Download or read book Summary of Seth Godin s This is Marketing by Swift Reads written by Swift Reads and published by Swift Reads. This book was released on 2019-06-28 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses and individual marketers often make the mistake of drumming up sales by hyping plentiful but substandard wares... Purchase this in-depth summary to learn more.
Download or read book Summary of Seth Godin s This Is Marketing by Swift Reads written by Swift Reads and published by . This book was released on 2019-03 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Marketing: You Can't Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses and individual marketers often make the mistake of drumming up sales by hyping plentiful but substandard wares...Purchase this in-depth summary to learn more.
Download or read book Summary Analysis of This Is Marketing written by ZIP Reads and published by ZIP Reads. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2MiiGc6 In his 19th bestseller, This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. What does this ZIP Reads Summary Include? - Synopsis of the original book - Breakdown of the seven practices to help you work smarter - Key takeaways from each chapter - Tips on how to put the practices into action - How to avoid getting burned out - Editorial Review - Background on Morten T. Hansen About the Original Book: In his book This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin presents an original and stimulating theory of how to accomplish effective marketing. This approach centers on making meaningful change and ultimately making people’s lives better. Godin believes that marketers should serve the client, rather than the other way around. Based on 30+ years of marketing expertise, Godin presents a book chock-full of novel ideas supported by fascinating case studies, from Tesla to the National Rifle Association. This is Marketing will forever change the way you define a successful campaign. DISCLAIMER: This book is intended as a companion to, not a replacement for, This is Marketing: You Can’t Be Seen Until You Learn to See ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. Please follow this link: https://amzn.to/2MiiGc6 to purchase a copy of the original book. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Download or read book This Is Marketing written by Seth Godin and published by Portfolio. This book was released on 2018-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Download or read book SUMMARY All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works By Seth Godin written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover how to become an expert marketer in the art of storytelling. You will be able to get consumers to buy into the spirit of your business. *You will discover that, since its origins, human beings have been telling stories to each other. Storytelling is an integral part of who they are and how they understand things. You will also learn that : everyone can learn to tell stories; everyone develops their own story, in order to make it more audible; the important thing is what consumers want to believe. *This book is about marketing today. Far from the era of advertising, storytelling is, for a brand or a company, the key to success. To successfully influence a consumer, stories must be told. The targeted people must live the story, believe it and adopt it in order to transmit it in turn. Stories are everywhere. They are a real power tool for marketers, value creators, and they have the power to change the world. Seth Godin presents nine tips, illustrated with examples, to succeed in this particular art. He advocates that the story be true, that it convey promise, that it be reliable, subtle and captivating. It should also appeal to the senses more than to reason while being coherent. It should target consumers who share a common interest in the product. *Buy now the summary of this book for the modest price of a cup of coffee!
Download or read book This is Marketing written by Seth Godin and published by Penguin UK. This book was released on 2018-11-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Download or read book Summary of Seth Godin s Linchpin by Swift Reads written by Swift Reads and published by Swift Reads. This book was released on 2019-06-28 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linchpin: Are You Indispensable? (2010) shows entrepreneurs and everyday workers alike how to become vital members of their professional fields. Author Seth Godin argues that the business world no longer profits by filling its rosters with cookie-cutter employees who meet minimum production levels… Purchase this in-depth summary to learn more.
Download or read book Summary of Seth Godin s The Practice written by Swift Reads and published by Swift Books LLC. This book was released on 2020-12-27 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the insights from Seth Godin's The Practice. Sample Insights: 1) All journeys, whether to go to a doctor or to achieve a dream, follow a certain pattern. Courage and creativity must be found to go on such journeys and to get over the invisible forces that stop people from working and achieving great things. The practice leads to change. 2) We are used to following a path set for us in order to achieve a certain outcome. However, the new practice focuses more on the work done and the unique steps taken. It requires leadership and creativity and promises change. Eventually, its artistic product is unique to your own self.
Download or read book Summary of Seth Godin s Linchpin by Swift Reads written by Swift Reads and published by . This book was released on 2019-01-22 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linchpin: Are You Indispensable? (2010) shows entrepreneurs and everyday workers alike how to become vital members of their professional fields. Author Seth Godin argues that the business world no longer profits by filling its rosters with cookie-cutter employees who meet minimum production levels...Purchase this in-depth summary to learn more.
Download or read book Summary Analysis of The Practice written by SNAP Summaries and published by SNAP Summaries. This book was released on with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a summary and analysis of the book and not the original book. SNAP Summaries is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact info[at]snapsummaries[dot]com with any questions or concerns. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2V2Nnaw In The Practice, bestselling author and marketing guru Seth Godin explains the intricacies behind the creative process and what it takes to create life-changing work. He reveals the importance of focusing on the creative process and letting go of outcomes so that you can achieve success and change the world. What does this SNAP Summary Include? - Synopsis of the original book - Key takeaways from each chapter - The principles of the creative process - How constraints can advance rather than hinder innovation - Editorial Review - Background on Seth Godin About the Original Book: What does it mean to be a creative individual? According to Seth Godin, a creative is someone who practices creative art as part of their calling to impact the world. In The Practice: Shipping Creative Work, Godin reveals that contrary to what most people think, there is no magic to the creative process. It is often a slow and laborious process that requires a ceaseless commitment to earning skill and maintaining a great attitude. The joy of creating comes from the sharing of your work with others, and it is through generosity and creativity that we can all contribute something to positively impact humanity. DISCLAIMER: This book is intended as a companion to, not a replacement for, The Practice. SNAP Summaries is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact info[at]snapsummaries.com with any questions or concerns. Please follow this link: https://amzn.to/2V2Nnaw to purchase a copy of the original book.
Download or read book The Icarus Deception written by Seth Godin and published by Penguin UK. This book was released on 2012-12-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..
Download or read book What to Do When It s Your Turn written by Seth Godin and published by . This book was released on 2014-12-05 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full-color book about art, bravery and doing work that matters
Download or read book Summary of Seth Godin s All Marketers are Liars written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-10T22:59:00Z with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Marketing is about spreading ideas, and spreading ideas is the most important output of our civilization. When it comes to investing, it’s clear that spreading the ideas behind the medicine is more important than inventing the medicine itself. #2 The golden age of television was the 1960s, and during this time, marketing became much more important. If you had enough money, you could buy a ton of television commercials and magazine ads and tell your story to every consumer. #3 The golden age of marketing was when television commercials were used to tell stories, and sell more products. But as consumers, we realized that we don’t trust commercials, and we have many other ways to hear stories. #4 There is a secret about marketing that will reveal itself to you once you understand it. Every successful company will look different. You’ll realize how little connection there is between what is actually there and what we believe.
Download or read book Poke the Box written by Seth Godin and published by Penguin UK. This book was released on 2015-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book. If you're enjoying the status quo, don't even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it's a book that dares readers to do something they're afraid of. It could be what you need, too. 'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink 'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art
Download or read book The Personal MBA 10th Anniversary Edition written by Josh Kaufman and published by Penguin. This book was released on 2020-09-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.
Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
Download or read book Whatcha Gonna Do with That Duck written by Seth Godin and published by Penguin Group. This book was released on 2024-05-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo and a very popular lecturer. His blog is the most influential business blog in the world and consistently one of the 100 most popular blogs on any subject.
