Download or read book Streetwise Marketing Plan written by Don Debelak and published by Adams Media. This book was released on 2002-06-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
Download or read book Streetwise Business Plans written by Michele Cagan and published by Simon and Schuster. This book was released on 2006-10-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every great business begins with a great business plan! Nearly half of all new businesses fail within the first to years. To beat these odds, your new business needs a plan. Streetwise Business Plans with CD shows you how to create a professional business plan in no time. This book explains how to use a business plan to establish a sound business, develop a complete marketing strategy, and forecast change. Streetwise Business Plans with CD features multiple samples of prewritten text for every part of your plan, as well as two complete sample business plans. Streetwise Business Plans with CD includes sample material to be used in creating the ultimate business plan. The CD walks you through all of the basics and includes important topics such as Your General Executive Summary, Company Summary, Services & Products Summary, Market Analysis, Strategic Summary, Management Summary, and a Financial Plan. Whether you're expanding an established enterprise or opening a one-person shop, the best way to get your new business off to a good start is with Streetwise Business Plan with CD!
Download or read book Streetwise written by Diego Gambetta and published by Russell Sage Foundation. This book was released on 2005-06-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A taxi driver's life is dangerous work. Picking up a bad customer can leave the driver in a vulnerable position, and erring even once can prove fatal. To protect themselves, taxi drivers must quickly and accurately assess the trustworthiness of complete strangers. In Streetwise, Diego Gambetta and Heather Hamill take this predicament as a prototypical example of many trust decisions, where people must act on limited information and judge another person's trustworthiness based on signs that may or may not be honest indicators of that person's character or intent. Gambetta and Hamill analyze the behavior of cabbies in two cities where driving a taxi is especially perilous: New York City, where drivers have been the targets of frequent and violent robberies, and Belfast, Northern Ireland, a divided metropolis where drivers have been swept up in the region's sectarian violence. Based on in-depth ethnographic research, Streetwise lets drivers describe in their own words how they seek to determine the threat posed by each potential passenger. The drivers' decisions about whom to trust are treated in conjunction with the "sign-management" strategies of their prospective passengers—both genuine passengers who try to persuade drivers of their trustworthiness and the villains who mimic them. As the theory that guides this research suggests, drivers look for signs that correlate closely with trustworthiness but are difficult for an impostor to mimic. A smile, a business suit, or a skullcap alone do not reassure drivers, as any criminal could easily wear them. Only if attached to other signs—a middle-aged woman, a business address, or a synagogue—are they persuasive. Drivers are adept at deciphering deceitful signals, but trickery is occasionally undetectable, so they must adopt defensive strategies to minimize their exposure to harm. In Belfast, where drivers are locals and often have histories of paramilitary involvement, "macho" posturing often serves to deter would-be criminals, while New York cabbies, mostly immigrants who view themselves as outsiders, try simply to minimize the damage from attacks by appeasing robbers and carrying only small amounts of cash. For most people, erring in a trust decision leads to a broken heart or a few dollars lost. For cab drivers, such an error could mean losing their lives. The way drivers negotiate these high stakes offers us vivid insight into how to determine another person's trustworthiness. Written with clarity and color, Streetwise invites the reader to ride shotgun with cabbies as they grapple with a question of relevance to us all: which signs of trustworthiness can we really trust? A Volume in the Russell Sage Foundation Series on Trust
Download or read book Street Wise written by Janet Bamford and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teen investors have powerful advantages over the rest of us. Many are whizzes at financial research on the Internet. They’re quick to master online stock trading. According to an August 2000 Wall Street Journal article, today more young Americans own investments than ever before, with 35 percent of eighth through twelfth graders owning stock or bonds, usually in a parent’s name, while about one-fifth own mutual funds. Often these teenage investors have amassed substantial nest eggs—even before they’ve finished high school. Although teen investors need adult cosigners for their brokerage and mutual fund custodial accounts, it’s not unusual for them to be the driving force behind their parents’ and relatives’ investment decisions. Now teens have another leg up—a book that explains the successes and investment strategies of real-life teen investors, along with the wisdom of Wall Street pros, and tips on how to make the most of the Web. The popularity of stock-picking contests and high school investment clubs—along with successful marketing vehicles, such as Stein Roe’s Young Investors Fund—have created a growing demand for investment information focused on teens, written for teens. Street Wise provides exactly what they want.
Download or read book Streetwise written by Nancy Baker and published by . This book was released on 1991 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of photographs of Seattle's street children that captures their lives on the streets--and the effects of that life. Meet Tina, a 13-year-old prostitute with dreams of diamonds and furs; Rat and Mike, 16-year-olds who eat from dumpsters; and Dewayne, a 16-year-old boy who hanged himself in a juvenile facility when faced with the prospect of returning to the streets. 57 duotone photographs.
