Download or read book Marketing Management written by Dawn Iacobucci and published by Cengage Learning. This book was released on 2021-08-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.
Download or read book Dynamic Business Law written by Nancy K. Kubasek and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for business majors taking a two-semester Business Law course, Kubasek, Dynamic Business Law, 5th edition, incorporates an ethical decision making framework, an emphasis on critical thinking, and a focus on business relevance. Updated coverage on privacy, cyber law, and immigration law provide a framework to help students think critically about these evolving topic areas.
Download or read book Marketing Management written by Dawn Iacobucci and published by Cengage Learning. This book was released on 2014-01-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dawn Iacobucci's MARKETING MANAGEMENT, 1E provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. You will be able to quickly begin applying concepts to cases, group work, and/or simulations that are assigned in your course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book New Products Management written by Charles Merle Crawford and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Download or read book Understanding Financial Statements written by Lyn M. Fraser and published by Pearson. This book was released on 2015-01-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A supplementary text for a variety of Business courses, including Financial Statement Analysis, Investments, Personal ¿Finance, and Financial Planning and Analysis ¿ An Analytical Approach to Understanding and Interpreting Business Financial Statements ¿ Understanding Financial Statements improves the student’s ability to translate a financial statement into a meaningful map for business decisions. The material covered in each chapter helps students approach financial statements with enhanced confidence and understanding of a firm’s historical, current, and prospective financial condition and performance. The Eleventh Edition includes new case studies based on existing companies and enhanced learning tools to help students quickly grasp and apply the materials. Fraser and Ormiston presents material in an engaging fashion that helps readers make sense of complex financial information, leading to intelligent (and profitable!) decision-making.
Download or read book Essentials of Strategic Management written by John E. Gamble and published by McGraw-Hill Higher Education. This book was released on 2011 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.
Download or read book Contemporary Corporate Finance written by James R. McGuigan and published by Thomson South-Western. This book was released on 2011-05-19 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTEMPORARY CORPORATE FINANCE, 12, International Edition gives students a comprehensive, contemporary introduction to financial management focusing on maximizing shareholder wealth and effectively managing cash flow. Students learn the international aspects of financial management, examine the ethical behavior of managers, and study the effects of the 2008-2009 recessions on corporations.Financial Challenges, icons, integrative cases, and numerous other learning features highlight critical concepts and provide important practice. Excel® templates in this edition’s companion web site offer additional practice in using technology to achieve financial management objectives. Thomson ONE Business School Edition, included with the text, places the same financial analysis tool used daily by Wall Street professionals into the hands of students to further their financial management skills and success.
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2004 with total page 1254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Investing written by Lawrence J. Gitman and published by . This book was released on 2011 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core concepts and tools students need to make informed investment decisions. Fundamentals of Investing helps students make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools. Gitman/Joehnk/Smart use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused on what is most important in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program. Th eleventh edition addresses the current financial crisis and the impact it has made on the markets.
Download or read book Hollywood Online written by Ian London and published by Bloomsbury Publishing USA. This book was released on 2024-03-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film's internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood's major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film's success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.
Download or read book Contemporary Health Studies written by Louise Warwick-Booth and published by John Wiley & Sons. This book was released on 2021-04-20 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Health Studies provides an accessible introduction to current issues and key debates in understanding and promoting health. Its up-to-date, global focus places a strong emphasis on the social, political and environmental dimensions of health. Part One sets the scene by looking closely at the definition of ‘health’ and outlining the aims and purpose of health studies. Part Two explores the different disciplines that underpin health studies, such as sociology, psychology, anthropology and health psychology, incorporating new theoretical frameworks to help readers understand health. Part Three applies this knowledge to address the determinants of health, including chapters on individual factors, the role of public health, the latest policy influences on health and the growing importance of the global context. Each chapter contains contemporary statistics and evidence alongside carefully developed learning features designed to highlight the fundamentals of each topic, to apply these to in-depth case studies – from global antibiotic resistance to the challenge and promise of digital data –, and to pose questions for reflection and debate. Contemporary Health Studies is an essential guide for undergraduate health students written by three authors who have a wealth of teaching experience in this subject area. Their book will inspire readers to consider the human experience of health within contemporary global society as it is mediated by individual, societal and global contexts.
