Download or read book The 4 Billion Dollar Tweet written by Ryan Holmes and published by . This book was released on 2017-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is coming for you? ready or not. It might be a viral video or a rogue employee or a media query.Or it could be the POTUS, singling out your company in a 2 a.m. Twitter rant.So this little book will answer some big questions: Why does social media matter for CEOs and how do I do it right?

Download or read book Hatching Twitter written by Nick Bilton and published by Penguin. This book was released on 2014-09-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

Download or read book Twitter is Not a Strategy written by Tom Doctoroff and published by Macmillan. This book was released on 2014-11-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

Download or read book The Story of lululemon written by Chip Wilson and published by Time is Tight Communications, Ltd.. This book was released on 2021-03-14 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential. Chip Wilson is an entrepreneur, philanthropist, loving husband and a father to five boys. As the founder of Westbeach and yoga-inspired clothing company lululemon athletica, Chip is a globally recognized innovator in the field of technical apparel. He is widely credited with starting the “athleisure” retail category, now a $100-billion-a year global business. At lululemon, Chip was known for his people-before-product leadership approach. He surrounded himself with like-minded individuals: creative, driven, athletic locals with a love for work-life balance inspired by the West Coast. This cohesive culture fueled the innovation and growth of the brand. In 2007, lululemon athletica was taken public and Chip remains its largest individual shareholder and biggest cheerleader.

Download or read book Trump Twitter and the American Democracy written by Yu Ouyang and published by Springer Nature. This book was released on 2020-06-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.

Download or read book Seven Practices of a Mindful Leader written by Marc Lesser and published by New World Library. This book was released on 2019-02-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would your work and your life look like if you knew how to stay focused yet flexible, if you got more of the right things done, and if you were helping to create a more peaceful world at the same time? “A mindful leader makes the work environment a generative social field in which compassion, connection, and creativity thrive. The seven accessible practices in this book can teach you how to become just such a leader.” — from the foreword by Daniel J. Siegel, MD, executive director of Mindsight Institute Today’s leaders are grappling with the pace and complexity of change, the challenge of supporting healthy collaboration and alignment among teams, and the resulting stress and burnout. The practice of mindful leadership may be one of the most important competencies in business today if leaders are to move beyond fear, anxiety, nagging self-doubt, and the feeling of constant overwhelm. Marc Lesser has taught his proven seven-step method to leaders at Google, Genentech, SAP, Facebook, and dozens of other Fortune 500 companies for over twenty years and has distilled a lifetime of mindfulness and business experience into these chapters. This incredibly practical yet accessible book draws on Marc’s experience as a CEO of three companies, as cofounder of the world-renowned Search Inside Yourself (SIY) program within Google, and as a longtime Zen practitioner. The principles in this book can be applied to leadership at any level, providing readers with the tools they need to shift awareness, enhance communication, build trust, eliminate fear and self-doubt, and minimize unnecessary workplace drama. Embracing any one of the seven practices alone can be life-changing. When used together, they support a path of well-being, productivity, and positive influence. Practicing mindful leadership will allow you to achieve results — with more energy, clarity, meaning, and connection. Your intentions and actions will be more aligned. You will accomplish more with less wasted effort. After reading this book, you’ll understand why some of the world’s most successful companies routinely incorporate the Seven Practices of a Mindful Leader, integrating mindfulness, emotional intelligence, and business savvy to create great corporate cultures, and even a better world.

