each administration, from Nixon's juggling (SALT talks with Moscow, new relations with Ccmmunist China, and bombing North Vietnam) to Carter's confusion to Reagan's laserrattling. Equally important is his incisive, often amusing look at how the anti-Soviet struggle was exploited by politicians, industrialists, and government agencies. He weaves in deft sketches of figures like Barry Goldwater and Henry Jackson (who won a Senate seat with the promise, "Many plants will be converting from peace time to all-out defense production"). We see John F. Kennedy deliver an eloquent speech in 1957 defending the rising forces of nationalism in Algeria and Vietnam; we also see him in the White House a few years later, ordering a massive increase in America's troop commitment to Saigon. The book ranges through the economics and psychology of the Cold War, demonstrating how the confrontation created its own constituencies in private industry and public life. In the end, Americans claimed victory in the Cold War, but Brands's account gives us reason to tone down the celebrations. "Most perversely," he writes, "the call to arms against communism caused American leaders to subvert the principles that constituted their country's best argument against communism." This far-reaching history makes clear that the Cold War was simultaneously far more, and far less, than we ever imagined at the time.

Download or read book Bulletin written by and published by . This book was released on 1918 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Standard written by and published by . This book was released on 1928 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising s War on Terrorism written by Jami A. Fullerton and published by . This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Blocksize War written by Jonathan Bier and published by . This book was released on 2021-03-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers Bitcoin's blocksize war, which was waged from August 2015 to November 2017. On the surface the battle was about the amount of data allowed in each Bitcoin block, however it exposed much deeper issues, such as who controls Bitcoin's protocol rules. It is not possible to cover every twist and turn in the labyrinthine conflict or all the arguments, but I have provided a chronology of the most significant events. This book explores some of the major characters in the conflict and includes coverage, from both the front lines and behind the scenes, during some of the most acute phases of the struggle. The account in this book includes discussions with the key players from both sides during the war, exploring their motivations, strategy and thought processes as the exhausting campaign progressed and developed.

Download or read book The Brand War written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: StrongThe Brand War: How to Compete in a Customer-Controlled Marketplace/strong.is a 60-minute session, led by Sean Moffitt, author of Wikibrands: Reinventing Your Company In a Customer-Driven Marketplace will explore what successful brands are really doing to win. Sean Moffitt has led the direction of Canada & rsquo;s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others as a client and agency partner.

Download or read book Control Series written by Massachusetts Agricultural Experiment Station and published by . This book was released on 1914 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Elephant Company written by Vicki Croke and published by . This book was released on 2014 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "At the onset of World War II, [Billy] Williams formed Elephant Company and was instrumental in defeating the Japanese in Burma and saving refugees, including on his own 'Hannibal Trek, ' [becoming] a media sensation during the war, telling reporters that the elephants did more for him than he was ever able to do for them"--