Download or read book The 4X4 Innovation Strategy written by Martin Schweiger and published by . This book was released on 2020-08 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Version 1.1 of Martin ́s e-book.Martin has seen more than one hundred bankruptcies from the inside and more than six hundred failed product ideas over 27 years.In his book "The 4×4 Innovation Strategy", he will take you by the hand and walk you down to the morgue. By way of example, he will dissect dead innovation and derive a simple yet efficient structure that helps you better understand what made these casualties happen.Starting from there, it becomes clear that - as is often in life - an organized defense line is more important than a bold center forward.Entrepreneurs receive a big picture model to easily communicate what they are planning to do, aligning their technicians and managers to perform better in new product development. Investors get a more transparent picture of what they are investing in, what they can possibly expect in the near future, and when is a good time to exit their investment.His book also helps people who advise start-up companies in business matters, such as general lawyers, accountants, and marketing experts. It is Martin ́s calling to produce materials that guide these support professionals through the minefields that come with innovation. His book will also help you to better cooperate with patent attorneys, who are the trained hands-on specialists in intellectual property law.His book is for- Inventors who want to commercialize their innovative ideas, and who believe that a successful business is not just about the products themselves- Innovation Managers who want to help their R&D teams to stay on track and to meet their KPIs- Legal professionals who want to help their own clients when asked for advice outside their own domains of expertise- Investors who want to understand better how to discern between a juicy opportunity and just another money sinkhole- Young and bright people who want to understand how intellectual property, innovation strategy and entrepreneurship fit togetherPlease note that you can also order the paperback version of Martin ́s full and comprehensive book on Amazon. It also comes with an index.Check out Martin ́s website www.ip-lawyer-tools.com for more information.

Download or read book Building a Culture of Innovation written by Cris Beswick and published by Kogan Page Publishers. This book was released on 2015-12-03 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: CMI Management Book of the Year 2017 - Innovation and Entrepreneurship Category Being a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports Building a Culture of Innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo. Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.

Download or read book Global Brand Strategy written by Sicco Van Gelder and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.

Download or read book Applied Innovation A Handbook written by Stephen A. Di Biase and published by Premier Insights LLC. This book was released on 2015-03-01 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Applied Innovation: A Handbook" outlines how a start-up CEO can take an innovation from concept to repeat sales including everything from the strategic elements of what innovation is to business models and intellectual property to how one sets up an advisory board etc. This work focuses on offering a road map for building a company from the ground up but can be applied to existing firms as well. The premise is that anyone can learn and apply the concepts of innovation in any part of their business and personal life if they know what is required.

Download or read book A Journey to the 21st Century Education written by Alfredo Hernando and published by Fundación Telefónica. This book was released on 2016-01-20 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technologies are transforming education, shaping new ways to work in the classroom, new ways of searching information and collaborative learning, which demand new skills. A Journey to the 21st Century Education is a guide for educational innovation explorers in which Alfredo Hernando helps us to discover the most innovative schools of the world. Besides showing new educational methodologies, this book invites the reader to take its own trip to innovation through 80 specific actions.

Download or read book Advertising Strategy written by Tom Altstiel and published by SAGE. This book was released on 2006 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.

Download or read book Strategic Brand Management and Development written by Sotiris T. Lalaounis and published by Routledge. This book was released on 2020-12-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

Download or read book New Industry 4 0 Advances in Industrial IoT and Visual Computing for Manufacturing Processes written by Luis Norberto López de Lacalle and published by MDPI. This book was released on 2020-03-18 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern factories are experiencing rapid digital transformation supported by emerging technologies, such as the Industrial Internet of things (IIOT), industrial big data and cloud technologies, deep learning and deep analytics, AI, intelligent robotics, cyber-physical systems and digital twins, complemented by visual computing (including new forms of artificial vision with machine learning, novel HMI, simulation, and visualization). This is evident in the global trend of Industry 4.0. The impact of these technologies is clear in the context of high-performance manufacturing. Important improvements can be achieved in productivity, systems reliability, quality verification, etc. Manufacturing processes, based on advanced mechanical principles, are enhanced by big data analytics on industrial sensor data. In current machine tools and systems, complex sensors gather useful data, which is captured, stored, and processed with edge, fog, or cloud computing. These processes improve with digital monitoring, visual data analytics, AI, and computer vision to achieve a more productive and reliable smart factory. New value chains are also emerging from these technological changes. This book addresses these topics, including contributions deployed in production, as well as general aspects of Industry 4.0.

