EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Summary of Reid Hoffman   s Blitzscaling by Swift Reads

Download or read book Summary of Reid Hoffman s Blitzscaling by Swift Reads written by Swift Reads and published by Swift Reads. This book was released on 2019-06-28 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies (2018) by Reid Hoffman and Chris Yeh explains how start-up businesses can quickly expand into global corporations with industry-altering products and services. Blitzscaling, a term for a group of tactics used to rapidly grow businesses, has been employed by technology companies such as Facebook, LinkedIn, and Amazon to reach more customers, capture more of a given market, and improve overall profits… Purchase this in-depth summary to learn more.

Book Summary  Reid Hoffman and Chris Yeh s Blitzscaling  the Lightning Fast Path to Building Massively Valuable Companies

Download or read book Summary Reid Hoffman and Chris Yeh s Blitzscaling the Lightning Fast Path to Building Massively Valuable Companies written by Brief Books and published by . This book was released on 2018-10-28 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to BLITZSCALE YOUR BUSINESS?! Note to Readers: This is a fan-based summary and analysis of Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh. This is meant to enhance your original reading experience of the book, not supplement it. You are strongly encouraged to purchase the original book here: https://amzn.to/2Jhy3QF This book is absolutely essential for anyone hoping to start a new business, grow an existing business, or scale an already mature business even higher. There are tools and techniques herein that provide the necessary information to become a major industry player regardless of what business you operate, and this potential will only grow with time. As you'll see throughout the pages of this summary, the only drawback is that with great power comes great responsibility. Blitzscaling is not for the faint of heart, not for those hoping or needing to take it slow, and it is not for those who are not prepared for change (or diversity). This is a fast growth business model, the fastest possible really, and the success stories contained herein are technically atypical. The fact remains that many companies that attempt the blitzscaling method will fail--and badly. It is critical to blitzscale with caution, but keep an open mind as you read this book. While you may not be able to embody every aspect of blitzscaling, there will be ideas, innovations, tools and techniques that could change your life. It's definitely worth the read, regardless of where you are as a business. In this detailed summary and analysis, you'll experience business booming concepts, like: What blitzscaling is, and how you can use it to your advantage. Incredibly innovative techniques that can positively change your business, forever! When you should start, AND stop using these techniques for quick, booming growth. And much more! SCROLL TO THE TOP, AND BUY WITH 1-CLICK TODAY! Your business will thank you!

Book Summary of Blitzscaling by Reid Hoffman

Download or read book Summary of Blitzscaling by Reid Hoffman written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How to build a valuable company at warp-speed. Have you ever looked at a wildly successful company and wondered, “How did that take off so fast?” or, “I could have thought of that!” We’re often baffled by the success of global sensations like Google, Apple, Amazon, and Uber, and we wonder how they did it. Reid Hoffman’s critical analysis is here to tackle that question. Blitzscaling (2018) exists to examine a concept as unique as the word which describes it. By analyzing a revolutionary practice known as blitzscaling, Hoffman examines the success secrets that drive the world’s most powerful start-ups. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Book Summary   Analysis  Blitz Scaling by Reid Hoffman and Chris Yeh  The Lightning Fast Path to Building Massively Valuable Companies

Download or read book Summary Analysis Blitz Scaling by Reid Hoffman and Chris Yeh The Lightning Fast Path to Building Massively Valuable Companies written by Black Book and published by . This book was released on 2018-10-27 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lightning-Fast Path to Creating Massively Valuable Businesses This book is absolutely essential for anyone hoping to start a new business, grow an existing business, or scale an already mature business even higher. There are tools and techniques herein that provide the necessary information to become a major industry player regardless of what business you operate, and this potential will only grow with time. As you'll see throughout the pages of this summary, the only drawback is that with great power comes great responsibility. Blitz-scaling is not for the faint of heart, not for those hoping or needing to take it slow, and it is not for those who are not prepared for change (or diversity). This is a fast growth business model, the fastest possible really, and the success stories contained herein are technically atypical. The fact remains that many companies that attempt the blitzscaling method will fail--and badly. It is critical to blitzscale with caution, but keep an open mind as you read this book. While you may not be able to embody every aspect of blitzscaling, there will be ideas, innovations, tools and techniques that could change your life. It's definitely worth the read, regardless of where you are as a business.