Download or read book Streetwise 24 Hour Mba written by Alexander Hiam and published by Adams Media. This book was released on 2002-06-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The savvy approach that readers expect from the "Streetwise" series is applied to critical MBA skills that are crucial to businesses of all sizes. In an innovative, user-friendly format, the book offers five popular business workshops: communications, leadership, employee motivation, financial management, and sales and marketing. Two-color throughout.
Download or read book Corporate Politics for IT Managers How to get Streetwise written by Keith Patching and published by Routledge. This book was released on 2012-10-12 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Corporate Politics for IT Managers: How to get Streetwise' addresses some of the most persistent problems faced by IT managers which undermine their power and influence in their organisations and which prevents them obtaining seat on the board of directors. It deals directly with the IT stereotype and offers advice on how to survive and then thrive despite the odds being stacked against the IT manager. Divided into four parts, 'How the IT Manager Gets Streetwise' begins by placing the IT stereotype in context, and proceeds to challenge the IT persons' habitual behaviours of the past, and present ways of rethinking IT services, before concluding with how managers can become "streetwise" in today's organisations. There are many books on the market telling IT managers how to construct IT and IS strategies, and even more on how to 'run' an IT department or function. However, few deal with the politics in organisations. 'Corporate Politics for IT Managers: How to get Streetwise' equips IT managers with the necessary skills to cope successfully in the political arenas of the boardrooms in today's businesses.
Download or read book Streetwise Structuring Your Business written by Michele Cagan and published by BRILL. This book was released on 2004-10-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative work shows how to: - Decide on the best structure - Establish proper accounting methods - Handle taxes - Protect personal assets
Download or read book Streetwise Small Business Turnaround written by Marc Kramer and published by Adams Media Corporation. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to revitalize a stagnant enterprise.
Download or read book Streetwise Business Communication written by Joe LoCicero and published by Adams Media. This book was released on 2007-01-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When mastered effectively, the art of business communication can build a lucrative, impressive, and respected company beyond imagination. A company that embraces solid communication saves and makes time and money--the two hottest commodities in the business world. In Streetwise Business Communications, communications expert Joe LoCicero answers your questions about communicating with clients and staff, dealing with technology and choosing the right medium.Streetwise Business Communications is the complete reference for all small business owners who struggle to come up with a clear and concise message, and the means with which to communicate that message. You too can communicate a message, retain, and win new business--even compete with the big boys. All you need is the proper the tools to speak, write, organize, and present their message effectively. Streetwise Business Communications will arm you with those tools!Includes crucial advice on: Good grammar and correct spellings of commonly misspelled words Proper phone and email etiquette Well-organized letters, memos, and e-mails Presentation skills In all its formats, communication must constantly, continually, and cleverly work to get--and keep--business. No matter the size of your business, Streetwise Business Communications will keep you and your company in contact, in command, and in control! The AuthorJoe LoCicero has been a marketing consultant and master of communication for the past fifteen years. He developed communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, Turner Broadcasting, Fox Sports Network, TimeWarner, and Hallmark. He has put his skills to work launching his own lifestyle brand company, PRACTICAL WHIMSY. He is the author of The Complete Idiot's Guide to Clear Thinking. He lives in Los Angeles, CA.
Download or read book Streetwise Project Management written by Michael Singer Dobson and published by Adams Media. This book was released on 2003-02-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with a vast array of methods, tips, and advice, a comprehensive guide covers every aspect of project management, including resource allocation, quality control, and risk management, and discusses such important topics as working with teams and conflict resolution. Original.
Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Download or read book Managing A Nonprofit written by John Riddle and published by Adams Media. This book was released on 2002-06-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise "RM" books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building web site traffic to financing.
Download or read book Streetwise Crash Course MBA written by Lita Epstein and published by Adams Media Corporation. This book was released on 2004-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any business person knows they need solid business skills to get on the fast track to success. However, when faced with a competitive job climate and business school costing as much as tens of thousands per year for an advanced degree, more people are opting for low-cost, quick ways to learn business fundamentals.
Download or read book Marketing Your Consulting Services written by Elaine Biech and published by John Wiley & Sons. This book was released on 2003-09-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
Download or read book Lessons from a Street wise Professor written by Ramon Ricker and published by Soundown Inc. This book was released on 2011 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lessons from a Street-Wise Professor" sheds light on what every successful musician knows but most music schools don't teach--that a musician, regardless of instrument or specialty, is a small business and with that comes the need for entrepreneurial savvy.
Download or read book Marketing Kit for Dummies written by Alexander Hiam and published by John Wiley & Sons. This book was released on 2009-01-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
