Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art and Science of Advertising Classic Reprint written by George French and published by Forgotten Books. This book was released on 2016-06-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book D AD the Copy Book written by D&ad and published by . This book was released on 2018 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Download or read book The Boy s Book of Inventions written by Ray Stannard Baker and published by . This book was released on 1899 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Advances in Advertising Research Vol XI written by Martin K.J. Waiguny and published by Springer Nature. This book was released on 2021-09-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Download or read book The Art and Science of Arrival written by Tanya Lapointe and published by Titan Books (US, CA). This book was released on 2022-09-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official retrospective companion book to the Paramount film Arrival starring Amy Adams, Jereny Renner and Forest Whitaker, featuring concept art, sketches, behind-the-scenes photography and interviews with key creative and scientific team members. Since its release in 2016, Denis Villeneuve’s Arrival, based on the Hugo-nominated short story Story of Your Life by Ted Chiang, has embedded itself firmly in the minds of moviegoers around the world. The film garnered many accolades, including nine BAFTA nominations and eight Academy Award® nominations, proceeding to win an Oscar® for Best Sound Editing and a BAFTA for Best Sound. Since then, the film has generated larger conversations within the cultural landscape of academia including film, philosophy, and linguistics. In The Art and Science of Arrival, author and producer Tanya Lapointe revisits the film and its legacy with the production’s key team members. This lavish hardback volume recounts the genesis of this modern classic, from Ted Chiang’s short story The Story of Your Life to its premiere in Venice and its subsequent eight Academy Award(R) nominations. It explores the film’s concept of non-linear time, and showcases the remarkable concept art that brought the aliens, their ships and their startling logogram language to life.
Download or read book Pen Pencil and Poison written by Oscar Wilde and published by Lindhardt og Ringhof. This book was released on 2022-04-06 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Pen, Pencil, and Poison’ is one of Wilde’s most intriguing essays. Part biography, part social commentary, and part philosophical debate, he writes the biography of an art critic, who was also convicted of murder. However, in true Wildean style, there’s more to the essay than meets the eye. While documenting the life and crimes of Thomas Griffiths Wainwright, Wilde explores the ideas of dual identity, sin in the formation of the personality, and the relationship between crime and culture. ‘Pen, Pencil, and Poison’ is a fascinating insight into some of the conventions of the time. Oscar Wilde (1854 – 1900) was an Irish novelist, poet, playwright, and wit. He was an advocate of the Aesthetic movement, which extolled the virtues of art for the sake of art. During his career, Wilde wrote nine plays, including ‘The Importance of Being Earnest,’ ‘Lady Windermere’s Fan,’ and ‘A Woman of No Importance,’ many of which are still performed today. His only novel, ‘The Picture of Dorian Gray’ was adapted for the silver screen, in the film, ‘Dorian Gray,’ starring Ben Barnes and Colin Firth. In addition, Wilde wrote 43 poems, and seven essays. His life was the subject of a film, starring Stephen Fry.
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book How I Learned the Secrets of Success in Advertising written by Guy Lynn Sumner and published by North Audley Media. This book was released on 1952 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Write Ad Copy That Works Masters of Marketing Secrets A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Download or read book The Printing Art written by and published by . This book was released on 1923 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book D AD The Copy Book written by D&AD and published by Taschen. This book was released on with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Promotional Culture written by P David Marshall and published by Bloomsbury Publishing. This book was released on 2017-12-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Download or read book If I Understood You Would I Have this Look on My Face written by Alan Alda and published by . This book was released on 2017 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The actor and founder of the Alan Alda Center for Communicating Science traces his personal quest to understand how to relate and communicate better, from practicing empathy and using improv games to storytelling and developing better intuitive skills.
