Download or read book A 50 year Adventure in the Advertising Business written by Ernest W. Baker and published by Wayne State University Press. This book was released on 1999 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.
Download or read book Adventures in Advertising written by John Orr Young and published by . This book was released on 1949 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book My Adventures in Marketing written by Philip Kotler and published by . This book was released on 2017-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book High Adventures in Advertising written by William A. Thomson and published by . This book was released on 2013-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: History Of The Bureau Of Advertising, American Newspaper Publishers Association.
Download or read book The Adventure of Advertising written by Jaqua Advertising and published by . This book was released on 1948 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trail Blazers of Advertising written by Chalmers Lowell Pancoast and published by Arno Press. This book was released on 1926 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trail Blazers of Advertising written by Chalmers Lowell Pancoast and published by . This book was released on 1926 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Download or read book Begin the Adventure How to Break the Light Barrier by A D 2070 second edition written by Homer B. Tilton and published by Infinite Study. This book was released on 2005 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1905 Einstein found from relativity that there is an impenetrable light barrier. He reiterated this "finden" in 1916, writing, "...We conclude that in the theory of relativity the velocity c plays the part of a limiting velocity, which can neither be reached nor exceeded by any real body." Poincare and Lorentz did not share Einstein's view. Then in a 1921 lecture and a 1922 book, "Sidelights on Relativity," Einstein wrote (pp. 35-6), "Poincare is right. The idea of the measuring-rod and the idea of the clock coordinated with it in the theory of relativity do not find their exact correspondence in the real world." Thus the light barrier was questioned by the same man who erected it, and the last theoretical obstacle to practical star travel was lifted; but few noticed. Fifty years later Mendel Sachs wrote about Einstein's "change of mind," again in 1985, 1993, and at other times; but Sachs' writings were scorned. The first author became aware of Sachs' writings in 2004 and the two exchanged views for a time. This book presents a hard-science case for practical star travel. The first six chapters lay it all out in a logical and factual manner consistent with the theory of relativity. Chapters 7 and 8 outline a "Grand Experiment" designed to probe the light barrier. Chapters 7-9 contain future-fiction accounts of possible scenarios of Humanity's first swaddling steps to the stars. Chapter 10 presents a separate argument questioning the idea of an absolute light barrier.
Download or read book Where Did It All Go Wrong written by Eaon Pritchard and published by Createspace Independent Publishing Platform. This book was released on 2017-12-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let's tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising...
Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Download or read book Adventure Finance written by Aunnie Patton Power and published by Springer Nature. This book was released on 2021-05-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The venture capital model doesn’t work—at least not for 99% of startups and small businesses. In this 99% are a lot of companies with incredible potential: businesses headed by female founders and those from diverse racial backgrounds, organizations headquartered outside of venture capital hubs, and purpose-driven enterprises that are creating social and environmental impact alongside financial success. Counter to what the press-savvy venture capital world would have you believe, there are a lot of funding options out there for startups and small businesses. Adventure Finance is designed to help you understand some of these options, and walk you through real examples of how other founders and funders have put them to use. In simple, approachable language, the book breaks down the different types of funding options available from revenue-based financing to recoverable grants to redeemable equity to distributed ownership and more. Through a mix of storytelling and frameworks, based on a decade of research and experience in investing in early-stage companies, this book will give you the ability to determine how each of these structures can contribute to your own funding journey. The goal for this book is to shift the conversation about startup funding and help founders and funders widen the spectrum of “mainstream” investment options in order to make the venture financing world more inclusive and purpose-driven.
Download or read book The American Encyclopaedic Dictionary written by and published by . This book was released on 1895 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Dictionary of the English Language written by Joseph Emerson Worcester and published by . This book was released on 1860 with total page 1874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Oxford Handbook of Propaganda Studies written by Jonathan Auerbach and published by Oxford University Press. This book was released on 2013-11-13 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the word "to propagate," the idea and practice of propaganda concerns nothing less than the ways in which human beings communicate, particularly with respect to the creation and widespread dissemination of attitudes, images, and beliefs. Much larger than its pejorative connotations suggest, propaganda can more neutrally be understood as a central means of organizing and shaping thought and perception, a practice that has been a pervasive feature of the twentieth century and that touches on many fields. It has been seen as both a positive and negative force, although abuses under the Third Reich and during the Cold War have caused the term to stand in, most recently, as a synonym for untruth and brazen manipulation. Propaganda analysis of the 1950s to 1989 too often took the form of empirical studies about the efficacy of specific methods, with larger questions about the purposes and patterns of mass persuasion remaining unanswered. In the present moment where globalization and transnationality are arguably as important as older nation forms, when media enjoy near ubiquity throughout the globe, when various fundamentalisms are ascendant, and when debates rage about neoliberalism, it is urgent that we have an up-to-date resource that considers propaganda as a force of culture writ large. The handbook will include twenty-two essays by leading scholars from a variety of disciplines, divided into three sections. In addition to dealing with the thorny question of definition, the handbook will take up an expansive set of assumptions and a full range of approaches that move propaganda beyond political campaigns and warfare to examine a wide array of cultural contexts and practices.
Download or read book THE ENCYCLOPAEDIC DICTIONARY written by and published by . This book was released on 1896 with total page 2206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
