Download or read book Global Business written by Riad A. Ajami and published by Routledge. This book was released on 2017-10-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business practices from the multinational firm perspective, and provides pathways forward concerning competitiveness and sustainability in global markets. What sets this book apart from others is that the benefits and pitfalls of globalization are addressed. Chapter coverage focuses on the functional areas of the business and how they are impacted by international expansion. Practical case studies supplement chapter coverage and highlight both positive and negative developments in the global business arena. Readers should expect to be challenged on what will be the limits of the multinational firm in the future, and how multinational firms can continue to prosper while at the same time adhere to sustainable business initiatives. Equally useful to both undergraduate and graduate students of international business as well as professional development programs, Global Business: Competitiveness and Sustainability provides a necessary tonic for dealing with today’s troubled seas of globalization.

Download or read book Global Business written by Riad A. Ajami and published by Routledge. This book was released on 2017-10-12 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business practices from the multinational firm perspective, and provides pathways forward concerning competitiveness and sustainability in global markets. What sets this book apart from others is that the benefits and pitfalls of globalization are addressed. Chapter coverage focuses on the functional areas of the business and how they are impacted by international expansion. Practical case studies supplement chapter coverage and highlight both positive and negative developments in the global business arena. Readers should expect to be challenged on what will be the limits of the multinational firm in the future, and how multinational firms can continue to prosper while at the same time adhere to sustainable business initiatives. Equally useful to both undergraduate and graduate students of international business as well as professional development programs, Global Business: Competitiveness and Sustainability provides a necessary tonic for dealing with today’s troubled seas of globalization.

Download or read book Sustainability and Competitiveness in the Hospitality Industry written by Costa, Vânia and published by IGI Global. This book was released on 2022-04-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality industry is one of the most significant drivers of economic growth and socioeconomic advances in both developed and developing countries. This industry contributes directly to gross domestic product, job creation, income level, destination expansion, and economic development. Forecasts for 2020 indicated a promising year was ahead for this industry, but the COVID-19 pandemic had a catastrophic impact. Hospitality companies are experiencing one of the biggest, unprecedented crises to date, and experts must now rethink strategies to ensure these businesses’ recovery. Sustainability and Competitiveness in the Hospitality Industry focuses on complex issues from a hotel industry perspective. It surveys existing research by reflecting on the pandemic’s impacts and generates scenarios for how to strengthen business structures. Covering a wide range of topics such as digital hospitality and tourism products, this reference work is ideal for managers, business professionals, entrepreneurs, practitioners, researchers, academicians, instructors, and students.

Download or read book Enhancing Global Competitiveness Through Sustainable Environmental Stewardship written by Subhash C. Jain and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is apparent that environmental issues affect the livelihoods and well being of individuals, communities and businesses the world over. In that vein, this book examines the impact that climate change and other environmental factors have on business. The effect of climate change, while a significant factor, will influence business slowly, but inexorably. Executives should manage environmental risk at three levels: regulatory compliance, potential liability from industrial accidents, and pollutant release mitigation.Companies that are proactive in mitigating their exposure to climate-change risks will not only generate new profitable opportunities, but also gain competitive advantage over their rivals in a carbon-constrained future. Enhancing Global Competitiveness through Sustainable Environmental Stewardship provides frameworks for identifying how climate change might affect a business, and suggests strategy guidelines to manage the risks and seek opportunities.This seminal collection of research will be of particular interest to students and scholars of sustainability studies, business and management, and business professionals concerned with the role they will play in the changing and challenging times that lie ahead for business growth and environmental consciousness.

Download or read book Embedded Sustainability written by Chris Laszlo and published by Routledge. This book was released on 2017-09-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.