Download or read book Straight to Hell written by John LeFevre and published by Open Road + Grove/Atlantic. This book was released on 2015-07-14 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hilarious New York Times bestseller “sharply observes the lives of globe-trotting, overindulging investment bankers” (Entertainment Weekly). “Some chick asked me what I would do with 10 million bucks. I told her I’d wonder where the rest of my money went.” —@GSElevator For three years, the notorious @GSElevator Twitter feed offered a hilarious, shamelessly voyeuristic look into the real world of international finance. Hundreds of thousands followed the account, Goldman Sachs launched an internal investigation, and when the true identity of the man behind it all was revealed, it created a national media sensation—but that’s only part of the story. Where @GSElevator captured the essence of the banking elite with curated jokes and submissions overheard by readers, Straight to Hell adds John LeFevre’s own story—an unapologetic and darkly funny account of a career as a globe-conquering investment banker spanning New York, London, and Hong Kong. Straight to Hell pulls back the curtain on a world that is both hated and envied, taking readers from the trading floors and roadshows to private planes and after-hours overindulgence. Full of shocking lawlessness, boyish antics, and win-at-all-costs schemes, this is the definitive take on the deviant, dysfunctional, and absolutely excessive world of finance. “Shocking and sordid—and so much fun.” —Daily News (New York) “LeFevre’s workplace anecdotes include tales of nastiness, sabotage, favoritism, sexism, racism, expense-account padding, and legally questionable collusion.” —The New Yorker

Download or read book Twitter Revolution written by Deborah Micek and published by . This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!

Download or read book Nirma University Journal of Business and Management Studies written by Renisha Chainani and published by IndraStra Global e-Journal Hosting Services. This book was released on 2019-12-31 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nirma University Journal of Business and Management Studies (NUJBMS) is the flagship journal of the Institute of Management, Nirma University. It provides conceptual, empirical, and case-based research tailored to the needs of management scholars and practitioners researching and working in business schools and in industry. ISSN (Print): 2249-5630

Download or read book Risks and Resilience of Collaborative Networks written by Luis M. Camarinha-Matos and published by Springer. This book was released on 2015-10-02 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 16th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2015, held in Albi, France, in October 2015. The 61 revised papers were carefully selected from 126 submissions. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications, with a strong focus on the following areas: risks in collaborative networks; agility and resilience in collaborative networks; collaboration frameworks; logistics and transportation; innovation networks; governance in collaborative networks; collaborative communities; information and assets sharing; business processes; performance and optimization; and network formation.

Download or read book The Economists Hour written by Binyamin Appelbaum and published by Little, Brown. This book was released on 2019-09-03 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "lively and entertaining" history of ideas (Liaquat Ahamed, The New Yorker), New York Times editorial writer Binyamin Appelbaum tells the story of the people who sparked four decades of economic revolution. Before the 1960s, American politicians had never paid much attention to economists. But as the post-World War II boom began to sputter, economists gained influence and power. In The Economists' Hour, Binyamin Appelbaum traces the rise of the economists, first in the United States and then around the globe, as their ideas reshaped the modern world, curbing government, unleashing corporations and hastening globalization. Some leading figures are relatively well-known, such as Milton Friedman, the elfin libertarian who had a greater influence on American life than any other economist of his generation, and Arthur Laffer, who sketched a curve on a cocktail napkin that helped to make tax cuts a staple of conservative economic policy. Others stayed out of the limelight, but left a lasting impact on modern life: Walter Oi, a blind economist who dictated to his wife and assistants some of the calculations that persuaded President Nixon to end military conscription; Alfred Kahn, who deregulated air travel and rejoiced in the crowded cabins on commercial flights as the proof of his success; and Thomas Schelling, who put a dollar value on human life. Their fundamental belief? That government should stop trying to manage the economy.Their guiding principle? That markets would deliver steady growth, and ensure that all Americans shared in the benefits. But the Economists' Hour failed to deliver on its promise of broad prosperity. And the single-minded embrace of markets has come at the expense of economic equality, the health of liberal democracy, and future generations. Timely, engaging and expertly researched, The Economists' Hour is a reckoning -- and a call for people to rewrite the rules of the market. A Wall Street Journal Business BestsellerWinner of the Porchlight Business Book Award in Narrative & Biography

Download or read book Billion Dollar Loser written by Reeves Wiedeman and published by Little, Brown. This book was released on 2020-10-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Business Bestseller: This "vivid" inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history (Ken Auletta). Christened a potential savior of Silicon Valley's startup culture, Adam Neumann was set to take WeWork, his office share company disrupting the commercial real estate market, public, cash out on the company's forty-seven billion dollar valuation, and break the string of major startups unable to deliver to shareholders. But as employees knew, and investors soon found out, WeWork's capital was built on promises that the company was more than a real estate purveyor, that in fact it was a transformational technology company. Veteran journalist Reeves Weideman dives deep into WeWork and it CEO's astronomical rise, from the marijuana and tequila-filled board rooms to cult-like company summer camps and consciousness-raising with Anthony Kiedis. Billion Dollar Loser is a character-driven business narrative that captures, through the fascinating psyche of a billionaire founder and his wife and co-founder, the slippery state of global capitalism. A Wall Street Journal Business Bestseller “Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel” (Ken Auletta)

Download or read book The Donald J Trump Presidential Twitter Library written by The Daily Show With Trevor Noah and published by Random House. This book was released on 2018-07-31 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • As seen on The Daily Show: an illustrated portrait of the Donald J. Trump Twitter account, with analysis and “scholarly” commentary from the writers of The Daily Show and an introduction by Trevor Noah In June 2017, just steps from Trump Tower in midtown Manhattan, The Daily Show with Trevor Noah opened The Donald J. Trump Presidential Twitter Library, a 4,000-square-foot museum space that gave the 45th president and his amazing Twitter legacy the respect they deserve. In the single weekend it was open to the public, the Library pop-up drew 7,500 visitors and had to turn away countless others. But the Presidential Twitter Library experience should not be limited to the elite coastal few. Not fair! All citizens, even the Mexican ones, should have the chance to see Donald Trump’s tweets in their rightful context—organized and commented on in the fearless, hilarious, insightful voice of The Daily Show. This one-of-a-kind exhibition catalog presents the Library’s complete contents, including: • The Masterpieces: In-depth critical appreciations of history’s most important Trump tweets, from “Very Stable Genius” to “Covfefe” to “Trump Tower Taco Bowl/I Love Hispanics!” • The Greatest Battles: @realDonaldTrump’s brutal Twitter campaigns against fellow Republicans, Diet Coke, women generally, and Kristen Stewart specifically • Sad! A Retrospective: a compendium of the many people, events, and twists of fate that apparently made Donald Trump feel this human emotion • Trumpstradamus: DJT’s amazing 140-character predictions—none of which came true! • The Hall of Nicknames: the greatest of Trump’s monikers, from “Lyin’ Ted” to “Low I.Q. Crazy Mika,” accompanied by original caricature artwork • Trump vs. Trump: You’re going to want to sit for this one. Donald Trump has sometimes been known to contradict himself. • Always the Best: the greatest boasts of the greatest boaster of all time, ever! Comprising hundreds of Trump tweets, and featuring a foreword by Pulitzer Prize-winning historian Jon Meacham, and even a place for readers to add their own future Trump tweet highlights—because he is making new Twitter history literally every day—The Donald J. Trump Presidential Twitter Library is a unique portrait of an artist whose masterworks will be studied by historians, grammarians, and mental health professionals for years to come.

