Download or read book The 360 Degree Brand in Asia written by Mark Blair and published by John Wiley & Sons. This book was released on 2003-02-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "360 marketing" is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner.
Download or read book Brand Think written by Lilian Wong and published by Trafford Publishing. This book was released on 2005 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Think™- a guide to branding is written for those who want to know what is involved in building a brand to achieve greater success in marketing. Whether they run their own business or work in the marketing department or a marketing student, the book offers an easy-to-read and start point to learn what branding is all about. Branding is part of the marketing management discipline that can offer the differentiation to compete in the market place outside the organization, and offer the consensus and focus wi The book acquaints the reader with the basics on what a brand is, what branding can do for a business, and introduces the concept of a brand as a Person. Incorporated is the Brand Person™ tool, an easy format to capture your brand identity, defined by eight elements. Each element is explained in detail with accompanying Brand Person™ illustrations. Brand Think™ offers a basic formula that takes into consideration the interplay of the three dimensions of Brand, Consumer and Environment. Each dimension is discussed in some depth. Discipline and action are required to build and bring the brand to life.
Download or read book Corporate Communications written by Joseph Fernandez and published by SAGE. This book was released on 2004-12-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.
Download or read book The Brutal Truth About Asian Branding written by Joseph Baladi and published by John Wiley & Sons. This book was released on 2011-02-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands." —Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association "A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere." —Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA "There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read." —Richard Eu, Group CEO, Eu Yan Sang International "The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart." —Maarten Kelder, Managing Partner (Asia), Monitor Group "A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!" —Ron Sim, Founder & CEO, OSIM International "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi's text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline." —Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution." —Michael Newman, Author, 22 Irrefutable Laws of Advertising
Download or read book Culture and Business in Asia written by Maureen Guirdham and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Business in Asia is an analytical, comparative guide to modern Asian business. Using in-depth interviews, it describes the links between culture and business in India, China (including Hong Kong), Japan, Taiwan and Singapore. Each chapter examines the influence of business culture on decision-making in the areas of ownership, finance, governance, organisation, management and strategy. Key benefits: - Gives a vivid view of how Asian business decision-makers experience the world of work - Includes a unique focus on India - Encourages critical thinking - Examines the relationship of social, political and economic cultures to business. - Provides a cultural platform for business in the profitable but competitive markets of Asia.
Download or read book Food Tourism in Asia written by Eerang Park and published by Springer. This book was released on 2019-02-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India. The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.
Download or read book Asian Brand Strategy Revised and Updated written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Download or read book The Globalisation of Executives and Economies written by John Walsh and published by Elsevier. This book was released on 2006-12-31 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers. A comprehensive approach to the globalisation of Thai executives and companies Written by a variety of industry and academic specialists Avoids academic jargon in explaining real-life issues in an easy to read style
Download or read book Culture in the Contemporary PRC written by Michel Hockx and published by Cambridge University Press. This book was released on 2005-12-26 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture of the People's Republic of China offers a unique blend of the popular, the political and the avant-garde. In no other country in the world are cultural products subjected to such strict censorship and at the same time consumed by such large numbers of people. This volume presents essays by scholars at the cutting edge of Chinese cultural studies, dealing with subjects ranging from advertising to poetry, from rock music to revolutionary museums, providing an authoritative and multi-faceted analysis of some of the world's most complex cultural phenomena.
Download or read book International Conference on Industrial Engineering and Management Science 2013 written by Dr. X. Chen, and published by DEStech Publications, Inc. This book was released on 2013-10-16 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICIEMS 2013 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the world to present their research results and development activities in Industrial Engineering and Management Science. This conference provides opportunities for the delegates to exchange new ideas and experiences face to face, to establish business or research relations and to find global partners for future collaboration.
Download or read book Digital Literacy Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-07-31 with total page 1836 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Literacy: Concepts, Methodologies, Tools and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on Digital Democracy. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into Digital Literacy research.
Download or read book Asian Century on a Knife edge written by John West and published by Springer. This book was released on 2018-01-24 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY 4.0 license. This book delves into the widely held belief that the 21st century will be the "Asian Century" by examining the Asia's rapid economic development in the post-war era and the challenges it faces in forging ahead of world leaders in the West. The impact of the current turbulent global political climate on Asia is critically analyzed, employing a holistic and multidisciplinary approach, combining economic, social, political and geopolitical perspectives. Written in an accessible style, the book offers students, business, government, and civil society players powerful insights on Asia.
Download or read book An Obama s Journey written by Mark Obama Ndesandjo and published by Rowman & Littlefield. This book was released on 2014-09-29 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revealing and beautifully written memoir, Mark Obama Ndesandjo, recounts his complex relationship with his older half-brother, President Barack Obama, including their first meeting in Kenya over twenty years ago. The book also offers the author's inspiring personal story about identity and multiculturalism. Rare family photos add to the book's personal nature as does the intense recounting of domestic violence in the home of Barack Obama Sr.’s and his third wife, Ruth Baker, Mark’s Jewish-American mother. The book also attempts to set the records straight on several points of the president’s best-selling memoir Dreams from My Father. In its connection to President Obama, Mark's story takes on an even greater significance because it becomes all the more directly, a story of American identity and a window into the complex figure of the father they share, Barack Obama Sr., their roots in Kenya, their multicultural identities, and their relationships with America.
Download or read book Routledge Handbook of Human Resource Management in Asia written by Fang Lee Cooke and published by Routledge. This book was released on 2017-09-11 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management (HRM) is fundamentally shaped by institutional and cultural factors, such as the different political environments and social philosophies of particular countries and regions. By examining the various organizational aspects of business life and systems of people management in Asia, the study of HRM across the continent can, therefore, give us a greater understanding of Asian societies, as well as the contemporary world of work more generally. This handbook provides an up-to-date and intellectually engaging overview of HRM in the Asian context. Distinctive in its comprehensive coverage of traditional as well as emerging topics of HRM, it analyzes important themes, such as the regulatory framework for work and employment, religiosity, family business, and gender. Using a comparative approach, it also effectively highlights the unique features of each country’s attitudes towards HRM. Covering a range of themes and case studies, sections include: • Institutional and cultural contexts, • Labour regulation and industrial relations, • Thematic and functional HRM, • HRM in selected Asian countries, such as China, Japan, Vietnam, India, and Singapore. Written in a highly accessible style, this book will be useful to students and scholars of Human Resource Management, Asian Business, Economics, and Sociology. Chapter 15 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Download or read book Global Challenges and Strategic Disruptors in Asian Businesses and Economies written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2020-09-25 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic disruptors in companies and economies, including blockchain technology, big data, and artificial intelligence, can contribute to the creation of new business opportunities, jobs, and growth. Research is needed on the impacts of these disruptors in Asia, as well as analyses on new business ecosystems and policy implications. Global Challenges and Strategic Disruptors in Asian Businesses and Economies presents a rich collection of chapters that explore and discuss the state of the art, emerging topics, challenges, and success factors in business, big data, innovation, and technology in Asia. The book explores how the internet of things, big data, and artificial intelligence can provide solutions for global challenges and companies. Including topics on digital economy, strategic management, and information technologies, this book is ideal for managing directors, general managers, corporate heads of firms, politicians, executives, entrepreneurs, academicians, decision makers, policymakers, researchers, and students looking to enhance their understanding and collaboration in business, disruptive innovation, and technology in Asia.
