Download or read book Successfully Marketing Your Golf Course written by Kathy O'Neal and published by . This book was released on 200? with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Golf Marketing Bible written by Andrew Wood and published by Cunningly Clever. This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Golf Marketing Strategy written by Andrew Wood and published by Createspace Independent Publishing Platform. This book was released on 2017-10-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Your Club's or Resort's Marketing Strategy? Let's be honest... You don't actually have one, do you? Don't feel bad, astonishingly I have never met a club or resort that does. However, without one your business is like a sail boat in the middle of the ocean without a compass. Whichever way you go may lead you towards the promised land or deeper into the blue abyss. Dying slowly of dehydration and malnutrition suspended in a state of disbelief oblivious to your fate like many clubs and resorts today! Without a marketing strategy, every dime you spend and every decision you make will be no more effective than deciding what club to hit next from 180 yards, by rolling two dice!
Download or read book Advertising and Promoting Your Golf Facility written by and published by . This book was released on 2001 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Your Golf Course written by National Golf Foundation and published by . This book was released on 2003 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand and marketing communication in golf written by Charlotte Kierdorf and published by GRIN Verlag. This book was released on 2012-11-29 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is ‚marketing communication‘? -What are the objectives of it? -How does ‚marketing communication‘ work? -What is a brand? What is ‚brand equity‘? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand ‘NIKE Golf’ 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE
Download or read book Successful Marketing Communications written by Cathy Ace and published by Routledge. This book was released on 2012-06-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.
Download or read book Marketing for Your Golf Course written by Richard Dedor and published by Createspace Independent Publishing Platform. This book was released on 2017-12-24 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old way of doing marketing is over. With the advent of a mobile device in everyone's hand, we are in the midst of a once-every-50-years shift in consumption. We believe in doing things differently. Not to be different, but to stand out. We freaking love brands. That can be La Croix, Exile Brewing, Red Robin, Lowry Leather, Horizon Line Coffee, or any other place that provides great experiences. A brand is what people feel. It's what they aspire to. It's who they are and what they love. Every business has a unique story to tell. And we work to build, maintain, and expand those unique brand stories.
Download or read book Hole in One written by Steven Kissinger and published by Createspace Independent Publishing Platform. This book was released on 2018-03-23 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one understands the ins and outs of organizing a golf tournament better than Steven Kissinger and Cyndee Woolley, APR. The two have raised millions through these charitable events and understand just how effective this model can be. They also understand the thousands of potential sand traps lurking ahead of would-be fundraisers. In this unique new guide, Kissinger and Woolley talk you through the basics of planning a tournament and give you advice on how to avoid these pitfalls along the way. Kissinger and Woolley discuss how to decide if a golf tournament is the right event for your organization, attract golfers to your tournament, reach new demographics of potential supporters, use different forms of marketing to raise awareness, create a detailed plan for your event, choose a specific format for your tournament, add other fun activities and competitions, stick to your budget, organize your support staff and volunteers, select a golf course, and handle surprises that may pop up along the way. Using case studies and anecdotes from their own experiences, Kissinger and Woolley debunk the seven most common myths about golf tournaments and show you how financially effective and personally rewarding this type of fundraising can be.
Download or read book The Social Golf Course written by Zeb Welborn and published by . This book was released on 2014-03-06 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Golf Course: Increasing Rounds with Social Media, written by Zeb Welborn of 19th Hole Media and John Hakim from Greenskeeper.org is an introduction to golf course marketing with social media.Social media is not just a marketing and sales tool. It creates word-of-mouth excitement. It can help build business. It can attract more golfers. Market your golf course more effectively in the 21st century with social media using tools like Facebook, Twitter, email marketing, blogs, Instagram, YouTube, Vine, LinkedIn, Greenskeeper.org, Google+ and much, much more.Excerpt from the Introduction:"Social media is changing our economy ... forever.Offline and online worlds have collided. They will forever be intertwined. To stay competitive, golf courses must build authentic relationships that translate into business.These relationships must help trigger the most effective form of advertising -- word of mouth -- taking place on social platforms in exponentially growing numbers.We've talked with golf course owners, general managers and directors of golf across the United States.The sentiment is usually the same:"I don't understand social media," one general manager said."Social media is a fun thing to do, but it doesn't benefit our golf course in a substantial way," said a director of golf."We're doing social media, but it's not working," a golf course marketing director said.If you find yourself with similar doubts, concerns or worries, you should read this book: social media works.Here's what the Director of Golf at Arroyo Trabuco Golf Club -- 19th Hole Media's client for six months -- said: "We wanted to thank our customers on our Facebook page, by offering discounted rounds, but we can't because we're booked solid until 4pm."The General Manager at San Dimas Canyon Golf Course -- 19th Hole Media's client for eight months -- said: "We've had the best month we've ever had at this time of the year, and in comparison with other golf courses similar to ours . . . we're doing extremely well."And as Tom Robinson, a golfer at Los Serranos Country Club, said: "Its been a year since adding Los Serranos to my "likes" list (on Facebook) and in that time I've played five rounds (never as a single) at the country club. Traditionally I will play maybe two total rounds per year at the course because of where I live."Many golf course owners and operators are failing to see the potential of social media. And the potential is massive.We can't ignore change and change is upon us all. People are consuming information at an unprecedented rate. And the best way to be heard in the noise of information bombarding golfers is to reach them relevantly: as they are deciding when and where to play.And that is happening on social media -- effective social media.Social media can help your golf course communicate with golfers 24 hours a day, seven days a week. Imagine having thousands of golfers talking about your golf course daily when they aren't even at your course. And the best part is the value you create -- is yours.You get the benefit, not golf magazines or tee time wholesalers. By using social media effectively, you are communicating directly to the golfer and future customer rather than through a third party, achieving brand loyalty.So, the culture of a golf course should change to incorporate the social media online world into the traditional offline world to create the 21st century golf course -- The Social Golf Course.
