Download or read book Teaching the Introductory Public Relations Course written by James S. Measell and published by Eric Clearinghouse on Reading. This book was released on 1990 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expressing a communication perspective on teaching public relations, this booklet is designed for instructors of public relations courses. The introduction to the booklet establishes the theoretical grounding of this investigation, namely, the mutual relationship between public relations and communication. The first section explicates the communication perspective for teaching public relations. The second section provides a series of examples of typical communication problems facing contemporary public relations practitioners. The coursework pages of the booklet embrace a composite course outline and sample student assignments, and the instructor's guide which is also provided replicates these assignments, adding teacher-to-teacher advice. Finally a "Sources and Resources" section presents a list of textbooks and other materials on a variety of communication and public relations-related topics. (RS)

Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Download or read book Teaching Public Relations written by Peter M. Smudde and published by Routledge. This book was released on 2019-11-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares students for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that students must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Learn more. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 9781544331584 Learn More SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit.

Download or read book Public Relations Online written by Tom Kelleher and published by SAGE. This book was released on 2006-12-20 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Key Features: Provides "Hands-Online" activities: Internet resource exercises challenge readers to apply concepts to their world in "real-time" on the day that they read the chapter. Offers "Questionable Claims" boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills. Discusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relations. Focuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people. Intended Audience: This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.

Download or read book The Comprehensive Public Relations Reader written by Bob Pritchard and published by . This book was released on 2016-12-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication. Bob "Pritch" Pritchard, M.A., is a retired Navy Captain, with more than 25 years of public relations experience. He is faculty adviser for the student-run advertising and public relations agency in the Gaylord College at the University of Oklahoma. Professor Pritchard is a member of the Public Relations Society of America's College of Fellows, a distinction shared by fewer than two percent of the 20,000 members. Jensen Moore, Ph.D., is a former community relations director and advertising account executive for the St. Paul Saints professional baseball team, and team public relations director in the Continental Basketball Association. Dr. Moore is currently an assistant professor at the University of Oklahoma Gaylord College of Journalism and Mass Communication, where she teaches courses in public relations, and researches social media and crisis communication. She completed her Ph.D. from the School of Journalism at the University of Missouri.

Download or read book Public Relations Mycommunicationlab With E book Student Access Code Card written by Glen Cameron and published by Pearson. This book was released on 2008-09-05 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: MyCommunicationLab for Public Relations is a state-of-the-art interactive and instructive solution for public relations courses, designed to be used as a supplement to a traditional lecture course, or to completely adminster an online course. The site gives you and your students access to a wealth of resources all geared to meet the individual teaching and learning needs of every instructor and every student. With the standard MyCommunicationLab resources of an E-book, multimedia, video clips, activities, research support, practice tests, and exam, MyCommunicationLab for Public Relations addionally includes a portfolio builder, PR campaign building activities, as well as assignable case studies. These valuable resources all serve to engage students and prepare them to enter the world of public relations with confidence.

Download or read book Teaching Mass Communication written by Michael Murray and published by Praeger. This book was released on 1992-02-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. The authors make recommendations for practical/applied, theoretical, and advanced courses, representing every area of the mass communications curriculum. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids. Chapter topics in part I, The Introductory Course, include The Beginning Course in Mass Communication, and introductory courses to broadcasting, public relations, the film course, and internship programs. Part II, Applied Coursework, includes chapters on writing news for print and broadcast, reporting, advertising campaigns, audio and video production, and teaching research methods. Part III, which deals with advanced coursework, includes chapters on courses in mass communication law, mass media management, and history, mass media and politics, media criticism, and media ethics. Teaching Mass Communication will prove vitally important to faculty with new preparations for mass communication courses (including senior faculty keeping up with changes), media professionals, and new faculty preparing their teaching assignments.

Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2024-01-09 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Download or read book Introduction to Public Affairs written by IntroBooks Team and published by IntroBooks. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.

Download or read book Introduction to Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2020-09-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Download or read book Introduction to Public Relations First Edition written by Bob Pritchard and published by Cognella Academic Publishing. This book was released on 2017-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.

Download or read book Poised to Respond written by Brian C. Sowa and published by Cognella Academic Publishing. This book was released on 2016-12-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline. Brian Sowa is an associate professor of communication studies at Eastern Illinois University. He earned his Ph.D at Wayne State University, where he was an award-winning instructor. He has also been acting chair of the public relations interest group in the Central States Communication Association. Dr. Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America, of which he is also a member. He also holds membership in the Central States Communication Association and the National Communication Association.

Download or read book Public Relations Practices written by Patrick Jackson and published by Prentice Hall. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

Download or read book Public Relations Principles Strategies for Professional Success written by Shawn Wahl and published by . This book was released on 2016-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Principles: Strategies for Professional Success

Download or read book Introduction to Public Relations and Advertising written by D F du Plessis and published by Juta and Company Ltd. This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Download or read book An Introduction to Public Relations written by Joy Chia and published by Oxford University Press, USA. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Public Relations addresses key theoretical and practical course requirements with a focus on Australian public relations education and practice. The textbook's approach is one that engages students and points them to ways to extend their knowledge, to gain local andinternational perspectives, and to understand the wider perspectives of the profession and its possibilities. The text is not intended to provide all the answers or to include all of public relations practice, but rather to focus on what is core, what is emerging and what is challenging theprofession.