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Download or read book Urban Mobility and the Smartphone written by Anne Aguilera and published by Elsevier. This book was released on 2018-11-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Mobility and the Smartphone: Transportation, Travel Behavior and Public Policy provides a global synthesis of the transformation of urban mobility by the smartphone, clarifying the definitions of new concepts and objects in mobility studies, accounting for the changes in transportation and travel behavior triggered by the spread of the smartphone, and discussing the implications of these changes for policy-making and research. Urban mobility is approached here as a system of actors: the perspectives of individual behavior (including lifestyles), the supply of mobility services (including actors, business models), and public policy-making are considered. The book is based on an extensive review of the academic literature as well as systematic observation of the development of smartphone-based mobility services around the world. In addition, case studies provide practical illustrations of the ongoing transformation of mobility services influenced by the dissemination of smartphones. The book not only consolidates existing research, but also picks up on weak signals that help researchers and practitioners anticipate future changes in urban mobility systems. Key Features • Synthesizes existing research into one reference, providing researchers and policy-makers with a clear and complete understanding of the changes triggered by the spread of the smartphone. • Analyzes numerous case studies throughout developed and developing countries providing practical illustrations of the influence of the smartphone on travel behavior, transportation systems, and policy-making. • Provides insights for researchers and practitioners looking to engage with the "smart cities" and "smart mobility" discourse. - Synthesizes existing research into one reference, providing researchers and policy-makers with a clear and complete understanding of the changes triggered by the spread of the smartphone - Analyzes numerous case studies throughout developed and developing countries providing practical illustrations of the influence of the smartphone on travel behavior, transportation systems, and policy-making - Provides insights for researchers and practitioners looking to engage with the "smart cities" and "smart mobility" discourse

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Download or read book Location Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-03-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

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