Download or read book The Aesthetics and Multimodality of Style written by Martin Siefkes and published by Sprache ¿ Medien ¿ Innovationen. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book outlines experimental style research in aesthetics and multimodality research. It focuses on human cognitive and perceptual processes connected with style. On this basis, a common theoretical basis for style in literature, art, architecture, and design is proposed. - neuroaesthetics; stylistics; linguistics; cognition; art; design
Download or read book Multimodality and Aesthetics written by Elise Seip Tønnessen and published by Routledge. This book was released on 2018-10-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the relationship between aesthetics and traditional multimodal communication to show how all semiotic resources, not just those situated within fine arts, have an aesthetic function. Bringing together contributions from an interdisciplinary group of researchers, the book meditates on the role of aesthetics in a broader range of semiotic resources, including urban spaces, blogs, digital scrapbooks, children’s literature, music, and online learning environments. The result is a comprehensive collection of new perspectives on how communication and aesthetics enrich and complement one another when meaning is made with semiotic resources, making this key reading for students and scholars in multimodality, fine arts, education studies, and visual culture.
Download or read book Multimodal Chinese Discourse written by Dezheng (William) Feng and published by Taylor & Francis. This book was released on 2023-04-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.
Download or read book Multimodality in Writing written by Arlene Archer and published by BRILL. This book was released on 2015-06-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers the readers a diversity of insight into how multimodality works in texts, and the effects different modes have on generating and understanding meaning.
Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-10-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Download or read book Multimodality written by Gunther R. Kress and published by Taylor & Francis. This book was released on 2010 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.
Download or read book The Aesthetics Poetics and Rhetoric of Soccer written by Ridvan Askin and published by Routledge. This book was released on 2018-05-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soccer has long been known as 'the beautiful game'. This multi-disciplinary volume explores soccer, soccer culture, and the representation of soccer in art, film, and literature, using the critical tools of aesthetics, poetics, and rhetoric. Including international contributions from scholars of philosophy, literary and cultural studies, linguistics, art history, and the creative arts, this book begins by investigating the relationship between beauty and soccer and asks what criteria should be used to judge the sport’s aesthetic value. Covering topics as diverse as humor, national identity, style, celebrity, and social media, its chapters examine the nature of fandom, the role of language, and the significance of soccer in contemporary popular culture. It also discusses what one might call the ‘stylistics’ of soccer, analyzing how players, fans, and commentators communicate on and off the pitch, in the press, on social media, and in wider public discourse. The Aesthetics, Poetics, and Rhetoric of Soccer makes for fascinating reading for anybody with an interest in sport, culture, literature, philosophy, linguistics, and society.
Download or read book Designing Learning for Multimodal Literacy written by Fei Victor Lim and published by Taylor & Francis. This book was released on 2022-11-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Learning for Multimodal Literacy addresses the need to design learning for multimodal literacy in a world that is increasingly saturated with print and digital media. In the current age, communication and interactions on social media are seldom made with language alone but are often accompanied with emojis, images, and videos, making meanings multimodally. Young people, including children, are also increasingly active in making videos of themselves, their ideas, and their experiences as part of their out-of-school literacy activities. In particular, for language teachers, the present shifts in our world require that teachers re-examine what they teach and how they can meaningfully and effectively teach the students in their classes today. At 8 years old, Alden created his own rap music video and shared it with the world. He wrote his own lyrics and set it against the music he remixed and meshed from a music download site. Alden is in your classroom today. As his teacher, what would you teach him? How would you engage him? Alden, and children like him, is the inspiration for why the authors have written this book. The changing times and changing learners place a demand on educators to continually reflect on what and how teachers are teaching their students – to ensure that learning in school remains relevant, relatable, and prepares them for the world of the future. Lim’s book outlines how teachers can design learning for multimodal literacy. It is a result of a collaboration between an educational researcher and a curriculum developer, and offers practical resources for practitioners but also design principles and considerations based on practice with a range of students to inform and inspire academics and postgraduate students. It is poised to contribute to the global conversation and interest on how educators can reflect on the zeitgeist of the digital age and design learning for multimodal literacy.
Download or read book Stylistic Approaches to Pop Culture written by Christoph Schubert and published by Taylor & Francis. This book was released on 2022-08-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection showcases the unique potential of stylistic approaches for better understanding the multifaceted nature of pop culture discourse. As its point of departure, the book takes the notion of pop culture as a phenomenon characterized by the interaction of linguistic signs with other modes such as imagery and music to examine a diverse range of genres through the lens of stylistics. Each section is grouped around thematic lines, looking at literary fiction, telecinematic discourse, music and lyrics, as well as cartoons and video games. The 12 chapters analyze different forms of media through five central strands of stylistics, from sociolinguistic, pragmatic, cognitive, multimodal, to corpus-based approaches. In drawing on these various stylistic frameworks and applying them across genres and modes, the contributions offer readers deeper insights into the role of scripted and performed language in social representation and identity construction, thereby highlighting the affordances of stylistics research in studying pop cultural texts. This volume is of particular interest to students and researchers in stylistics, linguistics, literary studies, media studies, and cultural studies.
