Download or read book Advertising Strategy written by Tom Altstiel and published by SAGE. This book was released on 2006 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.
Download or read book Hook Tagline and Sinker written by Kris James and published by Red Adept Publishing, LLC. This book was released on 2014-07-02 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook, Tagline, and Sinker is a guide for anyone who wants to learn how to write concise, targeted, catchy book descriptions. Potential readers’ first introduction to your writing occurs when they experience your book description. Making that short pitch shine is critical to the success of your book, no matter where you market, share, or shelve it. Hook, Tagline, and Sinker will teach you some great techniques, give some tips and tricks, and explain pitfalls to avoid. The most in-depth, accurate, and detailed description guide available today, this 18,000-word booklet is a valuable resource for everyone looking to improve their description-writing skills. The Beyond the Style Manual series consists of short guides that target different areas of writing and publishing. Red Adept Publishing is a hybrid company that operates a traditional publishing house and also offers a vast array of editorial services to authors who wish to publish independently.
Download or read book Naming Best Practices A Guide to Effective Business and Product Naming written by and published by Lulu.com. This book was released on with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designing with Javascript written by Nick Heinle and published by "O'Reilly Media, Inc.". This book was released on 2002 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for beginners offers an overview of JavaScript basics and explains how to create Web pages, identify browsers, and integrate sound, graphics, and animation into Web applications.
Download or read book The Husband s Secret written by Liane Moriarty and published by Penguin UK. This book was released on 2013-08-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: She finds an envelope: 'To be opened in the event of my death'. It's her husband's handwriting. But he's still alive . . . THE ENTHRALLING STORY OF SECRETS, FAMILY AND THE DANGER OF THE TRUTH 'STAGGERINGLY BRILLIANT' Sophie Hannah 'ANOTHER MASTERCLASS' Grazia _________ Cecilia Fitzpatrick thought she knew her husband. That is until she finds an envelope with his writing on: 'to be opened in the event of my death'. She opens it, and learns a shocking truth he has never dared reveal. Now Cecilia faces a terrible choice. Because revealing her husband's secret will hurt those she loves the most . . . But could the consequences of staying silent be worse? _________ 'Finely wrought tension holds up until the final page' TELEGRAPH 'A tense, page-turning story which gradually draws everyone together in a devastating climax' MAIL ON SUNDAY 'Dark and compelling . . . a must read' SUN
Download or read book Conscious Branding written by David Funk and published by Business Expert Press. This book was released on 2009-09-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.
Download or read book Elizabeth Is Missing written by Emma Healey and published by Harper Collins. This book was released on 2014-06-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DO YOU SOLVE A MYSTERY WHEN YOU CAN'T REMEMBER THE CLUES? In this darkly riveting debut novel—a sophisticated psychological mystery that is also an heartbreakingly honest meditation on memory, identity, and aging—an elderly woman descending into dementia embarks on a desperate quest to find the best friend she believes has disappeared, and her search for the truth will go back decades and have shattering consequences. Maud, an aging grandmother, is slowly losing her memory—and her grip on everyday life. Yet she refuses to forget her best friend Elizabeth, whom she is convinced is missing and in terrible danger. But no one will listen to Maud—not her frustrated daughter, Helen, not her caretakers, not the police, and especially not Elizabeth’s mercurial son, Peter. Armed with handwritten notes she leaves for herself and an overwhelming feeling that Elizabeth needs her help, Maud resolves to discover the truth and save her beloved friend. This singular obsession forms a cornerstone of Maud’s rapidly dissolving present. But the clues she discovers seem only to lead her deeper into her past, to another unsolved disappearance: her sister, Sukey, who vanished shortly after World War II. As vivid memories of a tragedy that occurred more fifty years ago come flooding back, Maud discovers new momentum in her search for her friend. Could the mystery of Sukey’s disappearance hold the key to finding Elizabeth?
