Download or read book The 10Ks of Personal Branding written by Kaplan Mobray and published by iUniverse. This book was released on 2009-01-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the 10Ks of personal branding: • Know thyself • Know what you want to be known for • Know how to be consistent • Know how to accept failure as part of building your personal brand • Know how to communicate your personal brand attributes • Know how to create your own opportunities • Know and master the art of connection • Know that silence is not an option • Know your expectations, not your limitations • Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.
Download or read book Authentic Personal Branding written by Hubert K. Rampersad and published by IAP. This book was released on 2009-05-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2014-07-14 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Download or read book Personal Branding A Manifesto on Fame and Influence written by Isaac Mashman and published by Mashman Ventures LLC. This book was released on 2021-11-01 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand the power your personal brand has and why you should be building it.
Download or read book The Fundamentals of Personal Branding and Marketing written by Richard Works and published by Richard Floyd Works. This book was released on 2019-10-28 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.
Download or read book Online Personal Brand written by Ryan M. Frischmann and published by Ryan Frischmann. This book was released on 2014-07-19 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online personal branding is a requirement for all professionals. The common argument of the experts is: you have a digital footprint - in social media and on the internet - so people are already making impressions of you. Take control of their perceptions. More importantly, you have an opportunity to proactively project your personal brand onto networks. Two other advantages of personal branding are that it forces you to be visionary of your career goals and helps you land favorable employment. This books shares a functional angle to personal branding that is refreshingly simpler than the traditional marketing angle. The definition of an online personal brand is the combination of a skill set, an aura, and an identity, and there is discussion where the concepts overlap.
Download or read book The Personal Branding Phenomenon written by Peter Montoya and published by Peter Montoya. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the schoolroom to the boardroom, everyone succeeds - or fails - by the rules of Personal Branding. Understand why, and how, in this guide to shaping your life. Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand - the values, abilities and personality traits people associate with you - affects your career, your relationships, your life. it. This work teaches the secrets that can turn the right Personal Brand into an engine for unlimited success and wealth.
Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
Download or read book The Brand Called You Make Your Business Stand Out in a Crowded Marketplace written by Peter Montoya and published by McGraw Hill Professional. This book was released on 2008-11-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Download or read book AUTHENTIC PERSONAL BRANDING written by Hubert K. Rampersad and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personal Branding for Entrepreneurs written by Donna Rachelson and published by Jonathan Ball Publishers. This book was released on 2019-05-15 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today's fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven't already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it's critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur's personal development toolkit.
Download or read book Personal Brand Management written by Talaya Waller and published by Springer Nature. This book was released on 2020-04-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Download or read book The Pursuit of Happiness at Work written by James Nixon and published by . This book was released on 2021-01-19 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Pursuit of Happiness at Work: A Practical Guide to Having a Purpose-Filled Career, author and speaker James Nixon uses proven strategies and true stories to guide you toward happiness in both your life and work. His L.A.W. Method helps you LEARN your definition of happiness at work, ASSESS whether you are happy in your role, and WALK toward an opportunity that will make you happy.
Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Download or read book Fresh Notes On Personal Branding written by Michael D. Brown and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life’s too short to stay “generic”: Build your personal brand and your career will change for the better! In today’s hyper-competitive world of business, individuals must differentiate themselves in order to stand out and stay on top. Author Michael D. Brown’s Fresh Notes on Personal Branding provides readers with the tools and strategies to do just that. By following the book’s easy-to-use framework, readers will be able to build a successful brand for themselves that can lead to exponential personal, professional, and economic success as a competitive and “Fresh” employee, leader, or entrepreneur. Using Brown’s “Fresh PASSION” methodology, this short guidebook outlines the core components of brand-building—including “Preparation”, “Staying laser focused”, and “Omitting the Negative”—and provides valuable tips on how to successfully integrate these components into readers’ daily lives. Brief self-assessments following each section allow readers a chance to reflect on their own journey towards becoming a personal brand and identify areas of improvement. Those who choose not to utilize their fullest potential run the risk of becoming viewed as “generic”. Fresh Notes helps readers avoid this fate by encouraging them to approach their professional lives with a fresh and proactive mindset.
Download or read book Impressions written by Coyte Gene Cooper and published by . This book was released on 2014-09-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impressions is a book dedicated to helping people live an extraordinary life by introducing them to personal branding and the importance of embracing seemingly small, individual interactions. By investing in the personal branding process, every individual has the opportunity to cultivate extraordinary relationships that will enhance all areas of their life. The book includes 14 powerful chapters that will help readers develop a mindset that will open up new opportunities in their life. In the Early Planning phase (chapters #1-4), the focus is on the foundational elements necessary to understand the concept of personal branding and developing a brand vision that will guide the reader's efforts moving forward. These are key areas that are designed to cultivate energy in people's lives, as they will require readers to take the time necessary to really know the things they are passionate about. After this, the middle Implementation phase of the book (chapters #5-10) will emphasize the concepts and steps that are necessary to make the reader's vision a reality through the daily decisions you make. The final Follow Through phase (chapters #11-14) will build on the Implementation phase by providing additional insights that are critical for personal branding initiatives.
Download or read book Personal Branding Storytelling and Beyond written by Dr. Amit Nagpal and Dr. Prakash Hindustani and published by StoryMirror Infotech Pvt Ltd. This book was released on 2016 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it is the work of two great minds, the story only comes out to be fantabulous! The new book - ""Personal Branding, Story Telling and Beyond"" authored by eminent authors and successful professionals Dr. Amit Nagpal and Dr. Prakash Hindustani surely conveys the powerful message - 'Branding is only the journey and Bonding is the destination'. As you go through the book, you would understand the rationale of story-telling and becoming the architect of your own personal brand using the Social Media skills while you dwell into the positivity of authentic personal branding. And by the virtue of which you are sure to steer swiftly in your pathway which eventually takes you smoothly towards your destination. This books is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help.
