Download or read book The Art of Hotel Travel Advertising written by and published by . This book was released on 1987 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Serial Titles written by and published by . This book was released on 1985 with total page 1672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Advertising Selling written by and published by . This book was released on 1927 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Classified Index of Dispositions of ULP Charges by the General Counsel of the National Labor Relations Board written by United States. National Labor Relations Board. Office of the General Counsel and published by . This book was released on 1982 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trump The Art of the Deal written by Donald J. Trump and published by Ballantine Books. This book was released on 2009-12-23 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
Download or read book Caterer Hotelkeeper written by and published by . This book was released on 1982-05 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alternate Currents written by Justin B. Stein and published by University of Hawaii Press. This book was released on 2023 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the second half of the twentieth century, Reiki went from an obscure therapy practiced by a few thousand Japanese and Japanese Americans to a global phenomenon. By the early twenty-first century, people in nearly every corner of the world have undergone the initiations that authorize them to channel a cosmic energy--known as Reiki--to heal body, mind, and spirit. They lay hands on themselves and others, use secret symbols and incantations to send Reiki to distant recipients, and strive to follow five precepts to cultivate their spiritual growth. Reiki's international rise and development is due to the work of Hawayo Takata (1900-1980), a Hawai°i-born Japanese American woman who brought Reiki out of Japan and adapted it for thousands of students in Hawai°i and North America, shaping interconnections across the North Pacific region as well as cultural transformations over the transwar period spanning World War II. Alternate Currents: Reiki's Circulation in the Twentieth-Century North Pacific analyzes how, from her training in Japan in the mid-1930s to her death in Iowa in 1980, Takata built a vast trans-Pacific network that connected Japanese American laborers on Hawai°i plantations to social elites in Tokyo, Hollywood, and New York; middle class housewives in American suburbs; and off-the-grid tree planters in the mountains of British Columbia. Using recently uncovered archival materials and original oral histories, Stein examines how these relationships between healer and patient, master and disciple, became deeply infused with values of their time and place and how they interplayed with Reiki's circulation, performance, and meanings along with broader cultural shifts in the twentieth-century North Pacific. Highly readable and informative, each chapter is structured around a period in the life of Takata, the charismatic, rags-to-riches architect of the network in which Reiki spread for decades. Alternate Currents explores Reiki as an exemplary transnational spiritual therapy, demonstrating how lived practices transcend artificial distinctions between religion and medicine, and circulate in global systems while maintaining strong connections with the practices' homeland"--
Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Download or read book Relationship Marketing written by Steve Baron and published by SAGE Publications. This book was released on 2010-05-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer.
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1982 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Key Concepts in Hospitality Management written by Roy C Wood and published by SAGE. This book was released on 2013-02-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry." - Peter Lugosi, Oxford School of Hospitality Management "This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book." - Erwin Losekoot, Auckland University of Technology "All different aspects of the hospitality industry are elaborated on... All in all a wonderful course book for for our students!" - Claudia Rothwangl, ITM College This book covers the major concepts students are likely to encounter throughout their study within the hospitality management, giving a comprehensive and up-to-date overview as well as providing engaging everyday examples from around the world. A leading figure in the field, Roy Wood has successfully gathered international contributors with direct experience of hospitality management and the hospitality industry as a whole, ensuring the academic, geographical and practical integrity of the book. Key Concepts in Hospitality Management is written for undergraduate students and those studying short postgraduate or executive education courses in hospitality management, events management, tourism management and leisure management.
Download or read book Fernand L ger written by Fernand Léger and published by The Museum of Modern Art. This book was released on 1998 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fernand Leger (1881-1955) is the only modern artist to choose modernity itself as his subject. From his early series Contrastes de formes (1913-14), the first fully abstract works to emerge from Cubism, through his last realistic paintings of construction workers from the early 1950s, Leger's lifelong subject was the pulse and dynamism of contemporary life.
Download or read book American Automobile Advertising 1930 1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Download or read book Gazetteer and Business Directory of Rutland County Vt for 1881 82 written by Anonymous and published by BoD – Books on Demand. This book was released on 2024-04-29 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1881.
