Download or read book Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!
Download or read book Sun Tzu Strategies for Selling written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2003-11-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Download or read book SUN TZU MARKETING STRATEGY written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2020-06-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Download or read book Translation Reception and Canonization of The Art of War written by Tian Luo and published by Routledge. This book was released on 2022-04-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in the western strategic culture. Aided by three self-built corpora, this study adopts a mixed method including both qualitative and quantitative analysis, and aking takes both the core text and its paratexts of The Art of War into consideration. This study highlights the significance of proper approaches to translating culture in the core text and effective measures of culture reconstruction in paratexts. It is revealed that the translated Sun Tzu has undergone three major stages before it is gradually welcomed and re-canonized in western discourse. The findings bring into light the multiple factors that contribute to the incorporation of Sun Tzu’s strategic wisdom into western culture. For scholars interested in translation studies, (critical) discourse analysis as well as strategic studies, this book provides fresh insights and new perspectives.
Download or read book Sun Tzu Strategies For Marketing written by Michaelson and published by Tata McGraw-Hill Education. This book was released on 2004-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as The Principles of the Marketing War. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.
Download or read book Zheng He s Art of Collaboration written by Hum Sin Hoon and published by Institute of Southeast Asian Studies. This book was released on 2012 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Know your enemies, know yourself", advised Sun Zi in his famous Art of War (AoW). In contrast, the legendary Admiral Zheng He would have said, "Know your collaborators, know yourself", and this would be the essence of his Art of Collaboration (AoC). This book offers a fresh new approach to doing business and providing leadership in the twenty-first century, where Zheng He's peaceful and win-win collaborative paradigm present in his AoC provides an alternative to the aggressive and antagonistic mindset inherent in Sun Zi's AoW. The author has culled from the existing literature on the historical, cultural, diplomatic, and maritime-oriented Zheng He, connected the dots of his discovery of a managerial Zheng He, and wrote this book to present both the big message of Zheng He's Art of Collaboration as well as an understanding of Zheng He's specific work as a leader and manager.
Download or read book The Direction of War written by Hew Strachan and published by Cambridge University Press. This book was released on 2013-12-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wars since 9/11, both in Iraq and Afghanistan, have generated frustration and an increasing sense of failure in the West. Much of the blame has been attributed to poor strategy. In both the United States and the United Kingdom, public enquiries and defence think tanks have detected a lack of consistent direction, of effective communication, and of governmental coordination. In this important book, Sir Hew Strachan, one of the world's leading military historians, reveals how these failures resulted from a fundamental misreading and misapplication of strategy itself. He argues that the wars since 2001 have not in reality been as 'new' as has been widely assumed and that we need to adopt a more historical approach to contemporary strategy in order to identify what is really changing in how we wage war. If war is to fulfil the aims of policy, then we need first to understand war.
Download or read book Strategic Studies written by Thomas G. Mahnken and published by Routledge. This book was released on 2014-01-10 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Strategic Studies: A Reader brings together key essays on strategic theory by some of the leading contributors to the field. This revised volume contains several new essays and updated introductions to each section. The volume comprises hard-to-find classics in the field as well as the latest scholarship. The aim is to provide students with a wide-ranging survey of the key issues in strategic studies, and to provide an introduction to the main ideas and themes in the field. The book contains six extensive sections, each of which is prefaced by a short introductory essay: The Uses of Strategic Theory Interpretation of the Classics Instruments of War, Intelligence and Deception Nuclear Strategy Irregular Warfare and Small Wars Future Warfare, Future Strategy Overall, this volume strikes a balance between theoretical works, which seek to discover generalisations about the nature of modern strategy, and case studies, which attempt to ground the study of strategy in the realities of modern war. This new edition will be essential reading for all students of strategic studies, security studies, military history and war studies, as well as for professional military college students.
Download or read book Survival 47 3 written by Allin and published by Taylor & Francis. This book was released on 2005-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Sun Tzu The Art of War for Managers written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2010-04-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!
Download or read book The Way We Work 2 volumes written by Regina Fazio Maruca and published by Bloomsbury Publishing USA. This book was released on 2007-12-30 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: From corner office to 24/7, the world of work has permeated every facet of our culture. The Way We Work explores in over 150 A-Z entries, the origins and impact of the concepts, ideas, fads and themes have become part of the business vernacular, shedding linght on the dynamic ways in which business and society both influence and reflect each other. Assessing the evolving business environment in the context of technology development, globalization, and workplace diversity, The Way We Work covers the gamut of business-related topics, including Crisis Management, Outsourcing, and Whistleblowing, as well as popular subjects, such as Casual Friday, Feng Shui, and Napster.
Download or read book The Art of War Plus the Art of Marketing Strategy for Conquering Marketings written by Gary Gagliardi and published by . This book was released on 2014-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's "The Art of War." Sample Text: "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222
Download or read book The Art of Strategy written by Hwy-Chang Moon and published by Cambridge University Press. This book was released on 2018-08-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
Download or read book Competing for Customers and Capital written by Victor J. Cook and published by . This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and corporate finance based on the common language of economic theory and financial accounting data. In the process, important metrics from marketing and finance are united and add to your fundamental understanding of what drives shareholder value.
Download or read book Sun Tzu and the Art of Modern Warfare written by Mark McNeilly and published by Oxford University Press, USA. This book was released on 2003 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.
Download or read book The Shadow of the Past written by Gregory D. Miller and published by Cornell University Press. This book was released on 2011-12-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Shadow of the Past, Gregory D. Miller examines the role that reputation plays in international politics, emphasizing the importance of reliability—confidence that, based on past political actions, a country will make good on its promises—in the formation of military alliances. Challenging recent scholarship that focuses on the importance of credibility—a state's reputation for following through on its threats—Miller finds that reliable states have much greater freedom in forming alliances than those that invest resources in building military force but then use it inconsistently. To explore the formation and maintenance of alliances based on reputation, Miller draws on insights from both political science and business theory to track the evolution of great power relations before the First World War. He starts with the British decision to abandon "splendid isolation" in 1900 and examines three crises—the First Moroccan Crisis (1905–6), the Bosnia-Herzegovina Crisis (1908–9), and the Agadir Crisis (1911)—leading up to the war. He determines that states with a reputation for being a reliable ally have an easier time finding other reliable allies, and have greater autonomy within their alliances, than do states with a reputation for unreliability. Further, a history of reliability carries long-term benefits, as states tend not to lose allies even when their reputation declines.
