Download or read book The Anatomy of Buzz Revisited written by Emanuel Rosen and published by Crown Currency. This book was released on 2009-02-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Download or read book The Anatomy of Buzz Revisited written by Emanuel Rosen and published by Currency. This book was released on 2009-02-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Download or read book The Anatomy of Buzz written by Emanuel Rosen and published by Crown Currency. This book was released on 2002-05-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Download or read book Ask written by Ryan Levesque and published by Hay House, Inc. This book was released on 2019-07-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
Download or read book Intelligence Isn t Enough written by Carice Anderson and published by Berrett-Koehler Publishers. This book was released on 2022-10-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the balance between working on your career and working in it. Intelligence Isn't Enough helps Black professionals make strategic decisions and learn the unspoken rules for success. Recounting the frustration she felt as a young Black woman beginning her career, Carice Anderson knows that many Black professionals are relying on their education and intellect alone to be successful in the workplace. In this book, she empowers young Black professionals by equipping them with advice and little-known principles of career success from her experiences and interviews with thirty successful Black leaders. Intelligence Isn't Enough is divided into six chapters that guide readers through what Anderson calls the three major corporate muscle groups: Knowing yourself- understanding your story and investigating your mindset Knowing others-building and sustaining important relationships in the workplace Knowing your environment-analyzing your organization's culture Anderson will teach you how to integrate the knowledge of these three groups to craft an authentic personal brand and communication style that will help you maximize your impact. Using personal stories, quotes, lessons learned, and advice from both the author and Black leaders who have worked in some of the finest institutions across North America, Africa, and Europe, Black professionals will learn tips and tools to strategically chart their career paths and advance in the workplace for lifelong success.
Download or read book Implementing Word of Mouth Marketing written by Idil Miriam Cakim and published by . This book was released on 2010 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.
Download or read book Temples of Delight written by Barbara Trapido and published by Bloomsbury Publishing USA. This book was released on 2015-04-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "First published by Michael Joseph 1990"--Title page verso.
Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Download or read book Pop written by Sam Horn and published by Penguin. This book was released on 2006 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry.
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Download or read book 101 Things I Learned in Urban Design School written by Matthew Frederick and published by Crown. This book was released on 2018-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.
Download or read book How to Succeed in Your First Job written by Elwood F. Holton and published by Berrett-Koehler Publishers. This book was released on 2001-02-12 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Succeed in Your First Job Part One of a three-part series of a series of practical guidebooks on work transitions. These new books guide new hires-and their managers-step by step through the "breaking-in" process that is absolutely essential for helping new employees thrive. It is relatively easy to get new hires to be competent to perform the basic tasks they were hired to do. But success on the job is due to much more than that. It comes from understanding how the organization really works-the unique aspects of how things get done in that particular organization. And it comes from learning how to "fit in"-knowing how to get accepted, get respected, and earn credibility. The three books in the series are: How to Succeed in Your First Job: Tips for New College Graduates Helping Your New Employee Succeed: Tips for Managers of New College Graduates So, You're New Again: How to Succeed When You Change Jobs Built around author Ed Holton's dynamic 12-step process-extensively field-tested and firmly grounded in research-these three volumes give new college graduates and their supervisors, as well as seasoned professionals who've changed jobs, essential insights and tools for mastering a variety of transition challenges. Given the high costs associated with new employee turnover, no organization can afford to leave the new employee assimilation process to chance. Corporate human resources directors, managers of new employees, individual employees making job transitions, and career counselors alike will find powerful and practical new ideas and tools in these essential handbooks.
Download or read book The 4 Dimensional Manager written by Julie Straw and published by National Geographic Books. This book was released on 2002-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manager: "We have a problem here." Person 1: "Let's find a quick solution." Person 2: "I know just how we can solve this problem by working together." Person 3: "I need to think about the problem before I can offer you a solution." Person 4: "I'm going to consider this problem from every angle." Asked to solve the same problem, four people responded four different ways. If you were their manager, your challenge would be to help each individual find an effective, timely solution to the problem. Most managers would do what comes naturally and use the managerial style that is their "first dimension." This will work some of the time - but not all the time. One managerial style can't help people with four different working styles make the most of their different strengths and overcome their different limitations and roadblocks. In managing others, one style does not fit all. The 4-Dimensional Manager will help you learn to manage different people in the best ways. Through a simple yet powerful self-discovery tool called DiSC, you can become a 4-dimensional manager, able to manage anyone, anywhere, anytime. Discover your usual managerial style: Dominance, Influence, Supportiveness, or Conscientiousness Read the work styles of the people you manage Improve communication and reduce destructive conflict Find out how the style of your organization affects you and those you manage Whether or not you have the formal title of manager, if you provide work direction to others, this book will answer pressing questions you have every day, such as: When I delegate, how much information should I give, and when and how should I follow up? How can I increase this person's motivation? What kind of compliment or reward would this person most value? How can I give feedback so it will be understood, accepted, and effective? The 4-Dimensional Manager provides fascinating insights into individual work styles, practical suggestions, checklists and planners, and a research-based DiSC discovery tool.
Download or read book Chat Republic written by Angelo Fernando and published by . This book was released on 2013-04-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations, and the need for exchanging ideas is integral to a vibrant society. Social media, a great enabler of rich conversations, continues to touch and infect organizations, even those that have remained on the sidelines. What appears to be chatter -rants, 'Likes, ' re-tweets, video responses, 'check-ins' - contain clues to how communities are socially adjusting to being both talkers and listeners, producers and consumers of media. Angelo Fernando shows us why re-instating our authentic voice through social media sends ripples through PR and politics, media and marketing. You will learn how to plan for a time when socially enhanced conversations will become inseparable from everything your organization undertakes. Social media often sounds more complicated than it is. This book will give you the confidence to dive in. "An accessible and engaging text to help more people participate in social media and have their voice heard." "Emanuel Rosen, Author, The Anatomy of Buzz Revisited, a national bestseller" "Angelo does a brilliant job of making sense of how advancements in technologies are so intertwined with our daily lives in language that will catch you up to speed quickly." "Dr. Cyndi Laurin, author of bestselling "The Rudolph Factor""
Download or read book Buzz written by Emanuel Rosen and published by Profile Books(GB). This book was released on 2009 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. Rosen's bestseller, rewritten and updated with more than fifty per cent new material, explains how to make buzz work for you. Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
Download or read book The Compass of Pleasure written by David J. Linden and published by Penguin. This book was released on 2012-04-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author comes a "hugely entertaining" (NPR.org) look at vice and virtue through cutting-edge science As he did in his award-winning book The Accidental Mind, David J. Linden—highly regarded neuroscientist, professor, and writer—weaves empirical science with entertaining anecdotes to explain how the gamut of behaviors that give us a buzz actually operates. The Compass of Pleasure makes clear why drugs like nicotine and heroin are addictive while LSD is not, how fast food restaurants ensure that diners will eat more, why some people cannot resist the appeal of a new sexual encounter, and much more. Provocative and illuminating, this is a radically new and thorough look at the desires that define us.
