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Book Summary of Alex Berman   Robert Indries s The Cold Email Manifesto

Download or read book Summary of Alex Berman Robert Indries s The Cold Email Manifesto written by Everest Media, and published by Everest Media LLC. This book was released on 2022-07-23T22:59:00Z with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 I had a startup that was worth $100 million. I had a $10 million net worth and a $10 million lifestyle. I was paying over $100K per year to a cofounder who was also my business partner. I was completely broke. #2 I had built up a significant amount of important and valuable experience, but I had nothing to show for it. I had burned through over $40,000 in debt while believing that I was worth $10 million. I realized that paper net worth is not net worth.

Book Cold Email Manifesto

Download or read book Cold Email Manifesto written by Robert Indries and published by Morgan James Publishing. This book was released on 2023-10-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold Email is a superpower. According to “Cold Email King,” Alex Berman and business executive Robert Indries, business professionals can take their sales teams to the next level by implementing Silicon Valley’s multi-billion dollar secret weapon: Cold Email. Most organizations struggle to grow, with the average sales team citing issues like never having enough leads or too low conversion rates. Cold Email Manifesto, Berman and Indries’ newest resource for business leaders and entrepreneurs, addresses both of those common concerns. It distills their professional insights into clear, engaging chapters that outline a tested and predictable system for finding leads, communicating and selling to those leads, and growing a profitable sales team. Within Cold Email Manifesto, readers will learn how to: Pitch to companies/professional contacts—without a mutual connection Successfully sell to new leads Clone profitable clients Add predictability to their sales pipeline By applying the practices of over 100,000 successful business professionals across the globe, Cold Email Manifesto will transform anyone’s business—and in just 90 days!

Book Email Writing

    Book Details:
  • Author : Marc Roche
  • Publisher :
  • Release : 2020-11-15
  • ISBN :
  • Pages : 130 pages

Download or read book Email Writing written by Marc Roche and published by . This book was released on 2020-11-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your email behavior has the potential to make or break you, both personally and professionally." Email Writing: Advanced (c). How to Write Emails Professionally. Advanced Business Etiquette & Secret Tactics for Writing at Work. Produce Professional Emails, Business Letters, Proposals & Reports Marc Roche's new business English book focuses exclusively on email writing for work and business. This book is about business email writing that works for you and your company. It includes exclusive VIP access to business letters + business letter templates. Email etiquette lessons will guide you through the basics and the not so basics of emailing your colleagues, bosses and clients. You can also download Marc Roche's Starter Library with 700+ Business English Resources FOR FREE and get a FREE Professional Writing Course on How to Write Emails Professionally. What you will get in this email writing book: The 14 Essential Rules of Email Etiquette How to Skyrocket Your Email Productivity Creating a Positive Email Routine The Ultimate Email Processing System Key Language Principles of Writing Emails Negative Words You Should Avoid Using if Possible Being Specific in Your Emails Proposals & Persuasive Emails Guiding Your Audience Paint the Picture! Use Analogies How to Craft your Message How to Achieve Maximum Effect 5 Phrases That Move People to Action (Perfect for Email Negotiations, Marketing & Sales) The Six Formulas for Expressing Benefits The Power of Odd Numbers How to Use Bullet Points to Maximum Effect Email Writing Voice & Style Company Introduction Example Cover Letter Example Welcome Email Example How to Add Personality to Your Emails Increase Your Credibility Graphs Statistics Quotes How to Use Graph Data in Your Emails Data Resources & Tools General Data/Research Academic Studies/White Papers Financial Data Government/World Data Social Data Health Data

Book 60 Days to LinkedIn Mastery

Download or read book 60 Days to LinkedIn Mastery written by Josh Steimle and published by . This book was released on 2021-10-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?

Book Beyond The Agency Box

    Book Details:
  • Author : Frankie Fihn
  • Publisher :
  • Release : 2020-07-23
  • ISBN :
  • Pages : 223 pages

Download or read book Beyond The Agency Box written by Frankie Fihn and published by . This book was released on 2020-07-23 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are own a digital marketing agency or are just getting started as a freelancer, this book is for you. Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then you discover it's one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It's a lot of stress and anxiety to manage.Then there are truckloads of competition happy to undercut you. People often say, "This industry SUCKS! It's an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems."Of course, there is a better and simpler way.The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets. Creating assets allows you to achieve something different in your agency. You earn far more without meetings, phone calls, emails, and all the typical client headaches. It also creates happy clients for life. It works without paid ads like Facebook, Google, and Youtube. It works without complicated funnels, webinars, and tech. It works without becoming a content machine or an SEO master. Most of it can be managed remotely with a small team. This book gives you the freedom and flexibility to travel and see the world without being tethered to your phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.

Book Combo Prospecting

Download or read book Combo Prospecting written by Tony Hughes and published by AMACOM. This book was released on 2018-01-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies. Sales expert and author Tony J. Hughes details today’s new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention. In Combo Prospecting, you will learn how to: Locate leverage points that matter Secure decision-maker meetings Build a knockout online brand that distinguishes you from the pack Build a constantly growing list of profitable referrals And much more! Old-school prospecting tactics are growing increasingly irrelevant in today’s tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.

Book Six Figure Digital Marketing Agency Success

Download or read book Six Figure Digital Marketing Agency Success written by Donald Rockwell and published by . This book was released on 2019-07-12 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are 28.8 million small businesses in the United States alone - and a vast majority of them have 3 things in common: 1. They desperately need more customers 2. They know that they have to advertise online in order to get them 3. They don't know how to do it - and even if they knew, they don't have time to do it by themselves Do I have to tell you what this means? Exactly: A Digital Marketing agency is the best business to start in 2019 and beyond And with this book, you will be able to do it within the next couple of weeks, even if you've never done any marketing before. --- Here's what you are going to learn inside: ✓ Everything You Need to Know About Digital Marketing Agencies + 7 Digital Marketing Activities Businesses From All Over the World Are Happy to Pay For ✓ A Simple Trick to Build a Great Portfolio in No Time That Your Potential Clients Will Be Powerless to Resist - Even If You Have No Real Experience Whatsoever ✓ How to Kickstart Your Agency and Go From a Complete Beginner to a Legit Agency Owner in 13 Simple Steps ✓ How to Rank on Google for the Most Relevant Keywords and Have Businesses in Need of a Marketing Agency Reach Out to You (Hint: You Don't Have to Know the First Thing About SEO) ✓ How to Find New Clients for Your Agency at Will by Leveraging an Old (and a Bit Overlooked) Outreach Method That Still Outperforms Everything Else ✓ 21 Battle-Tested Methods to Take an Agency From a Couple of Clients to 6-7 Figures a Year (and Why 99% of Agency Owners Fail to Do This) ✓ How to Create Captivating Case Studies That Will Make Your Potential Client Beg You to Take Their Money (Even If You Don't Have a Lot of Projects Under Your Belt) ✓ 10-Point Checklist for Creating a Magnetic Website for Your Agency That Will Be Generating Leads 24/7/365 ✓ How to Create a Flawless Listing on Google and Ensure That Everyone Who's Looking for a Digital Marketing Agency - Finds You ✓ How to Create Perfectly-Targeted Facebook Ad That Will Get You (or Your Clients) More Relevant Leads - for Pennies on the Dollar ✓ How to Create an LLC for Your Digital Marketing Agency and Turn Your Little Side Hustle Into a Sustainable Business for Decades to Come ...and much, much more. --- ^ With all these proven methods on your side, you should be able to get AT LEAST 5 businesses to say YES to your offer. And that, my friend, will get you six figures a year. Let me say that again: All you need to do is get 5 human beings to say 'YES' And you will be making $100,000+ a year. Don't you think it's worth the shot? GET THE BOOK AND START WORKING TOWARDS IT TODAY

Book Hook Point

    Book Details:
  • Author : Brendan Kane
  • Publisher : Waterside Productions
  • Release : 2020-09-29
  • ISBN : 9781949001006
  • Pages : 0 pages

Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

Book Make It Rain

    Book Details:
  • Author : Chris Orzechowski
  • Publisher :
  • Release : 2019-04-15
  • ISBN : 9781094709666
  • Pages : 58 pages

Download or read book Make It Rain written by Chris Orzechowski and published by . This book was released on 2019-04-15 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Book Reveals A Simple Email Marketing System That Can Help You Make A Ton Of Sales From Your Email List If you have an email list and would like to start making more sales with your email marketing, then this book is for you. It used to be really easy to make money from email marketing because people used to love getting an email. They looked forward to all the cool messages in their inbox. And business owners could get away with being lazy and just blast out offers to their entire list... and get pretty good results. The thing is, the game has changed. Consumer behavior has evolved. In order to cut through the clutter and be that one brand people love buying from and develop a relationship with, you have to change your strategy. The best way to do that is with the strategies you'll find in this book. This book is a quick read - you'll probably finish it in one sitting. But it'll show you a new way to think about your email list, which can help you make a lot more sales and grow your business. If you'd like to learn more about Chris Orzechowski, join his email list at www.theemailcopywriter.com And if you'd like to hire Chris and his team to help you with your email marketing, go to www.orzymedia.com and fill out an application today. There's a big chance you're leaving a lot of money on the table with your current, ineffective email marketing strategy. So if you'd like to fix that problem, then buy this book today.

Book Email Persuasion

Download or read book Email Persuasion written by Ian Brodie and published by . This book was released on 2013-11-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

Book Grow Your Business with Cold Emails

    Book Details:
  • Author : Jeremy Chatelaine
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2015-06-21
  • ISBN : 9781514641590
  • Pages : 86 pages