Download or read book Managing the Business Case for Sustainability written by Stefan Schaltegger and published by Routledge. This book was released on 2017-09-08 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties in moving towards corporate sustainability raise the question of how environmental and social management can be integrated better with economic business goals. Over the last decade, the relationship between environmental and economic performance, and more recently the interaction between sustainability performance and business competitiveness, have received considerable attention in both theory and practice. However, to date, only partial aspects of the relationship between sustainability performance, competitiveness and economic performance have been studied from a theoretical as well as an empirical perspective. And, to date, no unique relationship has prevailed in empirical studies. A number of explanations have been put forward to explain this, including methodological reasons, such as the lack of statistical data, the low quality of that data, or the fact that such data is often available for short time periods only. Other theoretical explanations have been developed, such as the influence of different corporate strategies or the relatively small influence of environmental or sustainability issues as one factor among many on the economic or financial success of firms. So, how should the business case for sustainability be managed? This is the starting point for this book, which compiles insights on a large number of aspects of the link between sustainability performance, business competitiveness and economic success in an attempt to provide a comprehensive and structured view of this relationship. The book provides an unrivalled body of knowledge on the state of theory and practice in this field and identifies prospective future fields of work. The book includes: conceptual frameworks for the interaction of social, environmental and economic issues in business environments; case studies of companies that have successfully integrated social, environmental and economic issues; analyses of the causal and empirical relationship between environmental and/or social performance, business performance and firm-level competitiveness; concepts and tools useful for improving business value with proactive operational strategies; assessment of the factors influencing operational sustainability strategies and their economic impact; and comparisons of interactions between sustainability performance and firm competitiveness across industry sectors and countries. Managing the Business Case for Sustainability is the definitive work in its field: the most comprehensive book yet published on the theory and practice of managing sustainability performance, competitiveness, environmental, social and economic performance in an integrated way. It will be essential reading for managers, academics, consultants, fund managers, governments and government agencies, NGOs and international bodies who need a broad and comprehensive overview of the business case for sustainability.

Download or read book Handbook of Research on International Business and Models for Global Purpose Driven Companies written by Perez-Uribe, Rafael Ignacio and published by IGI Global. This book was released on 2020-11-20 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: International businesses struggle to be competitive and influential at the global market level. With the new ideas in the management and leadership disciplines, hard skills are losing or are believed to be losing their strategic relevance while soft skills are praised and highly sought after. The Handbook of Research on International Business and Models for Global Purpose-Driven Companies, a pivotal reference source, provides vital research on international business management strategies and applications within internal organizations that allow companies to strategically position themselves for increased success in the global economy. While highlighting topics such as organizational culture, internal communication, and generational workforce, this publication explores leadership disciplines as well as the methods of handling multicultural organizations. This book is ideally designed for entrepreneurs, executives, managers, business professionals, human resource officials, researchers, academicians, and students.

Download or read book Sustainability and Business Competitiveness written by and published by . This book was released on 2003 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Competitiveness Social Inclusion and Sustainability in a Diverse European Union written by Peter Huber and published by Springer. This book was released on 2015-07-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the work of researchers in Eastern and Western Europe, who analyze competitiveness, social exclusion and sustainability from a range of perspectives. It examines the key challenges faced by the EU in its efforts to establish a socially inclusive and greener path to growth and develops policy recommendations to simultaneously achieve the EU 2020 agenda’s long-term goals and address the current economic crisis in Europe.

Download or read book Winning Sustainability Strategies written by Benoit Leleux and published by Springer. This book was released on 2018-11-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed “Vectoring”. Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions for process improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good.

