Download or read book The 86 Percent Solution written by Vijay Mahajan and published by Pearson Education. This book was released on 2005-09-14 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.

Download or read book Social Business written by Andrea Grove and published by Springer Science & Business Media. This book was released on 2014-02-13 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceptualized and put into practice by Nobel Peace Prize Laureate and Presidential Medal of Freedom recipient Dr. Muhammad Yunus, social businesses work to address social ills such as poverty, lack of health care, gaps in education and environmental challenges. This book explores the ideation, practice and evaluation of the concept of social business. Not just theoretical foundations but several case studies of social businesses around the world and state-of-the-art assessment of the issues that arise in the planning, marketing and evaluation of social businesses, are featured in this book. This cutting-edge collection of articles, presented by the California Institute for Social Business (CISB) in collaboration with Professor Yunus, is one of the first comprehensive collections of theory and research on the emerging field of social business. The diverse group of authors come from around the world and from various disciplinary backgrounds, representing the leading academic experts on social business phenomena.

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

Download or read book The Second Cycle written by Lars Kolind and published by Prentice Hall Professional. This book was released on 2006 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although they appear successful, are businesses incubating seeds of disaster? In this book, Kolind helps readers uncover the earliest signs of trouble and reignite a powerful new growth cycle instead of accelerating towards failure.

Download or read book The Well timed Strategy written by Peter Navarro and published by Pearson Prentice Hall. This book was released on 2006 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide explains how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions and not get run over.

Download or read book The Momentum Effect ePub written by Jean Claud Larreche and published by Pearson UK. This book was released on 2013-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won’t have to.

Download or read book Emerging Markets from a Multidisciplinary Perspective written by Yogesh K. Dwivedi and published by Springer. This book was released on 2018-04-11 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.

Download or read book Multinational Enterprises and Terrorism written by Naveed Elahi and published by Emerald Group Publishing. This book was released on 2020-07-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the impact of terrorism on multinational enterprises in emerging markets. This title looks at case studies in Turkey and Pakistan to study the behaviour of MNE's in these markets.

Download or read book Ethical and Social Perspectives on Global Business Interaction in Emerging Markets written by Al-Shammari, Minwir and published by IGI Global. This book was released on 2016-02-10 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal demands, needs, and perspectives of ethical and socially responsible behavior within business environments are a driving force for corporate self-regulation. As such, executives must consistently work to understand the current definition of ethical business behavior and strive to meet the expectations of the cultures and communities they serve. Ethical and Social Perspectives on Global Business Interaction in Emerging Markets compiles current research relating to business ethics within developing markets around the world. This timely publication features research on topics essential to remaining competitive in the modern global marketplace, such as corporate social responsibility, corporate governance, consumer behavior understanding, and ethical leadership, and how all of these components attribute to the decision making process in business environments. Business executives and managers, graduate-level students, and academics will find this publication to be essential to their research, professional, and educational needs.

Download or read book Decoding Customer Value at the Bottom of the Pyramid written by Ritu Srivastava and published by Business Expert Press. This book was released on 2019-11-25 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mature businesses across all advanced countries are struggling to find new markets. Indian market has been estimated huge in size, approximately $1.2 trillion in purchasing power parity for the households earning an annual income of less than $4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India. Referred to as bottom of the pyramid/low income/subsistence markets, while these markets offer immense business opportunities they also pose challenges. The needs of this segment have to be addressed by the corporate world but it might need a new approach with new business frameworks for implementation. The companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models. Decoding Customer Value at the Bottom of the Pyramid: An Urban India Perspective answers these questions through a practical, rigorous and research oriented way. This book is a must read for business executives across the globe with an interest in the low income customers in India.

Download or read book Business Entrepreneurship and Innovation Toward Poverty Reduction written by Steven Si and published by Routledge. This book was released on 2021-07-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ways in which poverty can be reduced in both countries and regions through business, entrepreneurship and government has been a hot issue for researchers and policymakers in recent years. Governments can play an important role in helping the poor people by non-profit organizations and others that help to seed business among the poor. Businesses increasingly also see the large number of people in severe poverty not only as an issue for social concern, but also as a potentially large untapped market of consumers for goods and services. Some scholars have called for poverty reduction through entrepreneurship owing to the fact that it can be an efficient path to also change the poor's attitudes and behaviours from a passive mode, to a more active mode towards poverty reduction economically and socially. In addition, the sharing economy brings opportunities where everyone is a micro-entrepreneur. There is a recognition that these types of entrepreneurship above could offer the greatest single potential means to move individuals out of poverty in the nations and regions in the next 5-10 years. This book provides new and valuable analyses of poverty and business, entrepreneurship and innovation in current nations and regions including developing and developed countries. As business, entrepreneurship and innovation can help to generate greater business activity in settings of severe poverty, they will help to solve poverty, as individuals in severe poverty are able to both generate greater incomes and accumulate greater assets as they participate with large firms in those activities. The chapters in this book were originally published as a special issue of the Entrepreneurship & Regional Development.

Download or read book Dynamic Growth of Chinese Firms in the Global Market written by David K. Tse and published by Cambridge University Press. This book was released on 2020-02-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.

Download or read book New Waves in Innovation Management Research ISPIM Insights written by Marcus Tynnhammar and published by Vernon Press. This book was released on 2019-02-02 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launched in 2011 to recognize the prolific contribution that PhD dissertations make to the field of Innovation Management, the ISPIM Dissertation Award selects three winners from the possible 100+ entries every year. Aided in the selection process by the generous support of Innovation Leaders, the ISPIM presents the awards at their annual Innovation Conference. With only three finalists being selected each year, many excellent submissions do not receive the recognition they deserve. To rectify this, the 2018 ISPIM Dissertation Award cast its spotlight beyond the top three dissertations and onto a much greater number of entries. Compiling the top 28 submissions received this year, 'New Waves in Innovation Management Research' is organized into six thematic sections that cover areas such as investments, collaboration, and creativity. Presenting a broad range of case studies and data from across global, this edited volume illustrates the breadth of research potential in the coming wave of innovation management. This book will be of interest to students, researchers and professional managers, alike, who are interested in or actively involved in the latest research on innovation management.

Download or read book The Palgrave Handbook of Experiential Learning in International Business written by V. Taras and published by Springer. This book was released on 2016-01-03 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Experiential Learning In International Business is a one-stop source for international managers, business educators and trainers who seek to either select and use an existing experiential learning project, or develop new projects and exercises of this kind.

Download or read book Reconfiguring Public Relations written by David McKie and published by Routledge. This book was released on 2007-05-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Download or read book Islamic Marketing and Branding written by T. C. Melewar and published by Routledge. This book was released on 2017-12-06 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.