Download or read book The TV Commercial written by Jon J. Conrad and published by . This book was released on 1983 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Promotion Marketing for Broadcasting Cable the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Download or read book Consuming Images written by Gary D. Rhodes and published by Edinburgh University Press. This book was released on 2020-01-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Ad Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

Download or read book Acting in Television Commercials for Fun and Profit written by Squire Fridell and published by Three Rivers Press (CA). This book was released on 1986 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular television commercial actor Squire Fridell updates his classic guide of inside tips and advice for breaking into the commercial business and for continuing to get work. This revision includes completely new lists of agents, union offices, and publications along with Squire's essential guidelines for industry entries.

Download or read book Television Commercials written by Charles Anthony Wainwright and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Television The Director s Viewpoint written by John W. Ravage and published by Routledge. This book was released on 2019-08-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television directors remain an enigma to most students of the mass media; traditionally, their function has been little understood by scholars and the viewing public. In this book, John Ravage studies the role of the director in the producer-dominated medium of commercial television. Built around lengthy interviews with twelve of the leading directors of commercial programs—representing all the genres of "prime time"—the book analyzes the major issues facing television, its past, present, and portents for the future, and the audience that watches it.

Download or read book The 50th Annual of Advertising Editorial Television Art Design written by Art Directors Club (New York, N.Y.) and published by . This book was released on 1971 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Download or read book Directing the Television Commercial written by Ben Gradus and published by Hastings House Book Publishers. This book was released on 1981 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2009 with total page 1924 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2013 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Television Advertising in Canadian Elections written by Kai Hildebrandt and published by Wilfrid Laurier Univ. Press. This book was released on 2006-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.

Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation

Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

Download or read book Library of Congress Subject Headings written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1660 pages. Available in PDF, EPUB and Kindle. Book excerpt: