Download or read book Summary Your Marketing Sucks written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Mark Stevens' book: "Your Marketing Sucks". This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing effective. Stevens also proposes ten rules of 'Extreme Marketing' that focus on the most important thing - making sales. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "Your Marketing Sucks" and find out what you should really be doing with your marketing and why you should stay focused on making sales.
Download or read book Your Marketing Sucks written by Mark Stevens and published by Three Rivers Press (CA). This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.
Download or read book Summary Selling Sucks written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Frank Rumbauskas, Jr.'s book: "Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!". This complete summary of the ideas from Frank Rumbauskas, Jr.'s book "Selling Sucks" shows how there is no need to spend your business life selling clients products they’re not sure they want: it’s stressful, time-consuming and ultimately manipulative. In his book, the author shares his philosophy that it is possible to get customers to come to you, so you no longer have to resort to sales pitches or tactics. This summary presents a comprehensive guide to creating the right buying circumstances that will attract customers to you. Added-value of this summary: • Save time • Understand key concepts • Expand your sales skills To learn more, read "Selling Sucks" and discover how you can stop focusing on selling and start getting your customers to come to you.
Download or read book Your Marketing Sucks written by Mark Stevens and published by CreateSpace. This book was released on 2014-04-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Download or read book Your Marketing Sucks written by Mark Stevens and published by Msco Incorporated. This book was released on 2013-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing! Your Marketing Sucks cuts through the myths that claim marketing is about advertising, public relations, or direct mail. You should stop all marketing until you know how each component of your program justifies itself in dollars and cents and fire your advertising agency if it even thinks about applying for a Clio or other creative award. Learn how marketing it is about growing the revenue, profit, and valuation of the business with this bestseller. After reading Your Marketing Sucks, you'll demand that the money spent on marketing bring in more money in return.
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Download or read book Copywriting Second Edition written by Mark Shaw and published by Laurence King Publishing. This book was released on 2012-10-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Download or read book Exposed Your Marketing Sucks and You Know It written by Mal Emery and published by . This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Little Life written by Hanya Yanagihara and published by Vintage. This book was released on 2016-01-26 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise.
Download or read book Meetings Suck written by Cameron Herold and published by . This book was released on 2016 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You hear it all the time. It's the one thing that almost everyone in business can agree on. Except it's not actually true. Meetings don't suck--we suck at running meetings. When done right, meetings not only work, they make people and companies better. In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar. This book shows you immediately actionable, step-by-step systems that ensures that you and everyone in your organization improves your meetings, right away. In the process, you'll turn meetings that suck into meetings that work."--Page [4] of cover.
Download or read book Summary Marketing Outrageously written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Download or read book The Heart to Start written by David Kadavy and published by Kadavy, Inc.. This book was released on 2017-12-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 30,000 COPIES SOLD It’s a terrible feeling. To know you have a gift for the world. But to be utterly paralyzed every time you try to discover what that gift is. Stop procrastinating and start creating! In The Heart to Start, blogger, podcaster, and award-winning designer David Kadavy takes you on his journey from Nebraska-based cubicle dweller to jet-setting bestselling author, showing you how to stop procrastinating, and start creating. The original and battle-tested tactics in The Heart to Start eliminate fear in your present self, so you can finally become your future self: Tap into the innate power of curiosity. Find the fuel to propel you through resistance. Catch yourself “Inflating The Investment.” Prevent self-destructive time sucks and find the time to follow your art, even if you feel like you have no time at all. Bust through “The Linear Work Distortion.” Inspire action that harnesses your natural creative style. Supercharge your progress with “Motivational Judo.” Lay perfectionism on its back while propelling your projects forward. Inspiring stories weave these techniques into your memory. From Maya Angelou to Seth Godin. From J. K. Rowling to Steven Pressfield. You'll hear from a Hollywood screenwriter, a chef, and even a creator of a hit board game. Whether you’re writing a novel, starting a business, or picking up a paintbrush for the first time in years, The Heart to Start will upgrade your mental operating system with unforgettable tactics for ending procrastination before it starts, so you can make your creative dreams a reality. Take your first step and download The Heart to Start. Unlock your inner creative genius today!
Download or read book Ready Player Two written by Ernest Cline and published by Ballantine Books. This book was released on 2020-11-24 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • The thrilling sequel to the beloved worldwide bestseller Ready Player One, the near-future adventure that inspired the blockbuster Steven Spielberg film. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST • “The game is on again. . . . A great mix of exciting fantasy and threatening fact.”—The Wall Street Journal AN UNEXPECTED QUEST. TWO WORLDS AT STAKE. ARE YOU READY? Days after winning OASIS founder James Halliday’s contest, Wade Watts makes a discovery that changes everything. Hidden within Halliday’s vaults, waiting for his heir to find, lies a technological advancement that will once again change the world and make the OASIS a thousand times more wondrous—and addictive—than even Wade dreamed possible. With it comes a new riddle, and a new quest—a last Easter egg from Halliday, hinting at a mysterious prize. And an unexpected, impossibly powerful, and dangerous new rival awaits, one who’ll kill millions to get what he wants. Wade’s life and the future of the OASIS are again at stake, but this time the fate of humanity also hangs in the balance. Lovingly nostalgic and wildly original as only Ernest Cline could conceive it, Ready Player Two takes us on another imaginative, fun, action-packed adventure through his beloved virtual universe, and jolts us thrillingly into the future once again.
Download or read book Skip the Line written by James Altucher and published by HarperCollins. This book was released on 2021-02-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people’s interests and passions evolve. The key to riding this wave, entrepreneur James Altucher advises, is to constantly be curious about what’s next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most important, to pursue the things that interest you. In Skip the Line, he reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true, despite—and perhaps due to—his many failures along the way. Altucher combines his personal story with concrete—and unorthodox—insights that work. But Skip the Line isn’t about hacks and shortcuts—it’s about transforming the way you think, work, and live, letting your interests guide your learning, time, and resources. It’s about allowing yourself to do what comes naturally; the more you do what you love, the better you do it. While showing you how to approach change and crisis, Altucher gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership—all of which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book Sexperiment written by Ed Young and published by FaithWords. This book was released on 2012-01-10 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The predominant message in our culture is that it's okay to have sex whenever, wherever, and however we want. Sex has become just sex. But while society has taken sex too far, the church hasn't taken it far enough. God wants couples to make love in marriage-with passion, with purpose, and with pleasure. Marriages aren't experiencing all the benefits that come from a healthy sex life. Couples are facing a barrage of influences that keep them from connecting with each other regularly-the kids, the career, the house, the errands, etc. SEXPERIMENT shows people that sex in marriage is more than just sex, and it's more than a chore. The Youngs believe it's time to get back to understanding the context of sex in marriage and that it's time for couples to break the barriers keeping them from a healthy sexual relationship. Couples ought to experience the benefits of having sex regularly, intentionally, and creatively. SEXPERIMENT will allow couples to discover that the intersection of God and sex can lead to a life punctuated by exclamation marks!
