Download or read book Talespin written by Gerry McCusker and published by Kogan Page Publishers. This book was released on 2005 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "Talespin is an excellent book for corporate business executives and students of communications. Gerry McCusker takes us on an international journey through an enormous variety of public relations disasters showing us with clarity and insight how they can happen to big corporations and individuals alike. The 'lessons learnt' at the end of each section should be required reading for all PR consultants." - Alan Capper, Adjunct Professor, Culture and Communications Department, New York University and Former Chairman, Rowland Worldwide Many PR practitioners believe that the obsessive reporting of the concept of 'spin' has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgement that create PR disasters. From the top celebrities who have publicly slated their sponsor's products to corporate photo-calls that were disasters waiting to happen, Talespin reveals why PR consultants are so often accused of 'sexing-up' information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed. Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question: "How can these catastrophes continue to happen?" While Talespin makes for a compelling and entertaining read, its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories.
Download or read book Tailspin written by John Armbruster and published by Ten16 Press. This book was released on 2022-04-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rookie social studies teacher overhears a conversation about a World War II tail gunner who survived a four-mile fall from the sky. When the elderly Gene Moran finally shares his saga, John has no idea of the wounds he's reopening.
Download or read book Disney s Tale Spin written by Bobbi J. G. Weiss and published by Golden Press. This book was released on 1991 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chased by air pirates, Baloo and his crew crash-land on a desert island only to discover a stranded flyer and her experimental aircraft, the Sky-raker.
Download or read book The Jungle Book written by Rudyard Kipling and published by . This book was released on 1920 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Her Chance to Dream written by Walt Disney and published by BDD Promotional Books Company. This book was released on 1992-04 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebecca, Louie, and Baloo have an adventure on a ghost ship.
Download or read book Public Relations Disasters written by Gerry McCusker and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.
Download or read book Tailspin written by Sandra Brown and published by Grand Central Publishing. This book was released on 2018-08-07 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: A daring pilot races against time to deliver an important package -- and keep it from falling into the wrong hands -- in this #1 New York Times bestselling thriller of spine-tingling suspense and tantalizing romance. Rye Mallett, a fearless "freight dog" pilot charged with flying cargo to far-flung locations, is rough-spoken and all business, but soft on regulations when they get in the way of meeting a deadline. But above all, he has a rock-solid reputation: he will fly in the foulest weather, day or night, and deliver the goods safely to their destination. So when Rye is asked to fly into a completely fogbound northern Georgia town and deliver a mysterious black box to a Dr. Lambert, he doesn't ask questions. As Rye's plane nears the isolated landing strip, more trouble than inclement weather awaits him. Greeted with a sabotage attempt on his plane, he has barely recovered from the crash landing when he meets Dr. Brynn O'Neal, who claims she is receiving the box for Dr. Lambert. Though he has a strict "no-involvement policy" when it comes to others' problems, Rye finds himself being irresistibly drawn in to the intrigue surrounding his cargo . . . and to the mysterious and alluring Brynn. Soon Rye and Brynn are in a treacherous forty-eight-hour race to deliver the box. With everyone from law enforcement officials to hired guns hot on their heels, they must learn to trust each other to protect their valuable cargo from those who would kill for it.
Download or read book The Jungle Books written by Rudyard Kipling and published by Random House. This book was released on 2012-06-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Jungle Books tell the story of the irrepressible Mowgli, who is rescued as a baby from the jaws of the evil tiger, Shere Khan. Raised by wolves and guided by Baloo the bear, Mowgli and his animal friends embark on a series of hair-raising adventures through the jungles of India.
Download or read book The Disney Afternoon written by Jake S Friedman and published by Disney Editions. This book was released on 2019-10-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Disney Afternoon premiered in 1990, kids tossed their backpacks aside to watch their favorite Disney television characters. Unlike with feature films, these stars had a new adventure every weekday, and their audience journeyed with them on a daily basis. Throughout the '80s and '90s, Disney raised the bar with a lineup of innovative, high-quality television animation. The characters were endearing, the writing was clever, and the art was exceptional. Those who grew up with these characters have continued their love affairs for shows like Darkwing Duck, Gargoyles, TaleSpin, and the irrepressibly beloved DuckTales, deep into adulthood. For the first time, learn the history of the Disney Afternoon shows, read interviews from the creative teams, and revel in rare, behind-the-scenes artwork, plus get the full making of story of the modern-day DuckTales series and its legacy connections to the past.
Download or read book Tailspin written by Steven Brill and published by Vintage. This book was released on 2019-04-02 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory narrative covering the years 1967 to 2017, Steven Brill gives us a stunningly cogent picture of the broken system at the heart of our society. He shows us how, over the last half century, America’s core values—meritocracy, innovation, due process, free speech, and even democracy itself—have somehow managed to power its decline into dysfunction. They have isolated our best and brightest, whose positions at the top have never been more secure or more remote. The result has been an erosion of responsibility and accountability, an epidemic of shortsightedness, an increasingly hollow economic and political center, and millions of Americans gripped by apathy and hopelessness. By examining the people and forces behind the rise of big-money lobbying, legal and financial engineering, the demise of private-sector unions, and a hamstrung bureaucracy, Brill answers the question on everyone’s mind: How did we end up this way? Finally, he introduces us to those working quietly and effectively to repair the damages. At once a diagnosis of our national ills, a history of their development, and a prescription for a brighter future, Tailspin is a work of riveting journalism—and a welcome antidote to political despair.
