Download or read book Swanepoel Trends Report 2007 written by Stefan Swanepoel and published by RealSure, Inc.. This book was released on 2007 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Swanepoel Trends Report 2008 written by Stefan Swanepoel and published by RealSure, Inc.. This book was released on 2008-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Swanepoel Trends Report 2009 written by Stefan Swanepoel and published by RealSure, Inc.. This book was released on 2009-02 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Download or read book The Brand Owner Trends Report written by Paul Jenkins and published by . This book was released on 2013 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With an assessment of 30 end-use categories within the consumer packaging industry, this new report provides a guide to the relationship between branding and packaging strategies, the impact of new technologies, changing consumer attitudes, and opportunities for brand owners, converters and suppliers." -- publisher
Download or read book Information Technology for Management written by Efraim Turban and published by John Wiley & Sons. This book was released on 2018-01-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology is ever-changing, and that means that those who are working, or planning to work, in the field of IT management must always be learning. In the new edition of the acclaimed Information Technology for Management, the latest developments in the real world of IT management are covered in detail thanks to the input of IT managers and practitioners from top companies and organizations from around the world. Focusing on both the underlying technological developments in the field and the important business drivers performance, growth and sustainability—the text will help students explore and understand the vital importance of IT’s role vis-a-vis the three components of business performance improvement: people, processes, and technology. The book also features a blended learning approach that employs content that is presented visually, textually, and interactively to enable students with different learning styles to easily understand and retain information. Coverage of next technologies is up to date, including cutting-edged technologies, and case studies help to reinforce material in a way that few texts can.
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Download or read book Digital Storytelling for Brands written by Bridget Tombleson and published by SAGE Publications Limited. This book was released on 2023-08-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.
Download or read book Principles and Practice of Marketing 10 e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e
Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE Publications Limited. This book was released on 2023-11-22 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Download or read book Cartons Crates and Corrugated Board Second Edition written by Diana Twede and published by DEStech Publications, Inc. This book was released on 2014-12-22 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: New expanded second edition with key technical, regulatory and marketing developments from the past 10 years in the packaging industryCovers the materials, processes, and design of virtually all paper and fiberboard packaging for end-products, displays, storage and distributionNew information on European and global standards, selection criteria for paperboard, as well as emerging sustainability initiativesExplains recent tests, measurements and costs with ready-to-use calculations Ten years ago, the first edition of Cartons, Crates and Corrugated Board quickly became the standard reference book for wood- and paper-based packaging. Endorsed by TAPPI and other professional societies and used as a textbook worldwide, the book has now been extensively revised and updated by a team formed by the original authors and two additional authors. While preserving the critical performance and design data of the previous edition, this second expanded edition offers new information on the technologies, tests and regulations impacting the paper and corrugated industries worldwide, with a special focus on Europe and Japan. New information has been added on tests and novel designs for folded cartons, as well as expanded discussions of paperboard selection for specific applications, emerging barrier packaging, food contact and migration, and the dynamics and opportunities of corrugated in distribution systems. Recent developments on recycling and sustainability are also highlighted.
Download or read book Strategic Growth for Leaders written by Deborah Froese and published by Simon and Schuster. This book was released on 2024-09-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Growth for Leaders: 10 Success Keys to Elevate You to the Next Level is the second volume of the For Leaders Series. As new technologies expand and converge, we witness industry, connectivity, and innovation advance at accelerating rates. The emergence of generative AI, specifically, raises questions about the future of human agency. Add to that, the scale of global tension environmentally, economically, and politically—never mind residual effects of the COVID-19 pandemic—are upending the world as we know it. No matter how worthy the product or service you offer, strategic growth is essential to keep pace with change and extend your reach. To help you do that, Strategic Growth for Leaders, Volume 2 in the For Leaders series, is here. With chapters of insight from 10 successful leaders and a bonus chapter demystifying our relationship with AI, Strategic Growth For Leaders is an important tool for navigating this new era. The contents explore methods of approaching change through deeper self-awareness; more finely-tuned business practices; building solid, authentic relationships with employees and clientele; and knowing when enough is enough. It is a must-read for anyone who wants to improve their strategies for growth.
Download or read book Cause Marketing for Nonprofits written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Download or read book Online Business Sourcebook written by Oksana Newman and published by Walter de Gruyter. This book was released on 2008-12-19 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Business Sourcebook is the only evaluative guide to electronic business database products and services. The arrangement of products and services within the Sourcebook is by thematic chapter, to make it easy to review all products on a specific topic: Online hosts and aggregators; The Internet; Company directories; Company financials; Investment analysis; Shareholder analysis; Credit; Mergers and acquisitions; Business and financial news; Business opportunities; Grants, advice and source of finance; Legislation and regulations; Prices; Market data; Industries; Economics and finance; International trade; Business management literature; Trademarks, trade names and brands; Recent highlights. Within most chapters, products are arranged by geographic coverage. Incorporated are three indexes: names; country/regions and subjects.
Download or read book Medical Travel Brand Management written by Frederick J. DeMicco and published by CRC Press. This book was released on 2022-10-27 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel. From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination. Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction. Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine. This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders.
Download or read book Foreign Labor Trends written by and published by . This book was released on 1994 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