Download or read book How to Capture and Keep Clients written by Jennifer J. Rose and published by American Bar Association. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
Download or read book Brand Breakthrough written by Margie Agin and published by . This book was released on 2019-02-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Brand Breakthrough, you'll learn how to build a powerful brand personality that draws customers to you and leaves competitors in the dust. Pack with case studies and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey."--cover
Download or read book GENERAL KNOWLEDGE written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on 2023-01-03 with total page 2556 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE GENERAL KNOWLEDGE MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE GENERAL KNOWLEDGE MCQ TO EXPAND YOUR GENERAL KNOWLEDGE KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
Download or read book Strategic Planning for Results written by Sandra Nelson and published by American Library Association. This book was released on 2008 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PLA Results Series has long served to help public librarians envision, evaluate, and respond to community needs with distinctive programs and services. Building from this proven model, Strategic Planning for Results is the fully revised version of Planning for Results, the foundational book in this groundbreaking series. Sandra Nelson, senior editor of the Results Series, focuses on the essential steps to draft a results-driven, strategic planning process that libraries can complete over the course of four months, regardless of organizational structure or size. Reflecting on the current planning environment for public libraries, Nelson makes the case for strategic rather than long-term planning and includes a wealth of information about understanding and managing the change process to help staff Assess the change-readiness of the library and preparing staff to implement forthcoming changes Simplify data collection and decision-making processes through the use of 14 reproducible workforms Identify service priority options and reach agreement as a group Successfully present and communicate within their library Including the newly revised and adopted Public Library Service Responses, along with case studies, workforms, and tool kits, Strategic Planning for Results offers librarians a wealth of ideas to effectively meet changing community needs.
Download or read book The Business of Filmmaking written by Maria Johnsen and published by Maria Johnsen. This book was released on 2023-03-13 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of filmmaking is a multifaceted and intricate industry that encompasses various aspects such as production, distribution, and marketing. Success in this field requires a combination of talent, creativity, and business acumen. Filmmakers must possess a thorough understanding of the market, identifying trends and opportunities to capitalize on. Additionally, they must adeptly manage budgets, negotiate deals, and foster relationships with investors, distributors, and other industry stakeholders. Recent years have witnessed significant transformations in the film industry due to advancements in artificial intelligence (AI) technology and the surge of streaming services. While traditional movie theaters retain their importance, an increasing number of viewers now prefer online or mobile platforms for film consumption. Consequently, filmmakers must adapt to these evolving trends and find innovative ways to engage with audiences. My goal in writing this book is to raise awareness about film marketing processes and the art of building a business and network within the film industry. Unfortunately, colleges and universities often neglect these critical aspects, with the majority of lectures and programs focusing solely on the technicalities of filmmaking. Merely obtaining a master's degree in film production is insufficient for success in this field. To thrive in filmmaking, like any other business, one must cultivate relationships with various stakeholders, ranging from cast and crew to sales agents, distributors, exhibitors, lawyers, and publicists. This book is not another typical guide to filmmaking. Instead, I delve into the essential elements of building a successful business in the movie industry, emphasizing the impact of artificial intelligence on different aspects of the filmmaking process. Furthermore, I discuss strategies for increasing the value of one's film, such as hiring A-list actors for low-budget projects and more.
Download or read book ANDORRA written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on 2023-01-06 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ANDORRA MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE ANDORRA MCQ TO EXPAND YOUR ANDORRA KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
Download or read book Your Godly Brand written by Daniel L. Rhodes and published by Wipf and Stock Publishers. This book was released on 2022-12-28 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like Jesus, all the leading figures in the Bible—from Abraham and Ruth to Mary and Paul—reflect eight common attributes that inform how God followers today should lead their lives. These attributes, combined with a person’s own core values, form his or her godly brand. Your Godly Brand shows how branding works to influence people, how biblical figures demonstrated their brand through their actions, and how readers can define their personal godly brand through a series of thought- and spirit-provoking exercises.
Download or read book You ve Gotta Have Heart written by Cass WHEELER and published by AMACOM Div American Mgmt Assn. This book was released on 2009-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know that the definition for success in the corporate world is fairly straightforward. To be considered great, companies first need to turn a profit. For organizations in the social sector, however, the challenge is much bigger. To be truly effective, they must stay relevant and, above all, stay true to their mission. For the past thirty-five years, Cass Wheeler has ensured that the American Heart Association has fulfilled its calling to save lives and educate the public about heart disease by adopting some of the same strategies used in the for-profit sector. In You’ve Gotta Have Heart, he shows people at all levels of a nonprofit how to make sure their hard work really pays off. Using examples of some of the American Heart Association and others, Wheeler reveals the leadership skills that will help employees, volunteers, and board members excel at their jobs, become good role models, and build a more visionary, creative, and disciplined nonprofit organization. Readers will discover: why a mission statement is not the same as a sense of mission • the characteristics of successful nonprofit leaders • how to combine the nonprofit mission with the management lessons of the business world • how to define an organization’s core values and business model Filled with honest, practical, and thoughtful lessons from the author’s own experience, this book will ensure that nonprofits of every size continue to do great and be great.