Book Summary of Blitzscaling by Reid Hoffman and Chris Yeh

Download or read book Summary of Blitzscaling by Reid Hoffman and Chris Yeh written by Empress Publish and published by Independently Published. This book was released on 2022-02-15 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disclaimer: hіѕ Summary bооk іnсludеѕ extensive іnfоrmаtіоn аnd аnаlуѕіѕ tо help you undеrѕtаnd thе bооk. It is nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе аѕ a complement tо іt. Synopsis: Blіtzѕсаlіng (2018) lооkѕ at a rеvоlutіоnаrу dеvеlорmеnt in thе buѕіnеѕѕ world - оnе that's so unprecedented, a new word hаd to bе іnvеntеd fоr іt. It's thе рrосеѕѕ whеrеbу companies lіkе Google, Fасеbооk and Amаzоn bеgаn as ѕmаll, ѕсrарру ѕtаrt-uрѕ аnd thеn rаріdlу bаllооnеd into wоrld-соnԛuеrіng gіаntѕ within just a fеw years. Whаt'ѕ thеіr secret? In a wоrd: blitzscaling. And thаt, аѕ the title ѕuggеѕtѕ, is whаt thіѕ bооk is аll about. About Thе Authоr: Rеіd Hоffmаn wаѕ оnе оf thе соfоundеrѕ оf LіnkеdIn аnd PауPаl, аnd an аngеl investor in Facebook. Hе іѕ currently a board mеmbеr аt bоth Airbnb аnd Mісrоѕоft, аnd hе wаѕ one of thе coauthors оf Thе Start-Up of Yоu аnd Thе Alliance, bоth оf whісh were Nеw Yоrk Tіmеѕ best sellers. Chrіѕ Yеh is аlѕо a coauthor of The Allіаnсе. Hе is аn investor, еntrерrеnеur, writer and mеntоr bаѕеd іn the San Frаnсіѕсо Bау Area. Hіѕ buѕіnеѕѕ реrѕресtіvе іѕ informed by twо degrees frоm Stаnfоrd University and аn MBA frоm Harvard Buѕіnеѕѕ Sсhооl.

Book Summary of Blitzscaling

    Book Details:
  • Author : Cityprint
  • Publisher : Independently Published
  • Release : 2019-04-08
  • ISBN : 9781093219531
  • Pages : 38 pages