Download or read book New Business for Old Europe written by Arnold Tukker and published by Routledge. This book was released on 2017-09-29 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research – business management and sustainability – normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services. The business management literature argues that, by focusing on the integrated, final-client needs, and delivering integrated solutions fulfilling these needs, companies will be able to improve their position in the value chain, enhance added value of their offering, and improve their innovation potential. In a business world where many products are becoming equally well-performing commodities, this strategy is one of the ways to avoid a sheer competition on price – a type of competition that Europe never can win with emerging and low-cost economies such as China. In that sense, product-services can mean new business for old Europe. The sustainability knowledge stream argues that need-focused solutions could be inherently more sustainable than products. Product-services could offer the value of use instead of the product itself and decrease the environmental load in two ways. First, companies offering the service would have all the incentives to make the (product-)system efficient, as they get paid by the result. Second, consumers would be encouraged to alter their behaviour as they gain insight into all the costs involved with the use. Until today, the connections and interchange between the two research streams have been quite limited. The question of whether product-services truly are the avenue to a sustainable world is still under discussion. This book aims to develop a systematic view on this issue. The potential of product-services to enhance competitiveness and contribute to sustainable development prompted the EU to invest heavily in the theme under the EU's 5th Framework Programme (FP5; 1997-2002). A variety of research and development projects in the field were supported under the umbrella of the Sustainable Product Development Network (SusProNet). These included MEPSS (Methodology Product Service Systems); Home Services; HiCS (Highly Customerised Solutions); Prosecco (Product-Service Co-design); and Innopse (Innovation Studio and exemplary developments for Product-Service). The projects were undertaken by a mix of European research institutions and companies including Orange, Philips and Nokia. Some of these projects focused on developing methods that could help industries change their output from a product to a service. Others focused on the development of new product-services or solutions (HiCS, Prosecco, Innopse), and yet others tried to analyze under which circumstances product-services are likely to be implemented and accepted by consumers (Home Services). One project focused on dissemination of the concept to SMEs (Lean Services). Other projects focused purely on new product-service development, such as Brainfridge (an intelligent fridge managing its supply chain), ASP-NET (application service providers), Protex (intelligent enzymes) and IPSCON (receivers for wireless telephones). New Business for Old Europe brings together the key outputs from all of these groups to present a state-of-the-art collection on product-service development, prospects and implications for competitiveness and sustainability. The book has a number of aims. First, it attempts to bridge the gap between business and sustainability literature to lead to a better-founded understanding of the business drivers for embarking on product-service development, and its relation with sustainability and competitiveness. Second, the book reviews the large amount of studies that have developed toolkits, methods and approaches that can support marketers, product developers and strategists in business to develop product-services, selects the best-practice approaches and analyses any gaps. Third, the book examines what opportunities there are for product-service development in a variety of key areas including base materials, information and communication technologies, offices, food and households. Each chapter in this section discusses the area, developments that will stimulate or hinder the market opportunities for product-services, product-service examples, and typical implementation challenges for product-services in that area. These chapters serve as a quick introduction for companies interested in developing product-services in a specific area. Fourth, the book translates all the lessons into suggested approaches for product-service development by companies. Annexes include a lightweight "product-service development manual" and an alphabetical list of useful underlying tools.

Download or read book Strategy and Competitiveness in Latin American Markets written by Urs P. Jäger and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.

Download or read book Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution written by Silvestri, Cecilia and published by IGI Global. This book was released on 2019-11-15 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Download or read book Eco Innovation written by Javier Carrillo-Hermosilla and published by Springer. This book was released on 2009-08-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eco-Innovation considers the impact industry has on our environmental surroundings whilst exploring the need for more sustainable development. The concept of sustainable development and the general understanding of the interdependence of the environment and the economy are both examined in this thought-provoking new book.

Download or read book Teachers Investigate Their Work written by Allan Feldman and published by Routledge. This book was released on 2013-12-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teachers Investigate Their Work introduces the methods and concepts of action research through examples drawn from studies carried out by teachers. The book is arranged as a handbook with numerous sub-headings for easy reference and fourty-one practical methods and strategies to put into action, some of them flagged as suitable `starters'. Throughout the book, the authors draw on their international practical experience of action research, working in close collaboration with teachers. It is an essential guide for teachers, senior staff and co-ordinators of teacher professional development who are interested in investigating their own practice in order to improve it.

