Download or read book Summary Analysis Review of Robert Cialdini s Pre Suasion by Instaread written by Instaread and published by . This book was released on 2016-10-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer's desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe. Once attention is secured, it must be retained either by... PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread - Overview of the Book - Important People - Key Takeaways - Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Download or read book Summary Analysis Review of Robert Cialdini s Pre suasion by Instaread written by Instaread and published by Instaread. This book was released on 2016-10-13 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer’s desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe. Once attention is secured, it must be retained either by… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Download or read book Summary Analysis Review of Robert Cialdini s Pre suasion by Instaread written by Instaread and published by . This book was released on 2016-10-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Good to Great written by Instaread and published by Instaread Summaries. This book was released on 2015-12-07 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good to Great by Jim Collins | Key Takeaways, Analysis & Review Preview: What does it take to make something—an activity, a work of art, a company—great? What are the factors that distinguish the merely good from the truly great? In Good to Great: Why Some Companies Make the Leap...And Others Don’t, Jim Collinsoffers insight into what makes a business truly great… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread of Good to Great:Overview of the bookImportant PeopleKey TakeawaysAnalysis of Key Takeaways
Download or read book Influence written by Robert B. Cialdini and published by William Morrow. This book was released on 1984 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.
Download or read book 7 Secrets of Persuasion written by James C. Crimmins and published by Red Wheel/Weiser. This book was released on 2016-09-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
Download or read book Summary of the Phoenix Project written by Instaread and published by Createspace Independent Publishing Platform. This book was released on 2016-04-04 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary of The Phoenix Project by Gene Kim, Kevin Behr, and George Spafford | Includes Analysis Preview: The Phoenix Project is a business allegory about how a fictional company becomes profitable after a crisis-driven change in its information technology management style. Bill Palmer is promoted to vice president of IT at Parts Unlimited, an automotive parts manufacturer and retailer, at a time when it is struggling financially and trying to launch a new, innovative project. Each day of Palmer's career as VP of IT is characterized by urgent unplanned work for which the department does not have enough resources. While working on projects for other department heads, who have varying levels of appreciation for IT and its challenges, Palmer meets a potential Parts Unlimited board member, Erik Reid, who urges Palmer to think of his IT department more like a production factory... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of The Phoenix Project · Overview of the book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Download or read book High Output Management written by Instaread and published by Instaread . This book was released on 2016-03-02 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Output Management by Andrew S. Grove | Summary & Analysis Preview: First published in 1983, High Output Management by Andrew Grove is a management guide based on Grove’s 15 years of managerial experience and knowledge as a co-founder, president, and chief executive of Intel. As Grove emphasizes in a new introduction to the book, globalization and the information revolution have dramatically changed the workforce, making people ever more replaceable and the market ever more competitive. Companies must adapt to these changes or face their own irrelevance and extinction. The same holds true for workers and managers. Managers, especially middle managers, are often overlooked in business books and forgotten in organizations, yet they are immensely important not only to businesses but to society more broadly. In order to survive and to thrive in their careers, managers must constantly enhance their value by learning and adapting to a changing, often unpredictable business environment… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of High Output Management · Overview of the book · Important People · Key Takeaways · Analysis of Key Takeaways
Download or read book The E Myth Enterprise written by Michael E. Gerber and published by Harper Collins. This book was released on 2009-06-23 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael E.Gerber is THE #1 name in small business and his company, E-Myth Worldwide, boasts more than 52,000 business clients in 145 countries. The E-Myth Enterprise shows readers how to get started—because simply coming up with a brilliant business idea is the easy part.
Download or read book Understanding Motivation and Emotion written by Johnmarshall Reeve and published by John Wiley & Sons. This book was released on 2018-01-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past ten years have seen an explosion of useful research surrounding human motivation and emotion; new insights allow researchers to answer the perennial questions, including "What do people want?" and "Why do they want what they want?" By delving into the roots of motivation, the emotional processes at work, and the impacts on learning, performance, and well-being, this book provides a toolbox of practical interventions and approaches for use in a wide variety of settings. In the midst of the field's "golden age," there has never been a better time to merge new understanding and practical application to improve people’s lives. Useful in schools, the workplace, clinical settings, health care, sports, industry, business, and even interpersonal relationships, these concepts are profoundly powerful; incorporated into the state-of-the-art intervention programs detailed here, they can enhance people's motivation, emotion, and outlook while answering the core questions of any human interaction.