Download or read book The Substance of Style written by Virginia Postrel and published by Harper Collins. This book was released on 2009-03-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
Download or read book Beyond Style and Genre written by Christofer Jost and published by Waxmann Verlag. This book was released on 2023 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular culture today manifests itself in a dense network of styles and genres, while the aesthetic preferences of the audience are highly differentiated. Besides, popular culture also implies a diversity of aesthetic strategies, discourses and value systems that traverse the symbolic demarcations between styles and genres and are effective across different artistic fields and individual media. Aesthetic concepts such as camp, retro or trash are expressions of a transgressive mode of production that facilitates a multitude of cross-connections between aesthetic spaces of experience. The volume brings together authors from different disciplines who approach aesthetic concepts in popular culture on a historical, theoretical and methodological level, analyze them on the basis of various aesthetic phenomena, or discuss aspects relevant to their theoretical contextualization, such as the emergence and establishment of artistic practices and aesthetic value systems.
Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-11-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Download or read book The Concept of Style written by Berel Lang and published by Cornell University Press. This book was released on 1987 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking attempt at a prolegomenon to the study of style, this collection brings together eleven essays by distinguished philosophers, literary theorists, art historians, and musicologists, all addressing the role played by style in the arts and literature.
Download or read book Literature Videogames and Learning written by Andrew Burn and published by Routledge. This book was released on 2021-06-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book explores links between literature and videogames, and how designing and playing games can transform our understanding of literature. It shows how studying literature through the lens of videogames can provide new insights into narrative and creative engagement with the text. The book sets out theories of narrative aesthetics and multimodality in literature and videogames, alongside models of literacy needed for such cultural and creative engagement. It goes on to examine game adaptations of children’s literature; and a series of videogames made by students based on Beowulf and Macbeth. In each case, the book considers ways in which the original text has been transformed by the process of game design, and what fresh light this casts on the literary narrative. It also considers what kind of learning, creative production, and cultural engagement is apparent in the game designs and emphasises the importance of treating games as a narrative medium in their own right. With a unique approach to the aesthetics of narrative in literature and videogames, the book will be of great interest to researchers, academics, and post-graduate students in the fields of literature, pedagogy, and game studies.
Download or read book Building Bridges for Multimodal Research written by Janina Wildfeuer and published by Sprache ¿ Medien ¿ Innovationen. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book takes differences in multimodality research as a starting point to discuss old and new theoretical, methodological as well as analytical ideas for building bridges between various disciplines and approaches.
Download or read book Virtual English as a Lingua Franca written by Inmaculada Pineda and published by Taylor & Francis. This book was released on 2023-06-12 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers a comprehensive account of the development of intercultural communication strategies through Virtual English as a lingua franca, reflecting on the ways in which we make pragmatic meaning in today’s technology-informed globalized world. The volume places an emphasis on analyzing transmodal, trans-semiotic, and transcultural discourse practices in online spaces, providing a counterpoint to existing ELF research which has leaned towards unpacking formal features of ELF communication in face-to-face interactions. The chapters explore how these practices are characterized and then further sustained via non-verbal semiotic resources, drawing on data from a global range of empirical studies. The book prompts further reflection on readers’ own experiences in online settings and the challenges of VELF while also supplying educators in these contexts with the analytical resources to better bridge the gap between formal and informal learning. Highlighting the dynamic complexity of online intercultural communication in the twenty-first century, this book is a valuable resource for students and scholars in applied linguistics, language education, digital communication, and intercultural communication.
Download or read book Literacy and Identity Through Streaming Media written by Damiana Gibbons Pyles and published by Taylor & Francis. This book was released on 2023-05-09 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Damiana Gibbons Pyles guides readers through the fast-changing landscape of digital streaming services such as Netflix and explores their impact on children’s and teens’ identities. Children interact with streaming media in novel, hidden, and unforeseen ways that shape their digital, material, affective, and embodied worlds. By analyzing how Netflix represents gender, race, and ethnicities, Gibbons Pyles explores how this new media phenomenon portrays and influences young people’s development and sense of self, and how streaming media pushes children and teens to particular ways of being in its interfaces, algorithms, and content. Drawing primarily on Bakhtinian, feminist, and female Black scholarship, her incisive analysis reveals how the new media streaming phenomenon molds children’s understandings of their ways of being in the world. Ideal for scholars and graduate students in literacy education, media studies, and communication, the text is an illuminating view into the hidden role of streaming services as an essential, complex component of literacy scholarship.