Download or read book CSR and Competitiveness Essential of the Corporate India and its Sustainability written by Saurabh Mittal and published by Allied Publishers. This book was released on 2012-04-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business landscape is changing fast with the rapid globalization. Society expectations from corporate are increasing and CSR is being perceived as a tool to help secure a sustainable competitive advantage by integrating social and business goals. This book provides an overview and represents current developments in Corporate Social Responsibility and Sustainability, CSR concepts, initiatives, infrastructures and needs, methods, especially focusing on the needs of SMEs. In this book through contributions and chapters we explore the concept of competitiveness in relation to CSR. Research articles and chapters from the practitioners, consultants and academicians would enlighten the readers as to how competitive advantage can be generated through creating stakeholder engagement through the CSR initiatives. Some real world Case Studies are included elaborating the contribution of CSR to short term profits as well as to long term competitiveness. These Case Studies from Indian Corporate and abroad, well represent the challenges and opportunities for the businesses to implement the CSR initiatives, resulting in community development. Thus, the contributions in this book represent a triangle between the Corporate, Academics and Research; used to implement the CSR Activities in the Indian and Global context. This book is being published as a reference material for all the stakeholders of today's business who have some interest in the area of CSR & Sustainability. It would provide a real world scenario for further exploration of Social Upliftment opportunities and the competitive advantages to the corporate.

