Download or read book The Brand Therapy Book 2 written by Fabian Geyrhalter and published by . This book was released on 2023-02-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.
Download or read book How to Launch a Brand 2nd Edition written by Fabian Geyrhalter and published by . This book was released on 2015-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Download or read book Brand Therapy written by Brian Smith and published by Practical Inspiration Publishing. This book was released on 2018-01-25 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Download or read book Bigger Than This written by Fabian Geyrhalter and published by . This book was released on 2018-01-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bigger Than This is a quick read about the deceptively difficult task of turning your venture into an admired brand. Inspired by a new wave of commodity brands that is winning hearts, using the eight traits and their commandments in this book will guide you to your specific path to turning your venture into a more beloved brand.
Download or read book Revolution written by Russell Brand and published by Ballantine Books. This book was released on 2014-10-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Download or read book Retail Therapy written by Mark Pilkington and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. The retail sector is hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the 'Amazon effect', this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.
Download or read book Family Therapy written by William A. Griffin and published by Routledge. This book was released on 2013-10-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1993. should be used as opposed to focusing on the techniques-with-theoriesattached approach of other books in the same genre. The first volume in the Basic Principles Into Practice Series, this book provides an easy to understand, basic approach that eschews the latest treatment trends and buzzwords in family therapy to focus on a new way of thinking about using family relationships in treating behavioral disorders. Throughout, Dr. Griffin stresses the importance of learning to view and treat the family as a whole, often requiring a difficult conceptual shift in one's view of aberrant behavior. Readers will be rewarded with a core, rudimentary understanding of family therapy that will serve them well regardless of which family therapy models they later use in practice.
Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Download or read book Mindfulness for Two written by Kelly G. Wilson and published by New Harbinger Publications. This book was released on 2009-07-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can spend years in graduate school, internship, and clinical practice. You can learn to skillfully conceptualize cases and structure interventions for your clients. You can have every skill and advantage as a therapist, but if you want to make the most of every session, both you and your client need to show up in the therapy room. Really show up. And this kind of mindful presence can be a lot harder than it sounds. Mindfulness for Two is a practical and theoretical guide to the role mindfulness plays in psychotherapy, specifically acceptance and commitment therapy (ACT). In the book, author Kelly Wilson carefully defines mindfulness from an ACT perspective and explores its relationship to the six ACT processes and to the therapeutic relationship itself. With unprecedented clarity, he explains the principles that anchor the ACT model to basic behavioral science. The latter half of the book is a practical guide to observing and fostering mindfulness in your clients and in yourself-good advice you can put to use in your practice right away. Wilson, coauthor of the seminal Acceptance and Commitment Therapy, guides you through this sometimes-challenging material with the clarity, humor, and warmth for which he is known around the world. More than any other resource available, Mindfulness for Two gets at the heart of Wilson's unique brand of experiential ACT training. The book includes a DVD-ROM with more than six hours of sample therapy sessions with a variety of therapists on QuickTime video, DRM-free audio tracks of Wilson leading guided mindfulness exercises, and more. To find out more, please visit www.mindfulnessfortwo.com.
Download or read book Therapy for Severe Psoriasis E Book written by Jashin J. Wu and published by Elsevier Health Sciences. This book was released on 2016-12-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand-new title in the field of dermatology, Therapy for Severe Psoriasis provides the ultimate coverage of the treatment options available for today's most serious cases, including biologics and oral therapies. It features discussions of the newest drug therapies, recent FDA-approved biosimilars, and combination approaches to care, while an overview chapter was designed to aid those new to the field in understanding the nuances of difficult-to-treat subtypes of psoriasis. Comprehensive and focused, Therapy for Severe Psoriasis will be a welcome addition to the library of any dermatologist seeking in-depth information on the challenges of this condition. - Each of the 16 chapters includes either an in-depth focus on a single therapy or an overview of a unique aspect of psoriasis, including: UVB therapy, methotrexate, acitretin, cyclosporine, apremilast, etanercept, infliximab, adalimumab, ustekinumab, secukinumab, and ixekizumab. - Takes an evidence-based approach to hard-to-treat severe psoriasis. - Discusses the newest drug therapies (such as ixekizumab), plus recent FDA-approved biosimilars, a topic unique to this particular psoriasis text. - Presents combination approaches for instances when standard treatments are not successful. - Includes an overview chapter to help beginners understand the nuances of the disorder.