Download or read book Summary of Blitzscaling written by Cityprint and published by Independently Published. This book was released on 2019-04-08 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This is a summary guide and is meant as a companion to, not a replacement for, the original book.THE BOOK:Blіtzѕсаlіng (2018) lооkѕ аt a revolutionary development іn thе buѕіnеѕѕ wоrld - one that''s ѕо unрrесеdеntеd, a nеw word had tо bе invented for іt. It''s thе рrосеѕѕ whеrеbу соmраnіеѕ lіkе Gооglе, Fасеbооk and Amаzоn bеgаn аѕ ѕmаll, ѕсrарру ѕtаrt-uрѕ and thеn rаріdlу bаllооnеd іntо world-conquering giants wіthіn juѕt a few уеаrѕ. What''s thеіr secret? In a word: blіtzѕсаlіng. And thаt, аѕ the title ѕuggеѕtѕ, іѕ whаt this bооk іѕ all about.ABOUT THE AUTHOR:Rеіd Hоffmаn wаѕ one of thе соfоundеrѕ оf LіnkеdIn аnd PауPаl, аnd аn аngеl іnvеѕtоr іn Facebook. He is сurrеntlу a bоаrd member аt both Airbnb and Mісrоѕоft, аnd hе was оnе оf thе соаuthоrѕ of Thе Stаrt-Uр оf Yоu аnd Thе Allіаnсе, bоth оf whісh wеrе Nеw Yоrk Tіmеѕ bеѕt ѕеllеrѕ. Chris Yеh іѕ also a соаuthоr оf Thе Allіаnсе. Hе is an іnvеѕtоr, entrepreneur, wrіtеr аnd mentor based in thе San Frаnсіѕсо Bay Arеа. His buѕіnеѕѕ реrѕресtіvе іѕ informed by twо dеgrееѕ frоm Stаnfоrd Unіvеrѕіtу and аn MBA frоm Hаrvаrd Business Sсhооl.INTRODUCTION:As 1996 саmе tо a close, іnduѕtrіаl age gіаntѕ were ѕtіll thе mоѕt valuable companies іn the world: Gеnеrаl Elесtrіс, Rоуаl Dutсh Shеll, thе Cоса-Cоlа Company, ExxоnMоbіl аnd a Jараnеѕе telecommunications соmраnу nаmеd Nірроn Telegraph аnd Telephone. Fast-forward juѕt twо decades to thе рrеѕеnt day, аnd nоnе of those соmраnіеѕ is іn the top five anymore. They''ve been rерlасеd by Aррlе, Gооglе, Mісrоѕоft, Amаzоn аnd Facebook. In the іntеrvеnіng time, thе world есоnоmу hаѕ come tо bе dоmіnаtеd by gіаnt tесh соmраnіеѕ ѕuсh аѕ these. Thе 150 mоѕt vаluаblе tесh соmраnіеѕ іn Silicon Vаllеу аlоnе аrе vаluеd аt аn astounding $3.5 trillion. Mаnу tесh соmраnіеѕ hаvе grоwn frоm ѕсrарру start-ups to соrроrаtе gіаntѕ іn just a few уеаrѕ. Amazon, Fасеbооk, Google, YоuTubе, Inѕtаgrаm, Twіttеr, Uber, Snарсhаt, PауPаl, LіnkеdIn, еBау - the lіѕt gоеѕ оn and on. Whаt аrе the secrets оf thіѕ рhеnоmеnаl grоwth? Onе оf the mаіn оnеѕ саn bе ѕummеd up in a single word: blіtzѕсаlіng. Yоu''ll learn *whаt the heck thе wоrd "blіtzѕсаlіng" means; *whу fоrtunе favors thе bоld іn the mоdеrn есоnоmу; аnd *how оnе оf the kеуѕ tо mаkіng money is оftеn losing mоnеу.

Book Summary of Seth Godin   s This is Marketing by Swift Reads

Download or read book Summary of Seth Godin s This is Marketing by Swift Reads written by Swift Reads and published by Swift Reads. This book was released on 2019-06-28 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses and individual marketers often make the mistake of drumming up sales by hyping plentiful but substandard wares... Purchase this in-depth summary to learn more.

Book Summary of Seth Godin   s Linchpin by Swift Reads

Download or read book Summary of Seth Godin s Linchpin by Swift Reads written by Swift Reads and published by Swift Reads. This book was released on 2019-06-28 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linchpin: Are You Indispensable? (2010) shows entrepreneurs and everyday workers alike how to become vital members of their professional fields. Author Seth Godin argues that the business world no longer profits by filling its rosters with cookie-cutter employees who meet minimum production levels… Purchase this in-depth summary to learn more.

Book Masters of Scale

Download or read book Masters of Scale written by Reid Hoffman and published by Crown Currency. This book was released on 2021-09-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

Book The Upstarts

Download or read book The Upstarts written by Brad Stone and published by Little, Brown. This book was released on 2017-01-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF AMAZON'S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.

Book The Meaning Revolution

Download or read book The Meaning Revolution written by Fred Kofman and published by Currency. This book was released on 2018-05-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advisor of Leadership at Google and former vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses, or other material incentives; companies that are able to successfully focus their people, their teams, and their culture around meaning outperform their competition. Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theory, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken, and universal anxiety stems from our fear that our life is being wasted--that the end of life will overtake us when our song is still unsung. Material incentives--salary and benefits--account for perhaps 15 percent of employees' motivation at work. The other 85 percent is driven by a need to belong, a feeling that what we do day in and day out makes a difference, that how we spend our time on earth serves a larger purpose beyond just ourselves. Kofman claims that transcendental leaders, wherever they are in the hierarchy, are able to put aside their self-interests and help others to feel connected with others on a team or in an organization on a great mission and part of an ennobling purpose. He argues that every organization involved in work that is nonviolent and non addictive has what he calls an "immortality project" at its core. And the challenge for leaders is to identify and expand on that core, to inspire all stakeholders to take part.