Download or read book Motivational Cycles To Successful Selling written by Don Xavier and published by iUniverse. This book was released on 2008-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Magnet in You is a process of behavior which will allow you to become completely irresistible and magnetic to everyone you meet and talk to! It’s the process of understanding and making it clear to your mind that LIKE attracts LIKE!
Download or read book The Successful Trainer s Guide to Marketing written by Sherri McMillan and published by IDEA Health & Fitness Association. This book was released on 2000 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Golf the Untapped Market written by Chuck Thompson and published by . This book was released on 2017-08-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the century golf courses were outpacing the demand; golfers were leaving the game like never before. When no one else could, Chuck and his team at MMC(r) started growing the game. Over the past decade Chuck's team has locked up long-term relationships with more than 250,000 casual and non-golfers for their clients in the most difficult times ever to hit the golf industry. Anyone in the golf industry, whether an owner, manager, sales representative, developer, marketer, entrepreneur, a member, golfer, someone thinking about joining a golf club or someone just wanting to learn more about the future of golf will find Chuck's experience and teachings extremely useful. Chuck provides a step-by-step approach on how to be enormously successful in the golf business in 2017 and for decades to come by professionally marketing and selling any golf product or service to new segments of golf consumers. Using his revolutionary system, Chuck and his team at Mulligan Marketing Concepts(r) (MMC(r)) have raised over half a billion dollars for clients in the health-club and golf industries. With Golf: The Untapped Market, learn how to make your mark on the golf industry today!
Download or read book Golf Course Management The Secret Strategy for Success written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2024-09-02 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also in the 6th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), as well as tailored premium content and access to travel deals with discounts of up to 75%. At the same time, you do good and support sustainable projects. Because many decisions are not made in official meetings, but are made in secret behind closed doors. It is not for nothing that there is the myth of business deals while playing golf. And it is precisely these contacts that need to be made. In addition, good networking is not the ability to accumulate contacts at random, but the art of finding exactly the right contacts to fall back on when needed - real door openers, in other words. The art of successful golf course management lies in the targeted preparation and follow-up of networking events. And that means precisely not conducting superficial conversations, but rather specifically addressing the needs of one's interlocutors. This book shows you what you can do to find the right and exactly fitting people and to establish long-lasting, fruitful contacts. With its "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable living arrangements, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice. In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge. You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible. That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.
Download or read book Kick it Up a Notch Marketing written by Al Latenslager and published by Cameo Publications. This book was released on 2006 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Marketing and PR written by Pacharee Pantoomano-Pfirsch and published by Brand Now. This book was released on 2015-01-21 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow. Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors will share Marketing and PR tips, tactics and best practices to help you grow your business. What you'll learn: - How to create a successful PR event - How to craft a great marketing plan - Finding your USP - Tips on growing your brand with effective PR - How to succeed in multicultural markets - And much, much more This free e-book is a compilation of articles by the authors that have written over the years on a wide range of topics within the fields of marketing and public relations drawn from years of extensive professional experience, knowledge and expertise working with local and multinational companies. After all, the principles of marketing and PR remains the same universally, but is adapted to fit the cultural and behavioral norms in various domestic and international markets. So whether you are a marketing or PR professional or an entrepreneur looking for some advice, these articles will provide you with many tips and tools that you may use on your next marketing or PR campaign to make your business thrive. About the experts Pacharee Pantoomano and Kittima Sethi come from a multicultural background and are the energetic hearth and soul of Brand Now, a boutique Marketing and PR agency based in Bangkok with a combined 40 years of experience working with several local and multinational companies across the world. They are on a mission to help businesses grow and are constantly looking for innovative and cutting-edge strategies to improve their skills in Marketing and PR to help clients. When out of the office, you can find them with their families, being involved in various community and social projects, attending personal growth seminars or spreading positive energy during their networking events. Some of their clients include Pepsi Co, Merck, Electrolux, GrabTaxi and Viber. Working with such multicultural brands has strengthened and broadened their understanding of what clients are looking for and the importance of effective communication in marketing and PR.
Download or read book Marketing Alignment written by Mac McKinley and published by Wheatmark, Inc.. This book was released on 2002-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.
