Download or read book The 2008 Presidential Campaign written by Robert E. Denton, Jr. and published by Rowman & Littlefield Publishers. This book was released on 2009-08-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from the campaign in popular culture, political cartoons, and the effect of celebrity, the authors look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect 'political bits' of communication that comprise our voting choices, worldviews, and legislative desires.

Download or read book Obama s Race written by Michael Tesler and published by University of Chicago Press. This book was released on 2010-11-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.

Download or read book Game Change written by John Heilemann and published by Harper Collins. This book was released on 2010-02-09 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gripping inside story of the 2008 presidential election, by two of the best political reporters in the country. “It’s one of the best books on politics of any kind I’ve read. For entertainment value, I put it up there with Catch 22.” —The Financial Times “It transports you to a parallel universe in which everything in the National Enquirer is true….More interesting is what we learn about the candidates themselves: their frailties, egos and almost super-human stamina.” —The Financial Times “I can’t put down this book!” —Stephen Colbert Game Change is the New York Times bestselling story of the 2008 presidential election, by John Heilemann and Mark Halperin, two of the best political reporters in the country. In the spirit of Richard Ben Cramer’s What It Takes and Theodore H. White’s The Making of the President 1960, this classic campaign trail book tells the defining story of a new era in American politics, going deeper behind the scenes of the Obama/Biden and McCain/Palin campaigns than any other account of the historic 2008 election.

Download or read book The Presidential Campaign of Barack Obama written by Dewey M. Clayton and published by Routledge. This book was released on 2010-05-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American politics has changed over time and offers an explanation for why Obama’s candidacy offers a different roadmap for the future. The Presidential Campaign of Barack Obama provides students of politics, inside and outside of the classroom, a unique opportunity to explore the institutional and structural challenges an African American faces in becoming the president of the United States. This guide to major issues in Black politics and the ins and outs of the 2008 campaign provides the necessary contours for understanding how the highest elected African American official won office.

Download or read book The Obama Effect written by Seth K. Goldman and published by Russell Sage Foundation. This book was released on 2014-05-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.

Download or read book Strategy Money and Technology in the 2008 Presidential Election written by Costas Panagopoulos and published by Routledge. This book was released on 2014-06-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.

Download or read book Studies of Identity in the 2008 Presidential Campaign written by Robert E. Denton and published by Lexington Books. This book was released on 2010-06-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: To simply say the 2008 presidential election was historic seems like an understatement. The election was unique in many ways beyond the selection of the nation's first African-American as President. The drama of the election was also heightened by the historic nomination battle between Hillary Clinton and Barack Obama. The contest generated issues of race and gender throughout the campaign, as did the candidacy of Sarah Palin as the Republican Vice Presidential nominee. And John McCain brought his own unique qualities to the campaign: Vietnam War hero, long-term Congressional service record, feisty temperament, and the oldest first-time presidential candidate to run for the Presidency. Thus, issues of race, gender and age dominated the campaign both implicitly and explicitly. The candidacies of Clinton, Obama, McCain and Palin provided the context and dynamics for charges of racism, sexism and ageism. Studies of Identity in the 2008 Presidential Campaign explores issues of identity politics and the presidential election. Investigating all aspects of race, gender or ageism, the contributors to this volume address the role and function of 'identity politics' in political campaigns, and highlight challenges of 'identity politics' in contemporary political campaigns.

Download or read book The Obama Victory written by Kate Kenski and published by Oxford University Press. This book was released on 2010-07-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.

Download or read book Communicator in Chief written by John Allen Hendricks and published by Lexington Books. This book was released on 2010-01-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Download or read book Campaigning for President 2008 written by Dennis W. Johnson and published by Routledge. This book was released on 2009-06-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning for President 2008 focuses on the strategies and tactics used by the presidential candidates, the new voices and new techniques used to generate support and persuade voters, and the activities of outside interests trying to influence the outcome. The experienced team of contributors explain how Obama triumphed in the primaries and how Clinton fell short; and how McCain came back from the politically dead. In this fascinating account, the authors examine the brilliant moves, the mistakes and miscalculations, and the tug of forces over which neither campaign had control.

