Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2012-08-06 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Download or read book The Report Thailand 2016 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2016-04-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the UN Conference on Trade and Development, Thailand has been among eight priority destinations for foreign investment since 2012. Factors weighing on growth in 2016 will include an ongoing economic slowdown, weakening global demand for Thai exports and growing levels of consumer debt. The government’s investment promotion agenda, while perhaps more complicated than in previous years, also addresses the dual challenge of labour shortages and the middle-income trap through promotion of both labour-intensive and high-tech industries, while potential membership in two major trade blocs could see regional and international exports soar in the coming years. Although the near-term forecast is dampened by global volatility, weakening demand and the impact of China’s slowdown, trade in Thailand will remain on an upwards trajectory in 2016, and investment, though unlikely to meet government targets, is nonetheless expected to bounce back from a challenging 2015.

Download or read book Night Market written by Ryan Bishop and published by Psychology Press. This book was released on 1998 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Tourism Distribution written by Berendien Lubbe and published by Juta and Company Ltd. This book was released on 2000 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel distribution has become one of the most talked-about subjects in the tourism industry since technological advances have opened new channels and opportunities for suppliers of tourism, travel intermediaries and consumers. While technological advances have brought about dramatic changes, so too has the consolidation of organisations, both in the airline and travel industries. These changes are transforming the industry and while travel agents will remain key players in distribution, their fundamental role will probably change from supplier-biased intermediaries to consumer-biased consultants.

Download or read book Hospitality and Travel Marketing written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2022-10-27 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

Download or read book Business Travel and Tourism written by John Swarbrooke and published by Routledge. This book was released on 2012-05-23 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

Download or read book REPORT written by and published by Oxford Business Group. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Issues and Trends in Interdisciplinary Behavior and Social Science written by Ford Lumban Gaol and published by CRC Press. This book was released on 2018-05-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues and Trends in Interdisciplinary Behavior and Social Science contains papers presented at the 6th International Congress on Interdisciplinary Behavior and Social Science 2017 (ICIBSoS 2017), held 16—17 December 2017 in Yogyakarta, Indonesia. The contributions cover every discipline in all fields of social science, and discuss many current trends and issues being faced by 21st century society especially in Southeast Asia. Topics include literature, family culture studies, behavior studies, psychology and human development, religion and values, religious coping, social issues such as urban poverty and juvenile crisis, driving behavior, well-being of women, career women, career performance, job stress, happiness, social adjustment, quality of life among patients, the cosmetics business, etc. The issues are discussed using scientific quantitative or qualitative methods from different academic viewpoints.

Download or read book Events Management written by Charles Bladen and published by Taylor & Francis. This book was released on 2022-12-30 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping. New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism. New and updated case studies that cover a wider range of regions. A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas. Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

Download or read book Monthly Review written by Thanākhān Krung Thēp and published by . This book was released on 1988 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Trends and Opportunities for Central and Eastern European Tourism written by Nistoreanu, Puiu and published by IGI Global. This book was released on 2019-12-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, there has been a re-emergence of tourism in Europe, especially in the central and eastern regions. With socialism becoming a distant memory, these former communist countries are now attractive destinations for travel. Research on this current phenomenon is essential, as professionals and scientists must stay informed on the modern development of this global region. New Trends and Opportunities for Central and Eastern European Tourism provides emerging research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. Featuring coverage on a broad range of topics such as monument protection, economic features, and socialist architecture, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel management, economic analysts, government officials, policymakers, tourism journalists, tourism practitioners, researchers, and professors seeking current research on the development of travel in Eastern and Central Europe.

Download or read book The Best in Thailand written by and published by . This book was released on 1989 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook Of Tourism Economics Analysis New Applications And Case Studies written by Clement A Tisdell and published by World Scientific. This book was released on 2013-03-08 with total page 1001 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Tourism Economics: Analysis, New Applications and Case Studies provides an up-to-date, concise and readable coverage of the most important topics in tourism economics. It pays attention to relevant traditional topics in tourism economics as well as exciting emerging topics in this field — topics which are expected to be of continuing importance. In doing this, it takes account of advances in economic thought, analysis and applied methods.Contributions provide applications of economic analysis to tourism policy and constructive assessment of contemporary thought about tourism economics. The handbook includes several in-depth case studies such as the contribution of tourism to economic development in selected countries including China, India, Japan and Australia, Portugal and Fiji. Coming from diverse countries (both industrialised and developing) and established in the field of tourism economics, travel and management, many of the contributors have been consultants to governments, private organisations, and international bodies, including the UN World Tourism Organisation, the OECD and UNEP. Experts contributing to this volume include the President of the International Association of Tourism Economics, as well as its Secretary-General, the Secretary-General of the Tourism Research Centre (Association of Tourism Research Institutes), the Founder-Fellow of the International Academy for the Study of Tourism and the former Director of the UK's Centre for Social and Economic Research on the Global Environment (CSERGE).

Download or read book Tourism Business Frontiers written by Dimitrios Buhalis and published by Routledge. This book was released on 2006-08-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from these changes. New Tourism Consumers Products and Industry: Present and Future Issues is part of a two part set with its companion text, Tourism Dynamics, Challenges and Tools: Present and Future Issues which takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions. Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.

Download or read book Virtual Thailand written by Glen Lewis and published by Routledge. This book was released on 2007-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an established expert on Thailand, this is one of the first books to fully investigate the Thai media’s role during the Thaksin government’s first term. Incorporating political economy and media theory, the book provides a unique insight into globalization in Southeast Asia, analyzing the role of communications and media in regional cultural politics. Examining the period from the mid 1990s, Lewis makes a sustained comparison between Thailand and its neighbouring countries in relation to the media, business, politics and popular culture. Covering issues including business development, tourism, the Thai movie industry and the war on terror, the book argues that globalization as it relates to media, can be patterned on Thai experiences.

Download or read book The SAGE International Encyclopedia of Travel and Tourism written by Linda L. Lowry and published by SAGE Publications. This book was released on 2016-09 with total page 1593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.

Download or read book The EU Thailand Relations written by Chaiyakorn Kiatpongsan and published by Amsterdam University Press. This book was released on 2011 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Een studie over het 'nieuw bilateralisme' aan de hand van de ontwikkeling van de relatie tussen de EU en Thailand.