Download or read book Target Marketing by Hotels to Mature Leisure Travellers written by Jacob Chacko Manakkalathil and published by . This book was released on 19?? with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Target Marketing Mature Leisure Travellers by North Dakota Hotels written by Jacob Manakkalathil and published by . This book was released on 1993 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Targeting the Mature Traveler written by Jacqueline Jeynes and published by Business Expert Press. This book was released on 2021-01-26 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

Download or read book Market Segmentation and Branding in the Hotel Industry written by Nora Burkard and published by GRIN Verlag. This book was released on 2004-03-05 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Tourism - Miscellaneous, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, language: English, abstract: In today ́s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities. Globalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.

Download or read book Travel Marketing Tourism Economics and the Airline Product written by Mark Anthony Camilleri and published by Springer. This book was released on 2017-10-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA

Download or read book Hospitality Design for the Graying Generation written by Alfred H. Baucom and published by John Wiley & Sons. This book was released on 1996-08-03 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and practical approach to designing for the growingsenior market As people live longer, stay healthier, and enjoy more disposableincome, their use of hospitality services is increasingdramatically. Hospitality Design for the Graying Generation helpsyou cater to this expanding market by providing criticalinformation on designing facilities which are sensitive to theneeds of the over-65 population. With the important principlesexplained in this book, designing for the senior consumer can becreative, cost-effective, and benefit all consumers withoutsacrificing style. This indispensable guide includes: * A Universal Design approach that can be applied to bothcommercial and residential projects, going beyond compliance withADA guidelines * A wide range of hospitality design, including restaurants, hotelguest rooms, lobbies, and lounges * Design principles beautifully illustrated with concise, detaileddrawings * Extensive coverage of the specific physical needs and psychologyof seniors, including physical strength, hearing, sight, colorpreferences, and other areas * A quick-reference checklist of "senior-friendly" designfeatures When the interior design needs of the over-65 market are met, allpotential users gain, regardless of age or ability. This accessiblebook is an invaluable resource for designers, operators, and otherprofessionals throughout the hospitality industry. With millions of baby boomers rapidly approaching retirement age,the over-65 age group is the fastest-growing segment of thepopulation. As they become healthier, live longer, and have moredisposable income, their use of hospitality services, such ashotels and restaurants, will increase dramatically. Whether you area designer or a hospitality professional, Hospitality Design forthe Graying Generation helps you plan for this growing market byproviding you with critical information for designing facilitiesthat accommodate the needs of all generations. Clearly written and generously illustrated, Hospitality Design forthe Graying Generation shows you how to address the specificphysical and psychological needs of seniors, with detailed chapterson mobility, hearing, vision, color preferences, and otherimportant areas. Going beyond ADA guidelines, Alfred Baucom'sUniversal Design approach enables you to integrate senior-friendlydesign principles into a wide range of specific environments --fromlobbies, common areas, and public restrooms to restaurants,lounges, and hotel guest rooms. In meeting the needs of the over-65 market, Hospitality Design forthe Graying Generation ensures that all potential users, regardlessof age or ability, will be well accommodated.

Download or read book Tourism and Leisure Behaviour in an Ageing World written by Ian Patterson and published by CABI. This book was released on 2017-12-21 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity.

Download or read book Marketing For Hospitality And Tourism 4 E written by Kotler and published by Pearson Education India. This book was released on 2008-09 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Download or read book Consumer Psychology of Tourism Hospitality and Leisure written by Arch G. Woodside and published by CABI. This book was released on 2001 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.

Download or read book Consumer Psychology of Tourism Hospitality and Leisure written by R. R. Perdue and published by CABI. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

Download or read book Hospitality Marketing written by David Bowie and published by Routledge. This book was released on 2007-03-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

Download or read book Older Tourist Behavior and Marketing Tools written by Vania Vigolo and published by Springer. This book was released on 2017-04-07 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

Download or read book Advertising in Tourism and Leisure written by Nigel Morgan and published by Routledge. This book was released on 2012-09-11 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines * the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used in advertising to key market segments * new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.

Download or read book Hospitality Tourism and Lifestyle Concepts written by Eric Laws and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You’ll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists’ needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.

Download or read book Eye on the Future written by Henry Cornelius Klassen and published by University of Calgary Press. This book was released on 2002 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible business history that considers the dynamic interplay between economic climate and the personal determination of business people in the late 1800s. The book provides insight into how entrepreneurs, retailers, manufacturers, bankers, farmers, and ranchers pioneered a booming business city. It discusses the people and activities that helped to create the conditions in which Calgary emerged as a city and the Bow Valley an important agricultural centre. Historical figures such as Isaac G Baker, Agnes K Bedingfeld, and James A Lougheed in the context of business in Calgary. The author also talks about the obstacles that faced business and civic leaders: how to promote economic growth of the city; how to create demand for goods and services; how to finance transportation improvements; how to assimilate substantial social and political change.

Download or read book Leisure and Tourism written by Peter Hayward and published by Heinemann. This book was released on 2000 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: By working through this text readers will cover the full range of topics needed for the GNVQ. The book gives the readers an opportunity to to learn to work with others as a member of a group and to take responsibility for their own learning.