Download or read book Critical Philosophy of Innovation and the Innovator written by Xavier Pavie and published by John Wiley & Sons. This book was released on 2020-07-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The major innovations which have occurred between the end of the 20th and the beginning of the 21st century represent a fresh challenge to the responsibility of innovators. Innovators have disrupted, and continue to disrupt the world through the growth of technology, DNA sequencing, genetic engineering, the management of large databases, different forms of intrusion into our private lives, etc. It is up to them take full responsibility for their actions, and question what they are accomplishing, why they are accomplishing it, to what end and with what means. Such questionings are those found in a practice conducted by Ancient philosophers: spiritual exercises. These were internal or external discourses, enabling individuals to act, think, to know how to behave and how to master oneself. It is surely toward these practices innovators of today should turn in order to innovate with wisdom.

Download or read book ECIE 2020 16th European Conference on Innovation and Entrepreneurship written by Prof. Alessandro De Nisco and published by Academic Conferences limited. This book was released on 2020-09-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Conference on Innovation and Entrepreneurship has been running now for 16 years. This event has been held in Italy, Northern Ireland, France, Belgium, Portugal, and Finland to mention some of the countries who have hosted it. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, practitioners and individuals who are engaged in various aspects of innovation and entrepreneurship teaching and research. The 16th European Conference on Innovation and Entrepreneurship will be hosted by Instituto Universitário de Lisboa (ISCTE), Portugal and the Conference Chair will be Florinda Matos

Download or read book Journal of Business Strategies written by and published by . This book was released on 1998 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Staying Power written by Michael A. Cusumano and published by OUP Oxford. This book was released on 2012-07-19 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive?" To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters - including Apple, Intel, Google, Microsoft, Toyota, Sony, Panasonic, and others in a range of high-technology, services, and manufacturing industries. These companies have also encountered major challenges in their businesses or disruptions to their core technologies. If we look deeply enough, he contends, we can see the ideas that underpin the management practices that make for great companies, and drive their strategic evolution and innovation capabilities. From his deep knowledge of these organizations, Cusumano distils six enduring principles that he believes have been - in various combinations - crucial to their strategy, innovation management practices, and ability to deal with change and uncertainty. The first two principles - platforms (not just products), and services (especially for product firms) - are relatively new and broader ways of thinking about strategy and business models, based on Cusumano's latest research. The other four - capabilities (not just strategy or positioning), the "pull" concept (not just push), economies of scope (not just scale), and flexibility (not just efficiency) - all contribute to agility, which is a mix of flexibility and speed. Many practices associated with these ideas, such as dynamic capabilities, just-in-time production, iterative or prototype-driven product development, flexible design and manufacturing, modular architectures, and component reuse, are now commonly regarded as standard best practices. These six enduring principles are essential in a new world dominated by platforms and technology-enabled services.

Download or read book Human Resource Management Systems in New Business Creation written by Theo Fowinkel and published by Springer. This book was released on 2014-05-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation represents a source of growth and profitability for firms in today's globalizing competitive environment. In particular, radical innovations are gaining in importance for large established companies as they can be considered a source of organizational rejuvenation. Some large companies organize for radical innovations by establishing dedicated organizational structures. The present study provides a common basis for these activities drawing upon research in the field of radical innovation management and corporate entrepreneurship, which are integrated in a new definitional framework of “New Business Creation” (NBC). In six in-depth case studies and a cross-case analysis, Theo Fowinkel explores the management of human resources in NBC as the commitment, enthusiasm and self-motivation of employees significantly affect the development of radical innovation.

Download or read book Embedded Sustainability written by Chris Laszlo and published by Routledge. This book was released on 2017-09-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.

Download or read book The CIM Student s Practice and Revision Book written by Anthony Annakin Smith and published by Routledge. This book was released on 2012-05-31 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day. This kit looks at each of the subjects within the diploma level giving examples of different formats of questions. There is also a revision checklist for each module so you can check wihci subjects you need to cover

Download or read book Thinking in Services written by Majid Iqbal and published by Bis Publishers. This book was released on 2018-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking in Services offers new perspectives for exploring the universe of services, grasping their realities, and deepening our understanding of them. With drawings, symbols, and a few extraordinary words, this book introduces the basis of a design language for services.

Download or read book Good Small Business Planning Guide written by John Kirwan and published by A&C Black. This book was released on 2009-09-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that roughly half of all start-up businesses fail within the first three years, and the majority of failures happen because business owners aren't prepared enough to deal with the challenges that can affect them. In other words, they haven't done enough planning. Creating a business plan should be one of the first things you do when you think of starting up a company, and it's an important document to turn to time and again as your business develops - especially in these difficult financial times. Accessible and easy to read, the Good Small Business Planning Guide shows readers how to: Plan their business strategy Pitch their plan to raise funds Spot problems in advance and work out how to deal with them Update and refresh the plan for different audiences