Download or read book The Artisan Brand written by Mulholland, Jon and published by Edward Elgar Publishing. This book was released on 2022-10-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.
Download or read book Artisan Brand written by Handoko Hendroyono and published by Kepustakaan Populer Gramedia. This book was released on 2021-08-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bagaimana kita memahami kian tumbuh suburnya berbagai brand lokal belakangan ini? Lihat saja, mulai dari kedai kopi, restoran, produk fashion, hingga fi lm, musik, dan buku lokal makin diterima oleh masyarakat, khususnya kaum milenial. Apakah ini hanya tren sesaat? Ataukah, muncul gelombang pasar yang baru akibat perubahan selera dan perilaku konsumen? Artisan Brand karya Handoko Hendroyono ini membantu kita untuk lebih memahami fenomena baru tersebut. Berbekal pengalaman puluhan tahun sebagai praktisi periklanan dan pengembang brand lokal, Handoko juga membeberkan seperangkat cara jitu untuk tetap bertahan dan berkembang di zaman yang terus berubah.
Download or read book Return of the Artisan written by Grant McCracken and published by Simon and Schuster. This book was released on 2022-07-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American’s overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again—and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don’t require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.
Download or read book The Artisan Kitchen written by James Strawbridge and published by Penguin. This book was released on 2020-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reconnect with a more mindful way of cooking and spark your creativity. Giving a modern twist to age-old techniques, this book shows how to master 25 different cooking and preserving processes, from fermenting to cheese making, hot smoking to sourdough baking. Discover how to culture the perfect batch of sweet-sour kombucha; make a fresh-tasting chutney; dry cure bresaola; create your own unique sourdough starter; and slow roast over an open wood fire. Be inspired to experiment with more than 150 recipe ideas. Embark on your next culinary adventure and revolutionize your enjoyment of food. Escape to The Artisan Kitchen.
Download or read book Return of the Artisan written by Grant McCracken and published by Simon and Schuster. This book was released on 2022-07-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial food -- Hippies counter culture -- Alice Waters, Mark Frauenfelder & Stewart Brand -- Ten waves and three towns -- Twenty-four things that define the artisan -- The artisan and COVID -- Future of the artisan.
Download or read book The Artisan s Guide to Tanning written by Barrett Williams and published by Barrett Williams. This book was released on 2023-04-17 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into a world where ancient crafting meets modern innovation with "The Artisan's Guide to Tanning." This comprehensive eBook is a treasure trove for enthusiasts and professionals alike, offering a unique blend of history, science, and practical know-how, elevating the art of tanning to new heights. Immerse yourself in the craft of tanning through an insightful overview blending tradition with sustainable crafting practices. Discover the secrets behind selecting and evaluating hides, ensuring every creation adheres to ethical and sustainable standards. As you navigate the pages, watch as the rich history and crucial importance of tanning in crafting unfold before your eyes. Brace yourself for a transformative journey through a meticulously organized tanning workspace, where the essential tools, materials, and safety precautions are detailed, setting the stage for your own successful tanning ventures. Learn the inner workings of the leather with a unique dive into the chemical make-up and reactions pivotal to the tanning process. Bring ancient wisdom into your hands with chapters dedicated to traditional tanning techniques, such as the intricate methods of vegetable and brain tanning. Discover how to apply these methods in a cycle that pays homage to time-honored practices while pressing forward into advanced techniques and experimenting with natural dyes and modern additives. After mastering the tanning cycle, you'll learn how to evaluate and troubleshoot your work with expert post-tanning treatments, ensuring every piece of leather sets the standard for quality. "The Artisan's Guide to Tanning" doesn't stop at creation—it guides you through the artistry of crafting with leather, from design and stitching to the final detailing that defines handcrafted excellence. See your tanned creations transform from a humble hide to sought-after products, with invaluable insights into marketing, brand establishment, and navigating industry standards. Finally, the guide reaches beyond technique, delving into the heart of the tanning community with engaging stories and insights. "The Artisan's Guide to Tanning" is an essential read for anyone passionate about the art of transforming hides into beautifully crafted leather goods. Whether you are a seasoned veteran or new to the world of tanning, this guide promises to be an invaluable companion on your crafting journey. Embrace the future of tanning with grace, innovation, and the lasting touch of an artisan.
