Download or read book The Beginner s Guide to Colour Psychology written by Angela Wright and published by Gardners Books. This book was released on 1998 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Angela Wright explains exactly what colour is and how it works, discussing traditional ideas about its influence on behaviour and mood before going on to describe the discoveries she has made over the last twenty years. It shows you how to apply the theory of colour to yourself and your wardrobe, whatever your gender, race or colouring, and expands on applications in your home, your workplace and in commercial design. Personality types and their relationship with specific colours and tones are described fully. Quizzes and practical examples help you to work out your 'personal palette' and identify which colours are most supportive for you. The combination of practical advice and insight into the human condition is irresistible.
Download or read book The Beginner s Guide to Colour Psychology written by Angela Wright and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Little Book of Colour written by Karen Haller and published by Penguin UK. This book was released on 2019-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.
Download or read book Handbook of Color Psychology written by Andrew J. Elliot and published by Cambridge University Press. This book was released on 2015-12-17 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Download or read book Colour Psychology Today written by June McLeod and published by John Hunt Publishing. This book was released on 2016-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.
Download or read book Color Psychology Profit From The Psychology of Color Discover the Meaning and Effects of Color written by Richard G. Lewis and published by Psychoprofits. This book was released on 2020-09-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
Download or read book Laboratory Psychology written by Julia Nunn and published by Psychology Press. This book was released on 1998 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experimental design is important enough to merit a book on its own, without statistics, that instead links methodology to a discussion of how psychologists can advance and reject theories about human behaviour. The objective of this book is to fulfil this role. The first four chapters lay the foundations of design in experimental psychology. The first chapter justifies the prominent role given to methodology within the discipline, whilst chapters two and three describe between-subject and within-subject designs. Chapter four compares and contrasts the traditional experimental approach with that of the quasi-experimental, or correlational approach, concluding that the consequences of not recognizing the value of the latter approach can be far-reaching. The following three chapters discuss practical issues involved in running experiments. The first of these offers a comprehensive guide to the student researcher who wants to construct a good questionnaire, including a discussion of reliability and validity issues. The next chapter considers the basic tools of psychological research, whilst both discussing the theoretical problem of how a sample from a population is chosen and offering useful hints on the practical issue of finding adequate populations from which to select participants. The next chapter considers ethical practice within psychological research, written in large part so that psychology students will be better able to anticipate ethical problems in their studies before they occur. The final two chapters consider reporting and reading psychological papers. Chapter eight details what should and should not be included in a laboratory report. The contributors use their collective experience of marking numerous lab reports to highlight common errors and provide solutions. Finally, chapter nine describes the various elements of a journal article, including tips on how to get the best out of your journal reading.
Download or read book Color Magic for Beginners written by Richard Webster and published by Llewellyn Worldwide. This book was released on 2012-01-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: From our clothes to the color of our bedroom walls, we are surrounded by colors that influence our mood, energy level, creativity, and overall well being. Richard Webster offers an astonishing number of ways to use stimulating reds, soothing blues, and every other color of the rainbow to our advantage. Webster begins with an overall picture of each color's major aspects—its psychological influence, healing qualities, emotional impact, and magical characteristics. From there, readers learn a multitude of color-based techniques involving astrology, the aura, candle magic, chakras, color rituals, crystals and gemstones, feng shui, flower magic, mandalas, meditation, numerology, and visualization. Webster demonstrates how color can be used to attract good luck, heal illness, reduce stress, create harmony in the home, overcome depression, solve problems, and magically enhance one's life in a variety of ways.
Download or read book Criminal Psychology written by Ray Bull and published by Simon and Schuster. This book was released on 2009-09-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a conundrum that has vexed societies throughout history: how do you deal with those that break the law? If their aim is to evade you, how do you identify them? If their aim is to lie, how do you interview them? If they don’t see their actions are wrong, how do you help them to successfully reform? Criminal psychology is the discipline which tackles these challenges head on. From the signals which give away we’re lying to the psychological profiling of violent offenders, this exhaustive guide, written by the UK’s top experts, is the perfect introduction. Also covering policing, and the much debated topic of sexual offenders and their treatment, it will demonstrate how understanding the mind will help us to view modern justice from a more informed perspective.
Download or read book Working with Colour written by Wills and published by Headway. This book was released on 1999 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of colour, and how it can benefit you physically, emotionally, mentally and spiritually, if used in the right way. It reveals the symbolic significance of colour in various cultures and advises how to use colour effectively at home, in the garden, and in the clothes you wear.
Download or read book Psychology written by G. Neil Martin and published by Simon and Schuster. This book was released on 2008-08-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting exploration of who we are and why we behave the way we do. Why do we become aggressive? How does the brain allow us to see, hear, and feel? Can listening to Mozart improve IQ? How do babies learn to perceive and think? How can we reduce obesity and cigarette smoking? Is being physically attractive an advantage? Psychology, the scientific study of the mind and our behaviour, has never been more popular. From TV experts to the amateur musings of your best friend, the language of psychology has permeated all aspects of everyday life. Here Martin reveals that modern psychology concerns far more than the everyday stereotypes of Freud, Jung, and ‘common sense’ advice. This Beginner’s Guide is informed by the latest cutting-edge research and provides a vibrant and witty exploration of our senses, how our memory works, and what determines our intelligence, development, and personality.