Download or read book Grow Your Business with Cold Emails written by Jeremy Chatelaine and published by Createspace Independent Publishing Platform. This book was released on 2015-06-21 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold email is how I started my business. I originally used it to get interviews to gain knowledge on a particular market, then to get feedback on what I was building and finally to get demo calls to gain new customers as well as expand my network as a founder. It's what made my business profitable, so I know first hand that it can be a really lucrative channel when executed properly. The problem is what most people tell about cold email on the Internet is highly subject to the survivorship bias (meaning it worked for them, failing to realize that what really made things work was actually something else), often outdated regarding what works in 2015, at best grossly inaccurate (revealing only half of the story, or tested with just 50 emails), or worse just plain wrong and totally misleading. So be ready for a ride because all those fancy posts you read on the Internet on cold emails won't account for a fraction of what you'll learn in this book. For example: - I'll let you know about the number 1 reason why cold emails fail or succeed (based on real data after analyzing both winners and losers). - I'll explain why almost everyone is wrong in the way they build their cold email campaigns and how to fix this easily. - I'll tell you about every possible ways to build your prospect list - I'll show you how to setup up cold emails so you can get people thanking you for your emails and perseverance while not even spending a second on it. - I'll share with you 5 email sequences built for different purposes and all performing at more than 50% reply rate in 2015. And many more things that will give you all the tools you need to crush it with your cold email campaign.

Book Outbound Sales  No Fluff  Written by Two Millennials Who Have Actually Sold Something This Decade

Download or read book Outbound Sales No Fluff Written by Two Millennials Who Have Actually Sold Something This Decade written by Ryan Reisert and published by Independently Published. This book was released on 2017-12-07 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognized on SalesHacker's "Best Sales Books: 30 Elite Picks to Step Up Your Sales Game" This book can be read in less than 45 minutes and covers the fundamentals for anyone getting started in sales or for anyone looking to brush up on their skills. There is no shortage of books or content today to help you learn about sales. In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a book that everyone could read and take action on immediately. This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It's all practical advice - no cutesy stories, no rants, and no product pitches. There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it's the half of the formula that an individual sales rep can control (that's why so many sales job descriptions include the phrase "we're looking for a hunter").

Book 300 Email Marketing Tips

    Book Details:
  • Author : Meera Kothand
  • Publisher : Independently Published
  • Release : 2019-05-20
  • ISBN : 9781098935474
  • Pages : 132 pages

Download or read book 300 Email Marketing Tips written by Meera Kothand and published by Independently Published. This book was released on 2019-05-20 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can't remember when the last time you emailed them was. 2. You have an opt-in incentive or lead magnet that's pretty much doing nothing for you or your business. 3. You have a haphazardly thrown together email sequence that doesn't bring you sales or engagement. 4. You silently cringe every month as you pay out your email service provider because you're not using any of their features. 5. You're pretty much winging it with email. If you're nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business. The premise of this book isn't about growing a big fat email list. Email marketing is NOT list building alone. You need a coherent, holistic strategy to be successful at it. Here's what's packed in this how-to guide: What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list 7 things your welcome email must do (but probably doesn't!) Why your lead magnet has to address THESE two critical points 3 ways to plan your email editorial calendar Answers to the questions and more - I have thirty thousand page views a month but get only forty-two subscribers for an month. What am I doing wrong? (See section 3 for the answer.) - My email sequence gets a lot of engagement and opens. Everyone says they love my stuff, but I still get no sales for my e-book. Why? (See section 5 for the answer.) - I have a sequence of emails set up in my evergreen funnel, but I'm not getting any sales. Is my product terrible? Should I just scrap it altogether? (See section 7 for the answer.) Rather than flit from week to week wondering what to email your list... Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales. Imagine having endless email content ideas... Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it... Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers... That's the power of an email marketing strategy! If you think email marketing is complicated and something you can't do, my goal with this book is to change that opinion. If you're struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too. Intrigued yet? Then scroll to the top and click or tap "Buy Now."

Book Email Marketing Rules

    Book Details:
  • Author : Chad S. White
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-05-29
  • ISBN : 9781546910633
  • Pages : 488 pages

Download or read book Email Marketing Rules written by Chad S. White and published by Createspace Independent Publishing Platform. This book was released on 2017-05-29 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Book Letters at 3am

    Book Details:
  • Author : Michael Ventura
  • Publisher : Spring Publications
  • Release : 1993
  • ISBN :
  • Pages : 264 pages

Download or read book Letters at 3am written by Michael Ventura and published by Spring Publications. This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'd rather have one or two of his whiplashing essays in my hands than almost any tome of philosophy". -- Thomas Moore

Book Sell the Meeting

    Book Details:
  • Author : Scott Channell
  • Publisher :
  • Release : 2019-04
  • ISBN : 9780976524182
  • Pages : 300 pages

Download or read book Sell the Meeting written by Scott Channell and published by . This book was released on 2019-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to set B2B discovery calls and sales appointments

Book The SaaS Email Marketing Playbook

Download or read book The SaaS Email Marketing Playbook written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2020-04-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: • increase onboarding and trial conversions; • reduce churn; and • grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: • product onboarding completion; • engagement; • sales; and • upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: • Investing in more ads; • Building new features hoping they’ll drive engagement; • Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR: • how and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions; • how to double, triple, or quadruple the performance of every single email you send; • how to stand out in an increasingly more crowded inbox; and • how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email. The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program. - - The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are: • selling to consumers or businesses; • charging monthly or yearly subscription fees; • generating more than $2k MRR; and • adding at least 200 email signups per week.