Download or read book The Challenge Continues Participant Workbook written by James M. Kouzes and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continue Your Leadership Journey With a Deep Dive Into Model the Way Over the last twenty-five years, The Leadership Challenge established a reputation as a research-driven, evidence-based leadership development model with a simple, yet profound, principle at its core: leadership is a measurable and learnable set of behaviors. The Challenge Continues program offers you the opportunity to take a deeper dive into the Model the Way leadership practice. Designed for leaders familiar with The Leadership Challenge principles and its Five Practices of Exemplary Leadership foundational model, this new program addresses the important question: "What's Next?" The first of bestselling authors Jim Kouzes and Barry Posner's Five Practices, Model the Way is about: Clarifying values by finding your voice and affirming shared ideals Setting the example by aligning actions with shared values Your Participant Workbook is a hands-on tool, designed to accompany you on the next phase of your personal leadership development journey. Beginning with a focus on what you have already accomplished and what has gone well with this Practice, the pages then guide you through several interactive exercises and a practical process for expanding and refining your Model the Way skills. You will also explore ways in which can develop your team members and influence the broader spheres of you work unit or organization. Finishing up the module with a detailed action plan, you will leave the session with a detailed map for continuing your journey toward exceptional leadership.
Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Download or read book The Challenge Continues Participant Workbook written by James M. Kouzes and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continue Your Leadership Journey With a Deep Dive into Inspire a Shared Vision Over the last twenty-five years, The Leadership Challenge established a reputation as a research-driven, evidence-based leadership development model with a simple, yet profound, principle at its core: leadership is a measurable and learnable set of behaviors. The Challenge Continues program offers you the opportunity to take a deeper dive into the Inspire a Shared Vision leadership practice. Designed for leaders familiar with The Leadership Challenge principles and its Five Practices of Exemplary Leadership foundational model, this new program addresses the important question: "What's Next?" The second of bestselling authors Jim Kouzes and Barry Posner's Five Practices, Inspire a Shared Vision is about: Envisioning the future by imagining exciting and ennobling possibilities Enlisting others in a common vision by appealing to shared aspirations Your Participant Workbook is a hands-on tool, designed to accompany you on the next phase of your personal leadership development journey. Beginning with a focus on what you have already accomplished and what has gone well with this Practice, the pages then guide you through several interactive exercises and a practical process for expanding and refining your Inspire a Shared Vision skills. You will also explore ways in which can develop your team members and influence the broader spheres of you work unit or organization. Finishing up the module with a detailed action plan, you will leave the session with a detailed map for continuing your journey toward exceptional leadership.
Download or read book The Challenge Continues Participant Workbook written by James M. Kouzes and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continue Your Leadership Journey With a Deep Dive Into Encourage the Heart Over the last twenty-five years, The Leadership Challenge established a reputation as a research-driven, evidence-based leadership development model with a simple, yet profound, principle at its core: leadership is a measurable and learnable set of behaviors. The Challenge Continues program offers you the opportunity to take a deeper dive into the Encourage the Heart leadership practice. Designed for leaders familiar with The Leadership Challenge principles and its Five Practices of Exemplary Leadership® foundational model, this new program addresses the important question: "What's Next?" The fifth of bestselling authors Jim Kouzes and Barry Posner's Five Practices, Encourage the Heart is about: Recognizing contributions by showing appreciation for individual excellence Celebrating the values and victories by creating a spirit of community Your Participant Workbook is a hands-on tool, designed to accompany you on the next phase of your personal leadership development journey. Beginning with a focus on what you have already accomplished and what has gone well with this Practice, the pages then guide you through several interactive exercises and a practical process for expanding and refining your Encourage the Heart skills. You will also explore ways in which can develop your team members and influence the broader spheres of you work unit or organization. Finishing up the module with a detailed action plan, you will leave the session with a detailed map for continuing your journey toward exceptional leadership.
Download or read book Consumer Behavior II written by Margaret Hogg and published by SAGE Publications Limited. This book was released on 2006 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.
Download or read book The Future of News written by Kelly Kaufhold and published by Cognella Academic Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the future of news? That question takes on greater urgency with each passing year, and has triggered no shortage of controversy among journalists, scholars, and the public-some warning of serious journalism's imminent demise as traditional business models collapse, others anticipating its rebirth as networked citizens participate in the news process. What remains clear is that in our media shift from analog to digital, from one-way to increasingly many-to-many forms of communication, we need to rethink much of what we know about journalism-who produces it, under what conditions, and with what kind of impact in society. Through contributions from seasoned journalists and expert academics, this book tries to synthesize the key trends, patterns, and practices that are reshaping news in the digital age. The Future of News outlines the promise and perils of today's media environment, which features increased opportunities for citizen engagement through social networks and cheap digital tools as well as spiraling declines in news consumption and challenging conditions for professional journalists. This book doesn't predict the future, but rather sets forth an agenda of observations and questions to guide our thinking in this new age of journalism.
