Download or read book Marketing Today s Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Download or read book The Experience of Learning written by Ference Marton and published by . This book was released on 1997 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to introduce the distinction between deep and surface approaches to studying, and to show how teaching, assessment and the whole learning environment influence how students learn.

Download or read book The Sport Enterprise A Student s Perspective 2nd Edition written by Chrystal Denmark Porter and published by Lulu.com. This book was released on 2008-12-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of 2008 there are over 300 Sport Management programs worldwide. Although the professional pursuit of each student is varied, sport management students quickly discover entry into the sport industry is extremely competitive, therefore making it hard to get noticed.Students from Endicott College have taken action to distinguish themselves from their future professional competition by writing short essays that demonstrate their growing mastery of the industry for public viewing and critique.This book provides a glance into each student's take on The Sport Enterprise

Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Download or read book Resources in Education written by and published by . This book was released on 1997-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book A Practical Approach to Reading Skills written by Jean Evans and published by Nelson Thornes. This book was released on 2003 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brand new series supports the examined components of English at GCSE, with particular emphasis on the AQA specifications and concentrates on core skills in an easy-to-use format. The series adopts a twin-track approach and comprises two Student Books plus two accompanying Teacher's Resource Books.

Download or read book The Effect of Information Technology on Business and Marketing Intelligence Systems written by Muhammad Alshurideh and published by Springer Nature. This book was released on 2023-03-12 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Download or read book A Theory of Marketing written by Marius Lüdicke and published by Springer Science & Business Media. This book was released on 2007-11-06 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.

Download or read book Social Media Marketing and Customer Based Brand Equity for Higher Educational Institutions written by Charitha Harshani Perera and published by Springer Nature. This book was released on 2022-09-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Download or read book Applied Marketing written by Daniel Padgett and published by John Wiley & Sons. This book was released on 2021-05-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles. In addition, this course promotes student-centered learning with an entire chapter dedicated to marketing metrics (Chapter 13) and integrates a continuing case study on a socially conscious company, This Saves Lives, to help students apply their knowledge and develop their critical thinking skills.

Download or read book Proceedings of the 1985 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Social Computing and Social Media Participation User Experience Consumer Experience and Applications of Social Computing written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2020-07-10 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.

Download or read book Proceedings of the 1986 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2014-11-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.

Download or read book Management Innovation and Entrepreneurship written by Monaliz Amirkhanpour and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the contributions are authored by scholars from all over the world, allowing the book to adopt a truly global perspective. Innovation is, without doubt, the foundation of economic growth and corporate prosperity, while entrepreneurship, on the other hand, provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book provides detailed insights into subjects as diverse as innovation, competitiveness, innovative business, human resource management practices, corporate entrepreneurship, management change, marketing, risk management, transnational innovation strategies and tactics, and innovative corporate practices. This volume provides scientific evidence and direction to businesses regarding competing in today’s ever-changing environment. It will be of particular interest to scholars, students, researchers and practitioners throughout the business world, given that it covers a wide spectrum of business types and industry sectors.

Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.