Book Formula 50

    Book Details:
  • Author : 50 Cent
  • Publisher : Penguin
  • Release : 2012-12-27
  • ISBN : 1101598387
  • Pages : 409 pages

Download or read book Formula 50 written by 50 Cent and published by Penguin. This book was released on 2012-12-27 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get fit like 50 Cent: The phenomenally fit superstar rapper reveals his strategic six-week workout plan for achieving a ripped body—and developing the mental toughness to stay in shape for a lifetime. Survival is a recurring theme of 50 Cent’s lyrics, and his life. That’s why, with obesity rates soaring and fitness levels declining, he wants to give everyone an all-access pass to his premium plan for lifelong fitness. In Formula 50, the mega-successful entertainer and entrepreneur unleashes the power of metabolic resistance training (MRT), the key ingredient that has helped him achieve the famously buff physique that makes his music videos sizzle. Through MRT, 50 Cent’s fitness plan breaks down the barriers between traditional weight training and cardio workouts, accelerating fat loss while building muscle and improving overall fitness. Designed for a six-week rollout for total mind-body transformation, the Formula 50 regimen builds willpower while it builds physical power. In addition to motivation, nutrition is another key element; readers will discover the unique dietary combinations that fuel 50 Cent’s workouts. Coauthored with Jeff O’Connell, health journalist and editor-in-chief at Bodybuilding.com (the world’s largest fitness website), the book delivers a payoff that goes beyond six-pack abs and flab-free pecs: This is a fitness plan that boosts energy, endurance, flexibility, and mobility. The result is a body you’ve always dreamed of—and the mindset to attain the rest of your dreams.

Book Intentional Integrity

Download or read book Intentional Integrity written by Robert Chesnut and published by St. Martin's Press. This book was released on 2020-07-28 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silicon Valley expert Robert Chesnut shows that companies that do not think seriously about a crucial element of corporate culture—integrity—are destined to fail. “Show of hands—who in this group has integrity?” It’s with this direct and often uncomfortable question that Robert Chesnut, General Counsel of Airbnb, begins every presentation to new employees. Defining integrity is difficult. Once understood as “telling the truth and keeping your word,” it was about following not just the letter but the spirit of the law. But in a moment when workplaces are becoming more diverse, global, and connected, silence about integrity creates ambiguities about right and wrong that make everyone uncertain, opening the door for the minority of people to rationalize selfish behavior. Trust in most traditional institutions is down—government, religious organizations, and higher education—and there’s a dark cloud hovering over technology. But this is precisely where companies come in; as peoples’ faith in establishments deteriorates, they’re turning to their employer for stability. In Intentional Integrity, Chesnut offers a six-step process for leaders to foster and manage a culture of integrity at work. He explains the rationale and legal context for the ethics and practices, and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture. We will always need governments to manage defense, infrastructure, and basic societal functions. But, Chesnut argues, the private sector has the responsibility to use sensitivity and flexibility to make broader progress—if they act with integrity. "Rob is an insider who's combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” —Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling

Book Build

    Book Details:
  • Author : Tony Fadell
  • Publisher : HarperCollins
  • Release : 2022-05-03
  • ISBN : 0063046075
  • Pages : 474 pages

Download or read book Build written by Tony Fadell and published by HarperCollins. This book was released on 2022-05-03 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: **New York Times, Wall Street Journal, and USAToday Bestseller** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia. So that’s what this book is. An advice encyclopedia. A mentor in a box. Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century. Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle. Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make. And Tony’s ready to help everyone make things worth making.

Book The Startup Way

Download or read book The Startup Way written by Eric Ries and published by Crown Currency. This book was released on 2017-10-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Book Tribes

    Book Details:
  • Author : Seth Godin
  • Publisher : Penguin
  • Release : 2008-10-16
  • ISBN : 9781591842330
  • Pages : 164 pages

Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Book Co Opetition

    Book Details:
  • Author : Adam M. Brandenburger
  • Publisher : Crown Currency
  • Release : 1997-12-29
  • ISBN : 0385479506
  • Pages : 305 pages

Download or read book Co Opetition written by Adam M. Brandenburger and published by Crown Currency. This book was released on 1997-12-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.