Download or read book The Creative Process written by Scott R. Turner and published by Psychology Press. This book was released on 2014-02-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Someday computers will be artists. They'll be able to write amusing and original stories, invent and play games of unsurpassed complexity and inventiveness, tell jokes and suffer writer's block. But these things will require computers that can both achieve artistic goals and be creative. Both capabilities are far from accomplished. This book presents a theory of creativity that addresses some of the many hard problems which must be solved to build a creative computer. It also presents an exploration of the kinds of goals and plans needed to write simple short stories. These theories have been implemented in a computer program called MINSTREL which tells stories about King Arthur and his knights. While far from being the silicon author of the future, MINSTREL does illuminate many of the interesting and difficult issues involved in constructing a creative computer. The results presented here should be of interest to at least three different groups of people. Artificial intelligence researchers should find this work an interesting application of symbolic AI to the problems of story-telling and creativity. Psychologists interested in creativity and imagination should benefit from the attempt to build a detailed, explicit model of the creative process. Finally, authors and others interested in how people write should find MINSTREL's model of the author-level writing process thought-provoking.
Download or read book Darkwing Duck Just Us Justice Ducks written by Bobbi Jg Weiss and published by Disney Afternoon Adventures. This book was released on 2021-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's where the fun begins: awesome 1980s and 1990s comics based on the classic Disney Afternoon TV cartoons!
Download or read book Talespin Flight of the Sky Raker written by Bobbi Jg Weiss and published by Disney Afternoon Adventures. This book was released on 2023-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Disney Adventures magazine and its sister comics magazines come more feature-length blockbuster tales! In "Flight of the Sky-Raker," Baloo, Don Karnage, and Shere Khan wage a midair battle over the world's first voice-controlled plane! In "Dime After Dime," Magica de Spell's clever niece Minima befriends trusting little Webby -- should Scrooge McDuck be scared? Then in "For the Love of Cheese," Chip 'n' Dale, Gadget Hackwrench, and the gang join forces with Jacques De Brie, international mouse of mystery! Plus Darkwing Duck, the Gummi Bears and more! "...Everybody's busy, bringing you a Disney Afternoon!"
Download or read book Machine Learning written by Ryszard S. Michalski and published by Morgan Kaufmann. This book was released on 1994-02-09 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multistrategy learning is one of the newest and most promising research directions in the development of machine learning systems. The objectives of research in this area are to study trade-offs between different learning strategies and to develop learning systems that employ multiple types of inference or computational paradigms in a learning process. Multistrategy systems offer significant advantages over monostrategy systems. They are more flexible in the type of input they can learn from and the type of knowledge they can acquire. As a consequence, multistrategy systems have the potential to be applicable to a wide range of practical problems. This volume is the first book in this fast growing field. It contains a selection of contributions by leading researchers specializing in this area. See below for earlier volumes in the series.
Download or read book Scripts Plans Goals and Understanding written by Roger C. Schank and published by Psychology Press. This book was released on 2013-05-13 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1977. In the summer of 1971, there was a workshop in an ill-defined field at the intersection of psychology, artificial intelligence, and linguistics. The fifteen participants were in various ways interested in the representation of large systems of knowledge (or beliefs) based upon an understanding process operating upon information expressed in natural language. This book reflects a convergence of interests at the intersection of psychology and artificial intelligence. What is the nature of knowledge and how is this knowledge used? These questions lie at the core of both psychology and artificial intelligence.
Download or read book The Art of DuckTales Deluxe Edition written by Ken Plume and published by Dark Horse Comics. This book was released on 2022-11-08 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scrooge McDuck and nephews Huey, Dewey, and Louie are back in the 2017 remake of the classic series from Disney Television Animation, DuckTales! Now, find out about the making of DuckTales and read stories from the developers and cast covering every episode from all three seasons! The deluxe edition of the Art of DuckTales gives you all the content of the standard edition along with a slipcase that houses a gold-gilded version the book, an exclusive DuckTales Guidebook that contains expanded versions of the interviews with the crew and cast, and a finely-crafted replica of Scrooge’s Number One Dime! Find out what it means to every day be out there making DuckTales from the series developers Matt Youngberg, Francisco Angones, Sean Jimenez, Suzanna Olson, cast members including David Tennant (Scrooge McDuck), Danny Pudi (Huey), Ben Schwartz (Dewey), Bobby Moynihan (Louie), Kate Micucci (Webby), Beck Bennett (Launchpad McQuack), Toks Olagundoye (Mrs. Beakley), Paget Brewster (Della Duck), Don Cheadle (Donald Duck), and more! Artwork and stories from every single episode! Exclusive interviews from the cast and crew. A behind-the-scenes look at the creation of the show. Never-before-seen artwork with captions by the creators.
Download or read book Mommy for a Day written by Ann Braybrooks and published by BDD Promotional Books Company. This book was released on 1991 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Molly becomes a "mommy" for a young Yenkara for a day.
