Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Download or read book The Like Switch written by Jack Schafer and published by Simon and Schuster. This book was released on 2015-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice and strategies for readers to get others to like them, assess truthfulness, and read the body behavior of others.

Download or read book Upstream written by Dan Heath and published by Simon and Schuster. This book was released on 2020-03-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Download or read book The Strength Switch written by Lea Waters and published by Random House Australia. This book was released on 2017-05-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This game-changing book reveals the extraordinary results of focusing on our children’s strengths rather than always trying to correct their weaknesses. By showing us how to throw the ‘strength switch’, Dr Lea Waters demonstrates how we can help our children build resilience, optimism and achievement. As a strength-based scientist for more than 20 years, Waters has seen how this approach enhances self-esteem and energy in both children and teenagers – and how parents find it an exciting and rewarding way to raise them. In The Strength Switch, Dr Lea Waters shows you how to: The Strength Switch will show parents that a small shift can yield enormous results. "As parents, we often obsess about fixing our children’s weaknesses and neglect the importance of developing their strengths. This book is full of concrete ideas on how to change that." - Adam Grant, PhD, New York Times bestselling author of Originals and Give and Take "Practical tips for parents from the wise and wonderful Lea Waters! So many parents, including me, struggle to translate scientific research into real-world strategies. This terrific book not only helps us understand ourselves and our children better but also makes that understanding actionable!" - Angela Duckworth, PhD, New York Times bestselling author of Grit.

Download or read book Decisive written by Chip Heath and published by Random House Canada. This book was released on 2013-03-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Download or read book Bait and Switch written by Barbara Ehrenreich and published by Metropolitan Books. This book was released on 2006-07-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional "in transition," she attempts to land a middle-class job—undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and—again and again—rejected. Bait and Switch highlights the people who've done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today's ultra-lean corporations take pride in shedding their "surplus" employees—plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers—and little security even for those who have jobs. Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposé of economic cruelty where we least expect it.

Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2007-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Download or read book The Power of Moments written by Chip Heath and published by Simon and Schuster. This book was released on 2017-10-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Download or read book Kill Switch written by Penelope Douglas and published by Penguin. This book was released on 2024-03-12 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: One woman’s worst fears come to life in the third novel of the Devil’s Night dark romance series by New York Times bestseller Penelope Douglas, now with bonus material. Sending Damon to prison was the worst thing Winter could’ve done. It didn’t matter that he did the crime or that she wished he was dead. Winter thought he’d cool off in jail and be anything but the horror he was, or that at the very least she’d have time to disappear before he got out. But she was wrong. Three years came and went too fast, and prison only gave him time to plan. And while Winter anticipated his vengeance, she didn’t expect this. He doesn’t want to make her hurt. He wants to make everything hurt. Damon knows he needs to get rid of Winter’s father, giving her, her sister, and her mother nowhere to run. The Ashby women are desperate for a knight in shining armor. But that’s not what’s coming. It's time Damon took control of his future. It’s time he showed them all that he will never stop being the nightmare they think he is. Damon won’t have to break into her home to do it. As the new man of the house, he has all the keys.

Download or read book Change Anything written by Kerry Patterson and published by Balance. This book was released on 2011-04-11 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides? Based upon the latest research in a number of psychological and medical fields, the authors of Change Anything will show that traditional will-power is not necessarily the answer to these strivings, that people are affected in their behaviors by far more subtle influences. Change Anything shows how individuals can come to understand these powerful and influential forces, and how to put these forces to work in a positive manner that brings real and meaningful results. The authors present an array of everyday examples that will change and truly empower you to reexamine the way you go about your business and life.

Download or read book The Master Switch written by Tim Wu and published by Vintage. This book was released on 2010-11-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.

Download or read book The Big Switch written by Saul Griffith and published by Black Inc.. This book was released on 2022-02-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring, practical plan to transform Australia’s energy system and supercharge our response to the climate crisis Climate change is a planetary emergency. We have to do something now – but what? Australian visionary Saul Griffith has a plan. In The Big Switch, Griffith lays out a detailed blueprint – optimistic but feasible – for fighting climate change while creating millions of new jobs and a healthier environment. Griffith explains exactly what it would take to transform our infrastructure, update our grid, and adapt our households. Billionaires may contemplate escaping our worn-out planet on a private rocket ship to Mars, but the rest of us, Griffith says, will stay and fight for the future. ‘I’m a scientist, inventor and father who wants to leave my kids a better world. The data convinces me that it is still rational to have hope.’ —Saul Griffith 'About f*cking time we have an actual plan written down that can be executed and financed. In a decarbonised world, Australia is a winner. The opportunity now is ours for the taking.' -Mike Cannon-Brookes 'Griffth argues that electrification is the path forward to mitigate climate change while creating jobs.' -Rose Mary Petrass, The Fifth Estate '...an engaging, optimistic, and persuasive perspective on the huge opportunities in front of us.' -Benjamin Powell, Westender Community News