Download or read book Strategic information systems management for environmental sustainability enhancing firm competitiveness with Green IS written by Löser, Fabian and published by Universitätsverlag der TU Berlin. This book was released on 2015-07-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last three decades, information and communication technologies have fundamentally changed the way we work, live and communicate. The ubiquity of internet services, which become increasingly interactive and complex, together with enhanced connectivity, facilitated by innovative mobile devices, induces an ever-rising demand for computing, storage and data transmission capacities. Today, information systems (IS) constitute the backbone of the globalized economy and are indispensable for modern business and production processes. At the same time, environmental sustainability has evolved as the most pressing societal challenge of the 21st century, in particular due to the looming threats of climate change. By virtue of their global influence and reach, business companies significantly contribute to the creation of environmental problems, but owing to their organizational knowledge, capabilities and resources, they also have the capacity and ability to play a key role in shaping the path towards a more sustainable development. The companies leading the way have noticed that corporate sustainability is not necessarily a burden that negatively impacts their bottom line. If strategically managed, environmental product and process innovations can decrease operational costs, enhance corporate reputation, and differentiate from competitors. With regard to environmental sustainability, IS play a contradictory role: on the one hand, the manufacturing, operation and disposal of information technology (IT) infrastructure are responsible for serious environmental impacts: from the mining of conflict minerals to carbon dioxide emissions that equal those of the airline industry to enormous amounts of toxic e-waste. On the other hand, IS are perceived as key enablers of a "green" economy: environmental management systems and the reengineering of business processes can substantially reduce the environmental impacts of business organizations, while technological innovations provide opportunities to decrease the ecological footprint of end-user products and services. Many organizations have started to implement first environmental measures to decrease IT energy consumption and to reduce operational costs, mostly in an unstructured and uncoordinated manner though. Although Green IS practices feature a considerable potential to increase corporate environmentalism while creating promising business opportunities, the adoption of enterprise-wide cross-functional initiatives aimed at implementing Green IS has been rather slow. Economic uncertainties regarding the long-term effects of Green IS adoption and the lack of appropriate management frameworks have been identified as main inhibitors of an encompassing implementation of Green IS initiatives throughout the enterprise. In this context, this thesis addresses relevant research gaps, contributes to theory development in the evolving Green IS research discipline, develops practice-oriented management frameworks, and emphasizes the importance of following a strategic approach to leverage the competitive potential of Green IS. This cumulative thesis comprises an introduction that includes a literature review and a pre-study, four theory-based conceptual research articles, and two empirical studies, one of them building on qualitative, exploratory case study research whereas the other relies on quantitative data which has been analyzed with structural equation modeling. This thesis targets four specific research goals to advance theory-building in Green IS research and to promote the adoption of Green IS in practice. First, this thesis clarifies and defines the central terms and key concepts Green IT, Green IS, Green IS strategy, and Green IS practices drawing on a transdisciplinary research approach. Second, the most important challenges and inhibitors of Green IS adoption are identified and characterized. In particular, the lack of management frameworks, which encourage a holistic implementation that follows a strategic rationale, the complexity of strategic Green IS alignment, the multi-dimensional performance impacts of cross-functional initiatives and, above all, the uncertainty relating to the business case of Green IS practices, are identified as the most pressing challenges. Third, current actions of business firms to address these challenges are examined. Building on exploratory case study research, distinctive Green IS strategies are identified in managerial practice. Most notably, the empirical insights from quantitative survey research suggest a positive relationship between Green IS adoption and firm competitiveness, thus decreasing the economic uncertainty which inhibits the implementation of far-reaching environmental initiatives. Fourth, practice-oriented management frameworks are developed. The fine-grained Green IS strategy concept advises the formulation of strategies addressing the corporate, competitive, and functional management level. The proposed typology of four Green IS strategies illustrates distinct strategic options, from which executives can choose under consideration of their competitive targets and the firm-specific context. To allow for consistency of Green IS strategies, the presented alignment framework facilitates coherence with economic and environmental corporate goals. Furthermore, the actors, roles and responsibilities relevant to the alignment process are described. In addition, a management framework for the holistic adoption of Green IS, which specifies decisive management areas and distinguishes between three degrees of environmental impacts, is presented along with a comprehensive catalogue of Green IS implementation measures. As a consequence, this research offers both empirical insights and conceptual models to advance the adoption of Green IS initiatives, thus meeting the challenges of climate change and turning corporate sustainability into a business opportunity. Informationssysteme (IS) zeigen in Bezug auf ökologische Nachhaltigkeit gegensätzliche Eigenschaften. Einerseits verursachen die Herstellung, der Betrieb sowie die Entsorgung von Informationstechnologie (IT) – Infrastrukturen schwerwiegende negative Umweltauswirkungen: Vom Abbau von Konfliktmineralien über Kohlendioxidemissionen bis hin zu beträchtlichen Mengen giftigen Elektroschrotts. Andererseits werden IS als Schlüsseltechnologien für eine nachhaltige Wirtschaft gesehen. Umweltmanagementsysteme und die Umgestaltung von Geschäftsprozessen können den ökologischen Fußabdruck von Organisationen bedeutend verringern. Zudem eröffnen technologische Innovationen neuartige Möglichkeiten, die Umweltauswirkungen von Produkten und Dienstleistungen über den gesamten Lebenszyklus hinweg zu senken. Zahlreiche Organisationen haben damit begonnen, einzelne Green-IT-Maßnahmen zu implementieren um den Energieverbrauch und operative Kosten zu senken. Allerdings verfolgen die meisten Unternehmen hierbei keinen strukturierten oder strategischen Ansatz. Obwohl Green-IS-Initiativen beachtliche Potentiale zur Verbesserung der ökologischen Nachhaltigkeit von Organisationen bieten und gleichzeitig vielversprechende wirtschaftliche Chancen eröffnen, schreitet die Umsetzung von bereichsübergreifenden Green-IS-Maßnahmen in Unternehmen nur langsam voran. Ökonomische Unsicherheiten in Bezug auf die Rentabilität derartiger Maßnahmen sowie der Mangel an adäquaten Management-Frameworks werden in diesem Zusammenhang als zentrale Hinderungsgründe für eine strategische und ganzheitliche Umsetzung von Green-IS-Initiativen identifiziert. Diese Dissertation adressiert diese Hinderungsgründe, schafft Schlüsselkonzepte für den neuen Green-IS-Forschungszweig, entwickelt praxisorientierte Management-Frameworks und hebt die Bedeutung eines strategischen Ansatzes bei der Implementierung von Green IS hervor. Diese Forschungsarbeit offeriert empirische Einblicke wie auch konzeptionelle Modelle um die Umsetzung ganzheitlicher Green-IS-Initiativen in Organisationen voranzutreiben. Unternehmen haben somit die Chance, den Herausforderungen des Klimawandels verantwortungsvoll zu begegnen und gleichzeitig durch eine nachhaltige Unternehmensführung Wettbewerbsvorteile zu generieren.