Download or read book The Strategy of Global Branding and Brand Equity written by Alvin Lee and published by Routledge. This book was released on 2015-03-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Download or read book Entrepreneurial Behaviour written by Maura McAdam and published by Springer. This book was released on 2019-02-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection draws together cutting edge perspectives from leading scholars on the increasingly prominent discussion of entrepreneurial behaviour. Exploring various aspects of human behaviour, the authors analyse the antecedent influences and drivers of entrepreneurial behaviour in different organisational settings. This collection is of interest to scholars, practitioners and even policy-makers, as a result of its in-depth exploration, discussion and evaluation of emerging themes of entrepreneurial behaviour within the field of entrepreneurship and beyond. Offering contextual examples from universities, firms and society, Entrepreneurial Behaviour covers topics such as entrepreneurial intention, gender, crime, effectuation and teamwork.
Download or read book Artisan and Handicraft Entrepreneurs written by Léo-Paul Dana and published by Springer Nature. This book was released on 2022-01-27 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In handicrafts and artisanal products, industry has witnessed both a technological shift and a renewed interest among customers, especially after the challenges and limitations of mass production became evident under the COVID-19 pandemic. This book portrays the worldwide development of this trend, the nature of entrepreneurship in these industries, and the unique challenges and opportunities that entrepreneurs face. The book shows how these businesses are gaining a resurgence due to customers preferring ethical, regional, and climate-friendly options to fulfill their needs. The chapters focus on artisan entrepreneurs' contribution to society by not only creating businesses, but also in terms of tourism development. The book reiterates that artisan entrepreneurs enable crucial cultural connections with tradition due to their affinity to a region, city, village, or community. Small business and entrepreneurship researchers as well as policymakers in the cultural sector would benefit from this book.
Download or read book Brand Management Strategies written by William D'Arienzo and published by Bloomsbury Publishing USA. This book was released on 2016-09-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion
Download or read book ECSM 2023 10th European Conference on Social Media written by Iwona Lupa-Wójcik and published by Academic Conferences and publishing limited. This book was released on 2023-05-18 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Entrepreneurship and Local Economic Development written by Norman Walzer and published by Lexington Books. This book was released on 2007-10-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and Local Economic Development delves into the current thinking on local entrepreneurship development programs and evaluates ways in which practitioners can implement successful entrepreneurship practices. Examining the role and potential for entrepreneurship programs in local economic development strategies, contributors to this edited collection have many years of experience working with entrerpreneurship initiatives in state and local governments. Focused on theory and case study, Entrepreneurship and Local Economic Development examines conceptual issues involved in creating entrepreneurship programs as well as practical examples of programs organized by state, regional, and local agencies.
Download or read book Fashion Marketing in Emerging Economies Volume I written by Frederica Brooksworth and published by Springer Nature. This book was released on 2022-12-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.
Download or read book Artisan Sourdough Made Simple written by Emilie Raffa and published by Page Street Publishing. This book was released on 2017-10-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to bake bread at home—all you need is FLOUR, WATER and SALT to get started! Begin your sourdough journey with the bestselling beginner's book on sourdough baking—100,000 copies sold! Many bakers speak of their sourdough starter as if it has a magical life of its own, so it can be intimidating to those new to the sourdough world; fortunately with Artisan Sourdough Made Simple, Emilie Raffa removes the fear and proves that baking with sourdough is easy, and can fit into even a working parent’s schedule! Any new baker is inevitably hit with question after question. Emilie has the answers. As a professionally trained chef and avid home baker, she uses her experience to guide readers through the science and art of sourdough. With step-by-step master recipe guides, readers learn how to create and care for their own starters, plus they get more than 60 unique recipes to bake a variety of breads that suit their every need. Featured recipes include: - Roasted Garlic and Rosemary Bread - Cinnamon Raisin Swirl - Blistered Asiago Rolls with Sweet Apples and Rosemary - Multigrain Sandwich Bread - No-Knead Tomato Basil Focaccia - Raspberry Gingersnap Twist - Sunday Morning Bagels - and so many more! With the continuing popularity of the whole foods movement, home cooks are returning to the ancient practice of bread baking, and sourdough is rising to the forefront. Through fermentation, sourdough bread is easier on digestion—often enough for people who are sensitive to gluten—and healthier. Artisan Sourdough Made Simple gives everyone the knowledge and confidence to join the fun, from their first rustic loaf to beyond. This book has 65 recipes and 65 full-page photographs.
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