Download or read book Slack written by Tom DeMarco and published by Crown Currency. This book was released on 2002-04-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your company’s goal is to become fast, responsive, and agile, more efficiency is not the answer--you need more slack. Why is it that today’s superefficient organizations are ailing? Tom DeMarco, a leading management consultant to both Fortune 500 and up-and-coming companies, reveals a counterintuitive principle that explains why efficiency efforts can slow a company down. That principle is the value of slack, the degree of freedom in a company that allows it to change. Implementing slack could be as simple as adding an assistant to a department and letting high-priced talent spend less time at the photocopier and more time making key decisions, or it could mean designing workloads that allow people room to think, innovate, and reinvent themselves. It means embracing risk, eliminating fear, and knowing when to go slow. Slack allows for change, fosters creativity, promotes quality, and, above all, produces growth. With an approach that works for new- and old-economy companies alike, this revolutionary handbook debunks commonly held assumptions about real-world management, and gives you and your company a brand-new model for achieving and maintaining true effectiveness.

Download or read book The One Minute Manager Meets the Monkey written by Kenneth H. Blanchard and published by Harper Collins. This book was released on 1989 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a person goes to the boss with a problem and the boss agrees to do something about it, the monkey is off his back and onto the boss's. How can managers avoid these leaping monkeys? Here is priceless advice from three famous experts: how managers can meet their own priorities, give back other people's monkeys, and let them solve their own problems.

Download or read book Kill Switch The Rise of the Modern Senate and the Crippling of American Democracy written by Adam Jentleson and published by Liveright Publishing. This book was released on 2021-01-12 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new epilogue on filibuster battles under the Biden administration THE CASE FOR ENDING THE FILIBUSTER "A truly excellent book… blistering and persuasive.” —Ezra Klein, New York Times An insider’s account of how politicians representing a radical white minority of Americans have used “the world’s greatest deliberative body” to hijack our democracy. Our democracy is under assault from homegrown authoritarians, with most observers blaming Donald Trump and the Republican Party that submitted to him. Yet as Adam Jentleson shows, the problem not only goes back to the nineteenth century, but is less about the presidency than it is about our nation’s most venerated institution: the United States Senate. A revelatory history of minority rule in America as expressed through the Senate filibuster, Kill Switch shows that white conservatives have long relied on the filibuster—which is not featured in the Constitution, and which, as Jentleson demonstrates, the Framers would have opposed—to shut down attempts to create a multiracial democracy. Featuring a new epilogue on filibuster battles under the Biden administration, Kill Switch will remain an essential warning about the costs of empowering this nation’s right-wing minority. • “Jentleson understands the inner workings of the institution, down to the most granular details, showing precisely how arcane procedural rules can be leveraged to dramatic effect.” —Jennifer Szalai, New York Times • “Careful and thorough and exacting.” —Michael Tomasky, New York Review of Books • “[An] excellent, surprising new book.” —Benjamin Wallace-Wells, The New Yorker

Download or read book Switched written by Amanda Hocking and published by St. Martin's Griffin. This book was released on 2012-01-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amanda Hocking is an indie publishing sensation whose self-published novels have sold millions of copies all over the world, and Switched is the book that started the phenomenon. Prepare to be enchanted... When Wendy Everly was six years old, her mother was convinced she was a monster and tried to kill her. Eleven years later, Wendy discovers her mother might have been right. She's not the person she's always believed herself to be, and her whole life begins to unravel—all because of Finn Holmes. Finn is a mysterious guy who always seems to be watching her. Every encounter leaves her deeply shaken...though it has more to do with her fierce attraction to him than she'd ever admit. But it isn't long before he reveals the truth: Wendy is a changeling who was switched at birth—and he's come to take her home. Now Wendy's about to journey to a magical world she never knew existed, one that's both beautiful and frightening. And where she must leave her old life behind to discover who she's meant to become... As a special gift to readers, this book contains a new, never-before-published bonus story, "The Vittra Attacks," set in the magical world of the Trylle.

Download or read book Naked Statistics Stripping the Dread from the Data written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2013-01-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.