Download or read book Fundamentals of Investing written by Lawrence J. Gitman and published by Pearson. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Investments. The core concepts and tools readers need to make informed investment decisions Fundamentals of Investing helps individuals make informed investment decisions by providing a solid foundation of core concepts and tools. Smart, Gitman, and Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep readers focused in each chapter. Readers leave with the necessary information for developing, implementing, and monitoring a successful investment program. The 13th Edition uses a conversational tone to make the foreign language, concepts, and strategies of investing accessible to readers. With the help of examples throughout, readers learn to make informed decisions in order to achieve investment goals. The book focuses on both individual securities and portfolios, teaching readers to consider the risk and return of different types of investments and how to use this knowledge to develop, implement, and monitor goals. Also available with MyLab Finance MyLab(TM) Finance is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Fundamentals of Investing, 13th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more. NOTE: You are purchasing a standalone product; MyLab Finance does not come packaged with this content. If you would like to purchase both the physical text and MyLab Finance search for: 013440839X / 9780134408392 Fundamentals of Investing Plus MyLab Finance with Pearson eText -- Access Card Package Package consists of: 013408330X / 9780134083308 Fundamentals of Investing 0134083938 / 9780134083933 MyLab Finance with Pearson eText -- Access Card -- for Fundamentals of Investing
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2003 with total page 2248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Regulation and Best Practices in Public and Nonprofit Marketing written by Lucica Matei and published by Matei Lucica. This book was released on 2010 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.
Download or read book Knowledge Management Tools and Techniques written by Madanmohan Rao and published by Routledge. This book was released on 2012-06-14 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge management (KM) - or the practice of using information and collaboration technologies and processes to capture organizational learning and thereby improve business performance - is becoming one of the key disciplines in management, especially in large companies. Many books, magazines, conferences, vendors, consultancies, Web sites, online communities and email lists have been formed around this concept. This practical book focuses on the vast offerings of KM solutions—technology, content, and services. The focus is not on technology details, but on how KM and IT practitioners actually use KM tools and techniques. Over twenty case studies describe the real story of choosing and implementing various KM tools and techniques, and experts analyse the trends in the evolution of these technologies and tools, along with opportunities and challenges facing companies harnessing them. Lessons from successes and failures are drawn, along with roadmaps for companies beginning or expanding their KM practice. The introductory chapter presents a taxonomy of KM tools, identifies IT implications of KM practices, highlights lessons learned, and provides tips and recommendations for companies using these tools. Relevant literature on KM practices and key findings of market research groups and industry consortia such as IDC, Gartner and APQC, are presented. The majority of the book is devoted to case studies, featuring clients and vendors along the entire spectrum of solutions: hardware (e.g. handheld/wearable devices), software (e.g. analytics, collaboration, document management) and content (e.g. newsfeeds, market research). Each chapter is structured along the "8Cs" framework developed by the author: connectivity, content, community, commerce, community, capacity, culture, cooperation and capital. In other words, each chapter addresses how appropriate KM tools and technologies help a company on specific fronts such as fostering adequate employee access to knowledge bodies, user-friendly work-oriented content, communities of practice, a culture of knowledge, learning capacity, a spirit of cooperation, commercial and other incentives, and carefully measured capital investments and returns. Vendor history, product/service offerings, implementation details, client testimonials, ROI reports, and future trends are highlighted. Experts in the field then provide third-party analysis on trends in KM tools and technique areas, and recommendations for KM practitioners.
Download or read book Fundamentals of Investing written by Scott Smart and published by Prentice Hall. This book was released on 2012-12-31 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended primarily for undergraduate college/university courses in investments, this text also provides practical content to current and aspiring industry professionals. Fundamentals of Investing helps readers make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep readers focused on what is most important in each chapter. Readers will gain the necessary information for developing, implementing, and monitoring a successful investment program. To order Fundamentals of Investing, 12e, with MyFinanceLab, use the following ISBN: 0133423948 / 9780133423945 Fundamentals of Investing, 12e, Plus NEW MyFinanceLab with Pearson eText -- Access Card Package consists of: 0133075354 / 9780133075359 Fundamentals of Investing, 12e, 0133079023 / 9780133079029 NEW MyFinanceLab with Pearson eText -- Access Card -- for Fundamentals of Investing, 12e,
Download or read book Principles of Anatomy and Physiology written by Gerard J. Tortora and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Principles of Anatomy and Physiology maintains the superb balance between structure and function. It continues to emphasize the correlations between normal physiology and pathophysiology, normal anatomy and pathology, and homeostasis and homeostatic imbalances. The acclaimed illustration program is also even better along with the redevelopment of many of the figures depicting the toughest topics to grasp.