Download or read book New Media Campaigning and the 2008 Facebook Election written by Thomas J. Johnson and published by Routledge. This book was released on 2013-12-16 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.

Download or read book How Barack Obama Won written by Chuck Todd and published by Vintage. This book was released on 2012-08-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed overview and analysis of the results of Barack Obama’s historic 2008 presidential win gives us the inside state-by-state guide to how Obama achieved his victory, and allows us to see where the country stood four years ago. Although much has changed in the nearly four years since, How Barack Obama Won remains the essential guide to Obama’s electoral strengths and offers important perspective on his 2012 bid. The votes in each state for Obama and McCain are broken down by percentage according to gender, age, race, party, religious affiliation, education, household income, size of city, and according to views about the most important issues (the economy, terrorism, Iraq, energy, healthcare), the future of the economy (worried, not worried) and the war in Iraq (approve, disapprove).

Download or read book The 2008 Presidential Elections written by E. Jones and published by Springer. This book was released on 2009-10-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The election of Barack Obama fundamentally changed America's relationship with the outside world. Written by a mix of scholars and practitioners, the chapters cover the entire electoral process and analyze what Obama's victory suggests about the development of America, socially, economically, and in its foreign relations.

Download or read book Campaigning for President 2012 written by Dennis W. Johnson and published by Routledge. This book was released on 2013-06-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President 2008, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both elections/campaign scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself.

Download or read book Yes We Can written by and published by . This book was released on 2008-12-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Barack Obama's historic journey from the Senator of Illinois to President of the USA. Scout Tufankjian is the only independent photographer to have documented Obama's entire campaign all the way to the election night celebration in Chicago's Grant Park. Obama's grassroots journey has touched something profound in America and electrified record-breaking crowds. The historic results have been nothing short of a revolution in political strategy, communication and activism. This is the deepest, most personal portrait, captured in diverse, intimate imagery.

Download or read book Winning the Presidency 2008 written by William J. Crotty and published by Routledge. This book was released on 2015-11-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The presidential election of 2008 is unique in a history of memorable campaigns for the highest office in the U.S. Never before has an African American captured the nomination of a major political party. Never before have the Republicans nominated a woman for vice president. Never before has a woman come so close to capturing the nomination of a major party. And with at once one of the oldest and youngest candidates contending for the office, never before has the campaign been stretched over such a range of voters and issues. Add to that the multiple threats to the U.S. economy and the longest war the country has ever waged and the electoral context is set. This book is the first to describe and assess these monumental developments with original analysis by an all-star cast of contributors. No other book captures both the range and depth of this one in its early look at the meaning of the most significant election in years-one with unprecedented institutional, constitutional, and policy consequences for all of us.

Download or read book A Paler Shade of Red written by Branwell DuBose Kapeluck and published by University of Arkansas Press. This book was released on 2010 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scholars included in A Paler Shade of Red cover the 2008 presidential election with detailed, state-by-state analyses of how the presidential election, from the nomination struggle through the casting of votes in November, played out in the South. The book also includes examinations of important elections other than for president, and in addition to the single-state perspectives, there are three chapters that look at the region as a whole. Contributors are Scott E. Buchanan, John A. Clark, Patrick R. Cotter, Charles Bullock III, Rogert E. Hogan and Eunice H. McCarney, David A. Breaux and Stephen D. Shaffer, Cole Blease Graham, Jay Barth, Janine A. Parry and Todd G. Shields, Jonathan Knuckey, Charles Prysby, Ronald Keith Gaddie, Brian Arbour and Mark McKenzie, and John J. McGlennon, all collected here to provide powerful insight into southern politics today.