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Download or read book Bibliography of Scientific and Industrial Reports written by and published by . This book was released on 1970 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book Aquaculture Economics and Financing written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2011-06-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture Economics and Financing Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production. By discussing key issues, such as how to finance and plan new aquaculture business; how to monitor and evaluate economic performance; and how to manage capital, labor, and business risk; the book equips aquaculture professionals, researchers, and students with important information applicable to a wide range of business decisions. Chapters address each stage of developing an aquaculture business, including financing, marketing, and developing a business plan to manage cash flows and analyze financial statements. Each chapter includes a detailed example of practical application taken from every-day experience. Written in straightforward terminology facilitating ready application, Aquaculture Economics and Financing: Management and Analysis is an essential tool for analyzing and improving financial performance of aquaculture operations. Key Features: Provides a practical and comprehensive understanding of aquaculture economics and financing Discusses key issues in business plan development; marketing; monitoring financial performance; and managing cash flow, assets, and business risk Features examples of practical application in each chapter Includes an annotated bibliography and webliography detailing key resources and software products available for economic and financial analyses Also of Interest: Bioeconomics of Fisheries Management Lee G. Anderson and Juan Carlos Seijo ISBN: 9780813817323 Statistics for Aquaculture Ram C. Bhujel ISBN: 9780813815879
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Download or read book Marketing Strategies for A Tough Environment written by Peter J. LaPlaca and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Methods in Consumer Research Volume 1 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research - Provides examples of successful application of the methodologies presented - Includes focus groups and social media discussions - Encompasses consumer segmentation, with a focus on psychographics and genetics
Download or read book Neurobiology of Disease written by and published by Elsevier. This book was released on 2011-09-06 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neurobiology of Disease is aimed at any basic scientist or clinician scientist teaching a course or conducting research on the basic science underlying the major neurological diseases. It provides an excellent overview of cutting-edge research on the fundamental disorders of the nervous system, including physiological and molecular aspects of dysfunction. The major categories of neurological disease are covered, and the chapters provide specific information about particular diseases exemplifying each of these categories. Sufficient clinical information is included to put into perspective the basic mechanisms discussed. The book assembles a world-class team of section editors and chapters written by acknowledged experts in their respective fields. - Provides cutting edge information about fundamental mechanisms underlying neurological diseases - Amply supplied with tables, illustrations and references - Includes supporting clinical information putting the mechanisms of disease into perspective
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