Download or read book Next Generation Enterprise Security and Governance written by Mohiuddin Ahmed and published by CRC Press. This book was released on 2022-04-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is making our daily lives as digital as possible, and this new era is called the Internet of Everything (IoE). The key force behind the rapid growth of the Internet is the technological advancement of enterprises. The digital world we live in is facilitated by these enterprises’ advances and business intelligence. These enterprises need to deal with gazillions of bytes of data, and in today’s age of General Data Protection Regulation, enterprises are required to ensure privacy and security of large-scale data collections. However, the increased connectivity and devices used to facilitate IoE are continually creating more room for cybercriminals to find vulnerabilities in enterprise systems and flaws in their corporate governance. Ensuring cybersecurity and corporate governance for enterprises should not be an afterthought or present a huge challenge. In recent times, the complex diversity of cyber-attacks has been skyrocketing, and zero-day attacks, such as ransomware, botnet, and telecommunication attacks, are happening more frequently than before. New hacking strategies would easily bypass existing enterprise security and governance platforms using advanced, persistent threats. For example, in 2020, the Toll Group firm was exploited by a new crypto-attack family for violating its data privacy, where an advanced ransomware technique was launched to exploit the corporation and request a huge figure of monetary ransom. Even after applying rational governance hygiene, cybersecurity configuration and software updates are often overlooked when they are most needed to fight cyber-crime and ensure data privacy. Therefore, the threat landscape in the context of enterprises has become wider and far more challenging. There is a clear need for collaborative work throughout the entire value chain of this network. In this context, this book addresses the cybersecurity and cooperate governance challenges associated with enterprises, which will provide a bigger picture of the concepts, intelligent techniques, practices, and open research directions in this area. This book serves as a single source of reference for acquiring the knowledge on the technology, process, and people involved in next-generation privacy and security.

Download or read book Veritas written by Ariel Sabar and published by Anchor. This book was released on 2021-06-29 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the National Book Critics Circle Award-winning author comes the gripping true story of a sensational religious forgery and the scandal that shook Harvard. In 2012, Dr. Karen King, a star religion professor at Harvard, announced a breathtaking discovery just steps from the Vatican: she’d found an ancient scrap of papyrus in which Jesus calls Mary Magdalene “my wife.” The mysterious manuscript, which King provocatively titled “The Gospel of Jesus’s Wife,” had the power to topple the Roman Catholic Church. It threatened not just the all-male priesthood, but centuries of sacred teachings on marriage, sex, and women’s leadership, much of it premised on the hallowed tradition of a celibate Jesus. Award-winning journalist Ariel Sabar covered King’s announcement in Rome but left with a question that no one seemed able to answer: Where in the world did this history-making papyrus come from? Sabar’s dogged sleuthing led from the halls of Harvard Divinity School to the former headquarters of the East German Stasi before landing on the trail of a Florida man with an unbelievable past. Could a motorcycle-riding pornographer with a fake Egyptology degree and a prophetess wife have set in motion one of the greatest hoaxes of the century? A propulsive tale laced with twists and trapdoors, Veritas is an exhilarating, globe-straddling detective story about an Ivy League historian and a college dropout—and how they worked together to pass off an audacious forgery as a long-lost piece of the Bible.

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

Download or read book Extremely Hardcore written by Zoë Schiffer and published by Penguin. This book was released on 2024-02-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Zoë Schiffer has written the definitive book on perhaps the weirdest business story of our time. A fast-paced and riveting account of a hilarious and tragic mess." — Matt Levine, Bloomberg Opinion “Money Stuff” columnist “the bird is freed” - Elon Musk (@elonmusk) October 27, 2022 When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter’s entitled workforce, motivate them to get “extremely hardcore,” and supercharge Twitter’s profit and potential. And it was all out of the goodness of his own heart, rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn’t do it to make more money,” Musk said. “I did it to try and help humanity, whom I love.” Once Musk charged into the Twitter headquarters, the command-and-control playbook Musk honed at Tesla and SpaceX went off the rails immediately. Distilling hundreds of hours of interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well as court filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world’s online public square into his own personal megaphone. You’ll hear from employees who witnessed the destruction of their workplace in real-time, seeing years of progress to fight disinformation and hate speech wiped out within a matter of months. There’s the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk’s inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss’s worst instincts. This is the story of Twitter, but it’s also a chronicle of the post-pandemic labor movement, a war between executives and a workforce newly awakened to their rights and needs. Riveting, character-driven, and filled with jaw-dropping revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit $44 billion on fire and burned down Twitter. It’s the next best thing to being there, and you won’t have to sleep in the Twitter office to get the scoop.