Download or read book The Psychology of Color and Design written by Deborah T. Sharpe and published by Burnham, Incorporated. This book was released on 1974 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores, from an analytical and commercial point of view, major issues of the psychology of color, including historical and cultural factors, personality and color, color perception and response, and applied use.
Download or read book Color Psychology and Color Therapy written by Faber Birren and published by . This book was released on 2024-03-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life (1950) is a book of color theory by renowned color expert Faber Birren. The work explores the impact of color on human behavior and emotions. Born in 1900 in Chicago, Illinois, Birren began studying color and art as a teen at the Art Institute of Chicago. While he originally intended to follow in his father's footsteps as a landscape painter, he determined that he didn't have the requisite talent. He attended the University of Chicago as an education major instead, but found that his interest was still in the world of color. Since no formal program in color theory existed at the time, he left school to pursue a course of self-managed study, spending hours at the Chicago Public Library. At age 24, Birren began a prolific writing career, publishing dozens of books and articles on color theory over the course of his life. Soon, he began consulting for businesses, claiming he could boost sales with the careful use of color. One of Birren's early successes was a Chicago wholesale meat company. He suggested that the white walls of the meat coolers made the meat appear an unappetizing gray color. He proposed that the meat company paint the coolers in a blue-green color instead, to make the meat's red hue pop. Sales increased, and Birren had proven that paying attention to color theory could reap dividends. Birren brought this expertise to many well-known corporations throughout the middle of the 20th century. He consulted with major manufacturers like Monsanto, General Electric, and DuPont, among others. His goals went beyond sales, aiming to improve employee mood and attentiveness as well. He even consulted with Disney on the color choices in the films Bambi, Fantasia, and Pinocchio. Color Psychology and Color Therapy is written in four parts. In part one, Birren discusses color symbolism in varied mystic, occultist, and religious traditions. He also shares the views on color expressed by various ancient philosophers. In part two, Birren takes a scientific approach to color. He explores the electromagnetic spectrum and the effects of certain wavelengths of light and color on plants, animals, and the human body. In part three, Birren turns his attention to the psychological impacts of color on human behavior and emotions. Unsurprisingly, the impact of color on mood and behavior is far more complex than "red makes us happy" and "gray makes us sad." It is a complex blend of context, personal associations, and subjective impressions, which Birren explores in depth. Finally, part four focuses on the visual aspects of color, like the function of the eye and how it perceives different colors. Through a deliberate use of color, Birren argues that we can reduce eye strain and fatigue, and improve efficiency and safety. He also explores visual difficulties, like color blindness and night blindness, their causes, and their effects. Birren's contributions to the field of color theory are still seen today. Colorful safety margins painted around factory equipment and purple-topped pool tables (instead of the traditional green) are both among his many legacies.
Download or read book Cool Infographics written by Randy Krum and published by John Wiley & Sons. This book was released on 2013-10-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make information memorable with creative visual designtechniques Research shows that visual information is more quickly andeasily understood, and much more likely to be remembered. Thisinnovative book presents the design process and the best softwaretools for creating infographics that communicate. Including aspecial section on how to construct the increasingly popularinfographic resume, the book offers graphic designers, marketers,and business professionals vital information on the most effectiveways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating greatinfographics Covers online infographics used for marketing, including socialmedia and search engine optimization (SEO) Shows how to market your skills with a visual, infographicresume Explores the many internal business uses of infographics,including board meeting presentations, annual reports, consumerresearch statistics, marketing strategies, business plans, andvisual explanations of products and services to your customers With Cool Infographics, you'll learn to createinfographics to successfully reach your target audience and tellclear stories with your data.
Download or read book Colour Healing Manual written by Pauline Wills and published by Singing Dragon. This book was released on 2013-08-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healing properties of colour and light have been recognised since ancient times; today colour therapy techniques are used to great effect in a range of complementary therapies and for personal wellbeing. This book provides a comprehensive introduction to colour healing and offers step-by-step instructions for treatment. The opening chapters provide an overview of the science behind light and colour, and a brief history of colour healing from Ancient Greece to modern day. The characteristics of different colours are then given, as well as an explanation of how each colour relates to particular body parts and the major and minor chakras. The core of the book offers a complete treatment programme, teaching diagnostic techniques and a variety of approaches including healing with prana energy, healing with touch, healing with a colour therapy instrument, and absent healing. With useful illustrations and diagrams throughout, this book will be an essential guide for colour therapists, colourpuncture practitioners, kinesiologists, reflexologists and energy healers, as well as anyone with an interest in the restorative power of colour.
Download or read book The BOOK of COLOR written by Polina Traore | Dana Kaledin and published by . This book was released on 2017-10-05 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to know how to create a great color scheme for a book cover, a product or a website? The Book of Color is the simplest way to understand colors, their nature, and the best ways of combining them together. Every color sets off different moods and reactions, some colors attract attention, and some just don't compliment each other. Learn everything you need to know with "The Book of Color". As a special bonus for all the beginners, we've included the Pantone colors with their HEX and RGB codes.
Download or read book Understanding Color written by Linda Holtzschue and published by John Wiley & Sons. This book was released on 2017-01-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