Download or read book Bread Spirit written by Harry J. Aponte and published by W W Norton & Company Incorporated. This book was released on 1994 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to providing psychotherapy for the poor stresses the need to help them draw on strengths and resources within themselves and within their communities
Download or read book Loving Bravely written by Alexandra H. Solomon and published by New Harbinger Publications. This book was released on 2017-02-02 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen on The TODAY Show! “A godsend to anyone searching for, but struggling to find, true love in their lives.” —Kristin Neff, PhD, author of Self-Compassion "Empowering and compassionate, and its lessons are universal." —Publishers Weekly Real love starts with you. In order to attract a life partner and build a healthy intimate relationship, you must first become a good partner to yourself. This book offers twenty invaluable lessons that will help you explore and commit to your own emotional and psychological well-being so you can be ready, resilient, and confident in love. Many of us enter into romantic relationships full of expectation and hope, only to be sorely disappointed by the realization that the partner we’ve selected is a flawed human being with their own neuroses, history, and desires. Most relationships end because one or both people haven’t done the internal work necessary to develop self-awareness and take responsibility for their own experiences. We’ve all heard “You can’t love anyone unless you love yourself,” but amid life’s distractions and the myth of perfect, romantic love, how exactly do you do that? In Loving Bravely, psychologist, professor and relationship expert Alexandra H. Solomon introduces the idea of relational self-awareness, encouraging you to explore your personal history to gain an understanding of your own relational patterns, as well as your strengths and weaknesses in relationships. By doing so, you’ll learn what relationships actually require, beyond the fairytale notions of romance. And by maintaining a steady but gentle focus on yourself, you’ll build the best possible foundation for making a loving connection. By understanding your past relationship experiences, cultivating a strong sense of self-awareness, and determining what it is you really want in a romantic partner—you’ll be ready to find the healthy, lasting love your heart desires.
Download or read book Practicing Therapy written by Anne Hearon Rambo and published by W W Norton & Company Incorporated. This book was released on 1993 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: For family therapy students and practitioners, this book offers stories, exercises, self-assessments, and evaluative techniques to improve observational skills, enhance clinical work, and encourage meaningful research. The authors' three views and three voices leave plenty of space for readers to play with their own stories.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Oxygen Therapy written by SK Jindal and published by Jaypee Brothers,Medical Publishers Pvt. Limited. This book was released on 2008-11-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reliance on oxygen therapy has enhanced and indications expanded. Some of the broad areas in which the progress has been specially noticeable include the long-term use of domiciliary oxygen, the hyperbaric oxygen therapy and the alternate oxygen carriers. There are also several advancements in oxygen delivery devices and the related equipments. The understanding of the side effects and the toxicity of oxygen has also increased. This revised edition includes all the recent advances and some of the new scientific developments as well as update the information on other subjects. This book provides short but concise information on different aspects of oxygen meant as a therapeutic agent. It lays the scientific foundations on oxygen therapy, primarily for the clinicians. It also lays stress on a rational and well regulated use of oxygen as a core drug than a mere add on tonic.
Download or read book Painted Devils written by Margaret Owen and published by Henry Holt and Company (BYR). This book was released on 2023-05-16 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Instant New York Times Bestseller! An Instant Indies Bestseller! A scrappy former maid and jewel thief must outwit gods, injustice, and her own past in this sequel to the Indie Next Pick, Little Thieves by Margaret Owen. Let's get one thing straight - Vanja Schmidt wasn't trying to start a cult. After taking down a corrupt margrave, breaking a deadly curse, and finding romance with the vexingly scrupulous junior prefect Emeric Conrad, Vanja had one great mystery left: her long-lost birth family . . . and whether they would welcome a thief. But in her search for an honest trade, she hit trouble and invented a god, the Scarlet Maiden, to scam her way out. Now that lie is growing out of control—especially when Emeric arrives to investigate and the Scarlet Maiden manifests to claim him as a virgin sacrifice. For his final test to become a prefect, Emeric must determine if Vanja is guilty of serious fraud or if the Scarlet Maiden—and her claim to him—is genuine. Meanwhile, Vanja is chasing an alternative sacrifice that could be their way out. The hunt leads her not only into the lairs of monsters and the paths of gods, but also the ties of her past. And with what should be the simplest way to save Emeric hanging over their heads, he and Vanja must face a more dangerous question: Is there a future for a thief and a prefect, and at what price? From the indie bestselling author Margaret Owen comes the thrilling next installment in the Little Thieves trilogy with all new interior illustrations from the author.
Download or read book The Brand Therapy Book Key Branding Lessons to Save Time and Money While Winning Hearts and Minds written by Fabian Geyrhalter and published by Brandtro. This book was released on 2020-05-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.
